Eastern Europe
Natus Vincere Partners with PUMA
Ukrainian esports organisation Natus Vincere (NAVI) has entered into a partnership deal with global sportswear brand PUMA.
The three-year partnership will see PUMA become the organisation’s technical partner. As a technical partner, PUMA will assist in the design of a brand-new jersey for NAVI and its fans. The jersey will go on sale through the organisation’s website as well as PUMA’s website alongside its existing range of sportswear.
Oleksandr ‘nervo-‘ Pavlenko, Chief Marketing Officer at Natus Vincere, said: “In esports, it’s hard to find someone who has never heard of NAVI. Likewise in sports, PUMA is one of the most valuable and recognisable brands. Long history and bold decisions that were ahead of their time and led to advancements in our respective disciplines connect us.
“PUMA’s mission is to be the fastest sports brand in the world. Unsurprisingly, our plans coincide. There is no other way to keep up with the rapidly developing esports world than to be the fastest.”
Vladimir Gorobets, CEO at PUMA Russia and Ukraine, said: “Throughout our history, PUMA has been creating outfits for the best teams and athletes in the world. We are glad to become a technical partner of NAVI and thus secure our position in esports. We believe in the team’s potential and wish success and victories to the players and their fans.”
Powered by WPeMatico
Eastern Europe
TotalBet Joins Forces with Fast Track to Boost Player Engagement
Fast Track, a pioneer in customer engagement and CRM solutions for iGaming operators, is thrilled to announce its strategic partnership with TotalBet, a leading brand in the online sports and casino industry. This collaboration marks a significant milestone for TotalBet as it aims to enhance its player engagement strategies and deliver unparalleled gaming experiences to its customers.
With a focus on providing innovative and personalised gaming experiences, TotalBet recognises the importance of leveraging advanced CRM solutions to optimise player engagement and retention. By joining forces with Fast Track, TotalBet aims to streamline its CRM operations and foster long-term player loyalty.
“We are excited to embark on this partnership with Fast Track,” said Gabriel Nita, Director of Operations at TotalBet. “Their expertise in CRM solutions and deep understanding of the iGaming industry align perfectly with our goals of delivering exceptional player experiences and driving sustainable growth.”
Fast Track’s cutting-edge CRM platform offers TotalBet the capabilities to orchestrate real-time campaigns, personalise player journeys, and efficiently manage player interactions across multiple channels. By leveraging Fast Track’s advanced technology and industry-leading expertise, TotalBet aims to establish itself as a market leader in player engagement and retention within the Romanian gaming market.
“We are delighted to collaborate with TotalBet and support their vision of elevating player engagement to new heights,” said Fast Track’s Simon Lidzen, CEO & Co-founder. “Our partnership signifies a shared commitment to innovation and excellence in the iGaming landscape. Together, we are poised to unlock new opportunities and drive mutual success.”
As TotalBet prepares to go live with its site operations in the coming months, the partnership with Fast Track underscores its dedication to delivering unparalleled gaming experiences and exceeding customer expectations. With a focus on innovation, agility, and customer-centricity, TotalBet and Fast Track are poised to redefine player engagement standards in the online gaming industry.
The post TotalBet Joins Forces with Fast Track to Boost Player Engagement appeared first on European Gaming Industry News.
Eastern Europe
EGT Digital and PublicWin: A Successful Combination in Romania
One more prominent betting site in the Romanian market enriched its gaming portfolio with the top-performing slots of EGT Digital. The titles of Bell Link and Clover Chance jackpots have won the hearts of the visitors to PublicWin’s site since the very beginning, currently being among their favourites.
Tsvetomira Drumeva, Head of Sales at EGT Digital, said: “We are happy that EGT Digital’s games are once again demonstrating excellent performance. We would like to thank Public Win for choosing us as one of their providers of high-quality casino games, and I believe that we will soon have the opportunity to expand our partnership with them.”
Alex Marin, COO at PublicWin, said: “EGT Digital’s titles fit perfectly into our concept of always offering to our customers fresh and attractive gaming content. The results so far show that we have made the right decision and in the near future players on our site will be able to enjoy more slot products of the Bulgarian provider.”
The post EGT Digital and PublicWin: A Successful Combination in Romania appeared first on European Gaming Industry News.
Compliance Updates
Romania Bans Gambling Venues in Small Towns and Villages
Romania has announced a ban on gambling venues in small towns and villages with populations of less than 15,000 residents.
What’s known as the “law of slot machines” was passed by deputies in the lower house of parliament. “It is the first law adopted in Parliament in 30 years against this mafia that has controlled the political world until now,” said Alfred Simonis, the leader of the Social Democrats.
“Right now we are fighting an industry that has a total turnover of €10-12 billion.”
Industry figures complain they were not consulted, and hope that the authorities will control the black market as they promised.
Despite the unanimous vote, there was some dissent within the chamber. Two opposition parties that want to ban the “scourge” of gambling outright accuse the government of collusion with the gaming sector for not taking a stronger position.
On another front Ionut Mosteanu, the leader of the opposition USR, questioned how lawmakers had set the threshold.
“They thought that slot machines only damage 15,000 people,” he said. “There was not even a debate to see how many townships qualify for this 15,000. Why not 16, 17, why not two million and you would ban them definitively?”
Gambling venues have become ubiquitous across Romania over the last few decades. The National Gaming Office, the state body that monitors and approves the sector, has registered 12,000 sports betting, bingo, casino, lottery rooms.
The state collects taxes from gambling venue licenses and online ticket sales as from the amount betting houses spend on advertising.
There are no recent data to indicate how many people in Romania are addicted to gambling. The last survey was conducted in 2016, and found that there could be around 100,000 addicted people across the country. The number today could be much higher.
The post Romania Bans Gambling Venues in Small Towns and Villages appeared first on European Gaming Industry News.
-
Central Europe7 days ago
BF Games Enters Czech Market with Apollo Games
-
bet3657 days ago
IBIA and PFA Canada join forces to provide sports integrity education to the Canadian Premier League
-
Latest News6 days ago
Week 19/2024 slot games releases
-
Latest News6 days ago
Week 19/2024 slot games releases
-
Central Europe6 days ago
Playtech Expands iPoker Network into the Czech Republic in Partnership with Fortuna Entertainment Group
-
Balkans6 days ago
REEVO Announces Strategic Partnership with Alphawin
-
Canada6 days ago
IGT to Launch Cloud-based iLottery Solutions for Atlantic Lottery in Canada
-
Asia6 days ago
Stake.com enjoys major growth surge during IPL after adding Indian rupees