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New Survey Shows Impact of Gambling Advertising on Customers
The UK Gambling Commission (UKGC) has published its latest survey which reveals the impact of gambling advertising on customers. The survey included data from 6258 respondents.
Of the 4,566 respondents who had gambled in the past 12 months, 34% said that a post or media had prompted them to spend money on a gambling activity in that period.
Free bets or money to spend with a gambling company was the most likely to prompt a customer to engage in gambling, with 22% of gamblers reporting doing so.
Advertising on social media and TV had each prompted 15% of gamblers to gamble in the last 12 months. Direct marketing, sports sponsorships and newspaper advertising prompted 9%, 8% and 7%, respectively.
The Gambling Commission also asked those who had reported seeing gambling ads how, if at all, those ads had changed their gambling habits.
Of those respondents who had reported seeing traditional advertising from gambling companies – such as television or print ads – 52.8% said that the advertising had not changed the amount that they gambled.
Meanwhile, 13.0% said such ads prompted them to start gambling for the first time, while 16.3% said these traditional ads prompted them to increase the amount that they gamble.
A further 14.7% were prompted to restart gambling after taking a break from the activity because of these ads. Meanwhile, 10.1% said the ads prompted them to change what they gambled on or try a new form of gambling.
Free bets or money to spend with a gambling company was shown to be the most effective new customer acquisition method, as 25.9% of those who had gambled in the last 12 months and seen posts or advertising said that free bets prompted them to start gambling for the first time.
Free bets also led to 18.6% of viewers restarting gambling after taking a break.
Of the advertising methods examined, the Gambling Commission said free bets had the lowest rate of responses saying they had not changed the amount that respondents gambled, at just 35.2%.
Direct marketing via email, text message or push notification appeared to be more effective with existing or lapsed customers, however. It was cited by most respondents as prompting them to increase the amount they gambled, at 21.8%. It was also the method that prompted most people to restart gambling after taking a break, at 19.6%.
The figures also showed that 85% of those surveyed reported having seen any gambling advertising or sponsorship. In total, 83% reported having seen advertising and 78% having seen sponsorship.
These figures are down on 2019’s survey which showed 87% of people had seen advertisements or sponsorships, with 86% seeing advertisements and 82% sponsorships.
Television advertising was the most widely seen format for gambling advertising, with 76% of respondents reporting seeing this.
Gambling sponsorships on TV, radio or podcasts were the next most common format for people to see, at 67%. Other common places to see gambling advertising or sponsorships were on sports merchandise (60%), in sports venues (59%) and online outside social media (56%).
The least common reported place to see a gambling advertisement was via direct marketing, either by email, text message or push notification, which 37% of respondents reported seeing.
The data showed that young people are more likely to see gambling advertising online, with 77% of people aged 18 to 24 saying they had seen gambling ads online, compared to 55% of those 65 and over.
Of those surveyed, most (68%) said they use social media but don’t follow gambling operators or companies. Meanwhile, 17% said they do not use social media or streaming platforms, and 16% said they do follow or watch gambling companies.
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Spinmatic has announced Plata o Plomo Hold&Win, a new iteration of its Plata o Plomo slot built around a revised Hold&Win bonus feature.
The company said it has changed how bonus-stage winnings are determined compared with the original game’s “random rewarding system.” In the updated version, Spinmatic said “guesswork” has been removed and that “every player now operates within a clearly defined multiplier framework.”
Spinmatic is also adding what it calls a “Super Win” incentive to the bonus journey. The company said that by reaching the end of the 3rd stage, “players are now guaranteed a significant payout.”
Mechanically, Spinmatic said the title follows its earlier Hold&Win integration in Frank Pantera, but scales the feature with a larger coin respin grid. While Frank Pantera used a 3×5 grid, Plata o Plomo Hold&Win uses an expanded 4×5 grid (20 slots), which Spinmatic said is designed to increase coin-landing opportunities and align the bonus feature visually with the base game reel structure.
Spinmatic did not disclose launch markets, operator partners, certification status, RTP/volatility data, or performance metrics for the updated title.
The post Spinmatic updates Plata o Plomo with Hold&Win bonus overhaul appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
bet365, a leading global online sportsbook and casino, announced its official launch in Michigan, marking its entry into its 17th U.S. state and continuing its rapid North American expansion. The launch also comes as bet365 is named as an Official Sports Betting Partner of the Detroit Tigers.
Michigan customers will have access to bet365’s globally recognized platform, featuring competitive odds, early lines, and industry-leading in-play betting and its signature Early Payout offer, a fan-favorite feature that allows customers to receive winnings early when their team takes a decisive lead. The platform also includes a fully integrated casino experience, with features such as the free daily Prize Matcher, which allows customers to play daily for prizes worth up to $5000 weekly.
To celebrate the launch, bet365 is offering new customers a “Bet $10, Get $365” promotion for their sportsbook and a “get 1000 free spins and up to $1000 deposit match” for casino, giving players immediate value and a compelling reason to try the platform.
“We’re excited to bring bet365 to Michigan and introduce a better way to bet. This is a mature market with knowledgeable fans, and we’re confident our product stands apart. Features like our Early Payout offer, combined with our in-play experience and integrated casino, give players more ways to engage and more reasons to choose bet365,” said Trip Stoddard, Head of Business Development at bet365.
As part of its commitment to the state, bet365 is also focused on embedding itself within Michigan’s iconic sports and entertainment landscape. The company announced its partnerships with the Detroit Tigers, Detroit Red Wings, and 313 Presents as part of its launch and goal of creating meaningful connections with fans and enhancing how they engage with their favorite experiences. As part of the partnership, bet365 will be integrated throughout Comerica Park via a range of high-visibility placements, appear during game broadcasts through virtual signage, activate across Tigers radio and digital channels, and alongside fan-focused initiatives such as ticketing and merchandise programs throughout the season. In addition, bet365 will serve as a presenting partner of the Detroit SportsNet’s Tigers coverage.
The Michigan launch also reflects bet365’s broader U.S. strategy to expand into all legal markets and establish itself as a true national competitor. By bringing a refined product built on learnings from prior state launches, bet365 is positioned to compete with established operators while offering a differentiated experience.
As part of its launch, bet365 will continue to roll out its “Winning Is Everything” brand campaign across Michigan, reinforcing its commitment to players who are serious about their play and expect more from their sportsbook. Sports fans across Michigan will be able to access a full range of betting options across major leagues, including the NFL, NBA, MLB, NHL, and more.
The post bet365 Launches in Michigan, Bringing its Global Betting Experience to a Competitive Market appeared first on Americas iGaming & Sports Betting News.
Zitro Digital, the online arm of global gaming supplier Zitro, continues to accelerate its expansion across Latin America with the launch of a new partnership with Solbet, one of Paraguay’s leading online operators. The deal represents a significant step in Zitro Digital’s drive to bring its content to new audiences throughout the region.
Solbet players now have access to Zitro Digital’s full portfolio — an extensive range of slots and Video Bingo titles built on the company’s land-based success, complemented by exclusive digital-first content. With this agreement, Zitro Digital adds another strong operator partnership to its growing operator base, reinforcing its commitment to delivering high-quality, trusted content to players in regulated markets worldwide.
“For Solbet, it is essential to continue expanding our gaming portfolio with content from globally recognized providers such as Zitro Digital. This partnership allows us to offer our players a high-quality gaming experience, aligned with market trends and their preferences,” said Rodrigo Iturralde, CEO of Solbet Paraguay.
“Partnering with an established operator like Solbet is a fantastic way to introduce our portfolio to players in what is a key market for us. We are committed to supporting our partners with content that players already know and trust, and we look forward to seeing our titles perform on Solbet’s platform,” said José Javier Martí, COO at Zitro Digital.
The post Zitro Digital Enters into a New Partnership with Solbet appeared first on Americas iGaming & Sports Betting News.
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