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Gaming Corps partners with market leader pioneer Betsson Group
Swedish game developer Gaming Corps has announced a partnership agreement with market-leading iGaming pioneer Betsson Group. The agreement incorporates development of
an exclusive casino game, bespoke adaptation of the upcoming iJect series of Multiplier Games based on crypto crash game functionality for several Betsson Group brands, as well as distribution of Gaming Corps’ complete iGaming portfolio via aggregator iSoftbet.
Publicly listed Swedish game developer Gaming Corps has entered into a comprehensive partnership agreement with iGaming pioneer Betsson Group. The agreement is chiefly comprised of three parts, the first of which concerns distribution of Gaming Corps’ complete iGaming portfolio to Betsson Group’s fully and partially owned online casinos under brands such as Betsafe, Europebet and NordicBet. The second part concerns the bespoke adaption of upcoming Multiplier Games as well as upcoming Blackjack games for several of the Betsson Group brands. The Gaming Corps Multiplier Games are fast casino games inspired by crypto currency crash games, on route to being launched under the new product brand iJect. The third part concerns bespoke development of a new type of game which will be offered exclusively via Betsson Group online casinos.
“Gaming Corps is demonstrating real innovation with their iGaming portfolio. The upcoming Table Games and iJect series of Multiplier Games resonates with how Betsson Group sees the industry going forward, and together I believe we can position ourselves at the forefront of this development. In addition, we are impressed with the speed at which Gaming Corps has been able to develop new products which has led to partnering on creating an exciting new type of game. It will be interesting to follow how this cooperation unfolds and I am confident that we will build market value for both parties.” says Paul Malt, Head of Games, Betsson Group.
“This agreement constitutes a significant milestone in Gaming Corps’ development and is evidence that the products we have chosen to invest in are leading the Company on the right path. We are incredibly pleased to be entering into a partnership with one of Europe’s leading iGaming companies, a player responsible for driving the industry forward over the course of many years, having left a significant imprint on it, not least here in Sweden. Now we are given the opportunity to not only offer our games to all of Betsson Group’s many players around the world but also, in collaboration with a tremendously industry-savvy team, develop the next generation of casino games. That is a challenge I know our talented team members will meet. I would like to thank Betsson Group for good cooperation, we look forward to working on many exciting projects together in the future.” says Juha Kauppinen, CEO, Gaming Corps.
The agreement furthermore includes some exclusivity for Betsson Group on Gaming Corps’ upcoming iJect series of Multiplier Games in Italy and Georgia. Distribution of the full Gaming Corps portfolio will be carried out via iSoftbet’s Game Aggregation Platform (GAP).
“As we continue to develop our product portfolio, I believe Gaming Corps is on the right track of offering the type of innovation that large operators are looking for in an increasingly saturated market. With our upcoming products we have let gamification lead the way, and that represents the core of this new partnership with Betsson. I am very excited to get
started on our collaboration.” says Alex Lorimer, Head of Business Development, Gaming Corps
casino
Silver Strike slot machines at the Plaza Hotel & Casino to offer new coins
Committed to creating a vintage Vegas gaming experience, the Plaza Hotel & Casino has long been a home for Silver Strike slot machines that dispense specialty collector coins.
Beginning this month, the Plaza’s Silver Strike machines will dispense new $20 silver-clad coins to winners betting $1.50.
As casino floors evolved over the years, Silver Strike slot machines became less prevalent as more high-tech machines were added. Now considered a historic game with a limited number of machines still in existence, Silver Strike has a growing and dedicated fan base, many of whom are loyal Plaza customers.
Due to their popularity, the Plaza refurbished two Silver Strike slot machines in 2020 and added two more in the years since. The machines resemble those of a bygone era, and now three of the machines will award winning players one of three newly designed $20 silver-clad collector coins. The fourth machine will continue to award the previous $10 Jonny Rockets and BINGO coins until it runs out and will then be filled with the new $20 coins.
The new coins feature one of three different motifs: a pack of Plaza playing cards encircled with the Plaza’s current tagline “The Place To Be Downtown;” a vintage Vegas scene with the Plaza logo and 1971 to celebrate the year the property opened; and the North Tower of the Plaza with a miner and the tagline “Where Vegas Began.”
Players can decide whether to keep the Plaza collector coin to win the complete set or cash it in, each with a value of $20.
“Offering a retro gaming experience and highly sought-after collector coins, Silver Strike has been immensely popular at the Plaza since we brought it back in 2020,” said Jonathan Jossel, CEO of the Plaza Hotel & Casino. “The new silver coins beautifully pay homage to the Plaza and its history, and no doubt will keep players excited to win so they can collect the set.”
The post Silver Strike slot machines at the Plaza Hotel & Casino to offer new coins appeared first on Americas iGaming & Sports Betting News.
euphoria lab
What Does a Win Feel Like? WinSpirit Is Trying to Find Out
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
casino summer campaign
What Does a Win Feel Like? WinSpirit Is Trying to Find Out
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on Americas iGaming & Sports Betting News.
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