Latest News
GameOn announces partnership and investment in start-up social media agency, Minty Creative.
Leading iGaming marketing and PR agency GameOn, has announced a partnership with specialist social media marketing and content agency, Minty Creative. The partnership will see GameOn acquire a significant stake in the agency and offer social media services to its clients exclusively via Minty Creative.
“We have collaborated on a number of campaigns over the last 18 months offering complementary services to the iGaming industry. Therefore an investment into Minty Creative seemed the next logical step in the relationship” said Sarah Blackburn, Managing Director at GameOn.
She continued “Since we’ve been offering this service, our clients have experienced exponential growth in both their own following and engagement levels which has often led to new business discussions and opportunities as a consequence. This can be fully attributed to the great work Siobhan and her team have been producing and we are looking forward to aligning the two companies more closely.
Siobhan Neligan, Founder of Minty Creative said “The last 12 months has been a period of significant and sustained growth for the business, as we’ve expanded our services, team and client base across multiple verticals, but particularly within iGaming. We identified a real synergy in working with GameOn and have been able to utilise our many years of iGaming experience to great effect.
“GameOn is the industry leader and pioneer in iGaming marketing and PR, so partnering with them was a huge opportunity for our maturing start-up business – and one that we absolutely jumped at. We are delighted to be able to capitalise on our respective expertise and add further value for our clients. ”
Asia
PG Soft signs on as sponsor for SiGMA Asia 2026 in Manila
PG Soft has been named as a sponsor of SiGMA Asia 2026, set to take place at the SMX Convention Center in Manila.
According to the company, the sponsorship package includes branding in the venue lobby and a 60-second branded video broadcast inside the exhibition hall across 14 hanging HD screens during the two-day expo.
PG Soft said the commercial partnership is part of its focus on engaging with Asian markets and supporting SiGMA’s networking aims for the global iGaming community.
A PG Soft spokesperson said: “SiGMA Asia is a must-attend event on the iGaming calendar, and Manila is one of the most exciting markets in the region. We’re very pleased to be supporting this summit and look forward to presenting our brand to the influential audience that SiGMA Asia continues to attract.”
The post PG Soft signs on as sponsor for SiGMA Asia 2026 in Manila appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
adtech
PropellerAds rolls out Interactive Ads format aimed at higher-intent clicks
PropellerAds has launched Interactive Ads, a new ad format the company says is designed to improve click quality and increase conversion rates by adding a brief interaction before users reach an advertiser’s landing page.
Interactive Ads require users to complete a lightweight action—such as swiping, selecting, taking a mini quiz, or clicking a confirmation—before continuing. PropellerAds positions this “engagement step” as a filter for high-intent users, with the aim of reducing accidental clicks and low-interest traffic that can dilute campaign performance.
The company said the format is designed to be activated within existing campaign workflows and does not require additional creative assets or technical development. PropellerAds also said its platform automatically selects the interaction type based on advertiser goals and user characteristics.
PropellerAds suggested the format can be used alongside other ad approaches in a broader funnel—for example, using Social Commerce to generate initial traffic and Interactive Ads to qualify users before conversion.
Separately, PropellerAds said it was featured in G2’s Summer Report, which the software marketplace compiles using verified customer reviews, market presence, and user feedback.
The post PropellerAds rolls out Interactive Ads format aimed at higher-intent clicks appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
BetGames
Weekend Reels | Week 21: Slot Drops & Trends
Here are this weeks latest slots releases compiled by Eastern European Gaming
Booming Games has released its latest slot “Diamond Forge: Link & Loot”. Boasting a 5×3 grid with 10 fixed paylines, the game offers players a maximum win potential of 10,000x. Set on a classic, diamond background, two explosive bonus features provide the ultimate experience for those seeking entertaining gameplay.

GAMOMAT has expanded its portfolio with the launch of Multi Machine, a classic fruit game crafted to connect with German players. Multi Machine is a 4-reel, 81 Ways to win fruit title that places the Wild at the centre, focusing on clean, stripped-back reel action.

DEGEN Studios has released Tomb of Wishes, a 5×5 cluster pays slot built around cascading wins, Random Wilds and a three-stage bonus sequence themed around a genie. In the base game, winning clusters remove symbols from the grid and feed a central counter. As more symbols are cleared, Random Wilds can land to help complete clusters and extend cascades.

PopOK Gaming has launched a new slot game, Fortune Tarta, with the title released on May 15, 2026. The supplier said the Asian-themed game is available for integration and is built around a 3×3 layout with five paylines.

Greentube continues to build on one of its most popular game franchises with the launch of Cash Connection Charming Lady’s Boom Coins, the latest charming addition to the Cash Connection series. Bringing together two fan-favourites, the 5×3 title combines the widely enjoyed Cash Connection mechanics with the unmistakable elegance of Charming Lady’s Boom.

Evoplay has launched Juicy Fruit Coins Hold and Win, its latest slot release built around a classic fruit-machine theme and a modern Hold and Win mechanic. The five-reel title uses traditional fruit symbols and wilds, with Scatter symbols triggering Free Spins.

Relax Gaming has released Purrrminator Dream Drop, the latest title in its Dream Drop jackpot series. The supplier said the Dream Drop series has now produced 30 MEGA Jackpot millionaires, with four payouts triggered this year in a record time frame.

BetGames has launched Chili Cash, a new high-volatility slot that debuts the supplier’s Hold & Win Plus feature. The game includes 243 ways to win, four jackpots and a stated maximum payout of 10,000x. Chili Cash is built on a 5×3 reel layout. BetGames said Hold & Win Plus allows players to lock in cash and jackpot prizes.

Pragmatic Play has expanded its fan-favourite canine slot franchise with the release of “The Big Dog House”. The main highlight of this new slot is the introduction of colossal wilds that help players target a massive 15,000x win potential.

Inspired Entertainment, Inc., a prominent B2B provider of gaming content, systems, and solutions, has announced the launch of three new titles—The Great Eggscape
, Aphrodite Legends of Olympus
, and Gold Fever Mine All Mine
—across the UK and Malta iGaming markets.

The post Weekend Reels | Week 21: Slot Drops & Trends appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
-
Latest News7 days agoStake releases Zoo casino game: a fast, multiplayer Stake Original where players bet on the wild side
-
Latest News7 days agoCloudbet Adds ELA Games to Its Casino Roster in Latest Move to Diversify Content for Global Crypto Players
-
casino7 days agoCloudbet Adds ELA Games to Its Casino Roster in Latest Move to Diversify Content for Global Crypto Players
-
Games7 days agoStake releases Zoo casino game: a fast, multiplayer Stake Original where players bet on the wild side
-
Betnacional7 days agoFlutter Brazil marks one year of operations with expansion and Responsible Gaming focus
-
BGaming7 days agoCasinoCanada launches free social slot tournament
-
Base Apostas7 days agoIBJR supports the Brazilian Federal Police’s “Base Apostas” initiative in the fight against fraud
-
Latest News7 days agoStake Upgrades Flagship Crash Game With Sharper Visuals and Smoother Gameplay



