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GameOn announces partnership and investment in start-up social media agency, Minty Creative.

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Leading iGaming marketing and PR agency GameOn, has announced a partnership with specialist social media marketing and content agency, Minty Creative. The partnership will see GameOn acquire a significant stake in the agency and offer social media services to its clients exclusively via Minty Creative.

“We have collaborated on a number of campaigns over the last 18 months offering complementary services to the iGaming industry. Therefore an investment into Minty Creative seemed the next logical step in the relationship” said Sarah Blackburn, Managing Director at GameOn.

She continued “Since we’ve been offering this service, our clients have experienced exponential growth in both their own following and engagement levels which has often led to new business discussions and opportunities as a consequence. This can be fully attributed to the great work Siobhan and her team have been producing and we are looking forward to aligning the two companies more closely.

Siobhan Neligan, Founder of Minty Creative said “The last 12 months has been a period of significant and sustained growth for the business, as we’ve expanded our services, team and client base across multiple verticals, but particularly within iGaming. We identified a real synergy in working with GameOn and have been able to utilise our many years of iGaming experience to great effect.

“GameOn is the industry leader and pioneer in iGaming marketing and PR, so partnering with them was a huge opportunity for our maturing start-up business – and one that we absolutely jumped at. We are delighted to be able to capitalise on our respective expertise and add further value for our clients. ”

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S8UL signs Team Question Mark roster for PUBG: BATTLEGROUNDS ahead of EWC 2026

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The CIS-based EMEA lineup brings past EWC experience and titles including PUBG Global Series 8 as S8UL targets Riyadh qualification.

S8UL has signed the Team Question Mark (QM) roster to represent the organisation in PUBG: BATTLEGROUNDS on PC ahead of the Esports World Cup (EWC) 2026. The deal was announced April 16 from Mumbai as S8UL prepares for the tournament in Riyadh, scheduled for July 21 to 26.

The CIS-based EMEA lineup includes:

  • captain Roman Zinovev (ADOUZ1E),
  • Andrey Ionov (Bestoloch),
  • Mansur Tsimpaev (f1lfirst),
  • Nikita Odobesku (Molodoct),
  • and coach Yermek Torebekov (Ermaak).

S8UL said the roster will compete through the qualification pathway for a place in the 24-team event, which has a $2 million prize pool.

S8UL is adding a roster with a proven record in top-tier PUBG competition, including wins at PUBG Continental Series 7 Europe 2022 and PUBG Global Series 8 in 2025. The team has also posted a Top 3 finish at PUBG Global Series 2 in 2023 and a Top 7 finish at PUBG Global Championship 2022. The organisation said the roster has competed at both previous editions of the EWC in 2024 and 2025 and has amassed approximately $713,000 in total prize winnings.

Commenting on the move, Naman Mathur, Co-founder, S8UL said, “Signing the QM roster is a significant step for us as we continue to strengthen our presence in global esports. PUBG: BATTLEGROUNDS is one of the most competitive titles in the world, and this team has consistently proven itself against the very best. At a broader level, this move reflects the direction S8UL is heading in. Over the past year, we have focused on building depth across our rosters and competing consistently at the highest level. As we prepare for the Esports World Cup 2026, we are committed to providing the team with the right support and resources as they aim to make a strong impact in the qualifiers as well as on the global stage.”

Roman Zinovev aka ADOUZ1E added, “Becoming part of S8UL is a big opportunity for us as a team. As a team, we’ve always believed in our ability to compete with the best in the world, and having the backing of a global organisation allows us to push even further. With the Esports World Cup coming up, we’re focused on working through the qualifiers and making sure we deliver performances that match our potential.,”

S8UL said the announcement follows its selection as a Club Partner by the Esports Foundation (EF), placing it among 40 global organisations. The organisation has also listed 13 titles it plans to enter for EWC 2026, including PUBG: BATTLEGROUNDS, Apex Legends, Battlegrounds Mobile India (BGMI), Call of Duty: Warzone, Chess, EA Sports FC, FATAL Fury, Fortnite, Honor of Kings, MOBA Legends 5V5, Street Fighter 6, TEKKEN 8, and Trackmania.

Relevant data as follows:

  • S8UL Esports: https://s8ul.gg/ Official organisation site for roster and announcement verification.
  • PUBG Esports (PUBG: BATTLEGROUNDS competitive updates): https://pubgesports.com/ Authoritative source for PUBG: BATTLEGROUNDS esports circuits, event results, and qualifiers.
  • Esports World Cup (official site): https://esportsworldcup.com/ Event organiser site for EWC 2026 schedule, formats, and prize pool confirmation.

 

The post S8UL signs Team Question Mark roster for PUBG: BATTLEGROUNDS ahead of EWC 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Former German Air Force officer launches Sparky Space AI platform for iGaming teams

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Nils Ristau and Daniel Schmitz debut a work enablement platform aimed at day-to-day execution across product, retention and AI adoption.

Sparky Space, a new AI-powered work enablement platform founded by former German Air Force officer Nils Ristau and tech leader Daniel Schmitz, has launched and is now available globally for iGaming operators and suppliers.

The founders are positioning the product around execution support inside daily workflows as teams face tighter regulatory demands, faster product cycles and higher player expectations. The company cited industry research suggesting only 10-20% of learning is consistently applied in day-to-day work, creating a gap between training and on-the-job outcomes.

“In military operations, performance depends on clarity, structure, and disciplined execution in changing environments,” said Ristau. “The iGaming industry operates under similar pressure.

“Competitive advantage does not come from knowledge alone – it comes from how effectively teams apply it every day.”

Sparky Space said its platform supports areas including product development, player retention and AI adoption, with use cases spanning customer-centric experimentation, agile product and game development, decision-making and prioritisation, practical generative AI prompting, and cross-functional collaboration. The company said the tools are intended to help teams launch features, respond to regulatory change, and optimise marketing and support processes.

While initially focused on iGaming, Sparky Space said it has been built for broader use in other fast-moving, technology-driven industries.

Relevant data as follows:

The post Former German Air Force officer launches Sparky Space AI platform for iGaming teams appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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GGPoker sets $300m guarantee for 2026 GG World Festival series

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Online poker festival runs May 3 to June 9 and includes a $3m leaderboard plus three $10m guaranteed flagship events.

GGPoker has announced the return of its GG World Festival tournament series, set to run from May 3 through June 9, 2026. The operator said the schedule will offer $300,000,000 in guaranteed prizes across the series, up from the $250m guarantee it offered last year.

The festival is split into four buy-in tiers: Low ($3–$25), Medium ($26–$150), High ($151–$1,050) and Super ($1,051+). GGPoker said the series will include hundreds of tournaments over five weeks.

GGPoker is also bringing back its festival leaderboard with $3,000,000 in additional prizes across the four tiers: $300K (Low), $700K (Medium), $1M (High) and $1M (Super).

Three events will anchor the schedule, each with a $10,000,000 guarantee: the $525 World Bounty Festival (Day 2) on May 18, the $10,000 GGMillion$ Main Event (Day 2) on May 25, and the $1,500 GG World Championship (Day 2) on June 1.

“Last year we set the bar at $250 million, and the community response was legendary,” said Daniel Negreanu, GGPoker Global Ambassador. “But at GGPoker, we don’t just want to meet expectations; we want to smash them over and over again. This year, we’re going to $300 million. Whether you’re playing a $3 Low Tier tournament or the $10K GGMillion$ Main Event, you’re part of the biggest thing to ever happen in online poker. This is the stage where legends are made.”

Relevant data as follows:

The post GGPoker sets $300m guarantee for 2026 GG World Festival series appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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