Industry News
Playtech Launches “The Money Drop Live” Gameshow
Gambling technology company Playtech has announced the launch of “The Money Drop Live” – based on the iconic Banijay-owned brand.
The latest in Playtech Live’s gameshow series, The Money Drop Live brings all the appeal of the popular TV series to Live Gaming. Shown in the UK as The Million Pound Drop, and later The £100k Drop, hosted by Davina McCall, The Money Drop format has been adapted for over 50 countries, giving the new game an instant recognition factor in markets worldwide.
The launch of The Money Drop Live continues Playtech’s partnership with Banijay Brands – part of international content producer and distributor Banijay – following the launch of Deal or No Deal – The Big Draw last year.
In the main game, a Live dealer spins a wheel of chance, featuring various multipliers up to a maximum of 5000x. Any multiplier other than 8x triggers the Drop Zones game, which follows the wider brand’s original format, with players choosing how to split their money in the hope of a big win. One of the four Drop Zones is always safe, guaranteeing winnings for a player. If the wheel lands on 8x, the Quick Drop game is triggered, where players must place everything in one Zone for an exciting “all or nothing” gamble. The Card Clash bonus game gives players the chance to earn multiplier-boosted wins.
“The Money Drop Live has everything – an exciting, engaging format, a brand with international appeal, and the kind of experience-led gameplay that typifies Playtech Live Casino. We’ve seen a major increase in the popularity of game show style formats and presentation in recent years, and our collaboration with Banijay Brands – a global leader in this field – creates a fantastic opportunity to bring the excitement of some of the world’s best-loved brands to Live Gaming,” Kevin Kilminster, Head of Innovation at Playtech Live, said.
“We are delighted to further our partnership with Playtech to deliver more great gaming from Banijay’s extensive catalogue of acclaimed formats. The Money Drop is a globally recognised brand and by combining the iconic gameplay with Playtech’s innovative live series, we are delivering players a world-class live gaming experience,” Lex Scott, Commercial Director of Gaming & Gambling at Banijay Brands, said.
Powered by WPeMatico
Brand Ambassador
Ronaldinho visits CreedRoomz Yerevan studio to front Marble Cup and Kickoff Roulette
CreedRoomz has brought footballer Ronaldinho to its headquarters in Yerevan, where the company filmed an “exclusive interview” with the former player in connection with two new live casino game shows, Marble Cup and Kickoff Roulette. CreedRoomz said Ronaldinho is the global ambassador for both titles.
In the interview, Ronaldinho said: “For me, it’s a great joy to be a part of this partnership. Since arriving here at the office, everyone has treated me with great affection. I already feel at home, very happy.” Asked to choose between the two games, he added: “Honestly, it’s difficult to choose one, both are wonderful, I loved them, so it’s very difficult to choose one, I think everyone will really like them, I think the whole world will really enjoy them.”
Ronaldinho also described his first impressions of the studio and gameplay: “I was surprised and very happy, everything is very beautiful, everything is very innovative, so I believe that’s why everyone will really like them, so I’m looking forward to everyone starting to enjoy them a lot.”
On why CreedRoomz expects the titles to gain traction, he said: “These are different games. I think that will attract attention, the fact that football is a global passion also helps, so I believe everyone will like it for those reasons.. and for the innovation of everything that is happening.”
CreedRoomz linked the interview to upcoming “World Cup and R10 Tournaments,” with Ronaldinho closing by telling fans: “A message of gratitude for the continued affection. I’m very happy and excited. for the next competitions for the next games, the games are all ready, I hope everyone enjoys them and everyone be very happy and have good times together.”
The post Ronaldinho visits CreedRoomz Yerevan studio to front Marble Cup and Kickoff Roulette appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Gamification
Soft2Bet launches MEGA Shoot World Cup gamification engine
Soft2Bet has launched MEGA Shoot, a football-themed gamification engine designed around the 2026 FIFA World Cup, aimed at helping sportsbook operators retain players during the tournament.
The product will be deployed across selected Soft2Bet brands including Betinia, Swiper, Campobet, ToonieBet and Elabet, with availability spanning markets including Denmark, Greece, Mexico, New Jersey, Ontario, Romania, and the rest of Canada, according to the company.
MEGA Shoot uses a player-versus-player best-of-five penalty shootout format. Players alternate between striker and goalkeeper, with the striker selecting where to shoot and the goalkeeper selecting where to defend. Each round resolves as a goal or a save before roles switch.
Soft2Bet said early internal results show 31.9% engagement among active players across selected brands, with 71.2% of MEGA Shoot players going on to play a second match. The company also claims a 13.5% player retention uplift.
Yoel Zuckerberg, Chief Product Officer at Soft2Bet, said: “The World Cup runs from 11 June to 19 July, so retention has to work across the full tournament calendar. MEGA Shoot gives operators a football game that players can understand quickly, with head-to-head competition tied to the sport they already follow. With almost 32% engagement among active players and about 71% converting into a second match, the early data shows how tournament-led gamification can strengthen sportsbook engagement during major football events.”
The post Soft2Bet launches MEGA Shoot World Cup gamification engine appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
european igaming
Kinetic Digital data: Slingo.com tops €285,992 jackpot as classic slots lead
Kinetic Digital has published new jackpot data across its casino brands, showing more than €600,000 paid out across the top 10 progressive jackpot wins. The biggest single payout in the dataset was a €285,992 win by a Slingo.com player.
In the breakdown, Slingo.com, Mega Casino and Genting Casino Online accounted for all of the top 10 wins cited in the release. Kinetic Digital said Slingo.com delivered three of the 10 largest jackpots, including the €285,992 payout on Fluffy Favourites Mega Jackpot, while its second-largest win was “more than €70,000.”
Mega Casino recorded four of the top 10 payouts, making it the most frequent brand in the top tier. Its largest jackpot in the dataset came from 777 Strike (€63,254), and another player won €48,684 on Piggy Riches 2 Megaways.
Genting Casino Online contributed two entries, with wins of €40,683 and €37,438 respectively.
Kinetic Digital also pointed to a portfolio-wide trend: the biggest jackpots skewed toward long-running slot franchises rather than newer releases. The company highlighted titles including 777 Strike, Age of the Gods and Rainbow Jackpots as prominent among the largest wins, suggesting established mechanics and jackpot networks continue to drive progressive play.
The post Kinetic Digital data: Slingo.com tops €285,992 jackpot as classic slots lead appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
-
2026 World Cup7 days agoSuperbet launches ‘As Odds do Penta’ hub tracking Brazil 2026 title odds
-
Latest News3 days agoConnect with N1 Partners at G Gate Conf 2026
-
América Latina3 days agoLas diferencias locales de Argentina representan tanto un desafío como una oportunidad para el sector del iGaming
-
game-launch3 days agoMillion Games launches East West Wild slot with progressive multipliers
-
Africa3 days agoBooming Games signs content deal with World Sports Betting in South Africa
-
AI3 days agoVeikkaus rolls out OpenBet’s Neccton responsible gambling platform ahead of 2027 reform
-
Compliance Updates3 days agoWhy licensing will always be about jurisdiction, not harmonisation
-
iGaming content3 days agoMicrogaming launches new Playboy-branded slot, Playboy Gems and Desires



