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Kia France and Team Vitality announce partnership and launch an innovative and original digital campaign

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Leading global esports organisation Team Vitality is excited to share it has partnered with Kia France. Inspired by esports since 2019, when it began its partnership with the League of Legends European Championship (LEC), Kia continues to be involved in this exponentially growing industry. Attracting millions of players and spectators around the world, esports has become an unmissable combination of sport, lifestyle, and performance. Kia is intensifying its links with esports and is partnering with Team Vitality, the number one esports team in France and home to some of the biggest esports players. Team Vitality is home to the world’s best players competing across eight titles and is one of only ten teams competing in the League of Legends European Championship (LEC). With more than 24 million followers across social media, Team Vitality is the most successful team in France with a huge global presence.

Kia France and Team Vitality are launching a unique pan-European digital campaign to kick off the collaboration. Creation and innovation are the pillars of this campaign, entitled Voyage to Inspiration, which will be broadcast on the social networks of Kia France and Team Vitality from 29 July for a period of three months. For this campaign, Kia France brings an innovative vision of its brand orientation, its identity, and its products. In turn, Team Vitality highlights its expertise in the field of esports and digital technology.

The campaign will feature Team Vitality athletes and ambassadors in France and EV6, Kia’s new 100% electric crossover, which offers a range of up to 510 km (WLTP combined cycle) and can be recharged from 10% to 80% in just 18 minutes, namely 100 km of range recovered in less than 5 minutes!

 

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Innovative digital activations will be carried out throughout the campaign through video content jointly produced by Kia France and Team Vitality using the new Kia brand signature “Movement that inspires”. A co-branded Kia x Vitality product embracing the Kia EV6’s design, performance, and technology features, will appear during the campaign.

We are delighted to have set up this collaboration with Kia France, a leading brand in the electrification market and innovative in its approach. At Team Vitality we pride ourselves on creating content that goes beyond the traditional and it’s great to partner with Kia France to produce something unique for our fans. ” says Fabien DEVIDE, President of Team Vitality.

Innovation and expertise are the key words of our respective industries, so creating this partnership was an obvious choice in view of this shared vision. But beyond this orientation, the strength of our partnership lies in our creativity and our desire to surprise our audiences. Esports is now a major sport discipline, so it is essential for us as a car brand to join this movement and to draw inspiration from it to reach out to these athletes of a new world,” concludes Olivier BOUELHARRAG, Head of Communications at Kia France.

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eGaming Integrity wins SME News UK Enterprise Award for gambling assurance

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eGaming Integrity has been named Independent Online Gambling Assurance Provider of the Year 2026 at the UK Enterprise Awards, organised by SME News. The company is based in the Isle of Man and works with operators in regulated online gambling markets.

According to the company, the award recognises its assurance work aimed at helping gambling operators evaluate whether their compliance processes are prepared for regulated market requirements, as regulatory expectations increase around compliance standards and customer protection.

eGaming Integrity said its internal audit reviews assess how gambling businesses operate in practice, including whether procedures and controls meet standards expected by regulators. The company added that the process is designed to help operators identify where controls are effective and where improvements may be needed before issues emerge.

Emma Shilling, Director at eGaming Integrity, said,

“This award recognises the reason eGaming Integrity was created. Responsible operators want to know where they stand before problems appear, and independent assurance provides that outside perspective.

“Our team has seen regulation from both sides, which helps us understand where processes can break down and how operators can make practical improvements.”

Speaking on the accomplishments of the 2026 winners, Laura O’Carroll, Awards Manager, said,

“The announcement of our UK Enterprise Awards is perhaps one of our most anticipated milestones every year, and the 2026 launch is no different. We are truly pleased to deliver our digital magazine and winners list, showcasing such excellence, to our readers again this year. Atop this, to our winners, and from our team to yours, we wish you all a sincere congratulations on your success in this year’s programme.”

The post eGaming Integrity wins SME News UK Enterprise Award for gambling assurance appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Booming Games launches Tasty Bonanza Max Scatter slot

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Booming Games has launched Tasty Bonanza Max Scatter, a new online slot released on 16 July 2026 from the supplier’s Malta base. The title is the second game in its Max Scatter series and uses a 6×4 grid with Scatter Pays, cascading wins and a stated maximum win potential of 15,000x.

The game pays when eight or more of the same symbol land. Winning symbols are removed and remaining symbols cascade down, with new symbols dropping in until no further wins are formed.

Free Spins are triggered by landing four or more Scatter symbols, including Scatters and Max Scatters, awarding 10 Free Spins. During the bonus, Random Multipliers can appear with values from 2x to 100x and remain active until the cascade sequence ends, after which multiplier values are combined and applied to the total win. Three or more Scatter symbols during Free Spins add five additional spins, while the feature ends if the max win is awarded.

Booming Games also includes Bonus Buy options priced at 100x the bet amount and a “Super Buy Bonus” at 500x, which the company says offers multipliers from 15x to 100x. A BOOST+ option increases the bet by 25% and increases the chance of triggering bonus features.

Craig Asling, Director of Games at Booming Games, said: “Tasty Bonanza Max Scatter is a great example of how we’re innovating within one of our top performing franchises. By adding exciting new Max Scatter mechanics to one of our most popular slots, we are confident the game will appeal to players looking for top-quality entertainment and high-stakes gameplay.”

The post Booming Games launches Tasty Bonanza Max Scatter slot appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Gaming Realms launches Slingo games with Swiss4Win in Switzerland

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Gaming Realms has launched its Slingo portfolio in Switzerland with Swiss4Win.ch, the online casino brand of Casinò Lugano, on 16th July 2026.

The supplier said the agreement is its second operator launch in the Swiss market and extends distribution of its content library through Playtech’s platform.

Swiss4Win.ch players now have access to a selection of titles including Slingo Sweet Bonanza, Slingo Xxxtreme and Slingo Gold Cash.

Mariachiara Lagravinese, Regional Account Manager at Gaming Realms, said: “Building on our recent debut in Switzerland, this partnership with Swiss4Win.ch will see us reach an even greater audience in the country where our unique content has been popular with local players.

“Switzerland represents an attractive market for us and this launch with a reputable local operator sees us strengthen our foothold in the region.”

Paolo Sanvido, CEO of Casinò Lugano, said: “We’re committed to offering our players a diverse portfolio of premium gaming content, and Gaming Realms’ Slingo titles bring something truly unique to our casino lobby. We’re excited to introduce these games to our customers and further strengthen our entertainment offering with engaging and innovative experiences.”

The post Gaming Realms launches Slingo games with Swiss4Win in Switzerland appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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