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Gambless and Mindspa join forces to support gambling companies

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Problem gambling prevention and support platform “Gambless” announces a one-of-a-kind partnership to help operators promote mental health both for customers and employees.

The events of the past 18 months have tested everyone’s mental health. Living in such conditions has put many in a perpetual state of disruption, uncertainty and grief, and this has pushed employee mental health to the top of many companies’ list of concerns and priorities.

Employers are starting to understand that the impact on mental health is going to be long lasting. Mental health issues don’t go away after vaccination. They don’t go away after returning to the office, either. But there is a silver lining: while before the pandemic most employees considered talking about mental health at work as a sign of weakness, now this taboo is crumbling. The stigma around mental health is rapidly decreasing.

Issues related to anxiety and depression are among the most common conditions, and nowadays many employers are encouraging conversations on these topics in order to elevate their company’s culture.

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Be it to prevent burnout, to increase productivity, or to improve overall health, companies have figured out that adding mental health benefits far outweighs the cost. And with the help of technology, such services are now more efficient, more easily accessible, and more inclusive than ever.

 

SUSTAINABLE GAMBLING

 

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When it comes to gambling companies, however, the challenges of mental health increase considerably. Operators need to embrace a double responsibility, towards both their employees and their customers.

Many problem gamblers have been known to gamble as a way to cope with stress and other difficult emotions, and there is indication that more than 90% of problem gamblers have comorbidity with other mental disorders.

 

To meet the growing challenges of the gambling industry, Gambless has decided to join forces with Mindspa.

 

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Thanks to this agreement, operators will be able to offer trusted mental health services to both employees and customers. Partnering with Gambless will enable gambling companies to safeguard the wellbeing of their most vulnerable players and, at the same time, they will get access to Mindspa resources for free, to the benefit of their employees.

 

SOLUTIONS

 

Gambless is a mobile app that utilizes various evidence-based therapeutic techniques to help manage a gambling addiction, including Cognitive Behavioural Therapy and Gestalt Therapy, targeting stages of changes via a stepwise approach. Therapeutic courses on Problem Gambling are divided into daily lessons which go gradually more in-dept in the topic and reflect the positive changes achieved by the users.

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Gambless is the first app to tackle gambling addiction with a holistic mental health approach, trusted by gamblers from over 60 countries and currently ranking #1 for most ‘problem gambling’ related terms in Google Play and AppStore.

Mindspa is a mental health app which helps users cope with their emotions through psychoeducation and mood tracking. It features a diary where users can rate their mood, quality of self-care, and feelings of self-harm. Users are shown a breakdown of their entries over time. Other tools include exercises to help users manage their feelings, articles for psychoeducation, and an emergency chatbot guiding users to overcome difficult emotions. Therapeutic programs within the app cover more than 20 specific topics.

Mindspa is ORCHA certified and it’s available in 5 languages. It has recently been featured by Apple, which praised the quality of the app, and it’s trusted by nearly 400,000 users worldwide.

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Affiliate Industry

44 New Brands Growth in Q1’25: Affilka by SOFTSWISS Results

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Affilka by SOFTSWISS reports its business performance in Q1 2025, continuing its steady growth as one of the industry’s leading affiliate marketing platforms.

The first quarter of the year marked a period of significant achievements for Affilka by SOFTSWISS. In January, it was named Affiliate Company of the Year at the International Gaming Awards 2025, highlighting its growing recognition in the industry. 

In the first three months of 2025, 44 new brands joined the Affilka platform, bringing the total number to over 450 brands. During the same period, affiliate GGR rose by 2.7%, the number of visits increased by 3.1%, and affiliate payments grew by 13.2% compared to Q4 2024. Overall, Affilka now supports over 400 thousand affiliate accounts (+23.1% vs Q4 2024) and tracks more than 98 million registered players, up from 87 million in Q4 2024.

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Alongside its financial gains, Affilka maintains an active pace of product development. The team is now preparing to release a new feature: Cross-Brand Player Duplicate Detection. It will enable operators to detect identical player accounts across multiple brands within a single affiliate program. The tool will allow operators to optimise their marketing costs and improve traffic quality. 

The innovation is the third major update released by Affilka in the last six months. Earlier, the platform introduced the Geo-Distributed Redirect feature, which reduces user redirect times by fivefold and boosts player conversion. The most recent tool, the Cohort Analysis Report, enables operators to track and evaluate player behaviour more effectively.

“Affiliate marketing is evolving fast, and Affilka evolves with it,” says Anastasia Borovaya, Head of Affilka by SOFTSWISS. “We’re focused on helping our partners meet emerging challenges – whether that means offering new ways to analyse player behaviour, refine traffic strategy, or cut costs without losing efficiency. The Cross-Brand Duplicate Detection tool is one more example of how we turn real-world operator needs into functional, high-impact solutions.”

Anastasia Borovaya recently participated as a guest lecturer at the Academy of Gaming Operations, where she led a session on the Affiliate Management course. She is expected to return to teach the course again in the second half of 2025.

 

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About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS complies with a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

The post 44 New Brands Growth in Q1’25: Affilka by SOFTSWISS Results appeared first on European Gaming Industry News.

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Defy the Odds

Defy the Odds and EDGE Markets Announce Strategic Partnership to Drive Innovation in Betting and Gaming Payments

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The two companies will work together to continue to springboard newly funded EDGE Markets 

Defy the Odds (DTO), a startup launchpad supporting entrepreneurs in the gaming and betting industry, announced a strategic partnership with EDGE Markets, the company behind EDGE Boost, one of the first debit card products designed specifically for responsible gaming. Together, the two companies aim to enhance financial accessibility and innovation within the gaming space while also promoting more responsible gaming. DTO will provide a host of advisory, consultative and partnership development services within the gaming sector to EDGE Markets.

“From our more than 80 collective years of experience in the betting industry, Sue Schneider, Kelly Kehn and I feel that EDGE Boost is exactly what the betting community needs right now,” said Paris Smith, Co-Founder of Defy the Odds. “Not only does it give players easy access to their own funds while promoting responsible gaming, but its built-in tools encourage smarter play. For operators, it identifies responsible players without adding extra costs or complexity. We’re excited to partner with Seni and the EDGE Markets team and help drive EDGE Boost to the next level.”

Defy the Odds will join EDGE Boost’s advisory network and also provide insights on how EDGE Boost can integrate itself further into the betting and gaming industry. Last month, EDGE Markets came out of stealth mode, announcing it had closed a $17.2 million funding round and that, since the start of 2024, the EDGE Boost debt card has already processed over $300 million in transactions.

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 “EDGE Boost is focused on providing bettors with financial tools that enhance their experience while keeping responsible gaming at the forefront,” said Seni Thomas, Founder and CEO of EDGE Markets. “Working with Defy the Odds will allow us to introduce our technology to many more eyes and innovators in the betting and iGaming space, giving them the financial flexibility they need to succeed while also promoting responsible gaming.”

The EDGE Boost bank account is FDIC-insured up to $250,000*, providing financial security, while all user data is safeguarded on a private, encrypted platform. EDGE Boost users are already using the card for transactions across all major digital gaming platforms, without any fees or integration required for operators.

The post Defy the Odds and EDGE Markets Announce Strategic Partnership to Drive Innovation in Betting and Gaming Payments appeared first on Gaming and Gambling Industry in the Americas.

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Casino Guru

Casino Guru enriches its portfolio with a dedicated sweepstakes casino database and updated safety index

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Casino Guru, the global authority on online casino transparency and player safety, is expanding its portfolio with the introduction of a dedicated sweepstakes casino overview tailored to the rapidly evolving U.S. market.

Following months of in-depth research and development, the company has unveiled a new initiative focused on social sweepstakes casinos — a unique and increasingly popular segment of the online gaming space. As part of this expansion, Casino Guru has adapted its trusted Safety Index to reflect the specific characteristics of sweepstakes casino models.

“We’ve been hearing about sweepstakes casinos for quite some time, from social media buzz to community discussions and expert panels,” said Jozef Krucay, Branch Operations Lead at Casino Guru. “It became clear this wasn’t just a passing trend, but a notable shift in how people engage with online entertainment.”

Unlike traditional online casinos, sweepstakes casinos use virtual currencies such as Gold Coins, Sweeps Cash, or Vegas Gems. Players can enjoy games for free or use purchasable coins to enhance their experience. With some luck, they may receive a special sweepstakes currency, which can be redeemed for real-world prizes — presenting both exciting opportunities and important considerations for player protection.

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Casino Guru’s newly launched content includes:

  • Listings for 11 published sweepstakes casinos, with over 60 more identified and currently in development
  • An adapted Safety Index that reflects the distinct risks and rules of sweepstakes platforms
  • Educational materials and player resources, including complaint-handling tools
  • Planned detailed reviews to provide deeper insights into each platform

“Our goal is to help players navigate this growing space with the same clarity and confidence we’ve brought to traditional online casinos,” Jozef added. “As always, our focus remains on transparency, safety, and informed decision-making.”

This new direction positions Casino Guru at the forefront of player advocacy in emerging casino formats — with a clear path toward future expansion in the broader world of social and sweepstakes gaming.

The post Casino Guru enriches its portfolio with a dedicated sweepstakes casino database and updated safety index appeared first on Gaming and Gambling Industry in the Americas.

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