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Gaming Corps partners with market leader pioneer Betsson Group
Swedish game developer Gaming Corps has announced a partnership agreement with market-leading iGaming pioneer Betsson Group. The agreement incorporates development of
an exclusive casino game, bespoke adaptation of the upcoming iJect series of Multiplier Games based on crypto crash game functionality for several Betsson Group brands, as well as distribution of Gaming Corps’ complete iGaming portfolio via aggregator iSoftbet.
Publicly listed Swedish game developer Gaming Corps has entered into a comprehensive partnership agreement with iGaming pioneer Betsson Group. The agreement is chiefly comprised of three parts, the first of which concerns distribution of Gaming Corps’ complete iGaming portfolio to Betsson Group’s fully and partially owned online casinos under brands such as Betsafe, Europebet and NordicBet. The second part concerns the bespoke adaption of upcoming Multiplier Games as well as upcoming Blackjack games for several of the Betsson Group brands. The Gaming Corps Multiplier Games are fast casino games inspired by crypto currency crash games, on route to being launched under the new product brand iJect. The third part concerns bespoke development of a new type of game which will be offered exclusively via Betsson Group online casinos.
“Gaming Corps is demonstrating real innovation with their iGaming portfolio. The upcoming Table Games and iJect series of Multiplier Games resonates with how Betsson Group sees the industry going forward, and together I believe we can position ourselves at the forefront of this development. In addition, we are impressed with the speed at which Gaming Corps has been able to develop new products which has led to partnering on creating an exciting new type of game. It will be interesting to follow how this cooperation unfolds and I am confident that we will build market value for both parties.” says Paul Malt, Head of Games, Betsson Group.
“This agreement constitutes a significant milestone in Gaming Corps’ development and is evidence that the products we have chosen to invest in are leading the Company on the right path. We are incredibly pleased to be entering into a partnership with one of Europe’s leading iGaming companies, a player responsible for driving the industry forward over the course of many years, having left a significant imprint on it, not least here in Sweden. Now we are given the opportunity to not only offer our games to all of Betsson Group’s many players around the world but also, in collaboration with a tremendously industry-savvy team, develop the next generation of casino games. That is a challenge I know our talented team members will meet. I would like to thank Betsson Group for good cooperation, we look forward to working on many exciting projects together in the future.” says Juha Kauppinen, CEO, Gaming Corps.
The agreement furthermore includes some exclusivity for Betsson Group on Gaming Corps’ upcoming iJect series of Multiplier Games in Italy and Georgia. Distribution of the full Gaming Corps portfolio will be carried out via iSoftbet’s Game Aggregation Platform (GAP).
“As we continue to develop our product portfolio, I believe Gaming Corps is on the right track of offering the type of innovation that large operators are looking for in an increasingly saturated market. With our upcoming products we have let gamification lead the way, and that represents the core of this new partnership with Betsson. I am very excited to get
started on our collaboration.” says Alex Lorimer, Head of Business Development, Gaming Corps
Alchemy of Passion
WinSpirit Launches Alchemy of Passion: A Birthday Campaign Combining Gamification, Rewards, and Player Engagement
This summer, WinSpirit celebrates its birthday with Alchemy of Passion, a large-scale promotional campaign designed to create deeper player engagement through gamification, storytelling, and immersive rewards.
Built around the concept of discovering the legendary Elixir of Passion, the campaign transforms traditional promotional mechanics into an interactive journey. Players are invited to collect ingredients, complete quests, unlock rewards, and explore new experiences — turning every spin and action into part of a larger adventure.
Throughout the campaign, players can access multiple engagement features, including the Gift Portal, Gift Shop, Mystery Elixirs, quests, tournaments, and exclusive bonuses created specifically for the celebration.
From a product perspective, Alchemy of Passion highlights WinSpirit’s approach to developing creative promotional solutions that help operators increase player interaction, strengthen loyalty, and deliver memorable brand experiences. By combining narrative-driven mechanics with rewarding gameplay elements, the campaign provides partners with a flexible engagement tool designed to support retention and long-term player relationships.
The campaign also reflects WinSpirit’s continued investment in innovation, exploring new ways to connect entertainment, technology, and player-focused experiences within the iGaming ecosystem.
This birthday celebration is WinSpirit’s way of thanking the community that continues to shape the brand. Instead of simply marking another milestone, the company is creating new opportunities for players to interact, discover rewards, and celebrate together.
While Alchemy of Passion is already live, another major experience is being prepared behind the scenes. Soon, players and partners will get their first look at Euphoria Lab — a brand-new concept designed to bring an entirely new level of engagement.
The celebration has begun. The formula continues to evolve, and the next chapter is about to unfold.
The post WinSpirit Launches Alchemy of Passion: A Birthday Campaign Combining Gamification, Rewards, and Player Engagement appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Africa
SpringbokCasino ties July free spins to ‘Minions in the Wild’ campaign
SpringbokCasino.co.za has launched a July promotion offering players 25 free spins on SpinLogic slot title Seahorse Surge, using coupon code MINIONS. The operator said the offer is valid throughout July on its South Africa-facing site.
The campaign is positioned around a “Minions in the Wild – Nature’s Greatest Helpers” theme, timed to coincide with the release window of a new Minions film. SpringbokCasino’s creative frames the promotion through five animal “archetypes” — meerkats, hyenas, dassies, warthogs and elephants — as analogies for different styles of play.
“Every ecosystem needs its helpers, and every winning session needs the right mix of patience, timing, and a little bit of glorious chaos,” said Daniel Van Wyke, Casino Manager at SpringbokCasino. “This July, we celebrate South Africa’s wildest ‘Minions’—and give our players 25 free spins to cause some fun trouble of their own.”
SpringbokCasino described Seahorse Surge as featuring “cascading wins and rising multipliers.”
The press release also links to a video version of the story hosted at https://lyceum.video/casinonews/260701/260701.mp4.
The post SpringbokCasino ties July free spins to ‘Minions in the Wild’ campaign appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Alchemy of Passion
WinSpirit Launches Alchemy of Passion: A Birthday Campaign Combining Gamification, Rewards, and Player Engagement
This summer, WinSpirit celebrates its birthday with Alchemy of Passion, a large-scale promotional campaign designed to create deeper player engagement through gamification, storytelling, and immersive rewards.
Built around the concept of discovering the legendary Elixir of Passion, the campaign transforms traditional promotional mechanics into an interactive journey. Players are invited to collect ingredients, complete quests, unlock rewards, and explore new experiences — turning every spin and action into part of a larger adventure.
Throughout the campaign, players can access multiple engagement features, including the Gift Portal, Gift Shop, Mystery Elixirs, quests, tournaments, and exclusive bonuses created specifically for the celebration.
From a product perspective, Alchemy of Passion highlights WinSpirit’s approach to developing creative promotional solutions that help operators increase player interaction, strengthen loyalty, and deliver memorable brand experiences. By combining narrative-driven mechanics with rewarding gameplay elements, the campaign provides partners with a flexible engagement tool designed to support retention and long-term player relationships.
The campaign also reflects WinSpirit’s continued investment in innovation, exploring new ways to connect entertainment, technology, and player-focused experiences within the iGaming ecosystem.
This birthday celebration is WinSpirit’s way of thanking the community that continues to shape the brand. Instead of simply marking another milestone, the company is creating new opportunities for players to interact, discover rewards, and celebrate together.
While Alchemy of Passion is already live, another major experience is being prepared behind the scenes. Soon, players and partners will get their first look at Euphoria Lab — a brand-new concept designed to bring an entirely new level of engagement.
The celebration has begun. The formula continues to evolve, and the next chapter is about to unfold.
The post WinSpirit Launches Alchemy of Passion: A Birthday Campaign Combining Gamification, Rewards, and Player Engagement appeared first on Americas iGaming & Sports Betting News.
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