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New Survey Shows Impact of Gambling Advertising on Customers

Published

5 years ago

June 24, 2021

Reading Time: 3 minutes

The UK Gambling Commission (UKGC) has published its latest survey which reveals the impact of gambling advertising on customers. The survey included data from 6258 respondents.

Of the 4,566 respondents who had gambled in the past 12 months, 34% said that a post or media had prompted them to spend money on a gambling activity in that period.

Free bets or money to spend with a gambling company was the most likely to prompt a customer to engage in gambling, with 22% of gamblers reporting doing so.

Advertising on social media and TV had each prompted 15% of gamblers to gamble in the last 12 months. Direct marketing, sports sponsorships and newspaper advertising prompted 9%, 8% and 7%, respectively.

The Gambling Commission also asked those who had reported seeing gambling ads how, if at all, those ads had changed their gambling habits.

Of those respondents who had reported seeing traditional advertising from gambling companies – such as television or print ads – 52.8% said that the advertising had not changed the amount that they gambled.

Meanwhile, 13.0% said such ads prompted them to start gambling for the first time, while 16.3% said these traditional ads prompted them to increase the amount that they gamble.

A further 14.7% were prompted to restart gambling after taking a break from the activity because of these ads. Meanwhile, 10.1% said the ads prompted them to change what they gambled on or try a new form of gambling.

Free bets or money to spend with a gambling company was shown to be the most effective new customer acquisition method, as 25.9% of those who had gambled in the last 12 months and seen posts or advertising said that free bets prompted them to start gambling for the first time.

Free bets also led to 18.6% of viewers restarting gambling after taking a break.

Of the advertising methods examined, the Gambling Commission said free bets had the lowest rate of responses saying they had not changed the amount that respondents gambled, at just 35.2%.

Direct marketing via email, text message or push notification appeared to be more effective with existing or lapsed customers, however. It was cited by most respondents as prompting them to increase the amount they gambled, at 21.8%. It was also the method that prompted most people to restart gambling after taking a break, at 19.6%.

The figures also showed that 85% of those surveyed reported having seen any gambling advertising or sponsorship. In total, 83% reported having seen advertising and 78% having seen sponsorship.

These figures are down on 2019’s survey which showed 87% of people had seen advertisements or sponsorships, with 86% seeing advertisements and 82% sponsorships.

Television advertising was the most widely seen format for gambling advertising, with 76% of respondents reporting seeing this.

Gambling sponsorships on TV, radio or podcasts were the next most common format for people to see, at 67%. Other common places to see gambling advertising or sponsorships were on sports merchandise (60%), in sports venues (59%) and online outside social media (56%).

The least common reported place to see a gambling advertisement was via direct marketing, either by email, text message or push notification, which 37% of respondents reported seeing.

The data showed that young people are more likely to see gambling advertising online, with 77% of people aged 18 to 24 saying they had seen gambling ads online, compared to 55% of those 65 and over.

Of those surveyed, most (68%) said they use social media but don’t follow gambling operators or companies. Meanwhile, 17% said they do not use social media or streaming platforms, and 16% said they do follow or watch gambling companies.

energy drinks

Team Vitality names FYZIO official sports nutrition and energy drinks supplier

Published

4 hours ago

May 19, 2026

Wladimir P.

team-vitality-names-fyzio-official-sports-nutrition-and-energy-drinks-supplier

Multi-year deal adds Laboratoires Gilbert’s new brand to jerseys across CS2, VALORANT, Rocket League and LoL teams ahead of a September 2026 launch.

Team Vitality has signed a multi-year partnership with FYZIO, naming the brand its new official sports nutrition and energy drinks supplier. FYZIO is a sports nutrition and hydration brand developed by Laboratoires Gilbert, a French healthcare company established in 1904.

The partnership will put FYZIO branding on the left sleeve of Team Vitality’s official jerseys for several flagship rosters, including CS2, VALORANT (VCT), Rocket League, and League of Legends teams across the LEC, LFL, and Rising Bees. FYZIO will also support Team Vitality teams competing in Teamfight Tactics, Tekken, and Trackmania.

FYZIO is scheduled to launch in September 2026. Team Vitality said the brand will supply products intended to support areas including hydration, fatigue and stress reduction, concentration and memory, and sleep quality.

“We are delighted to announce this partnership with FYZIO and proud to support the launch of this ambitious new brand from the French group, Laboratoires Gilbert. By integrating its specialised nutrition products into our teams’ routines, we are further strengthening our commitment to high-performance excellence,” comments Vas Roberts, Co-CEO of Team Vitality.

“For more than 120 years, Laboratoires Gilbert has been developing solutions dedicated to health and well-being. With FYZIO, we are bringing this expertise to a new ambition: helping everyone achieve their goals, whatever they may be, through a modern, accessible, and responsible approach to sports nutrition. Our partnership with Team Vitality reflects this shared vision of progress, high standards, and sustainable performance. Your performance, our nature“, explains Cédric Batteur, Chairman & CEO, Laboratoires Gilbert.

The post Team Vitality names FYZIO official sports nutrition and energy drinks supplier appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

AffPapa iGaming Awards 2026

Boomerang Partners have been shortlisted for two categories at the AffPapa iGaming Awards 2026

Published

11 hours ago

May 19, 2026

Wladimir P.

boomerang-partners-have-been-shortlisted-for-two-categories-at-the-affpapa-igaming-awards-2026

Boomerang Partners, a rapidly growing affiliate gambling and betting marketing agency, was shortlisted in two categories at the AffPapa iGaming Awards 2026. It is one of the industry’s most prestigious awards for affiliate teams, operators, and B2B providers worldwide. The winners in nearly 40 categories will be determined by online voting and revealed on May 20.

Affiliate Program Of The Year

Boomerang Partners is nominated in the Affiliate Program of the Year category, reflecting its growth and position as a sports-focused affiliate program.

In nearly five years, the company has scaled to more than 3,000 affiliate partners and serves a clients’ portfolio of 10+ brands. Over the past year, the partner network grew by 10% YoY, while the expansion of clients’ product portfolio led to a nearly 1.5x increase in users.

The company’s strategy is built around deep sports expertise, in-house analytics, and a personalized approach to each partner. This is complemented by partner engagement initiatives such as the TIME TO WIN tournament and the Golden Boomerang Awards, a global affiliate tournament that brought together over 400 teams in the 2025 season. Its third season runs from April 3 to August 31, 2026. It is divided into three stages (each with its own main prize). The final and awards ceremony in 11 categories will take place in September during the SBC Summit in Lisbon.

Woman Leader Of The Year

Liliia Sudachenko, Affiliate Team Lead at Boomerang Partners, is nominated for the Woman Leader Of The Year award in recognition of her contribution to the company’s growth and her work with affiliate partners.

In her role, she focuses on building long-term relationships with affiliate partners, with a strong emphasis on a personalized approach – one of the core principles of Boomerang Partners’ strategy. Liliia is also actively involved in representing the company within the industry. In 2025, she became one of Boomerang Partners’ most active media contributors after the C-level team, taking part in multiple interviews with industry publications.

Liliia Sudachenko, Affiliate Team Lead at Boomerang Partners, commented: “It’s great to see our work recognized with these AffPapa iGaming Awards nominations. For us, it’s a reflection of the team’s effort and the way we build relationships with our partners. We invest a lot in analytics, partner support, and the development of initiatives that help affiliates grow, and it’s good to see that this approach resonates. At the same time, we have ambitious goals ahead and will continue to scale and strengthen our position as a sports-focused affiliate program.”

The official AffPapa iGaming Awards 2026 ceremony will take place on May 20. The event will be held at the Real Casino de Madrid.

About Boomerang

Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. Boomerang Partners is an Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards – a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. Partners of the Agency launched six new products in 2024-2025, contributing to a nearly 1.5-fold increase in product users.

The Agency’s clients’ portfolio contains 10+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide incentive programs and 24/7 multilingual support.

The post Boomerang Partners have been shortlisted for two categories at the AffPapa iGaming Awards 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Cubeia

Vera & John International goes live with Cubeia Originals Studio games

Published

11 hours ago

May 19, 2026

Wladimir P.

vera-&-john-international-goes-live-with-cubeia-originals-studio-games

Sweden-based supplier Cubeia integrates its proprietary, brandable Originals content into the operator’s offering.

Vera & John International has gone live with Cubeia’s Originals Studio games, integrating the Sweden-based supplier’s proprietary titles into its player offering.

Cubeia said the launch gives the operator access to fully brandable in-house games aimed at supporting engagement and retention. The supplier positioned the Originals portfolio around “provably fair mechanics, gamification elements, and community-driven gameplay,” and said it includes crash and instant-win formats.

Tobias Fogelberg, Chief Commercial Officer at Cubeia, said: “We’re proud to see Vera & John International go live with our Originals. This is exactly what we’ve been building towards—giving operators something that feels truly their own, not just another catalogue of the same games everyone else has.

“The flexibility and branding possibilities are a big part of it, but it’s also about creating games that players actually want to come back to. That’s where Originals make a real difference.”

Cubeia also linked the rollout to its wider product stack, including its Cubeia Nano platform, which it said is designed to give operators “full control” and scalability. The company added it will continue investing in Originals Studio and plans to expand the portfolio with additional titles and features.

The post Vera & John International goes live with Cubeia Originals Studio games appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.