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Violife launches first ever vegan BBQ game

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  • Violife’s new vegan BBQ online game gives users the chance to win prizes

  • A real game-changer, the launch celebrates the brand’s new Vegan BBQ pack for Summer

Violife, the UK’s leading alternative to cheese and dairy products brand, has announced the launch of its brand new online Vegan BBQ Game. The first Vegan BBQ Game of its kind, and the first for the brand, this game is a fun and interactive way to explore the Violife products and recipes.

Just in time for Summer, Violife’s online Vegan BBQ Game features three modes of game play and also offers players the chance to win real life prizes! Launched in support of the brand’s first ever vegan BBQ Pack, which features three delicious Violife varieties; the new and exclusive Violife BBQ Slices, Violife Greek White and Violife Mediterranean Style Block – all of which can be enjoyed by everyone, no matter their dietary requirements.

Easily accessible from the Violife website, inside the game players must move the chef avatar around the kitchen to recreate three summer ready Vegan BBQ recipes – the classic Greek White Tabbouleh Salad, the mouth-watering Grill Me! Burger and delicious Grilled Pineapple dessert. Players who successfully complete the three recipes and serve them up to their waiting friends within the time limit set will be eligible to win Violife goodie bags [1].  Players also have the option to explore the entire Violife product range from inside the game.

Violife’s new Vegan BBQ Pack is available for shoppers to pick up at Sainsbury’s stores nationwide and costs £6, giving shoppers a saving in comparison to purchasing all three products separately.

The launch of the game and Vegan BBQ Pack coincides with the launch of Violife’s new summer advertising campaign, launched earlier this month. The advert tells the story of friends and family gathered together to enjoy a summer barbecue. It follows various guests around the event, challenging the idea that barbecues can’t be vegan by showcasing all the mouth-watering food that’s on offer and that everyone can enjoy.

The campaign is the debut of Violife’s new updated strapline, ‘Just the way you like it, and vegan.’, which sees the brand replace ‘but vegan’ with ‘and’ to reflect the rising popularity of vegan food and reinforce Violife’s inclusive and supportive ethos to all dietary requirements.

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Team Vitality expands into Trackmania with Star Player Thomas “Pac” Cole

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Team Vitality is making its mark in the racing esports scene with the official addition of Trackmania to its competitive roster, welcoming UK star Thomas “Pac” Cole.

Pac, 27, is widely recognised as one of the world’s top Trackmania players, having claimed first-place finishes at both the 2024 and 2025 Trackmania World Cups. Formerly representing Solary, he brings extensive experience and elite-level skill to Team Vitality as the organisation expands into new esports titles.

Looking ahead, Pac will compete alongside Team Vitality at the 2026 Esports World Cup in Riyadh this August, where Trackmania will make its official debut. The tournament will feature 32 players from around the world battling for a $500,000 prize pool in a fast-paced championship format.

To celebrate Pac’s arrival, fans can claim a new custom Team Vitality Trackmania skin, free for all players in-game.

The move underscores Team Vitality’s dedication to broadening its presence in competitive racing while continuing to attract and develop world-class talent across multiple esports disciplines.

The post Team Vitality expands into Trackmania with Star Player Thomas “Pac” Cole appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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AI-Powered Compliance and Player Support

DigerCompanion — Digicode’s AI Solution for Compliance and Player Support in Regulated iGaming

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Digicode unveiled DigerCompanion, an advanced AI-powered platform tailored specifically for regulated iGaming settings. DigerCompanion streamlines essential player interactions, maintains top regulatory compliance standards, lowers operational costs, bolsters compliance monitoring, and greatly improves the player experience.

The platform provides adaptable deployment choices, allowing operators to run DigerCompanion on-site or in a private cloud, guaranteeing complete ownership and management of sensitive player information.

Comprehensive Features and Capabilities

  • DigerCompanion incorporates six core functions essential to excellence in compliance and player support:
  • Responsible Gaming Automation: Enforces strict self-exclusion protocols while minimizing manual compliance efforts.
  • Promotion and Terms & Conditions Mapping: Centralizes promotional terms and automates player eligibility verification.
  • Game Rules Knowledgebase: Consolidates detailed game mechanics and odds, enabling accurate and regulator-aligned responses to player queries.
  • Bet History API Access: Provides players with transparent, self-service access to verify betting outcomes.
  • Smart Escalation Engine: Employs behavioral analytics to escalate VIP and high-risk cases to specialized human teams appropriately.
  • Multilingual Support: Delivers native-level, context-aware responses across more than 25 languages.

Advantages of Operations

The integration of DigerCompanion leads to significant operational improvements, featuring a decrease in support requests by as much as 40% and a 99% rise in compliance precision. Moreover, the average time taken to handle tickets drops significantly from more than five minutes to less than twenty seconds. Every player interaction is completely traceable, with the platform adjusting in real-time to changing regulatory standards.

The post DigerCompanion — Digicode’s AI Solution for Compliance and Player Support in Regulated iGaming appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Brook Bakery

MIDNITE PARADES GIANT CHIP BUTTY AHEAD OF STEEL CITY DERBY

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Midnite, principal partners of Sheffield United, unveiled a giant chip butty ahead of the Steel City derby against Sheffield Wednesday. The display coincided with the Blades’ 2-1 victory, which relegated their city rivals.

To celebrate the club’s iconic chip butty anthem, Midnite collaborated with Brook Bakery to create the oversized butty, which was showcased on the touchline prior to kick-off. In addition, hundreds of chip butties will be donated to local homeless charities and food banks across Sheffield in the coming weeks.

Andrew Mook, Head of Brand at Midnite, said: “We wanted to give something back to Sheffield United fans in a way that is synonymous with the club. The chip butty anthem is instantly recognisable as being something unique to Sheffield United, and by creating a giant chip butty, we wanted to have some fun, while ultimately delivering a strong message.

“Midnite is dedicated to offering value to Sheffield United fans. We aren’t just here to use the club and stick our logo on the shirt. We want to become a part of the club, and our initiatives and activations have all been designed to bring fans closer to the clubs they love.

“It has been great to work alongside local Sheffield businesses to create the chip butty, and then to help give back to the community foodbank and charities.”

Throughout the season, Midnite has supported fans by covering travel for away matches, providing complimentary haircuts to celebrate the new year, and unveiling a 50-square-metre mural honoring Chris Wilder opposite Bramall Lane.

The post MIDNITE PARADES GIANT CHIP BUTTY AHEAD OF STEEL CITY DERBY appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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