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Affilka by SOFTSWISS Passes 100 Brands Milestone

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Affilka by SOFTSWISS recently announced that it surpassed a milestone of 100 brands launched on the affiliate marketing platform. This marks 3 years since the platform went into development.

The Affilka client portfolio grew to more than 100 diverse online casino and sportsbook brands, with a major increase in the last 6 months. Only this month Affilka announced the launch of 3 big new clients Sportbet.one, FizzSlots and TruePartners, which recently successfully moved to the Affilka platform from a third-party affiliate platform. 

This proves Affilka’s growing importance in the iGaming marketplace. It now provides  services to a variety of different fiat and crypto casino and sportsbook brands running not only on the SOFTSWISS Online Casino Platform, but also on third-party iGaming platforms. The solution intends to double this achievement  a year from now. 

Starting from the first third-party platform client in December 2020, Affilka continues to grow and to expand its presence in the iGaming industry. The affiliate software platform continues to prove itself as a top affiliate marketing software provider with a variety of unique competitive traits. This includes an extremely flexible commission constructor, a versatile set of postbacks allowing affiliates to be always on the same page with any type of player activity and many more. The platform also offers detailed reporting and special interface customisation via Frontend API. 

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Commenting on the event, Anastasia Borovaya, product owner of Affilka by SOFTSWISS, said: “And here we are with more than 100 casino and sportsbook brands in our portfolio in just several years! This is an incredible achievement and it’s even more incredible to say that Affilka definitely doesn’t plan on stopping there! We’re just getting started and are planning on making it double this time next year. Ambitious, innovative, and bold this is all about us, so stay tuned for more updates.”

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Hipther and MSG Global Launch Strategic Collaboration Rooted in Shared Vision and Trust

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HIPTHER, a leading event organizer and media agency shaping the Gaming and Tech industries in Europe and beyond, is proud to announce a new strategic collaboration with MSG Global Ltd., a premier consultancy specializing in the gambling sector.

This collaboration reflects a mutual respect and long-standing personal rapport, grounded in a shared commitment to integrity, innovation, and advancing meaningful conversations within the industry. It aims to open new avenues for knowledge exchange, professional networking, and value-driven engagement across key verticals.

HIPTHER’s Co-Founder, Zoltan Tuendik, stated about the partnership: “We’ve known the founders of the MSG Global team for years. Not just as respected professionals, but as people who understand that trust and long-term thinking still matter in this industry. This collaboration is a natural next step in building something valuable and future-facing together.”

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MSG Global brings over 20 years of experience in strategic planning, regulatory compliance, global network access, digital transformation, and sales growth within the gambling industry.

“We focus on partnerships that go beyond transactions. HIPTHER understands our culture, our high standards, and our mission to engage effectively in key markets. Together, we’ll shape more meaningful agendas and drive stronger impact.” — the representative of MSG Global Ltd. commented

Together, HIPTHER and MSG Global look forward to exploring synergies that enrich their respective networks and support the growth of responsible, future-focused leadership across the gambling and tech sectors.

The post Hipther and MSG Global Launch Strategic Collaboration Rooted in Shared Vision and Trust appeared first on European Gaming Industry News.

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Logifuture enters high-growth Croatian market with Mozzart partnership

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Leading South-Eastern Europe operator integrates virtual product Simulate

Logifuture, an award-winning supplier of iGaming products, has expanded its partnership with leading South-Eastern Europe operator Mozzart to launch its Simulate virtual product in Croatia. This latest rollout follows the success of the same product in Serbia and Kenya, where the collaboration between the two companies has already delivered strong results.

Simulate delivers an entirely new level of engagement – something players have never seen before. It adds instant fun to the betting experience, allowing users to simulate the outcome of their betslip in just a few seconds, using real teams, real events, and real markets. No waiting for matches to start. No delays. Just instant action and instant payouts, bringing an extra layer of excitement that enhances the classic sportsbook experience.

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Croatia represents a key growth market for both Mozzart and Logifuture, with its rapidly expanding online gaming sector offering a dynamic opportunity to engage a new and diverse audience.

‘Fast, immersive experiences’

Niccolo Cassettari, Chief Business Development Officer at Logifuture, said: “We’re proud to partner with Mozzartbet Croatia to launch Simulate, our next-gen football game designed for players who crave fast, immersive experiences. The Croatian market has a strong appetite for innovative sports content, and Simulate delivers exactly that – real match scenarios, rapid gameplay, and a format that keeps users engaged round after round.

“This collaboration reflects our shared commitment to pushing the boundaries of virtual sports. For Logifuture, it’s about more than just adding another game to the portfolio – it’s about enhancing Mozzartbet’s user offering with something genuinely different. We’re confident Simulate will quickly resonate with their audience and drive both engagement and retention.”

Katarina Masal, Virtual Games Sector Manager at Mozzartbet Group, said: “At Mozzartbet, our commitment has always been to deliver exceptional gaming experiences to our players.

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“The positive response we saw with Simulate in other markets made it an easy choice to expand this partnership into another exciting market for us.

“We’re excited to introduce Simulate and eager to offer our Croatian players an engaging and immersive gaming experience.”

The post Logifuture enters high-growth Croatian market with Mozzart partnership appeared first on European Gaming Industry News.

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Former Betway director joins Yolo Entertainment as Chief Revenue Officer

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Sportsbet.io and Bitcasino operator Yolo Entertainment has appointed former Betway Commercial Development Director Stephanie Eddy as its new Chief Revenue Officer.

Eddy joins after more than a decade at Betway, and will oversee Yolo Entertainment’s commercial performance across key regions and strategic channels.

This will include a sharp focus on driving revenue growth while enhancing the efficiency of Yolo Entertainment’s acquisition funnel.

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“Steph is a proven leader with the commercial instincts and strategic vision that align perfectly with our ambitions, and we are thrilled to welcome her to our leadership team,” said Matthew D’Emanuele, CEO of Yolo Entertainment. “Steph’s appointment underscores our commitment to accelerating the growth of Sportsbet.io and Bitcasino, expanding our brand and product portfolio, and delivering an exceptional customer experience. Steph’s expertise will be instrumental as we continue to strengthen our global presence.”

Stephanie Eddy, Chief Revenue Officer at Yolo Entertainment, added: “Yolo Entertainment has consistently pushed boundaries in gaming and crypto. I’m thrilled to join the team at this exciting moment, and help take these world-class brands to even greater heights.”

Over the last few months, Yolo Entertainment has hired a series of industry leaders to help drive the next stage of growth for its Sportsbet.io and Bitcasino brands.

In April, Jock Jamieson-Black, James Clark, Abu Koroma and Charlene Cassar joined in senior positions across CRM, content, product engineering and business intelligence.

The post Former Betway director joins Yolo Entertainment as Chief Revenue Officer appeared first on European Gaming Industry News.

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