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Casino Software Providers 2021

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In the wake of general isolation and quarantine, each industry received its implementation on the Internet. Some did not take root, some no longer presented themselves to people in a different guise, while others have already been in it for a long time, but as if they got a second wind, they began to develop even more rapidly. Online gambling can be attributed to the third type since it has been popular since its inception because it has made the casino more accessible and closer to the average person. Now real money slots are one of the most serious for players in the online entertainment market. The increased demand of players is fully and completely satisfied by the constant updating of the gaming catalog of providers, and the emergence of new casinos that offer a new experience. First of all, this merit should be assigned by the developers of software for games for gambling projects, because they are responsible for each masterpiece of entertainment. Avid gamblers first of all pay attention to the gaming provider and the number of games in a particular gaming club. 

It is worth immediately explaining who the casino providers ​are and why they are needed. These are development companies, which in their structure and main purpose resemble the developers of games for handheld consoles and computer platforms. Their main task casino software providers are to create entertainment and attract attention to their projects. This is achieved by improving the gameplay and adding special bonus offers in real money casinos that are hardwired directly into the game. Their influence on the industry and the online casinos themselves cannot be overestimated and sometimes it can even be seen with the naked eye. For example, such a concept as the design of a gaming platform is sometimes based on the available games. Especially zealous real money slots create projects that are based on the entertainment of a certain developer, which predetermines the design of the entire project. The number of game developers is constantly growing and sometimes it is difficult to understand whether this is a new game project, or it is an offshoot of an existing one. Among them, some have been veins in their business for more than a dozen years and continue to delight players with their new games.  Here are the most popular providers of free pokies: Aristocrat, Microgaming, Playtech, NetEnt, Bally, Novomatic, Betsoft, IGT. Each of them is a guarantor of quality and an excellent pastime in a gambling project. Their distinctive features are different and they also became known for different reasons:

Microgaming  is known to players primarily for its progressive jackpots and slots, which have become a household name in the industry. It is microgaming casinos that are popular among players of different nations and cities due to their design.
Playtech  casino has always been distinguished by its collaborations with famous media brands such as Marvel, as well as the presence of special slots real money online with the highest RTP rates in the industry.
Aristocrat  casino games are also, first of all, slots, since this developer has been creating game atoms throughout its history, after which it also decided to try its hand at their online implementation.
NetEnt  casino is a brand that attracts players not only by the quantity but also by the quality of its gaming products, the overwhelming majority of which are the same spin and win real money slot machines.
IGT  casino developer is known to everyone for its meticulous approach to the supply of entertainment to gambling projects, so if you see games from this company, you can rest assured of the quality of the gamble online real money.
Bally  casino is faithful to the traditions and, in addition to games for online casinos, produces slot machines that are still capable of surprising even the most sophisticated player.
Betsoft  сasino is primarily a company that actively promotes games on mobile platforms. This is their bread and water.
Novomatic  games is another developer known for its slots with a long history, which is distinguished by high variance indicators.

Next, we will tell you in detail about each of the representatives of the online casino software development industry.

Aristocrat

Foundation date: 1953

Most popular casinos: Buffalo free online slots, 5 Dragons, Indian Dreaming

Income 2021: 2.23 billion AUD (annual)

The Aristocrat company is a true old-timer of the industry. It was founded in 1953 in Australia, which is why it has become the number one among both land-based and online casinos in this country. Throughout its history of existence to this day, it was engaged in the creation of Aristocrat slots online real money, which are now supported by Internet versions. From the 60s of the 20th century, Aristocrat entered the European market of the gambling industry, where it firmly holds its position to this day. As of 2019, the capitalization of Aristocrat Technologies was 4.4 billion AUD. According to the company’s official data, in the first half of 2021, their annual income was 2.23 billion AUD, which is only 2 million less than income for the entire 2020. These numbers perfectly show us that this developer is developing and increasing its influence on the market. This provider focuses on the development of free pokies Aristocrat. The most famous and popular among them are Buffalo real money pokies, 50 Lions, 5 Dragons, and many others. By the way, you can try their demo version, try your luck on the site of the same name https://aristocrat-slots.com/. The aristocrat loves to please players with a high RTP of 94%-97% on average, bonus rounds and free spins, and big jackpots. For example, the same Buffalo slot can make gamers gold with a total jackpot of $2,513,441.20. These Aristocrat pokies Australia games can be found in many gambling projects, but the most popular among them is the Australian projects such as Yoju, Wild Tornado, Spin Samurai. The growth in popularity of these real pokies online is not at all surprising, because the number of games is simply impressive, and many of them include their favorite characters from films and video games. In addition, Aristocrat Leisure is a large and profitable company that is included in the top 30 companies that impact the Australian economy in 2020.

Playtech

Foundation date: 1999

Most popular casinos: Funky Monkey slot machine, Irish Luck slot, Playtech free penny slots

Income 2021: $553 million

The Playtech company was founded in 1999 and develops games for online casinos. Their portfolio contains a wide variety of projects, from online slots to sports betting and playtech casinos no deposit bonus. In total, over the entire period of their existence, they have created more than 500 different entertainments and this figure is stunning, especially because the quality of games does not sag due to the quantity. Now the most popular genre among their games is slots real money online and the company does its best to promote them. For example, one of the nicest features is the presence of a huge jackpot in entertainment. For example, the Pink Panther free online slot has a total jackpot of $10,000,000! This figure is one of the largest in the industry and can even compete with a game like Mega Moolah, which is famous for its biggest wins. As for the distinctive characteristics, the Playtech company boasts a lot of interesting things. Firstly, all their products have been tested by eCOGRA, which tests pre-release versions of real casino slots and makes a verdict on their fairness. They also use data encryption technologies such as 128 bit SSL certification, which makes the entertainment completely protected from intruders. As for the capitalization of this company, in 2015 it was one of the most expensive with a net income of 136.3 million euros that year and a turnover of 630 million euros. As of 2021, developer Playtech has a net profit of 553 million dollars. Also worth noting is their contribution to the COVID-19 Fund, to which £3 million was donated. The best playtech casino list games are Buffalo Blitz slot, King Kong slot machine, and Jackpot Giant slot, which will give generous bonuses to users.

IGT

Foundation date: 1975 as Gtech SpA, 1990 as IGT

Most popular casinos: Wheel of Fortune free slots, Lobstermania slot, Cleopatra slot machine

Income 2021: $1.015 billion

International Game Technology (IGT) is a real giant in the development of games for gambling websites, which began its activities in 1975. Its history is somewhat reminiscent of the provider Aristocrat because IGT also based its activities on the development of free online slot machines, which are still supplied to land-based casinos around the world. At the moment, this IGT casino provider can be called the largest developer of real online pokies. The contribution of IGT to the field of development should be noted because they constantly invest their funds to research new technologies that will help create innovative games. In 2018, they spent $283 million on a research company. Now we are smoothly moving on to the most delicious dish – progressive jackpots slots and Aristocrat pokies. This solution is actively used by International Game Technology in free slots with bonuses machines, which allows players to receive incredibly large payouts. They are the creator of the famous Cleopatra Mega Jackpots, which has a total jackpot of $1 million. As for the RTP indicator, it is on average lower than that of other providers, but this is due to the same progression in maximum payments, the total amount of which is constantly replenished from the players’ bets. The size of the jackpot depends on the players, which is an additional incentive to constantly return to the game. The best casinos with IGT software are Wheel of Fortune free slots, free monopoly online, Da Vinci Diamonds free slots casino games. In the period from 2015 to 2019, the company’s total annual income has decreased every year and at the time of the same 2019 was about $4 billion. As for 2021, for the first quarter, they received revenue of $1.015 billion, which is almost $200 million more than the same indicator in 2020.

Microgaming

Foundation date: 1994

Most popular casinos: Hot shot, Romance slots, Tomb Raider online slot

Income 2021: $18.6 million (net income)

Microgaming casino provider is a true mastodon in the development of casino games, which has been on the gambling market since 1994. It is known not only for the development of a variety of online entertainment but for the creation of its own branded online casinos, in which mainly games are only from this provider. The most popular genre among 850 games created by this developer is, of course, microgaming slots real money. Some of them stand out for their collaboration with films and TV shows. These include Terminator 2, Game of Thrones, and even an adaptation of the famous Playboy magazine! But the most famous Microgaming no deposit bonus games entertainment of course is Mega Moolah without which none of the topmost profitable slots and biggest jackpots can do without. So far, the largest documented is $17.8 million! This indicator was immediately included in the Guinness Book of Records as the largest jackpot ever received in online games. Another feature that popularized this gaming brand is the presence of demo modes in slots. They allow players to try the free pokies Aristocrat without having to deposit any funds. You can try them in the best casinos with games from Microgaming: Golden Dragon slots, Immortal Romance slot, Pure Platinum, Bear Money. This company provides many of the highest-paid jobs in the industry. The annual salary is $145,000 per worker. Microgaming’s net income for the first half of 2021 is $18.6 million.

NetEnt

Foundation date: 1996

Most popular casinos: Sons of Slots, Royalzee, Jonny Jackpot

Income 2021: $60 million (net income)

In 1996, one of the most famous online casino software development companies NetEnt was established. Over the history of its existence, more than 200 different gaming projects have emerged from the pen of the software provider, the services of which are used by more than 210 free slot machines with free spins around the world. One of the most interesting distinctive features of this provider is the collection of player statistics during their pastime. For example, they analyze demographic data to understand in which regions which games are most popular, which sectors of society use certain games, and so on. They also study the gaming hardware on which users play so that in the next projects they can apply better optimization in them and they can run on any device. You do not need to worry about data leakage, because NetEnt uses only the information that the player will permit. Regarding slots from this provider, they also like to cooperate with famous brands and pop culture figures. For example, you can play slots such as Guns n ‘Roses, Jumanji free slots, and Narcos. Of course, the most pleasant features are combined or as they are called progressive jackpots. Their budget is growing thanks to the players and the stakes they make, so the total can go up to huge numbers. To become a participant in the progressive jackpot drawing, the gambler needs to make the maximum bet in the online slot. This is not a problem, as NetEnt casino has in its portfolio the so-called Penny Slots, in which the betting range is the most pleasant. You can get acquainted with them in the best online casinos with NetEnt slots games: Sons of Slots, Royal Zee, and Jonny Jackpot. As for NetEnt’s provider financial statements, this company, thanks to its development, entering new markets and the introduction of the latest technologies, began to increase its profitability indicators. In 2021, they were already able to receive approximately $60 million in net profit.

Betsoft

Foundation date: 1999

Most popular casinos: RioBet Casino, Rox Casino, SapphireBet Casino, Casino In

Income 2021: $18 million (net income)

Betsoft is an online casino games provider that was founded in the centre of European gambling – Great Britain in 1999. Previously, this company did not stand out for anything special among others and was a strong mid-range development, but in 2010 everything changed. Betsoft casino provider has released a new innovative line of 3D slots. They immediately captured the hearts of gambling fans with their unprecedented beauty graphics, which became the hallmark of this developer. Nowadays, the company is actively engaged in the creation of casino games on mobile platforms, which is their main activity. Thanks to skilful interaction with hardware, even the weakest devices can produce unprecedented graphics. It was for these developments in 2019 that Betsoft software provider was nominated and won the “Innovation in RNG Products for Casino” award. In addition to slots, they are also engaged in the creation of board games, in which 3D graphics are also used, but unfortunately, they have not yet been ported to mobile devices. Since the company does not provide official reporting on its earnings, we cannot provide you with exact figures, however, they are supposed to receive about $18 million in 2021. 

Novomatic

Foundation date: 1980

Most popular casinos: Sizzling Hot Deluxe slot, Lucky Lady Charm Deluxe, Dolphin’s Pearl slot 

Income 2021: $670 million

Another company with a worldwide reputation and immense popularity was founded in Australia in 1980. It was Novomatic casino provider, which at the dawn of its prosperity was exclusively engaged in the creation of free slot machines for online casinos, but at the beginning of the 21st century they decided to try their hand at online gambling and they received an overwhelming success. This became possible thanks to the merger of the developer with another company that specialized in the creation of computer graphics, whose name is Greentube. So far, they have developed over 300 different free online casino slot machines. They are also constantly updating Aristocrat poker machines that have already been released. So, in 2021, gamblers are waiting for the release of the Deluxe version of one of the most popular Book of Ra slots. As for the technical component of the slots, they have all the nice features for the players in the face of free online bonus rounds, free spins, multipliers, and special symbols with bonus features, and a high RTP from 90% to 99%. Financial indicators represented by the total turnover of funds of the Novomatic casino company increased to $1.7 billion in 2021, and their annual estimated earnings should be $670 million.

Bally

Foundation date: 1936

Most popular casinos: 88 Fortunes slot, Quick Hit game, Dragon Spin slot

Income 2021: $29.5 million (net income)

Developer Bally casino provider was founded in 1936. In 1968 it became part of a large holding and did not develop games until 1979. But everything changed this year. Bally will once again become a game provider after merging with another developer from Nevada. In 2014, one significant event happened for this company, because it became part of the huge Scientific Games holding. Nowadays, Bally casino provider is actively developing free online slots real money, introducing the latest technologies into them, which allow players to use them both on computers and mobile devices. The list of Bally slot machines consist of the legendary 88 Fortunes, Quick Hit, and King of Pop. The latter was designed as a tribute to the legendary Michael Jackson. Since this developer is part of the holding, its financial capabilities are almost unlimited, but this does not prevent the company from earning huge profits. As of the first quarter of 2021, Bally’s revenue is solidified at $29.5 million, the largest quarterly report since 2019.

 

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Affina Partners

Affina Partners Presents Alawin: A New iGaming Brand Born from Magic and Adventure!

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Affina Partners has officially launched Alawin, a new iGaming brand that brings the spirit of medieval legends and timeless storytelling into a fully integrated, multi-vertical gaming platform.

Created with both players and affiliate partners in mind, Alawin combines immersive design, diverse content, and powerful loyalty mechanics to deliver an engaging experience built for long-term growth.

A Gaming Journey Inspired by Classic Tales

Alawin transports players into a world of mystery and adventure, where every session feels like the start of a legendary quest. From spinning slots to exploring live casino tables, chasing jackpots, or placing bets across dynamic sports markets, the experience unfolds like a story filled with hidden rewards and unexpected discoveries.

Drawing inspiration from classic folklore, the platform captures the sense of uncovering fortune beyond palace doors — only here, the adventure begins the moment players land on the website.

The Affina Partners Team commented:

“In classic tales, fortunes were found beyond palace doors. With Alawin, they begin the moment players enter the website. Every session is designed to feel like opening the first page of a story—where curiosity leads the way, rewards reveal themselves naturally, and each step forward carries the promise of something more, all within a model built for long-term partner growth.”

A Unified Multi-Vertical Platform

Alawin integrates multiple gaming verticals within one seamless ecosystem, offering:

  • Casino & Live Casino

  • Progressive and Network Jackpots

  • Sports & Live Betting

  • Virtual Sports

  • Top Games by Country, highlighting regionally popular titles

This unified structure ensures a streamlined user experience while catering to diverse player preferences across key markets.

Reward-Driven Mechanics Designed for Retention

To boost engagement and retention, Alawin incorporates interactive gamification tools, including:

  • Challenges – Players complete tasks to earn coins

  • The Shop – Coins can be exchanged for Free Spins, Bonus Money, Free Bets, or Bonus Games

  • Casino & Sports Tournaments – Featuring substantial prize pools to drive competitive play

These mechanics are designed not only to increase player lifetime value but also to deliver measurable performance results for affiliate partners.

Built for Scalable Partner Growth

With a distinctive brand identity, story-driven positioning, and strong reward infrastructure, Alawin is built to support scalable acquisition and sustained engagement across multiple markets.

Affina Partners is now inviting affiliates to promote Alawin and introduce players to a gaming experience where adventure begins from the very first click.

About Affina Partners

Affina Partners is a global affiliate program focused on strategy, market insight, and long-term collaboration. By combining international expertise with deep local market understanding, the company helps affiliates grow smarter and achieve stronger performance within the iGaming sector.

Its expanding portfolio includes Alawin, Millioner, FunBet, and WildRobin — brands recognized for refined design, engaging user experiences, and consistent results.

With flexible commission models, transparent analytics, and dedicated support, Affina Partners transforms partnerships into measurable success.

Affina Partners — where every partnership begins with ambition and ends in success.

The post Affina Partners Presents Alawin: A New iGaming Brand Born from Magic and Adventure! appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Hollywoodbets

SIS strengthens live Numbers partnership with Hollywoodbets through launch of two new 49’s draws

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SIS (Sports Information Services), a leading provider of 24/7 live betting content, has expanded its long-standing partnership with Hollywoodbets through the launch of two new 49’s live draws.

The agreement enhances Hollywoodbets’ popular live Numbers product, giving players across Africa more daily opportunities to engage with the fixed-odds format.

New Brunchtime and Drivetime Draws

The newly introduced Brunchtime and Drivetime 49’s draws will run daily at:

  • 11:49am (BST) / 12:49pm (SAST)

  • 4:49pm (BST) / 5:49pm (SAST)

All draws are broadcast from SIS’s UK studios, delivered as a fully managed, end-to-end solution with a strong focus on integrity and reliability.

The new additions further strengthen Hollywoodbets’ live Numbers schedule, creating more touchpoints throughout the day to keep players engaged.

Building on Fast 15’s and 39’s Success

The expanded 49’s portfolio complements SIS’s existing Fast 15’s and 39’s draws, which launched with Hollywoodbets last year and have already delivered strong engagement and improved margins.

  • Fast 15’s offers a high-frequency, high-churn format with competitive odds and an engaging, easy-to-follow structure.

  • 39’s provides live draws every three minutes, acting as an effective filler product during quieter betting periods while increasing betting opportunities and win potential.

Together, the products form a comprehensive live Numbers ecosystem designed to maximise engagement and revenue throughout the day.

Strengthening SIS’ Position in Africa

Joe Andrews, Head of Sales across Africa at SIS, said the launch represents another milestone in the partnership.

“Our latest collaboration with Hollywoodbets will play a crucial role in elevating the profile of the Brunchtime and Drivetime draws across Africa, further strengthening our leading live Numbers position across the continent.

Alongside the continued success of Fast 15’s and 39’s, we are confident the enhanced 49’s product will resonate strongly with players as a dynamic alternative.”

Wayde Dorkin, Head of Product at Hollywoodbets, highlighted the importance of innovation in maintaining player engagement.

“We are always looking to evolve our product offering and deliver compelling, entertaining betting experiences. The addition of two new 49’s draws, alongside our existing Fast 15’s and 39’s content, significantly enhances our Numbers portfolio.

The SIS live Numbers offering has consistently engaged our players across Africa, and we’re confident this expanded product suite will drive continued growth.”

With additional daily draws and a proven live format, SIS and Hollywoodbets are reinforcing their commitment to delivering engaging, high-integrity betting content to players across Africa.

The post SIS strengthens live Numbers partnership with Hollywoodbets through launch of two new 49’s draws appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Affina Partners

Affina Partners Presents Alawin: A New iGaming Brand Born from Magic and Adventure!

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on

affina-partners-presents-alawin:-a-new-igaming-brand-born-from-magic-and-adventure!

Affina Partners is thrilled to announce Alawin, a new iGaming brand inspired by the atmosphere and storytelling of medieval legends and tales. Designed with both players and partners in mind, Alawin combines immersive aesthetics with a broad product offering and robust loyalty mechanics.

Alawin invites players into a world where mystery, adventure, and generous rewards come together. Navigating slot games, live casino tables, jackpots, and diverse betting markets feels like a journey aboard a magical flying carpet, with hidden treasures revealed at every step of the gaming experience.

“In classic tales, fortunes were found beyond palace doors. With Alawin, they begin the moment players enter the website,” the Affina Partners Team commented. “Every player session is meant to feel like opening the first page of a story—where curiosity leads the way, rewards reveal themselves naturally, and each step forward carries the promise of something more, all within a model designed for long-term partner growth.”

Alawin brings together multiple verticals within one unified platform, including casino & live casino, jackpots, sports & live betting, virtual sports, as well as top games by country, highlighting the most popular titles based on a player’s specific region.

To enhance engagement and retention, the brand also features:

  • Challenges, allowing players to complete tasks and earn coins
  • The Shop, where coins can be exchanged for Free Spins, Bonus Money, Free Bets, or Bonus Games
  • Casino and Sports Tournaments with massive prize pools

Powered by a strong narrative concept and a seamless user experience, Alawin is designed to deliver measurable results within partner portfolios. Its distinctive identity and reward-driven mechanics support scalable growth, sustained engagement, and long-term player value across key markets.

Affina Partners invites partners to start promoting Alawin and introduce players to a gaming world where majestic adventures start from the very first click!

About Affina Partners

Affina Partners is a global affiliate program built on strategy, insight, and connection. By combining international expertise with a deep understanding of local markets, it helps affiliates grow smarter and perform stronger across the iGaming industry. Its portfolio includes Alawin, Millioner, FunBet, and WildRobin — brands that stand out for their refined design, engaging experience, and consistent results.

With flexible commission models, transparent analytics, and dedicated support, Affina Partners turns collaboration into progress and performance into success. Affina Partners — where every partnership begins with ambition and ends in success.

The post Affina Partners Presents Alawin: A New iGaming Brand Born from Magic and Adventure! appeared first on Americas iGaming & Sports Betting News.

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