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New Survey Shows Impact of Gambling Advertising on Customers

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The UK Gambling Commission (UKGC) has published its latest survey which reveals the impact of gambling advertising on customers. The survey included data from 6258 respondents.

Of the 4,566 respondents who had gambled in the past 12 months, 34% said that a post or media had prompted them to spend money on a gambling activity in that period.

Free bets or money to spend with a gambling company was the most likely to prompt a customer to engage in gambling, with 22% of gamblers reporting doing so.

Advertising on social media and TV had each prompted 15% of gamblers to gamble in the last 12 months. Direct marketing, sports sponsorships and newspaper advertising prompted 9%, 8% and 7%, respectively.

The Gambling Commission also asked those who had reported seeing gambling ads how, if at all, those ads had changed their gambling habits.

Of those respondents who had reported seeing traditional advertising from gambling companies – such as television or print ads – 52.8% said that the advertising had not changed the amount that they gambled.

Meanwhile, 13.0% said such ads prompted them to start gambling for the first time, while 16.3% said these traditional ads prompted them to increase the amount that they gamble.

A further 14.7% were prompted to restart gambling after taking a break from the activity because of these ads. Meanwhile, 10.1% said the ads prompted them to change what they gambled on or try a new form of gambling.

Free bets or money to spend with a gambling company was shown to be the most effective new customer acquisition method, as 25.9% of those who had gambled in the last 12 months and seen posts or advertising said that free bets prompted them to start gambling for the first time.

Free bets also led to 18.6% of viewers restarting gambling after taking a break.

Of the advertising methods examined, the Gambling Commission said free bets had the lowest rate of responses saying they had not changed the amount that respondents gambled, at just 35.2%.

Direct marketing via email, text message or push notification appeared to be more effective with existing or lapsed customers, however. It was cited by most respondents as prompting them to increase the amount they gambled, at 21.8%. It was also the method that prompted most people to restart gambling after taking a break, at 19.6%.

The figures also showed that 85% of those surveyed reported having seen any gambling advertising or sponsorship. In total, 83% reported having seen advertising and 78% having seen sponsorship.

These figures are down on 2019’s survey which showed 87% of people had seen advertisements or sponsorships, with 86% seeing advertisements and 82% sponsorships.

Television advertising was the most widely seen format for gambling advertising, with 76% of respondents reporting seeing this.

Gambling sponsorships on TV, radio or podcasts were the next most common format for people to see, at 67%. Other common places to see gambling advertising or sponsorships were on sports merchandise (60%), in sports venues (59%) and online outside social media (56%).

The least common reported place to see a gambling advertisement was via direct marketing, either by email, text message or push notification, which 37% of respondents reported seeing.

The data showed that young people are more likely to see gambling advertising online, with 77% of people aged 18 to 24 saying they had seen gambling ads online, compared to 55% of those 65 and over.

Of those surveyed, most (68%) said they use social media but don’t follow gambling operators or companies. Meanwhile, 17% said they do not use social media or streaming platforms, and 16% said they do follow or watch gambling companies.

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Andrzej Hyla Chief Commercial Officer at Wazdan

Wazdan Unveils Latest Classic Reboot: Magic Fruit$: Oranges

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Wazdan, a top developer focused on gains, has introduced its newest retro-themed game, Magic Fruit$: Oranges, enhancing its collection of energetic, performance-oriented titles.

The latest launch offers a contemporary spin on the traditional fruit slot, merging recognizable visuals with various engagement-focused features aimed at improving player enjoyment and fostering lasting retention.

Central to the game is Wazdan’s popular Cash Infinity™ feature, which enhances the thrill during gameplay while boosting the chances for lucrative results. The title additionally features the popular Cash Out mechanic in the base game, providing players the chance to obtain immediate cash rewards.

While playing, a Cash Out indicator may show up on a random reel and stay active for five spins. If a bonus symbol appears on that reel when the countdown hits zero, the player receives the associated symbol prize.

Gamers can additionally activate the favored Hold the Jackpot™ bonus round, presenting the chance to secure fixed jackpots. The Chance Level™ feature further enriches the game, enabling players to boost their chances of accessing the bonus round by multiplying their base bet by 2x, 4x, or 6x.

Collectively, these mechanisms embody Wazdan’s engagement-oriented philosophy, aimed at crafting customizable player experiences through approaches intended to achieve verified outcomes in regulated markets.

Andrzej Hyla, Chief Commercial Officer at Wazdan, said: “Expanding our portfolio with titles such as Magic Fruit$: Oranges is a very rewarding process for the entire team at Wazdan and reflects the journey we have been on as a company. In an increasingly competitive market, the biggest challenge is remaining an innovative supplier while maintaining the quality of the user experience, and that is exactly what drives our approach to game development.

“With features such as Cash Infinity™ and Chance Level™, we continue to go above and beyond for our partners and players by delivering engaging products that make a real impact across regulated markets.”

The post Wazdan Unveils Latest Classic Reboot: Magic Fruit$: Oranges appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Candy Links Bonanza 3

Sugar rush on the reels as Stakelogic unveils Candy Links Bonanza 3

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Hot Spots, Hurricane Connections, and Wheel of Fortune prizes add a new sugar high to the newest Candy Links edition.

Stakelogic has unveiled Candy Links Bonanza 3, the newest addition to its well-known Candy Links series and the third installment in the franchise.

Located in a vibrant realm of bright confections, shimmering Coins, and glittering Hot Spots, Candy Links Bonanza 3 enhances the mechanics that defined the previous games, advancing that beloved sweet spot formula with an exciting array of sugary surprises.

The game features 3,125 winning combinations, created by matching symbols that align from left to right. Coin symbols can appear during the game and contribute to the Hurricane Links panel, where they are gathered and retained as players progress toward extra Coin-related rewards.

Coins can be arranged horizontally, vertically, or diagonally within the panel. When five Coins link, their values are given, and various combinations can activate in the same round. Since the gathered Coins stay put until the feature refreshes, the mechanic fosters a distinct feeling of accumulation as the panel fills and fresh winning patterns emerge.

Enhancing the gameplay excitement is the Hot Spot feature, which may show up with each spin; if coins or unique symbols fall inside it, the payout is boosted even more. In addition, unique symbols such as Rocket, Chest, and Coin Machine can impact the Hurricane Links panel by introducing Coins or enhancing their values, which aids in speeding up progress as the panel becomes filled.

The Free Spins feature is triggered by three or more Bonus symbols. During Free Spins, Wilds and Multipliers can appear while Hot Spots become even more powerful, gaining the ability to clone regular symbols.

At the peak of the bonus sequence, players can trigger the Wheel of Fortune, which offers the chance to win multipliers and jackpot prizes including Mini, Minor, Major and Mega rewards.

James Jelliffe, Head of Slots at Stakelogic, said: “Candy Links Bonanza has earned its place as a popular series for us, so it felt like the right time to return with an even bigger and brighter third chapter. Candy Links Bonanza 3 leans into the playful charm players enjoy about the world of the game, while giving the series a fresh burst of energy for its next outing.”

The post Sugar rush on the reels as Stakelogic unveils Candy Links Bonanza 3 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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2026 Indian Gaming Tradeshow & Convention

BMM Innovation Group to Advise Tribal Leaders on Compliance, Cybersecurity and Training at IGA 2026

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BMM Innovation Group, an international technology firm offering compliance testing, cybersecurity, and training services for the regulated global gaming sector, today declared its backing and involvement in the 2026 Indian Gaming Tradeshow & Convention (IGA) from March 30 to April 2 at the San Diego Convention Center. With its three leading brands, BMM Testlabs, BIG Cyber, and RG24seven Virtual Training®, BIG maintains its enduring dedication to supporting Tribal regulators, suppliers, and operators throughout North America.

The BMM Innovation Group serves as a sponsor for the show, highlighting its evident and continued commitment to the Tribal gaming community. The Company is dispatching representatives from BMM Testlabs, BIG Cyber, and RG24seven Virtual Training to engage with Tribal leaders and industry partners during the event.

BMM Chief Government and Regulatory Officer Travis Foley said, “Tribal gaming has always been central to BMM’s story. We are honored to support the Indian Gaming Association and to continue working alongside Tribal suppliers, regulators, and operators to strengthen compliance, protect players, and support sustainable growth across Indian Country.”

At the conference, BIG specialists will participate in multiple key educational sessions aimed at assisting Tribal gaming organizations in enhancing operations, security, responsible gaming, and human resources:

  • Peter Nikiper, Director-Technical Compliance, will deliver Level III Commissioner Training on Network Risk Assessment, helping regulators better understand today’s evolving technology risks.
  • Heather Lee, Senior Director of Sales at BIG Cyber, will moderate the panel Cyber Defense Fundamentals: Protecting the Gaming Enterprise, focused on practical strategies to strengthen cybersecurity readiness.
  • Wendy Anderson, CEO of RG24seven Virtual Training, will speak on the responsible gaming panel, Innovate. Protect. Heal: The Future of Tribal Problem Gambling Prevention Begins Here, and will also moderate the HR-focused session, Workforce Sustainability: Building Talent Pipelines That Actually Hold.

BMM Innovation Group provides Tribal gaming organizations an all-encompassing range of services via BMM Testlabs, BIG Cyber, and RG24seven Virtual Training, which includes product testing and certification, cybersecurity safeguards, and compliance-focused virtual training tailored for gaming staff.

The post BMM Innovation Group to Advise Tribal Leaders on Compliance, Cybersecurity and Training at IGA 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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