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New Survey Shows Impact of Gambling Advertising on Customers

Published

5 years ago

June 24, 2021

Reading Time: 3 minutes

The UK Gambling Commission (UKGC) has published its latest survey which reveals the impact of gambling advertising on customers. The survey included data from 6258 respondents.

Of the 4,566 respondents who had gambled in the past 12 months, 34% said that a post or media had prompted them to spend money on a gambling activity in that period.

Free bets or money to spend with a gambling company was the most likely to prompt a customer to engage in gambling, with 22% of gamblers reporting doing so.

Advertising on social media and TV had each prompted 15% of gamblers to gamble in the last 12 months. Direct marketing, sports sponsorships and newspaper advertising prompted 9%, 8% and 7%, respectively.

The Gambling Commission also asked those who had reported seeing gambling ads how, if at all, those ads had changed their gambling habits.

Of those respondents who had reported seeing traditional advertising from gambling companies – such as television or print ads – 52.8% said that the advertising had not changed the amount that they gambled.

Meanwhile, 13.0% said such ads prompted them to start gambling for the first time, while 16.3% said these traditional ads prompted them to increase the amount that they gamble.

A further 14.7% were prompted to restart gambling after taking a break from the activity because of these ads. Meanwhile, 10.1% said the ads prompted them to change what they gambled on or try a new form of gambling.

Free bets or money to spend with a gambling company was shown to be the most effective new customer acquisition method, as 25.9% of those who had gambled in the last 12 months and seen posts or advertising said that free bets prompted them to start gambling for the first time.

Free bets also led to 18.6% of viewers restarting gambling after taking a break.

Of the advertising methods examined, the Gambling Commission said free bets had the lowest rate of responses saying they had not changed the amount that respondents gambled, at just 35.2%.

Direct marketing via email, text message or push notification appeared to be more effective with existing or lapsed customers, however. It was cited by most respondents as prompting them to increase the amount they gambled, at 21.8%. It was also the method that prompted most people to restart gambling after taking a break, at 19.6%.

The figures also showed that 85% of those surveyed reported having seen any gambling advertising or sponsorship. In total, 83% reported having seen advertising and 78% having seen sponsorship.

These figures are down on 2019’s survey which showed 87% of people had seen advertisements or sponsorships, with 86% seeing advertisements and 82% sponsorships.

Television advertising was the most widely seen format for gambling advertising, with 76% of respondents reporting seeing this.

Gambling sponsorships on TV, radio or podcasts were the next most common format for people to see, at 67%. Other common places to see gambling advertising or sponsorships were on sports merchandise (60%), in sports venues (59%) and online outside social media (56%).

The least common reported place to see a gambling advertisement was via direct marketing, either by email, text message or push notification, which 37% of respondents reported seeing.

The data showed that young people are more likely to see gambling advertising online, with 77% of people aged 18 to 24 saying they had seen gambling ads online, compared to 55% of those 65 and over.

Of those surveyed, most (68%) said they use social media but don’t follow gambling operators or companies. Meanwhile, 17% said they do not use social media or streaming platforms, and 16% said they do follow or watch gambling companies.

1spin4win

1spin4win celebrates 200 classic slots in its portfolio

Published

5 minutes ago

April 16, 2026

Wladimir P.

1spin4win-celebrates-200-classic-slots-in-its-portfolio

1spin4win, an established slot provider, extends its timeless offering to 200 diverse titles. The milestone highlights the studio’s commitment to delivering high-quality gaming experiences rooted in traditional gambling.

With the launch of Cash’n Fruits 27 on April 9, the 1spin4win portfolio has surpassed the mark of 200 classic slots. This achievement reflects the studio’s consistent release strategy. The provider launches four to five new games each month, ensuring a steady stream of fresh, diverse content for its global audiences. This includes timeless fruit titles, captivating themed adventures, no-coin formats, and vibrant seasonal releases tied to major international holidays.

With 15 years of experience in the gambling industry, the studio brings authentic casino experiences to digital platforms. At the core of 1spin4win titles are advanced mathematics, well-balanced gameplay, and fair RTPs. These features define the provider’s winning formula for driving substantial wagering volumes and consistent 40% month-to month retention.

While staying true to its classic roots, the 1spin4win portfolio offers a diverse mix of mechanics to appeal to different player preferences. Among the most popular formats, coin-based slots and jackpot-driven bonus games stand out, both of which are featured in 4 of the top 10 releases of all time.

But leading the way is the Allways mechanic, where every matching combination pays from left to right. Its presence in 7 out of 10 1spin4win’s top releases of all time highlights the strong appeal of intuitive, clear gameplay — a quality that makes the provider’s slots accessible to players of all types.

Olga Bogdanova, Art Director at 1spin4win, commented, “At 1spin4win, we’re excited to reach the milestone of 200 games — it happened so quickly we barely even noticed! This achievement is a testament to our steady growth and creative development over the years. Looking ahead, we will continue evolving within the classic niche, exploring new mechanics, engaging storylines, and memorable characters.”

About 1spin4win

1spin4win is an established game provider founded in May 2021 by ambitious developers with over 15 years of experience in the gambling industry. Since its inception, the company has expanded its portfolio to include 200 classic online slots, all characterized by quality mathematics, transparent mechanics, and well-balanced gameplay — key factors that drive strong player retention. The studio aims to release an average of four new games each month in 2026 and offers effective promotional tools for casino operators to help them enhance player loyalty.

The post 1spin4win celebrates 200 classic slots in its portfolio appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Belatra

Belatra marks 33 years with April anniversary campaign

Published

5 minutes ago

April 16, 2026

Wladimir P.

belatra-marks-33-years-with-april-anniversary-campaign

The slots supplier says its portfolio now exceeds 150 games and highlights recent LatAm expansion from its Buenos Aires base.

Belatra is marking its 33rd birthday with an anniversary campaign running throughout April, the iGaming slots developer said.

The company said it was founded in 1993 and has since transitioned from building gaming machines for land-based casinos to producing digital content. Belatra added that its portfolio has grown to more than 150 games.

Belatra also pointed to its strategic Latin American headquarters in Buenos Aires as a key base for regional partnerships and growth.

Misha Voinich, Head of Business Development at Belatra, said: “We’re only just getting started, but birthdays provide the perfect chance to reflect on our successes and the path that’s brought us here. From launching our innovative ‘multi-universe’ content strategy to our rapid expansion in Latin America, the successful launch of our first Crash game, and multiple high-profile industry award wins — we are always developing, creating, and evolving. 33 years of innovation, dedication, and gaming excellence — and the best is yet to come.”

Belatra did not provide additional detail on upcoming releases or the timing of any new product announcements beyond saying updates will land during April.

The post Belatra marks 33 years with April anniversary campaign appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.