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BETER’s new CEO outlines the company’s strategic aims
20 days after being appointed BETER’s new CEO, Gal Ehrlich gave a presentation to the entire team about the company’s long-term strategy, where he summarised BETER’s previous achievements and elaborated on the company’s values, strategic initiatives and unceasing commitment to operational excellence.
“We are exceptionally proud of the phenomenal success that we’ve achieved at BETER in the short time which has passed since this company’s foundation. That being said, such rapid growth presents us with new challenges. For example, we are now a bigger company and, thus, need to come up with new interaction processes to ensure we perform our everyday tasks more effectively and move forward as an organisation.
Our mission and vision will be the same. BETER will continue to develop the fast betting niche, as well as meet the needs and demands of everyone in the betting industry, be it players, sportsbooks, bettors or fans.
We’ll also be expanding into the Asian market, as we’ve identified this is an exciting avenue for future business growth. We’ll also work flat-out to further improve our already lofty standards of organisational excellence, whilst also ensuring our employees feel happy in their jobs and giving new opportunities to sportspeople. In addition to the above, we’ll also focus on expanding our product portfolio, developing our content to make it even more exciting and taking customer support to a whole new level”. – said Gal Ehrlich.
A large chunk of the presentation was dedicated to company employees and innovations in BETER’s corporate culture. Gal also stated that implementing a robust system of corporate governance to make BETER’s products the most trusted in the betting industry would be one of the company’s core strategic initiatives going forward. He also mentioned that developing BETER’s esports offer remains one of the company’s key strategic initiatives.
Gal also took the opportunity to thank the management team, BETER’s partner BetBazar, which is a sales house that sells BETER’s content, and the JKR Investment Group, whose portfolio BETER is a part of.
“BETER is now starting the next phase of its development. We’ve already achieved a lot in such a short space of time due to our hard work, energy and boundless enthusiasm. However, we now face a new challenge – to find ways to grow our business further and create approaches that will help us do that. We at the JKR Investment Group are firmly convinced that Gal is the man for the job”. Alexander Gusev, CEO and Co-Founder of JKR Investment Group.
Just to remind you, Gal Ehrlich joined BETER as our new CEO on 1 July. Before joining BETER, he worked as Chief Technology & Product Officer at Fortuna Entertainment Group (FEG) and as a VP of Shared Services at Playtech.
BETER is a leading provider of fast sports & esports content, live streaming, live data, and odds for the betting industry. The company powers Setka Cup and ESportsBattle tournaments and offers trading of world esports events.
Belatra
Belatra Introduces Big Bang 2, Igniting the Gaming Universe
Belatra, a prominent creator of inventive online slots, has turned its focus to the universe with its dynamic new slot, Big Bang 2.
Originating from the endless abyss, Big Bang 2 showcases a unique cascading system placed on an 8×8 grid. A successful combination is created when five or more matching celestial bodies align either horizontally or vertically, with every win causing a series of explosions and new symbols falling into position. Captivating imagery and a cutting-edge score enhance this celestial display.
The Black Hole is located at the center of the game and serves as a Wild symbol. It contains its own multiplier in the main game, rising by one every time it helps form a winning combination. When several Black Holes contribute to a win, their multipliers are summed and applied to the overall payout.
True Giants measuring between 2×2 and 5×5 can show up on the grid at any moment. Every one comes with a multiplier that matches its width. The larger the planet, the greater the reward. The Planet Rain ability can activate unexpectedly and changes an ordinary round into a significant occurrence by providing an immediate increase to all winning groups.
In every round, a Coin Spawn Zone triggers at three random locations. Planet detonations in this area emit Cosmic Coins worth between 1 and 100, which are consumed by the Black Hole that has the greatest multiplier on the field.
Landing three or more Black Holes on the grid activates five Free Games. Black Holes remain established until the bonus concludes, increasing in power with every cascade. The Coin Spawn Zone starts with four positions and increases by one cell after each spin, enhancing the opportunities for larger victories.
Hot Mode activates when three Black Holes land alongside a “+1” symbol. This mode has six high-intensity games with an expanding Coin Spawn Zone. Players can also choose to jump straight into the action by purchasing either the standard Bonus Games or the high-intensity Hot Mode. Whichever option they choose, the win potential in these modes is immense, reaching up to 10,000x the initial bet.
Misha Voinich, Head of Business Development at Belatra, said: “Big Bang 2 takes players on an unforgettable mission through deep space packed with rewarding mechanics, from merging Black Holes to expanding Coin Spawn Zones and win potential reaching 10,000x. This game is crafted for players who appreciate style, aesthetics, and the thrill of epic discoveries in the infinite expanse of gaming.”
The post Belatra Introduces Big Bang 2, Igniting the Gaming Universe appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Booming Games
Booming Games releases 64 Nuggets Hold and Win
Booming Games, a leading provider of premium gaming content, has unveiled 64 Nuggets Hold and Win, a thrilling new slot where players can dig for glittering treasures. Featuring a 5×5 grid and 30 fixed paylines, the game offers an impressive maximum win potential of 10,000x. Set in a mysterious gold mine with a distinctive art style, 64 Nuggets Hold and Win promises high-stakes excitement for players chasing big wins.
The game’s Gold Rush Respins feature elevates the action, locking winning symbols in place while the reels continue to spin. As symbols accumulate, multipliers can appear to boost payouts, keeping gameplay engaging and rewarding.
Adding further intensity, the Boom Blitz Hold & Win feature grants three respins and offers coin prizes of up to 1,000x. Special Boom Blitz symbols can either expand the grid to 8×8 or increase coin values up to 5x, raising the maximum win potential to a staggering 10,000x. Players can trigger this feature by landing five or more Cash Coins or by filling the Cart Collection Pot.
“Packed with stunning visuals, dynamic features, and powerful modifiers, 64 Nuggets Hold and Win delivers non-stop action,” said Craig Asling, Director of Games at Booming Games.
“Players can chase golden rewards on every spin, while the Boom Blitz Hold & Win feature keeps excitement high and engagement strong. It’s a thrilling experience we’re proud to bring to our audience.”
64 Nuggets Hold and Win is now live and ready for players seeking their next big jackpot adventure.
The post Booming Games releases 64 Nuggets Hold and Win appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Energy Roulette
ENJOY unveils next-generation hybrid live experience Energy Roulette: Hold & Win
ENJOY, the innovative iGaming content developer, has expanded its Live portfolio with the launch of Energy Roulette: Hold & Win, a next-generation hybrid that blends classic live roulette with electrifying Hold & Win slot mechanics.
The game refreshes the timeless 37-cell roulette experience by adding two to seven randomly selected Lucky Numbers on each spin, each capable of triggering the Bonus Game for an extra layer of excitement.
At the heart of Energy Roulette lies a fully integrated 3×3 Hold & Win slot bonus, activated when the ball lands on a Lucky Number. Players begin with three spins, collecting Energy Balls and Jackpot Symbols worth 5x to 500x, alongside suspense-building Mystery Symbols. Each symbol locks in place and resets the spin counter, with a full grid triggering a 2x multiplier across all collected values.
The bonus feature also offers jackpot rewards of up to 4,000x, adding significant big-win potential for players seeking high-stakes thrills.
With its sleek, modern design and seamless fusion of roulette and slot-style gameplay, Energy Roulette: Hold & Win reinforces ENJOY’s commitment to pioneering hybrid live casino experiences.
“Energy Roulette: Hold & Win represents our vision for the future of live casino – classic gameplay elevated with the excitement and rewards of slot features,” said Tomass Dimza, Live Casino Product Owner at ENJOY Gaming.
“By embedding a full 3×3 Hold & Win bonus into live roulette, we’re giving players something familiar, but with a completely new level of engagement.”
The post ENJOY unveils next-generation hybrid live experience Energy Roulette: Hold & Win appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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