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WhichBingo Awards 2021 winner’s announcement
The annual Whichbingo awards were held virtually in 2021 with twelve winners announced across the event which was held online for a second year in a row.
The awards follow one month of voting by bingo players and from submissions of nominations by bingo brands. The results are in for the WhichBingo Awards 2021 and there are some surprises.
The winner of the WhichBingo Award 2021 for Best Bingo Site is Sun Bingo – the first time it has picked up the main award since 2010. The good news didn’t stop there for Sun Bingo as it went on to scoop two more major awards – Best Bingo Chat Team and Best Playtech Bingo Site. The change in fortunes for Sun Bingo coincides with the appointment of Adam Scott as Gaming Operations Director at NewsUK in May 2020, having moved from competitor Gamesys, operator of multi-award winning sites Heart Bingo and Jackpotjoy
Another big winner was an unexpected name: PlayOJO. This brand also picked up three prestigious awards, snatching them from under the noses of dedicated bingo sites. PlayOJO is the proud winner of the awards for Best New Bingo Site, Best Pragmatic Play Bingo Site and Best Slots Site. Of all the casino sites that have adopted online bingo over the last 18 months it is PlayOJO that certainly put its heart and soul into the product, rather than just having it sit on site as an additional plug-in. They players on the site have certainly shown their appreciation of its efforts.
Wink Bingo continues to be the shining star of the 888 stable as it picked up the award for Best Dragonfish Bingo Site for the fifth consecutive year.The famous Foxy Bingo took the award for Best Entain Bingo Site and Rainbow Spins sitting on the Jumpman Gaming platform took Best New Slots Site.
The full list of WhichBingo Award winners 2021:
| Best Bingo Site | Sun Bingo |
| Best New Bingo Site | PlayOJO |
| Best Dragonfish Bingo Site | Wink Bingo |
| Best Entain Bingo Site | Foxy Bingo |
| Best Pragmatic Play Bingo Site | PlayOJO |
| Best Playtech Bingo Site | Sun Bingo |
| Best Bingo Chat Team | Sun Bingo |
| Best New Slots Site | Rainbow Spins |
| Best Slots Site | PlayOJO |
| Best Mobile Bingo Site (Judged) | Mecca Bingo |
| Best Customer Service (Judged) | mFortune |
| Most Socially Responsible Operator(Judged) | Mecca Bingo |
In the Judged categories mFortune came top for the second year for Best Customer Service, while Mecca Bingo retained the award for Best Mobile Bingo Site, but also added a second award as winner of Most Socially Responsible site.
Inbal Winner, General Manager Europe at XLMedia plc:
“After an exciting month of voting, we’re delighted to congratulate the winners of this year’s WhichBingo awards. The awards are one of the annual highlights for the UK online bingo industry, and because the winners are mainly decided by players’ votes, they are particularly coveted by the brands lucky enough to be declared winners.
The popularity of online bingo has soared in the last eighteen months during the pandemic, so it was also pleasing to see that hosting our ceremony virtually hasn’t dampened the enthusiasm of players who voted, with another huge number of votes cast again this year. With the game continuing to attract a much wider demographic of players than ever before, these awards enable us to recognise the hard work of all the best UK bingo sites around today.”
The award winners were revealed in a virtual ceremony for the second time due to continued uncertainty around live events. They were announced by WhichBingo Social Media Presenter Charlie Shakespeare and filming took place at the beautiful Buzz Bingo venue in Tooting, London.
As the WhichBingo Awards are mainly decided by player votes they are highly regarded by the bingo brands and a coveted indication of many satisfied customers.
You can watch the full event here: https://www.whichbingo.co.uk/awards/
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Alchemy of Passion
WinSpirit Launches Alchemy of Passion: A Birthday Campaign Combining Gamification, Rewards, and Player Engagement
This summer, WinSpirit celebrates its birthday with Alchemy of Passion, a large-scale promotional campaign designed to create deeper player engagement through gamification, storytelling, and immersive rewards.
Built around the concept of discovering the legendary Elixir of Passion, the campaign transforms traditional promotional mechanics into an interactive journey. Players are invited to collect ingredients, complete quests, unlock rewards, and explore new experiences — turning every spin and action into part of a larger adventure.
Throughout the campaign, players can access multiple engagement features, including the Gift Portal, Gift Shop, Mystery Elixirs, quests, tournaments, and exclusive bonuses created specifically for the celebration.
From a product perspective, Alchemy of Passion highlights WinSpirit’s approach to developing creative promotional solutions that help operators increase player interaction, strengthen loyalty, and deliver memorable brand experiences. By combining narrative-driven mechanics with rewarding gameplay elements, the campaign provides partners with a flexible engagement tool designed to support retention and long-term player relationships.
The campaign also reflects WinSpirit’s continued investment in innovation, exploring new ways to connect entertainment, technology, and player-focused experiences within the iGaming ecosystem.
This birthday celebration is WinSpirit’s way of thanking the community that continues to shape the brand. Instead of simply marking another milestone, the company is creating new opportunities for players to interact, discover rewards, and celebrate together.
While Alchemy of Passion is already live, another major experience is being prepared behind the scenes. Soon, players and partners will get their first look at Euphoria Lab — a brand-new concept designed to bring an entirely new level of engagement.
The celebration has begun. The formula continues to evolve, and the next chapter is about to unfold.
The post WinSpirit Launches Alchemy of Passion: A Birthday Campaign Combining Gamification, Rewards, and Player Engagement appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Africa
SpringbokCasino ties July free spins to ‘Minions in the Wild’ campaign
SpringbokCasino.co.za has launched a July promotion offering players 25 free spins on SpinLogic slot title Seahorse Surge, using coupon code MINIONS. The operator said the offer is valid throughout July on its South Africa-facing site.
The campaign is positioned around a “Minions in the Wild – Nature’s Greatest Helpers” theme, timed to coincide with the release window of a new Minions film. SpringbokCasino’s creative frames the promotion through five animal “archetypes” — meerkats, hyenas, dassies, warthogs and elephants — as analogies for different styles of play.
“Every ecosystem needs its helpers, and every winning session needs the right mix of patience, timing, and a little bit of glorious chaos,” said Daniel Van Wyke, Casino Manager at SpringbokCasino. “This July, we celebrate South Africa’s wildest ‘Minions’—and give our players 25 free spins to cause some fun trouble of their own.”
SpringbokCasino described Seahorse Surge as featuring “cascading wins and rising multipliers.”
The press release also links to a video version of the story hosted at https://lyceum.video/casinonews/260701/260701.mp4.
The post SpringbokCasino ties July free spins to ‘Minions in the Wild’ campaign appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Alchemy of Passion
WinSpirit Launches Alchemy of Passion: A Birthday Campaign Combining Gamification, Rewards, and Player Engagement
This summer, WinSpirit celebrates its birthday with Alchemy of Passion, a large-scale promotional campaign designed to create deeper player engagement through gamification, storytelling, and immersive rewards.
Built around the concept of discovering the legendary Elixir of Passion, the campaign transforms traditional promotional mechanics into an interactive journey. Players are invited to collect ingredients, complete quests, unlock rewards, and explore new experiences — turning every spin and action into part of a larger adventure.
Throughout the campaign, players can access multiple engagement features, including the Gift Portal, Gift Shop, Mystery Elixirs, quests, tournaments, and exclusive bonuses created specifically for the celebration.
From a product perspective, Alchemy of Passion highlights WinSpirit’s approach to developing creative promotional solutions that help operators increase player interaction, strengthen loyalty, and deliver memorable brand experiences. By combining narrative-driven mechanics with rewarding gameplay elements, the campaign provides partners with a flexible engagement tool designed to support retention and long-term player relationships.
The campaign also reflects WinSpirit’s continued investment in innovation, exploring new ways to connect entertainment, technology, and player-focused experiences within the iGaming ecosystem.
This birthday celebration is WinSpirit’s way of thanking the community that continues to shape the brand. Instead of simply marking another milestone, the company is creating new opportunities for players to interact, discover rewards, and celebrate together.
While Alchemy of Passion is already live, another major experience is being prepared behind the scenes. Soon, players and partners will get their first look at Euphoria Lab — a brand-new concept designed to bring an entirely new level of engagement.
The celebration has begun. The formula continues to evolve, and the next chapter is about to unfold.
The post WinSpirit Launches Alchemy of Passion: A Birthday Campaign Combining Gamification, Rewards, and Player Engagement appeared first on Americas iGaming & Sports Betting News.
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