Canada
Arizona, It’s Time To Indulge In Some Sports Betting!
After the federal ban on sports betting was struck down, states across the US began legalizing sports betting. However, Arizona’s decision to legalize sports betting truly comes as surprising due to various reasons.
Though the momentum kept growing, negotiations between the tribes and the Governor of Arizona didn’t seem like it was working out, especially with the scheduled adjournment date of April 24th nearing. In addition, there were a lot of controversies surrounding the topic that could have ruined the whole sports betting legislation thing.
Nonetheless, at the last moment, everything fell into place perfectly. An agreement was reached in April 2021 that gave event wagering licenses to both professional sports teams as well as the tribes in the state. Though the decision was made in April, it is expected to launch on September 9, 2021, coinciding with the beginning of the NFL season.
To avoid conflicts down the lane, a draft of rules surrounding sports betting was published by the Arizona Department of Gaming. Then it was left for a public comment period where interested parties could submit their opinions and participate in public discussion periods.
On July 2, the second draft of rules was released, which featured an 8 percent tax rate on retail wagers and 10 percent on mobile bets. It also spoke about the initial license fee that was valued at $850,000. Following this, another public comment and discussion session were held and a separate session for license allocation.
Ultimately, the state representatives approved a bill legalizing sports betting, and Gov. Doug Ducey signed Arizona betting into law this year. Nonetheless, it is to be remembered that Ducey indulged in an array of negotiations with Arizona tribes asking them to include sports betting into their contracts.
If you are interested in learning more, this article will discuss everything you need to know about the approaching launch of legal sports betting in Arizona.
What Did Arizona’s Path to Legal Sports Betting Look Like?
Regardless of the state, the road to legalizing sports betting is a tough one filled with challenges both anticipated and unforeseen. The case of Arizona was no different. There was even an instance when a mere typo almost wrecked the entire effort put towards legalization. In the next section, let’s look at how Arizona got from negotiation to complete legalization.
The idea of legalizing sports betting was born in 2019. However, the support it received was minimal, and with the opposition from the tribes, the efforts didn’t get anywhere. Post-PASPA, most betting enthusiasts were sure that sports betting legalization would come to Arizona at some point. Nonetheless, there didn’t seem to be a lot of urgencies, especially from the tribe. The tribes were happy with their existing operations as they didn’t want any competition for the profits they could earn in the state.
When Will Sports Betting Launch in Arizona?
Sports betting was signed into law, but when will it finally launch? The simple answer to this question is on September 9th, 2021. Officials repeatedly declared the date as the target “go-live” date. What’s more, this date will coincide with the first game of the NFL 2021 season. A few states took more than a year to come up with and then finalize the rules supervising sports betting. On the other hand, other states took just a few months. However, thanks to the
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Stats Perform, the global leader in sports AI, data and technology, has announced an official data partnership with the Northern Super League (NSL). The partnership will allow world-leading Opta data to be collected live from every NSL league game for the next three years.
Beginning this month, the Northern Super League (NSL) establishes a new era in Canadian sport as the country’s first professional domestic women’s soccer league — an ambitious and transformative initiative co-founded by former Canadian international and Olympic medallist Diana Matheson. Its inaugural season kicks off on April 16 and will feature six teams who have assembled multinational player rosters with extensive club and international experience, including 100-cap Canadian internationals Desiree Scott and Quinn.
Once the action begins, detailed data from every on-ball event, including advanced AI-powered Opta Analytics metrics such as Expected Goals (xG) and Expected Assists (xA), will be captured and distributed via feeds and Stats Perform products, including OptaAI Studio. This will enable various broadcasters, publishers and rights holders to generate stories and insights throughout the NSL season and provide them straight to the league’s fans in real time.
As part of the agreement, the NSL’s League Office and every NSL club will also have access to Opta Search, part of OptaAI Studio. This will allow their content creators to leverage all Opta data collected during the NSL season in the creation of data-led stories on the stand-out performers, and will help them generate key talking points for publication on official league and club platforms. Opta Search will also empower the NSL’s media team to create a range of data visualizations, including player shot maps and touch maps, to visually illustrate the impact of different players’ on-field performances.
Christina Litz, NSL President, said: “We are thrilled to have Stats Perform on board as our official data partner. When we talk about detailed performance data in soccer, Opta is the gold standard, so we are delighted to have it powering each of our official digital channels. As the season progresses, we want to put the spotlight on all the on-field heroes who emerge and having access to world-class data will help us tell their stories and inspire a new generation of Canadian soccer fans.”
Steve Xeller, Chief Revenue Officer at Stats Perform, said: “Stats Perform has been a huge supporter of expansion leagues around the world, so we are very pleased to be partnering with NSL in the lead-up to their first domestic campaign. Seeing a fully professional women’s soccer league launch in Canada is an incredibly exciting development for the sport in North America and we see considerable potential in working proactively with the League’s Head Office to help the competition grow, using the power of AI and data-led storytelling to build fan communities across the continent.”
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Africa
INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER
Leading B2B games provider, Incentive Games, today announced its new agreement with premium gaming company and content provider Light & Wonder, Inc.
Through this agreement, Incentive Games will distribute its premium pay-to-play games – including new arcade-style titles – to key global regulated markets including the USA, Canada, South Africa, UK, and within Europe via Light & Wonder’s extensive operator network. Additionally, Incentive Games’ popular free-to-play content will be made available to a wider audience through Light & Wonder’s content marketplace.
The agreement brings together two industry leaders in iGaming and the strengths of both companies to deliver exceptional player experiences and elevate customer engagement.
Ahmed Baker, Chief Commercial Officer at Incentive Games said, “This agreement is a landmark moment in our company’s history. Previously, we’ve worked directly with major operators such as bet365, FanDuel, and Sky Bet. Now, we can distribute our games via Light & Wonder, an exceptional aggregator that we trust will handle our games with care.”
Steve Mayes, Senior Director of Partners at Light & Wonder, said: “We are excited to work with Incentive Games, a leader in gamification solutions. We look forward to leveraging their innovative platform and bringing their customisable crash and fast game content to all major regulated markets.”
The post INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER appeared first on European Gaming Industry News.
With the Ottawa Senators securing a playoff spot in the NHL, ToonieBet will be there every step of the way, engaging fans with exclusive giveaways, premium entertainment, and a casino experience that mirrors the team’s energy and excitement.
The Ottawa Senators and Tooniebet, an online casino for players across Ontario, announced a partnership that will make Tooniebet the NHL team’s Official Online Casino Partner.
Tooniebet, which launched in 2024 is part of Soft2Bet – one of the world’s fastest growing iGaming turnkey solutions providers with iGaming brands around the world with a portfolio of 19 global licenses, including Ontario.
Additional highlights of the Ottawa Senators and TonnieBet partnership will include:
- In-Arena & Broadcast Branding: Digitally enhanced dashboards for home and away games
- In-rink board signage for home games
- Virtual slot signage for various games
- Digital inventory throughout the Ottawa Senators site on NHL.com
- Direct Fan Engagement: Social contests and promotions hosted on Senators’ digital platforms
- Television Broadcast Branding: Digitally enhanced rink boards for home and away games
- In-arena rink board signage for home games
Martin Ballard, VP Corporate Partnerships, Ottawa Senators stated: “We are thrilled to welcome ToonieBet as an official partner of the Ottawa Senators. Cooperating with a brand that shares our commitment to providing fans with an exceptional and trusted experience is incredibly exciting. Together, we look forward to delivering memorable moments and engaging our passionate fanbase in new and innovative ways.”
Oksana Tsyhankova, Chief Marketing Officer at Soft2Bet, commented: “Partnering Soft2Bet’s ToonieBet brand with the Ottawa Senators is a significant milestone that reinforces our strong brand presence in Ontario. In a short period, we have achieved impressive performance and retention results, with a primary focus on localised, engaging experiences for Canadian players, which makes ToonieBet truly set itself apart.”
By tapping into the Senators’ digital platforms and in-arena presence, ToonieBet will stay close to the action and connect with fans in real, engaging ways while continuing to offer a top-quality online casino experience.
ToonieBet offers a fast, localised online casino experience for players in Ottawa and across Ontario. Through this partnership, fans will have the chance to win Senators merchandise and tickets while ToonieBet grows its presence in a competitive Ontario market. With in-arena branding, regional broadcast coverage, and digital promotions, ToonieBet will be highly visible to the team’s loyal supporters.
The post Soft2Bet’s ToonieBet Partners with the Ottawa Senators as Official Online Casino Partner appeared first on Gaming and Gambling Industry in the Americas.
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