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GameOn announces partnership and investment in start-up social media agency, Minty Creative.

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Leading iGaming marketing and PR agency GameOn, has announced a partnership with specialist social media marketing and content agency, Minty Creative. The partnership will see GameOn acquire a significant stake in the agency and offer social media services to its clients exclusively via Minty Creative.

“We have collaborated on a number of campaigns over the last 18 months offering complementary services to the iGaming industry. Therefore an investment into Minty Creative seemed the next logical step in the relationship” said Sarah Blackburn, Managing Director at GameOn.

She continued “Since we’ve been offering this service, our clients have experienced exponential growth in both their own following and engagement levels which has often led to new business discussions and opportunities as a consequence. This can be fully attributed to the great work Siobhan and her team have been producing and we are looking forward to aligning the two companies more closely.

Siobhan Neligan, Founder of Minty Creative said “The last 12 months has been a period of significant and sustained growth for the business, as we’ve expanded our services, team and client base across multiple verticals, but particularly within iGaming. We identified a real synergy in working with GameOn and have been able to utilise our many years of iGaming experience to great effect.

“GameOn is the industry leader and pioneer in iGaming marketing and PR, so partnering with them was a huge opportunity for our maturing start-up business – and one that we absolutely jumped at. We are delighted to be able to capitalise on our respective expertise and add further value for our clients. ”

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RubyPlay rolls out in-game Missions and Tournaments engagement tools

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RubyPlay has launched a new suite of in-game Engagement Tools—starting with Missions and Tournaments—aimed at helping operators increase session depth and retention through game-level events.

The company said the tools move away from “wallet-level” engagement mechanics common in the market by tying objectives and scoring to events that occur inside the slot experience. Missions lets operators build campaigns where players complete specific in-game objectives in exchange for instant rewards.

Tournaments adds a time-bound competitive layer, with players earning points by triggering in-game events such as high-value symbol landings and feature activations. RubyPlay said both tools are designed to run as a native part of gameplay rather than an external overlay.

Deployment will extend across RubyPlay’s portfolio and its studio ecosystem, including RubyPlay Studio, Koala Games, Mad Hat Games, xSlots and Firerose, with each able to embed Missions and Tournaments in their titles.

Tsachi Maimon, Chief Executive Officer at RubyPlay, said: “When we developed our Engagement Tools, the goal was not to add another promotional layer on top of the game. The goal was to strengthen the game itself.

“Most engagement mechanics in the market are built around wallet activity or broad player behaviour. We wanted to take a different approach by building Missions and Tournaments around real in-game events, the moments players already connect with during the slot experience.

“That creates a more relevant and intuitive journey for players, while giving operators a powerful way to support longer sessions, stronger retention and deeper engagement across RubyPlay’s full content ecosystem.”

The post RubyPlay rolls out in-game Missions and Tournaments engagement tools appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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iBankroll signs risk-sharing deal with MonkeyTilt for VIP wagering limits

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Partnership targets high-stakes variance coverage, enabling up to $1m-per-round blackjack and unlimited daily withdrawals, the companies say.

iBankroll has signed a risk-sharing partnership with crypto sports and casino operator MonkeyTilt to expand the operator’s high-stakes VIP wagering limits, the companies said.

The agreement uses iBankroll’s “Bankroll-as-a-Service” model, which is designed to absorb short-term variance tied to high-stakes play. iBankroll said the structure reduces the need for operators to hold large capital reserves to cover VIP action, freeing up balance sheet for investment in product, marketing and customer experience.

Under the deal, MonkeyTilt said it will offer $1 million per-round blackjack, $6 million maximum slot wins, unlimited daily withdrawals, and “top-of-market sports limits.” The press release adds that MonkeyTilt is backed by PolyChain and Pantera Capital and has raised over $80 million in funding.

Hayden Bowman, Co-Founder of iBankroll, said: “MonkeyTilt is building one of the most ambitious consumer products in the space.

“Sam and the team don’t take partnerships lightly and we don’t either when the deal is this size. We’ve spent the last several months getting every piece into place so MonkeyTilt can take on serious volume and volatility with zero bankroll risk on their side. It’s been a real pleasure working with them and we’re excited to keep going.”

Sam Kiki, Founder and CEO of MonkeyTilt, said: “MonkeyTilt has raised over $80 million from investors like Pantera Capital, Polychain, PokerGo, and myself. However, we have always had to earmark a large portion of our balance sheet to guarantee immediate payouts to winners.

“Moving forward, this risk will be assumed by our partners, freeing up our capital for growth. What most people don’t realise is that 99 percent of startup casinos don’t actually have a bankroll. Some take $100K-per-hand action knowing they can’t cover the downside. This deal puts us in the 1 percent that doesn’t have to think about it.”

The post iBankroll signs risk-sharing deal with MonkeyTilt for VIP wagering limits appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Pragmatic Play adds football theme to Big Bass series with new slot

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Pragmatic Play has released Big Bass Football Bonanza, a new entry in its Big Bass slot series that switches the franchise’s fisherman theme to a football stadium setting.

The 5×3 title uses trophy scatters to trigger a bonus game. According to the supplier, landing 3-5 trophy scatters awards 15-25 free spins, with wilds split into red and blue “teams” that collect money symbols worth up to 5,000x.

Pragmatic Play said red and blue wilds are collected on their respective sides, with every fourth wild on each team awarding 10 extra spins and adding multipliers of 2x, 3x and 10x on the first, second and third retrigger. The supplier added that if wilds land with no money symbols, or money symbols land with no wilds, paying symbols can be randomly transformed into wilds or cash prizes.

The launch lands just over two weeks before the world’s biggest football tournament gets underway. Pragmatic Play positions the release as the latest addition to the Big Bass franchise following recent titles Big Bass Trophy Catch and Big Bass Raceday Repeat.

Sharon McHugh, Director of Public Relations at Pragmatic Play, said: “Big Bass Football Bonanza has been designed to capture the electric atmosphere surrounding the world’s most-watched football tournament. From the stadium-inspired setting to the football-themed symbols, the game delivers an entertaining twist on the popular Big Bass formula.”

The post Pragmatic Play adds football theme to Big Bass series with new slot appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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