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Kia France and Team Vitality announce partnership and launch an innovative and original digital campaign

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Leading global esports organisation Team Vitality is excited to share it has partnered with Kia France. Inspired by esports since 2019, when it began its partnership with the League of Legends European Championship (LEC), Kia continues to be involved in this exponentially growing industry. Attracting millions of players and spectators around the world, esports has become an unmissable combination of sport, lifestyle, and performance. Kia is intensifying its links with esports and is partnering with Team Vitality, the number one esports team in France and home to some of the biggest esports players. Team Vitality is home to the world’s best players competing across eight titles and is one of only ten teams competing in the League of Legends European Championship (LEC). With more than 24 million followers across social media, Team Vitality is the most successful team in France with a huge global presence.

Kia France and Team Vitality are launching a unique pan-European digital campaign to kick off the collaboration. Creation and innovation are the pillars of this campaign, entitled Voyage to Inspiration, which will be broadcast on the social networks of Kia France and Team Vitality from 29 July for a period of three months. For this campaign, Kia France brings an innovative vision of its brand orientation, its identity, and its products. In turn, Team Vitality highlights its expertise in the field of esports and digital technology.

The campaign will feature Team Vitality athletes and ambassadors in France and EV6, Kia’s new 100% electric crossover, which offers a range of up to 510 km (WLTP combined cycle) and can be recharged from 10% to 80% in just 18 minutes, namely 100 km of range recovered in less than 5 minutes!

 

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Innovative digital activations will be carried out throughout the campaign through video content jointly produced by Kia France and Team Vitality using the new Kia brand signature “Movement that inspires”. A co-branded Kia x Vitality product embracing the Kia EV6’s design, performance, and technology features, will appear during the campaign.

We are delighted to have set up this collaboration with Kia France, a leading brand in the electrification market and innovative in its approach. At Team Vitality we pride ourselves on creating content that goes beyond the traditional and it’s great to partner with Kia France to produce something unique for our fans. ” says Fabien DEVIDE, President of Team Vitality.

Innovation and expertise are the key words of our respective industries, so creating this partnership was an obvious choice in view of this shared vision. But beyond this orientation, the strength of our partnership lies in our creativity and our desire to surprise our audiences. Esports is now a major sport discipline, so it is essential for us as a car brand to join this movement and to draw inspiration from it to reach out to these athletes of a new world,” concludes Olivier BOUELHARRAG, Head of Communications at Kia France.

BETBY

BETBY CONTINUES UPWARD TRAJECTORY WITH SOLID Q3 2025 PERFORMANCE RESULTS

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BETBY, a leading sportsbook supplier, has reported another strong quarter, with its Q3 2025 performance underlining consistent growth and sustained engagement across its global partner network. The results highlight the provider’s continued expansion, innovation, and ability to deliver competitive value to operators worldwide.

During the third quarter, BETBY’s sportsbook recorded a 56.07% year-on-year increase in Gross Gaming Revenue (GGR), a 24.92% rise in total bets placed, and a 19.45% increase in active players, aligning with the solid upward trend seen in the company’s H1 results.

Importantly, these results were achieved despite a non-idyllic September, which was marked by uncompetitive margins due to sporting outcomes. This resilience further underscores the company’s ability to maintain growth momentum even in unfavourable market conditions.

This performance further demonstrates the scalability and reliability of BETBY’s sportsbook solution, which continues to attract new partners and drive growth across regulated markets. The supplier’s investment in proprietary trading models, AI-powered tools, and tailored partner support remains central to its strategy.

Betby.Games, BETBY’s proprietary esports feed, also delivered a positive quarter, achieving an 8.43% year-on-year increase in Gross Gaming Revenue (GGR), a 6.18% rise in total bets placed, and an 11.85% growth in active players compared to the same period last year.

Leonid Pertsovskiy, Chief Executive Officer at BETBY, commented: “Q3 once again demonstrates the strength of our products and the trust we’ve built with our partners. We continue to deliver solid results across both sportsbook and esports verticals, driven by innovation, user-centric solutions, and our commitment to excellence. As we approach the end of the year, our focus remains on accelerating growth and reinforcing our position as a Tier-1 provider in the iGaming industry.”

To find out more about BETBY’s cutting-edge sportsbook solution visit booth 4045 during SiGMA Central Europe. Attendees will have the opportunity to engage with BETBY’s team, and discover how the company’s solutions and services can be their winning aspect for their iGaming project.

The post BETBY CONTINUES UPWARD TRAJECTORY WITH SOLID Q3 2025 PERFORMANCE RESULTS appeared first on European Gaming Industry News.

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HAVIT Partners with Three Top International Esports Teams to Expand Global Presence

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HAVIT, a leading global consumer tech brand, officially announced strategic partnerships with three internationally renowned esports teams: Brazil’s Vivo Keyd Stars, Turkiye’s Galatasaray Esports and Beşiktaş Esports. This marks a new stage in HAVIT’s global esports expansion, further strengthening its influence in the global esports ecosystem.

HAVIT has achieved remarkable results in the esports sector across both the Turkish and Latin American markets.

In Turkiye, HAVIT’s gaming headsets consistently rank No.1 on the leading platform Trendyol. To further integrate into the local esports ecosystem, HAVIT partners with Galatasaray Esports and Beşiktaş Esports, celebrated for their prestigious legacy and youthful energy, each with a massive fan base. This collaboration not only reinforces HAVIT’s market leadership but also deepens its connection with the local esports community.

Moreover, HAVIT enters the second year of its partnership with Vivo Keyd Stars, Brazil’s leading esports team, providing high-performance gaming gear to support the team’s play. With HAVIT’s gear and their own relentless drive, VKS won the championship in LTA South 2025 Split 3 and will represent Brazil at the 2025 League of Legends World Championship. This partnership underscores both the team’s strength and HAVIT’s commitment to empowering Brazil’s esports development.

Brand Vision: Build a Global Esports Network

This strategic partnership across Brazil and Turkiye is a key step in HAVIT’s regional market expansion and lays a solid foundation for HAVIT’s future presence in wider esports ecosystems of Europe, the Americas and beyond.

“Partnering with these teams is a crucial implementation of HAVIT’s ‘For Fun. For Games. For Champions’ vision. By merging technology with esports, we aim to inspire gamers worldwide to break boundaries and shape the future of gaming,” Doug Pollard said.

The post HAVIT Partners with Three Top International Esports Teams to Expand Global Presence appeared first on European Gaming Industry News.

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2XKO

DATA.BET the First to Launch 2XKO Offering

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Introducing Riot Games’ newest title to the esports landscape

DATA.BET, the award-winning sports betting solution supplier, has pioneered the betting market by launching 2XKO, a new dynamic competitive format.

2XKO marks a new addition to the global esports scene. With its fast-paced, double-elimination structure, it brings a distinctive rhythm of short yet high-stakes matches — a setup that potentially opens new avenues for betting engagement and audience retention as the format evolves.

At this stage, DATA.BET’s coverage focuses on key pre-match markets, including Winner and To Reach the Final for overall tournament outcomes, as well as Winner within individual matches. During the final stages of the competition, the company also plans to expand its offering with Map Winner markets for each map.

What makes 2XKO unique is the combination of short-form, high-intensity gameplay. This setup maximizes player engagement, mirroring the popularity of competitive fighting games worldwide while translating seamlessly into a betting environment.

DATA.BET debuted its 2XKO betting coverage at the upcoming 2 NICE KO tournament in Nice, France (Oct 10–12, 2025), featuring nearly 300 players across top fighting titles.

Bogdan Holovnov, Head of Esports at DATA.BET, said: “Esports thrives on creativity and innovation, and 2XKO is the perfect example of how new formats can drive excitement for players and bettors alike. At DATA.BET, we’re proud to be the first to bring this to market — giving our partners exclusive access to content that captures the speed, intensity, and global appeal of fighting games. This launch reinforces our commitment to expanding esports betting with fresh, high-impact experiences.”

The post DATA.BET the First to Launch 2XKO Offering appeared first on European Gaming Industry News.

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