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KX Named Official Supplier Of Real-time Data Analytics To Alpine F1 Team In Global Partnership Agreement

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Alpine F1 Team is pleased to partner with KX, a worldwide leader in real-time streaming analytics.

–  KX will become the team’s official supplier of real-time analytics software and services.

–  The announcement comes after an 18-month project where the KX streaming analytics platform was deployed across the entire Alpine F1 Team organization.

–  Alpine F1 Team looks forward to working with KX to enable real-time data capture and analysis of millions of data points to perform ahead of the competition.

LONDONAug. 2, 2021 /PRNewswire/ — KX, a worldwide leader in real-time streaming analytics, today announced a partnership with Alpine F1 Team as official supplier of real-time analytics software and services. The KX technology enables real-time data capture and analysis of millions of data points across thousands of sensors for split-second decision-making during races, as well as for off-track operational improvements.

The announcement comes after an 18-month project where the KX streaming analytics platform was deployed across the entire Alpine F1 Team organization, in France for the power unit and in the UK for chassis and transmission. KX software is used to capture and analyze data across driver simulators, wind-tunnels, dynometers, telemetry instruments and sensors. With its ultra-high performance, extreme low latency and incredibly small footprint, the KX platform can capture, analyse, model and visualize track data faster than a live video stream can be broadcast from a race.

The KX logo will appear on Alpine F1 Team’s garage environment, symbolising the official kick-off of this multi-year, multi-faceted relationship.

Laurent Rossi, Chief Executive Officer, Alpine: “We are delighted to welcome on board KX to the Alpine family. In a sport where winning is measured in fractions of a second, this partnership will help Alpine F1 Team perform ahead of the competition. We look forward to working with them as we collectively strive for greater performance in all areas.”

Nathan Sykes, Business Systems and Data Science Director, IT Enstone, Alpine F1 Team: “In such a highly technical and highly regulated sport, the ability to make faster and better decisions is a game changer. The relationship we have with KX has matured over the last few years and the power of their advanced sub-second analytics and maths engine running in our Azure cloud, has consolidated its position as our tool of choice for our holistic data science platform. KX delivers true end-to-end real-time analytics with unrivalled speed of data ingestion and capture, advanced modelling and predictive analysis as well as visualization of insights. This means we can spot and react to problems before they happen and identify opportunities to increase performance, all in milliseconds. We’re already seeing significant benefits from using the KX platform and we’re looking forward to scaling up the deployment to continue driving the team forward.”

Gerry Buggy, Chief Strategy and Product Officer KX: “We are excited to be working with Alpine F1 Team to help them enhance on-track and operational performance through real-time data analytics. This partnership strengthens our existing relationship, and we look forward to developing the platform to drive on and off-track success.”

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Betano signs sponsorship deal with Argentina national football team

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Kaizen Gaming brand becomes an Official Regional Sponsor as World Cup 2026 approaches, with campaigns planned across digital, TV and OOH.

Betano has signed a new sponsorship agreement with the Argentina National Football Team, joining as an Official Regional Sponsor, the company said on April 29, 2026.

The deal was announced from Athens, Greece and Buenos Aires, Argentina, with the Kaizen Gaming-owned sports betting and gaming brand positioning the partnership ahead of the FIFA World Cup 2026.

According to the company, the sponsorship will include “local 360° campaigns” featuring Betano’s tagline “Confiá” across digital media, television, and out-of-home (OOH) advertising. Betano also said it plans “high-engagement activations” intended to connect fans with the team.

In the release, Kaizen Gaming framed the agreement as part of a broader strategy to invest in top-tier sports partnerships to support international brand growth and “responsible gaming experiences.” Financial terms, territories covered under the “regional” designation, and contract duration were not disclosed.

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The post Betano signs sponsorship deal with Argentina national football team appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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PokerStars adds PokerStars Open Aix-en-Provence and confirms EPT Prague for 2026

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New France stop runs Nov 2-8; EPT Prague returns to the Hilton Prague on Dec 2-13, both counting toward the PokerStars Live League.

PokerStars has added two stops to its 2026 live poker calendar: EPT Prague returns on Dec 2-13 at the Hilton Prague, and a new PokerStars Open event will debut in Aix-en-Provence, France, on Nov 2-8. The operator announced the dates on April 22, 2026.

Both events will award points in the PokerStars Live League, PokerStars’ annual leaderboard system across High, Medium, and Low tiers. PokerStars said more than €150,000 in PokerStars LIVE credit will be paid out to the top three finishers in each tier at year-end, plus a live freeroll with a €100,000 prize pool at the first EPT of 2027 for the top 30 finishers in each tier.

EPT Prague is set to run as an 11-day festival, with PokerStars flagging the High Roller and EPT Main Event among the headline tournaments. PokerStars cited last year’s Prague Main Event at more than 1,200 entries for a prize pool of more than €5.9 million, with Matan Krakow winning for more than €770,000.

The new PokerStars Open Aix-en-Provence stop will run in partnership with Texapoker at Pasino GRAND Partouche Aix-en-Provence. It becomes the latest confirmed date in PokerStars’ 2026 live lineup, which also includes EPT Monte Carlo (April 30 – May 10), PokerStars Open Namur (May 27 – June 7), PokerStars Open Malaga (June 22-28), and EPT Barcelona (August 16-29).

“We’re delighted to bring players two more incredible live events and welcome the return of EPT Prague,” said Cédric Billot, Associate Director, Live Events. ”Each stop offers a unique experience and world-class competition and strengthens an already exciting 2026 schedule. We look forward to welcoming everyone for another standout year of live poker.”

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The post PokerStars adds PokerStars Open Aix-en-Provence and confirms EPT Prague for 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Betano Teams Up with World Champions Argentina in New Sponsorship Deal

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Betano joins the Argentina National Football Team as Official Regional Sponsor ahead of the FIFA World Cup 2026

Betano, the premium online sports betting and gaming brand of Kaizen Gaming, is an Official Regional Sponsor of the Argentine National Football Team, further highlighting its commitment to supporting Argentine sport.

The sponsorship agreement comes at a time of increased global anticipation for the game, just weeks before the FIFA World Cup 2026. Through this partnership, Betano is strengthening its ties with Argentine football and together with the country’s National Team, will deploy high-engagement activations that bring the fans closer to the game.

Argentina, the reigning world champions and one of the most iconic footballing nations, hold three World Cup titles and 47 major tournament wins and are supported by an expansive international fanbase. By reinforcing its presence in this legendary footballing stronghold, Betano continues to elevate its brand profile, integrating it into the elite of global sport. The partnership with the National Football Team of Argentina also reflects Kaizen Gaming’s broader strategy to invest in top-tier sports collaborations that drive international brand growth, while delivering innovative and responsible gaming experiences to millions of users worldwide.

The scope of this sponsorship will include local 360° campaigns that feature Betano’s tagline “Confiá” in digital media, television, and out-of-home (OOH) advertising.

Football is a global language, and few teams and countries embody its passion and legacy like Argentina. This partnership is a natural step for Kaizen Gaming and the Betano brand, deepening their presence at the heart of the sport and connecting with fans in moments that matter most. As anticipation for the FIFA World Cup 2026 continues to build, this collaboration positions Betano centre-stage in the football conversation. Ahead of what promises to be a thrilling tournament, Kaizen Gaming remains focused on expanding its international reach, investing in strategic partnerships, and building meaningful connections with fans worldwide.

 

The post Betano Teams Up with World Champions Argentina in New Sponsorship Deal appeared first on Americas iGaming & Sports Betting News.

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