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Holland Casino Becomes Responsible Betting Partner of Dutch Football

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Holland Casino will be a responsible betting partner for all Dutch professional football as of next season (2021/22).

The cooperation with the Eredivisie, Keuken Kampioen Divisie (First Division) and ESPN will enable Holland Casino to present itself from October 1 as an appealing online provider with an attractive comprehensive offer of sports betting and well-known casino games. Safe and responsible gaming and Fair Play is always the top priority for all these offers.

Erwin van Lambaart, CEO of Holland Casino, said: “The value of this cooperation is not only great for all parties directly involved, but is also in the interest of the Dutch public and all professional football clubs.”

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On 1 October 2021, the government will open the online gaming market. Holland Casino’s ambition is to establish a significant market position right from the start. Investing in the most popular sport in the Netherlands in the next four years is an important contribution to achieving this goal. Prevention and education about safe and responsible participation in online games of chance are central to this. Moreover, the investment is a welcome financial boost for Dutch football.

Erwin van Lambaart, CEO of Holland Casino, said: “The value of the investment in Dutch football is really great for all parties. It gives Holland Casino an enormous reach to interest a wide audience in attractive gambling games with an exciting new online dimension where safe and responsible gaming always comes first. By setting the bar high, we want to set an example in the Netherlands and the rest of Europe, in our casinos and starting on 1 October in our online offer as well. This reliability is of great importance to consumers. The value of the investment is also great, because it really supports all professional football clubs, spread throughout the Netherlands.”

Jan de Jong, CEO of Eredivisie, said: “The Eredivisie has very deliberately chosen a Dutch party, Holland Casino, an A-brand. A reliable party. With a good long-term vision. Moreover, the Eredivisie and Holland Casino share a rich, successful and beautiful history. We are now going to add another wonderful chapter of at least four years.”

Marc Boele, Director of Coöperatie First Division, said: “Holland Casino, the Eredivisie and the Keuken Kampioen Divisie have always been committed to a safe and responsible gaming offer that fully safeguards the integrity of the sport. That makes this cooperation as logical as it is desirable. We look forward to working together in the coming years, with new game concepts that will add value to the fans’ experience of the game.”

Part of it is also the cooperation with ESPN, the channel that broadcasts all live football from the Eredivisie and Keuken Kampioen Divisie. The ESPN platform will make an important contribution to the visibility of Holland Casino as a responsible betting partner of Dutch football. In addition, Holland Casino and ESPN will jointly develop new content, which is in line with the ambitions and which offers relevance and entertainment for Dutch football fans.

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Van Lambaart speaks of “a future-proof, sustainable approach”, which is necessary to provide the Dutch public with both ample entertainment as well as protection when it comes to online gambling in the coming years.

“This partnership with Dutch football is going to help us get new impetus in a future-proof way in the coming years. The plan is sound, realistic and healthy. We are convinced that this will pay off on several fronts. On the one hand, the COVID-19 crisis has stressed that a digital channel is essential for the robustness of Holland Casino. It makes our company more future-proof. On the other hand, we have very deliberately chosen to integrate the right balance between appeal and responsible play into the entire collaboration,” Van Lambaart said.

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DreamPlay consolidates its status as a global player in the iGaming industry and opens an office and campus in Cyprus

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DreamPlay’s ambitions go far beyond simple game development. With a new office in Limassol, the international iGaming solutions provider is expanding its presence in Europe and laying the foundations for a new philosophy of the iGaming business.

The location in Limassol was not chosen by chance – Cyprus has long become the European center of iGaming. It is here that key market players, large operators and financial structures supporting the industry are concentrated. And the high concentration of technology and talented developers allows DreamPlay to form its own ecosystem of talent.

If in the 2010s Cyprus became a hub for classic iGaming operators, today it is a point of attraction for technology companies that are betting on metaverses and the integration of games into a wider digital ecosystem. DreamPlay is one of those shaping this trend.

Google-style campus for game development talents

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The DreamPlay office and campus in Limassol are part of the company’s international network of corporate campuses. Similar hubs already operate in Thailand, Bali, Peru, the UAE and Poland. They offer employees comfortable working conditions and the ability to move between locations, accommodation, meals, legal support for stays in different countries. And all this is at the expense of the company. -And the flexible work format and 4-day work week in the company helps DreamPlay talents maintain a healthy work-life balance. It’s all about well-established business processes and taking care of the team.

It’s nice to know that you can come to the country, and there is a Dream Campus where friends, like-minded people and someone who can simply take care of you are waiting for you. They will meet you at the airport, give you a tour, accompany you on medical or legal issues. It’s all part of the team.

“iGaming is an industry of emotions. Therefore, the people who create it should work where they feel best. Therefore, in our campuses we create an environment where the team can feel maximum freedom for creativity, focus on creating new breakthrough products. And not be distracted by everyday issues. And we are sure that this gives us a strategic advantage, because we are sure that our employees have received better conditions than their colleagues in other companies. Comfort, flexibility and freedom are part of our global philosophy of DreamPlay,” shares DreamPlay CEO Alex Tkach.

 

What does this mean for the market?

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Opening a DreamPlay office in Cyprus is a wise decision, as the company is preparing to enter new markets and partner with the largest iGaming players. It is also a signal to the entire market that the company is moving into the league of global players who dictate trends, rather than following them.

If today Cyprus is another platform for international expansion, then tomorrow DreamPlay may turn into one of the first technology companies in iGaming, operating on the principle of large IT holdings.

And this is where the main intrigue lies: will DreamPlay become the one who fundamentally rethinks the very nature of the industry?

The post DreamPlay consolidates its status as a global player in the iGaming industry and opens an office and campus in Cyprus appeared first on European Gaming Industry News.

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International Game Technology PLC

IGT Wheel of Fortune Video Poker Makes Global Debut at Downtown Grand Hotel & Casino in Las Vegas

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International Game Technology PLC announced that it recently introduced its much-anticipated Wheel of Fortune Video Poker game in the world’s most prolific video poker market: Las Vegas, Nev. Guests of Downtown Grand Hotel & Casino (Downtown Grand) in Downtown Las Vegas became the first players in the world to enjoy legendary IGT multi-hand video poker paired with the puzzle-solving, wheel-spinning fun of Wheel of Fortune via IGT’s Wheel of Fortune Video Poker game.

“Becoming the first casino in the world to offer IGT’s Wheel of Fortune Video Poker was an exciting moment for Downtown Grand and one that generated palpable buzz and significant play on our gaming floor. For decades, our players have enjoyed IGT video poker and Wheel of Fortune slots, so combining the DNA of those two products to create something new is an exciting proposition for our players,” said Rick Coltor, Slots Manager at the Downtown Grand Las Vegas.

“Launching IGT Wheel of Fortune Video Poker in Las Vegas, the world’s largest video poker market, marked another important milestone in the rollout of our expanded Wheel of Fortune games portfolio. Our Wheel of Fortune Video Poker game delivers an ideal blend of proven multi-hand poker, jackpot excitement and the signature elements of Wheel of Fortune games that have propelled the theme’s success for more than 25 years,” said Nick Khin, IGT President, Global Gaming.

IGT’s Wheel of Fortune Video Poker is currently available on the CrystalCurve cabinet. Wheel of Fortune Video Poker incorporates the franchise’s famous puzzle-solving features and the iconic “Wheel Bonus” that has had players chanting “WHEEL-OF-FORTUNE!” for decades. The multi-hand poker game is available in triple-play, five-play and ten-play configurations and can award players 30,000, 50,000 or 100,000 credits, respectively, for a dealt royal flush.

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The post IGT Wheel of Fortune Video Poker Makes Global Debut at Downtown Grand Hotel & Casino in Las Vegas appeared first on Gaming and Gambling Industry in the Americas.

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Frank Arthofer

MLB Players Sign Licensing Agreement with PENN Entertainment

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MLB Players Inc., a commercial affiliate of the Major League Baseball Players Association, and OneTeam Partners announced they’ve reached a licensing agreement with PENN Entertainment.

The agreement designates PENN’s sports betting platforms – ESPN BET in the U.S. and theScore BET in Canada – as Officially Licensed Sportsbooks of MLBPI.

PENN now has the rights to use MLB player names, images and likenesses on its sports betting platforms, marketing assets and promotional campaigns.

The deal also includes PENN’s retail sportsbook operations (32 retail sportsbooks at its casino properties, including 19 under the ESPN BET brand).

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Last fall, FanDuel and MLBPI reached a similar licensing agreement after the MLB players’ union sued FanDuel and Underdog Fantasy in New York Supreme Court, accusing them of using the names and likeness of ballplayers on their players without permission.

”As baseball season gets underway, we’re excited to offer fans an enhanced betting experience that includes player likenesses, expanded wagering options and a more dynamic product. Partnering with MLB Players Inc. strengthens our connection to the league and its star players and creates additional opportunities to engage fans throughout the season,” said Jason Birney, Vice President of Operations at PENN Interactive.

OneTeam Partners specializes in commercializing group licensing rights for professional athlates, and is a joint venture between the NFL Players Association, MLB Players Association, Women’s National Basketball Players Association, MLS Players Association, and U.S. Women’s National Team Players Association.

“By integrating MLB player rights into PENN Entertainment’s platforms, this partnership brings fans closer to the game while unlocking new business opportunities in sports betting. It highlights the growing influence of players in shaping premium, fan-focused betting experiences while enhancing player NIL rights and widening distribution,” said Frank Arthofer, President of OneTeam Partners.

The post MLB Players Sign Licensing Agreement with PENN Entertainment appeared first on Gaming and Gambling Industry in the Americas.

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