eSports
Kia France and Team Vitality announce partnership and launch an innovative and original digital campaign
Leading global esports organisation Team Vitality is excited to share it has partnered with Kia France. Inspired by esports since 2019, when it began its partnership with the League of Legends European Championship (LEC), Kia continues to be involved in this exponentially growing industry. Attracting millions of players and spectators around the world, esports has become an unmissable combination of sport, lifestyle, and performance. Kia is intensifying its links with esports and is partnering with Team Vitality, the number one esports team in France and home to some of the biggest esports players. Team Vitality is home to the world’s best players competing across eight titles and is one of only ten teams competing in the League of Legends European Championship (LEC). With more than 24 million followers across social media, Team Vitality is the most successful team in France with a huge global presence.
Kia France and Team Vitality are launching a unique pan-European digital campaign to kick off the collaboration. Creation and innovation are the pillars of this campaign, entitled Voyage to Inspiration, which will be broadcast on the social networks of Kia France and Team Vitality from 29 July for a period of three months. For this campaign, Kia France brings an innovative vision of its brand orientation, its identity, and its products. In turn, Team Vitality highlights its expertise in the field of esports and digital technology.
The campaign will feature Team Vitality athletes and ambassadors in France and EV6, Kia’s new 100% electric crossover, which offers a range of up to 510 km (WLTP combined cycle) and can be recharged from 10% to 80% in just 18 minutes, namely 100 km of range recovered in less than 5 minutes!
Innovative digital activations will be carried out throughout the campaign through video content jointly produced by Kia France and Team Vitality using the new Kia brand signature “Movement that inspires”. A co-branded Kia x Vitality product embracing the Kia EV6’s design, performance, and technology features, will appear during the campaign.
“We are delighted to have set up this collaboration with Kia France, a leading brand in the electrification market and innovative in its approach. At Team Vitality we pride ourselves on creating content that goes beyond the traditional and it’s great to partner with Kia France to produce something unique for our fans. ” says Fabien DEVIDE, President of Team Vitality.
“Innovation and expertise are the key words of our respective industries, so creating this partnership was an obvious choice in view of this shared vision. But beyond this orientation, the strength of our partnership lies in our creativity and our desire to surprise our audiences. Esports is now a major sport discipline, so it is essential for us as a car brand to join this movement and to draw inspiration from it to reach out to these athletes of a new world,” concludes Olivier BOUELHARRAG, Head of Communications at Kia France.
eSports
Thunderpick Partners with Oddin.gg and Introduces BetPeek, First Fully Interactive Esports Viewing Platform
Thunderpick, the leading esports betting platform, in partnership with Oddin.gg, a provider of end-to-end esports betting solutions, today announced the exclusive launch of BetPeek, a first-of-its-kind interactive esports viewing experience available only on Thunderpick.io.
While most esports streams today limit fans to static broadcast feeds and pre-selected camera angles, BetPeek flips the script. For the first time, viewers can control how they watch the action—transforming every match into a personalized, immersive event.
BetPeek’s key features include:
- Follow Any Player – Switch instantly to the POV of any competitor on the server.
- Dynamic Camera Control – Place the camera anywhere on the map for a unique vantage point.
- X-Ray Vision – Unlock strategic insights by seeing what players can’t.
- Play, Pause & Rewind – Revisit every clutch play with DVR-style controls.
- Integrated Betting Tools – Access deeper context and analysis to inform smarter wagers.
“Traditional esports streams have barely evolved; they’re often one-size-fits-all broadcasts that leave fans wishing for more control,” said Kelly Sanders, Head of Strategy at Thunderpick. “BetPeek completely changes that. By putting fans in the driver’s seat, we’re delivering an esports experience that’s not just more engaging, but truly revolutionary for bettors and spectators alike.”
Why It Matters
Until now, esports fans had little choice beyond passively watching standard tournament streams or fragmented co-streams. BetPeek represents the next era: an interactive, on-demand, and bet-integrated platform unlike anything else in the industry. For bettors, this means unprecedented visibility into momentum shifts, rotations, and player form. For fans, it’s a chance to experience the match exactly how they want.
Exclusive to Thunderpick
BetPeek is available only on Thunderpick.io, reinforcing Thunderpick’s position as the most innovative esports betting destination worldwide. In partnership with Oddin.gg, a global leader in esports betting solutions, Thunderpick continues to push the boundaries of what’s possible in live, fan-first esports engagement.
The post Thunderpick Partners with Oddin.gg and Introduces BetPeek, First Fully Interactive Esports Viewing Platform appeared first on Gaming and Gambling Industry in the Americas.
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Esports Charts, the leading esports viewership analytics provider, is partnering with GeoGuessr, the world’s favourite geography‑guessing game, to deliver detailed analytics for its esports tournaments. The collaboration will give organizers clear insights into audience engagement and viewership patterns across events.
As part of the partnership, Esports Charts provides tournament dashboard data for the GeoGuessr competitions. Organizers can track engagement trends, compare performance across regions, and make data-driven decisions for future events.
“Esports Charts is thrilled to support GeoGuessr’s esports events. Our team even enjoys the game together during team activities, so it’s fun to combine that passion with our analytics expertise. By providing clear insights into viewership and engagement, we hope to help the organizers nurture and grow GeoGuessr’s competitive scene globally.” – Sergii Rudenko, CSO at Esports Charts
The recent GeoGuessr World Championship 2025 set new viewership records, reflecting the game’s growing presence in esports. In recent years, GeoGuessr has expanded its competitive offerings with larger prize pools, longer seasons, and more events.
“This year’s World Championship has been an incredible journey across four countries. We extend our gratitude to the passionate GeoGuessr community, talented players, and all of our partners who made this possible. Our partnership with Esports Charts plays a key role in helping us gain valuable audience insights, allowing us to continuously grow and elevate the GeoGuessr esports scene. – Mikael Falgard, Head of GeoGuessr Esports
The collaboration marks another step in the development of GeoGuessr’s esports scene and strengthens Esports Charts’ role as a leading provider of competitive gaming analytics.
The post Esports Charts to deliver comprehensive viewership data to GeoGuessr appeared first on European Gaming Industry News.
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The Global Esports Federation at its 16th Board Meeting approved the draft program for the Los Angeles 2026 Global Esports Games, to be held in December 2026. This follows the earlier announcement of Los Angeles as host city at a major ceremony hosted by Los Angeles Times Media Group Executive Chairman & CEO Dr. Patrick Soon-Shiong, Los Angeles Mayor Karen Bass, and El Segundo Mayor Chris Pimentel—now marking a significant milestone on the road to GEF’s flagship event in the United States.
The GEF Board also unanimously elected Paul J. Foster as President of the Global Esports Federation. Paul, who is GEF Chief Executive Officer, was appointed President ad interim following the resignation of founding President Chris Chan in July, and now assumes the role of President & CEO through December 2027.
In addition, the GEF Board approved the establishment of frameworks to develop the esports ecosystem in the United States, anchored in Los Angeles. This initiative will strengthen the GEF’s connections with stakeholders worldwide and reinforce its mission to elevate esports for all.
The outcomes of GEF 16th Board Meeting reaffirm the GEF’s role as a convening platform, uniting athletes, publishers, Member Federations, and partners to power the future of esports globally.
The post Global Esports Federation confirms program for Los Angeles 2026 Global Esports Games appeared first on Gaming and Gambling Industry in the Americas.
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