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Gaming Corps partners with market leader pioneer Betsson Group

Published

5 years ago

July 23, 2021

Swedish game developer Gaming Corps has announced a partnership agreement with market-leading iGaming pioneer Betsson Group. The agreement incorporates development of
an exclusive casino game, bespoke adaptation of the upcoming iJect series of Multiplier Games based on crypto crash game functionality for several Betsson Group brands, as well as distribution of Gaming Corps’ complete iGaming portfolio via aggregator iSoftbet.

Publicly listed Swedish game developer Gaming Corps has entered into a comprehensive partnership agreement with iGaming pioneer Betsson Group. The agreement is chiefly comprised of three parts, the first of which concerns distribution of Gaming Corps’ complete iGaming portfolio to Betsson Group’s fully and partially owned online casinos under brands such as Betsafe, Europebet and NordicBet. The second part concerns the bespoke adaption of upcoming Multiplier Games as well as upcoming Blackjack games for several of the Betsson Group brands. The Gaming Corps Multiplier Games are fast casino games inspired by crypto currency crash games, on route to being launched under the new product brand iJect. The third part concerns bespoke development of a new type of game which will be offered exclusively via Betsson Group online casinos.

“Gaming Corps is demonstrating real innovation with their iGaming portfolio. The upcoming Table Games and iJect series of Multiplier Games resonates with how Betsson Group sees the industry going forward, and together I believe we can position ourselves at the forefront of this development. In addition, we are impressed with the speed at which Gaming Corps has been able to develop new products which has led to partnering on creating an exciting new type of game. It will be interesting to follow how this cooperation unfolds and I am confident that we will build market value for both parties.” says Paul Malt, Head of Games, Betsson Group.

“This agreement constitutes a significant milestone in Gaming Corps’ development and is evidence that the products we have chosen to invest in are leading the Company on the right path. We are incredibly pleased to be entering into a partnership with one of Europe’s leading iGaming companies, a player responsible for driving the industry forward over the course of many years, having left a significant imprint on it, not least here in Sweden. Now we are given the opportunity to not only offer our games to all of Betsson Group’s many players around the world but also, in collaboration with a tremendously industry-savvy team, develop the next generation of casino games. That is a challenge I know our talented team members will meet. I would like to thank Betsson Group for good cooperation, we look forward to working on many exciting projects together in the future.” says Juha Kauppinen, CEO, Gaming Corps.

The agreement furthermore includes some exclusivity for Betsson Group on Gaming Corps’ upcoming iJect series of Multiplier Games in Italy and Georgia. Distribution of the full Gaming Corps portfolio will be carried out via iSoftbet’s Game Aggregation Platform (GAP).

“As we continue to develop our product portfolio, I believe Gaming Corps is on the right track of offering the type of innovation that large operators are looking for in an increasingly saturated market. With our upcoming products we have let gamification lead the way, and that represents the core of this new partnership with Betsson. I am very excited to get
started on our collaboration.” says Alex Lorimer, Head of Business Development, Gaming Corps

Related Topics:Juha Kauppinen latest-news

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Alona Shevtsova

Sends CEO Alona Shevtsova moderates Global Gaming Expansion panel in Riyadh

Published

15 minutes ago

June 25, 2026

Wladimir P.

sends-ceo-alona-shevtsova-moderates-global-gaming-expansion-panel-in-riyadh

Alona Shevtsova, CEO of Sends, will moderate a panel at The Blockchain show on 29^th June, bringing together experts from entertainment, location-based gaming, and content localisation to examine what it takes to build sustainable gaming ecosystems across emerging markets.

The panel, titled “Global Gaming Expansion: Lessons from Untapped Markets,” will structure its discussion across four themes: the growth dynamics reshaping emerging gaming markets; the role of localisation in creating experiences that genuinely connect with new audiences; the infrastructure and communities needed to build gaming ecosystems beyond the game itself; and the lessons and opportunities that will define successful expansion in the years ahead.

Alona Shevtsova plans to frame the discussion around the central challenge for companies looking to expand globally: entering a new market requires far more than bringing an existing product to a new audience. Understanding local cultures, building communities, adapting experiences, and creating ecosystems that allow gaming to grow sustainably are all as important as the product itself.

Alona Shevtsova, CEO of Sends, said:

“The future growth of gaming will come not only from new technologies, but from understanding people — their cultures, communities, and the experiences they want to be part of. Successful expansion will belong to those who can combine global ambition with local understanding.”

The first segment will examine why regions including the Middle East, Africa, and South Asia are becoming increasingly significant for developers, operators, and investors — driven by young audiences, accelerating digital adoption, and new entertainment models creating substantial growth potential. Panellists will explore how consumer preferences differ across markets and what trends among younger audiences are shaping the future of gaming and entertainment.

The third segment will broaden the lens beyond the game itself, exploring the role of location-based entertainment, gaming centres, esports, and experiential destinations in attracting new audiences and building long-term communities. Panellists plan to address how entertainment ecosystems — spanning physical venues, events, and community infrastructure — accelerate gaming adoption in markets where the category is still establishing itself.

Earlier this month, Alona Shevtsova was shortlisted for the 2026 Great British Entrepreneur Awards in the Established Business of the Year category. Her team is also preparing for the Fintech Connect conference in London later this year. Sends will be a leading sponsor of this event.

*Sends is a trade name of SMARTFLOW PAYMENTS LIMITED, registered in England and Wales (Company No.11070048). For more information, visit sends.co .

The post Sends CEO Alona Shevtsova moderates Global Gaming Expansion panel in Riyadh appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.