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Codere to appear on the shirt of the Club de Futbol Monterrey Rayados of Mexico

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  • Codere’s (the “Company”) logo will appear on the front of the team’s shirt, which together with the marketing initiatives planned for the coming months, will contribute to strengthen the Codere brand in Mexico as a leading betting partner in the country.
  • The Company has reached the “main sponsor” category of the club, within its sponsorship agreement for the next four seasons (until the 2024/2025 season).
  • The Company has recently pushed the international expansion of its omnichannel gaming with the launch of the group’s digital subsidiary, Codere Online, the first online gaming operator in Latin America to be listed on the Nasdaq.

Codere, a leading multinational company in private gaming in Europe and Latin America, has taken a step further in its sponsorship agreement with the Monterrey Rayados Football Club, of the MX League of Mexico, raising its category to main sponsor and its denomination from “Official Sponsor” to “Official Betting Partner” of the Club, allowing it to show its logo on the front of the team’s shirt.

The new official shirts, now with the Codere brand, were presented yesterday during the friendly match between Rayados and Guadalajara, a preamble to the next Liga MX season, which will begin on July 23.

As such, the Rayados players wore the company logo on the home kit (with the striped shirt), during the first half, and on the away kit (in white and blue), during the second half of the match. Soon, the brand will occupy a prominent place in the club’s stadium, in the Codere “Suite” and other highly visible areas of the venue.

Likewise, the Company today launched an important advertising campaign that will be broadcast on television, radio and digital media through different social networks, both from the club and from Codere, designed to connect with both the followers of the team and its sports betting customers.

View the “History” campaign spot here:

 

During the coming months, different joint marketing actions will be implemented in order to foster the experience of the club’s fans and Codere sports betting customers, with access to the stadium, invitations to matches and VIP plans, among other activities resulting from this perfect match between gaming and exclusive football-related experiences.

Alberto Telias, Chief Marketing Officer of Codere Online, said, “We are convinced that this long-term alliance between both companies will allow us to grow together and achieve important goals. We could not have found a better travel companion in our expansion journey in Mexico than the Rayados de Monterrey Football Club.”

Meanwhile, Pedro Esquivel, Executive Vice-President of Rayados, welcomed having Codere as the Club’s Official Betting Partner, calling it “a new stage that will undoubtedly boost the team, its supporters and football and sports fans.” He also added that “the presentation of the new jersey kicks off a stage of optimism and enthusiasm to face the next season of the Mexican League.”

Mexico, a model for Codere’s expansion in Latin America

Since its arrival in Mexico in 1998, Codere has maintained a leadership position in the regulated entertainment gaming offering in the country. The sponsorship with Rayados, boosts the company’s growth objective in Latin America.

Codere’s omnichannel gaming portfolio in the country included (prior to Covid-19 related temporary closings) 95 gaming halls, 93 sports betting shops and nearly 21,500 gaming machines, in addition to its online gaming platform, codere.mx, which offers sports betting and casino games. Likewise, the company operates the Hipódromo de las Américas, the Granja Las Américas and the Citibanamex Convention Center (converted since last year until very recently into a field hospital for Covid-19 patients).

Carlos Sabanza, Codere’s Sponsorship Manager, highlights the importance of this sponsorship in the evolution of the group after an extraordinary year marked by the strong impact of the pandemic on the entertainment sector, especially on the gaming industry with the closing of gaming halls and the postponement of sports competitions. Consequently, he points out, “Our deal with one of the main Liga MX clubs on top of maintaining our agreement with Real Madrid CF, as Official Betting Partner, since 2016, allows us to continue expanding our international brand and achieving our ambition to be the leading company in the Spanish-speaking sports betting and gaming market.”

Codere and Monterrey Rayados Football Club will share the winning entertainment combination, the best gaming and the best football, with their sports fans and sports betting customers in Mexico for the next four seasons.

On June 22, 2021, Codere Online (the online subsidiary of Grupo Codere) and DD3 Acquisition Corp. II (NASDAQ: DDMX, DDMXU, DDMXW), a publicly traded special purpose acquisition company, entered into a definitive business combination agreement that would result in Codere Online becoming the first publicly-listed online gaming operator in Latin America.

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Petroglyph Development Group Completes Acquisition of Great Canadian Casino Vancouver

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Petroglyph Development Group (PDG), a wholly owned corporation of Snuneymuxw First Nation, and Great Canadian Entertainment (Great Canadian) confirmed the successful closing of PDG’s acquisition of Great Canadian Casino Vancouver in Coquitlam, B.C. This transaction follows PDG’s recent acquisition of Chances Maple Ridge, marking another significant milestone in the Nation’s expanding portfolio of gaming and hospitality assets in British Columbia.

Snuneymuxw respectfully acknowledges the Kwikwetlem First Nation, on whose territory Great Canadian Casino Vancouver operates. The Nation looks forward to establishing a meaningful and lasting relationship with the Kwikwetlem people as PDG assumes stewardship of the property.

“The completion of this acquisition reflects the sustained effort and vision of Snuneymuxw people across generations. We are building an economy that is ours, one that funds our priorities, honours our responsibilities to neighbouring communities and creates opportunity for our people long into the future,” said Chief Michael Wyse, Xum’silum, Snuneymuxw First Nation.

Great Canadian Casino Vancouver is one of Metro Vancouver’s most established entertainment destinations, offering gaming, dining and live entertainment, including The Show Theatre.

“Building the Snuneymuxw economic portfolio is grounded in a vision of sustainable, self-determined growth and in the belief that meaningful economic development is built on strong Nation-to-Nation relationships. Operating on Kwikwetlem territory is a responsibility we take seriously, and we look forward to building a partnership that reflects that,” said Erralyn Joseph, President of PDG.

First announced on December 19, 2025, this is the fourth transaction completed between the two companies. With the addition of Great Canadian Casino Vancouver, PDG’s gaming portfolio now includes Casino Nanaimo, Elements Casino Victoria, and Chances Maple Ridge, establishing its position as the largest Indigenous-owned gaming operator by revenue in Canada.

“This transaction is another milestone in our ongoing collaboration with Petroglyph Development Group and the Snuneymuxw First Nation, and we’re grateful for another successful closing. With this representing our fourth completed transaction with PDG, it speaks to the trust and confidence we have built together. I’d like to thank everyone from our respective teams for their hard work, and I look forward to seeing the properties thrive under PDG’s leadership,” said Matt Anfinson, Chief Executive Officer of Great Canadian.

For PDG, the closing marks the latest step in a period of sustained and strategic growth.

“We are building a diversified, sustainable portfolio, while continuing to deliver real benefits for the communities where we operate. Great Canadian Casino Vancouver has long been an important part of the Coquitlam community, and that will not change,” said Ian Simpson, Yaatqumtun, Chief Executive Officer of PDG.

McMillan LLP acted as legal counsel to Great Canadian. McCarthy Tétrault LLP served as legal counsel, and KPMG Corporate Finance Inc. acted as financial advisor to PDG. The transaction has received all required regulatory approvals and all closing conditions have been satisfied.

The post Petroglyph Development Group Completes Acquisition of Great Canadian Casino Vancouver appeared first on Americas iGaming & Sports Betting News.

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RESPWNED partners with LOTUS 8 to bring GIRLGAMER festival to Winnipeg in 2026

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RESPWNED and LOTUS 8 have signed a partnership to launch the GIRLGAMER Winnipeg Festival in 2026, marking the GIRLGAMER Esports Festival brand’s expansion into Canada.

RESPWNED manages the GIRLGAMER Esports Festival brand, while LOTUS 8 is a Canada-based company focused on event development and partnerships. The companies said they will jointly develop and deliver the Winnipeg event, combining global esports IP management, event production, commercial partnerships, and local execution.

“This partnership represents an exciting milestone for GIRLGAMER as we continue to expand globally and bring our platform to new audiences,” said Tiago Fernandes, Managing Partner at RESPWNED. “Canada is a dynamic and fast-growing Esports market, and we are proud to collaborate with LOTUS 8 to deliver a meaningful and impactful event experience.”

Steven Vuong, representing LOTUS 8, added: “We are thrilled to partner with RESPWNED to bring the GIRLGAMER Festival to Canada. This collaboration reflects a shared vision of building inclusive, high-quality esports experiences while creating strong commercial and community value. Together, we are laying the foundation for a standout event in 2026.”

The GIRLGAMER Winnipeg Festival is planned as a family-oriented event with business networking, brand activations, and community programming, and is expected to include international and local talent. Additional details, including dates, venue, and participating partners, will be announced in the coming months.

The post RESPWNED partners with LOTUS 8 to bring GIRLGAMER festival to Winnipeg in 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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RESPWNED and LOTUS 8 to launch GIRLGAMER Winnipeg Festival in 2026

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RESPWNED, the company that manages the GIRLGAMER Esports Festival brand, and LOTUS 8, a Canada-based company focused on event development and partnerships, today announced their partnership to the launch of the GIRLGAMER Winnipeg Festival.

The strategic partnership marks a significant step in expanding the GIRLGAMER Esports Festival brand into Canada.

This brings its globally recognized platform for competitive gaming, inclusivity, and industry engagement to a new market.

The GIRLGAMER Winnipeg Festival is envisioned as a family-oriented event, with business networking, brand activations, and community-driven experiences.

Under the terms of the agreement, RESPWNED and LOTUS 8 will work collaboratively to develop and deliver the event, combining their respective expertise in global esports IP management, event production, commercial partnerships, and local market execution.

This partnership represents an exciting milestone for GIRLGAMER as we continue to expand globally and bring our platform to new audiences,” said Tiago Fernandes, Managing Partner at RESPWNED.

Canada is a dynamic and fast-growing Esports market, and we are proud to collaborate with LOTUS 8 to deliver a meaningful and impactful event experience.

Steven Vuong, representing LOTUS 8, added: “We are thrilled to partner with RESPWNED to bring the GIRLGAMER Festival to Canada.

This collaboration reflects a shared vision of building inclusive, high-quality esports experiences while creating strong commercial and community value.

Together, we are laying the foundation for a standout event in 2026.”

The GIRLGAMER Winnipeg Festival will feature a combination of international and local talent, brand partnerships, and programming designed to foster diversity, inclusion, and innovation within the gaming and esports ecosystem.

Further details, including dates, venue, and participating partners, will be announced in the coming months. 

RESPWNED LTD

RESPWNED is a United Kingdom-based company specializing in esports IP management, event production, and industry consultancy.

The company manages the GIRLGAMER Esports Festival brand, a global platform dedicated to creating opportunities and visibility for women in gaming and esports.

LOTUS 8

LOTUS 8 is a Canada-based premier esports organization based in Winnipeg, Manitoba. Dedicated to building championship-calibre teams across North America, they are at the forefront of innovation in competitive gaming.

As pioneers in the industry, they have developed the Performance Mindset Mindfulness, a system designed to support mental health in esports.

This holistic approach blends mental wellness practices, meditation, nutrition, fitness, and proper sleep hygiene into their competitive strategy.

The post RESPWNED and LOTUS 8 to launch GIRLGAMER Winnipeg Festival in 2026 appeared first on Americas iGaming & Sports Betting News.

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