eSports
Guild Esports Signs Samsung Partnership Deal
Today, Guild Esports, the leading esports organization co-owned by David Beckham, is pleased to welcome Samsung, world-leader in transformative technologies, as its Official Display Partner.
The partnership with Guild is Samsung’s first partnership agreement with a UK esports organization and will commence from today, following the signing of a one-year deal across the UK & Ireland.
Samsung will provide monitors and displays for Guild’s newly launched Academy and additional monitors for pro-players, content creators, and staff, along with LCD displays and LED signage for rooms in Guild’s future London headquarters. Samsung’s high-performance monitors will offer Guild players the high refresh rate and low response time vital for the competitive world of professional esports.
The partnership will see Samsung enjoy exposure across Guild’s social and digital content, featuring its pro-players and content creators, while also offering VIP experiences for fans. Samsung’s display solutions will also be integrated into the Guild Academy’s physical infrastructure and roadshows.
Guild and Samsung share the same vision for the future of esports, and the partnership reaffirms their commitment to providing best-in-class technology and infrastructure for esports professionals, which are essential for the development of talent at every level and the wider gaming community.
Michelle Tierney, Director of Commercial Partnerships, added: “We’re delighted to be partnering with a brand as prestigious as Samsung, further demonstrating the commitment to our audience by aligning with best-in-class brands throughout our partner family. Samsung is an ideal partner for Guild given its world-leading technology, focus on innovation and providing users with the best possible gaming experience.”
Damon Crowhurst, Display Head at Samsung Electronics UK, said: “Samsung is excited to be joining the Guild family and we look forward to delivering value to the gaming audience. From monitors to displays, Samsung is constantly striving to improve the user experience by harnessing new innovations resulting in total immersion, unrivalled game play and maximum comfort. This partnership shows continued commitment to gamers and the wider industry, offering fans experiences beyond the norm. Historically, we have a long-standing legacy in esports, and we see Guild as the perfect partner to continue this in the UK & Ireland.”
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Asia
Skillhub Online Games Federation and Global Esports Federation Unite to Bring Global Esports Tour 2025 to India
In a landmark moment for India’s esports ecosystem, Skillhub Online Games Federation (SOGF) proudly announces its collaboration with the Global Esports Federation (GEF) to bring the Global Esports Tour (GET) 2025 to Mumbai. This historic event marks the first-ever Global Esports Tournament in India, further cementing the nation’s role as an emerging force in global esports.
The first ever Global Esports Tournament in Mumbai will bring together top-tier professional esports athletes and teams to compete on a world-class stage. This initiative is a direct outcome of the Strategic Framework Agreement signed between SOGF and Global Esports Federation (GEF) in October 2024, signifying a long-term commitment to developing esports across South Asia, including India, Nepal, Bangladesh, Bhutan, Pakistan, and Sri Lanka.
The Global Esports Tour Mumbai will not only showcase high-stakes competition but also serve as a launchpad for India’s esports talent onto the international stage. By hosting a prestigious event of this scale, SOGF aims to bolster India’s esports industry, drive investments, and create unparalleled opportunities for athletes, developers, and organizations within the ecosystem.
Sibtain Baqri, Chief Executive Officer of SOGF, expressed his excitement about this milestone,“Bringing the Global Esports Tour to India is more than just a tournament—it’s a movement. This event underscores India’s potential as a global esports powerhouse, providing athletes with an international platform to showcase their skills and compete at the highest level. SOGF is committed to nurturing this ecosystem, and GET Mumbai is just the beginning of our larger vision to shape the future of esports in India and South Asia.”
Echoing this sentiment, Rustam Aghasiyev, Chief of Staff & Operations at Global Esports Federation, stated: “We are thrilled to expand our global footprint with the Global Esports Tour in Mumbai, which will introduce a new wave of opportunities for Indian and South Asian esports communities. Our partnership with SOGF is a significant step toward fostering an inclusive, competitive, and world-class esports environment in the region.”
Global Esports Tour, the GEF’s professional team series, showcases elite-level esports athletes and teams competing in high-stakes tournaments across iconic global cities. The arrival of GET in India underscores GEF’s commitment to fostering inclusivity and delivering impactful experiences for athletes, audiences, and stakeholders alike.
The post Skillhub Online Games Federation and Global Esports Federation Unite to Bring Global Esports Tour 2025 to India appeared first on European Gaming Industry News.
eSports
FeedConstruct Partners with GRID Esports to Enhance Odds Feed with Esports Scouting Data
FeedConstruct, a trusted provider of sports betting solutions, has announced a strategic partnership with GRID Esports (GRID), a pioneer in esports data and services. This collaboration will see FeedConstruct leveraging GRID’s advanced esports scouting data to enhance the speed and accuracy of its odds feed.
By integrating GRID’s official esports live data into its trading team’s operations, FeedConstruct ensures its odds feed remains highly accurate and reliable. This improvement will not only augment FeedConstruct’s exclusive offerings but also provide betting operators with a competitive edge through fast and precise odds.
Narek Harutyunyan, CEO of FeedConstruct, said: “We are thrilled to welcome Grid as a partner. This collaboration allows us to enhance our odds feed offering with their esports scouting data, and we look forward to working together to deliver valuable solutions to our clients in the sports betting industry. We are confident this partnership will benefit sports betting operators and providers worldwide, empowering them to stand out in the market.”
As part of this partnership, GRID will supply FeedConstruct with data and livestreams for leading esports titles such as League of Legends, VALORANT, Counter-Strike 2 (CS2), Dota 2, BLAST and Rainbow Six Siege.
“We’re thrilled to partner with FeedConstruct and extend our data solutions across the entire ecosystem. Our mission has always been to provide the most reliable, real-time esports data, and this partnership represents a significant milestone in bringing professional-grade esports insights to a global betting audience,” said Mikael Westerling, Chief Strategy Officer at GRID.
The post FeedConstruct Partners with GRID Esports to Enhance Odds Feed with Esports Scouting Data appeared first on European Gaming Industry News.
eSports
NIP Group Partners with Abu Dhabi Investment Office to Accelerate Abu Dhabi’s Esports Industry
NIP Group Inc., a leading digital entertainment company, announced that it has entered a multi-year partnership with the Abu Dhabi Investment Office (ADIO) to drive gaming, media and entertainment growth in Abu Dhabi.
The five-year landmark agreement will see ADIO support NIP Group’s expansion in the region. Under the agreement, ADIO will support the Company with access to financial and non-financial growth opportunities valued at up to US$40 million over a four-year period. The NIP Group will establish its global headquarters in Abu Dhabi and will contribute to local employment in the esports and gaming sector. The Company will also increase its capacity across key business verticals in the region, including esports operations, creative studios and game publishing, alongside events and talent management.
Through the partnership, NIP Group will work directly with ADIO to advise on its gaming and esports strategy, leveraging Abu Dhabi’s location and resources to build a thriving local gaming ecosystem and deliver innovative digital entertainment solutions worldwide.
“We’re delighted to partner with ADIO as we bring together our Eastern and Western businesses, establishing a truly global headquarter that represents not only our growth as a company but the growth of gaming and entertainment in the Middle East. Our selection as a key partner is the ultimate testament to NIP Group’s industry legacy and leadership,” said Hicham Chahine, Co-CEO of NIP Group.
Mario Ho, Chairman and Co-CEO of NIP Group, said: “This partnership underscores our dedication to sustainable global expansion and operational excellence. This collaboration with ADIO not only reflects our growth ambitions but also our commitment to creating meaningful opportunities for local talent. By creating new jobs and amplifying Abu Dhabi’s leadership in esports and gaming, we aim to empower a new generation of professionals who will drive the gaming and entertainment sector forward in the Middle East and beyond.”
H.E. Badr Al-Olama, Director General of ADIO, said: “ADIO’s partnership with NIP Group reflects our shared ambition to lead in innovative industries of the future at the cutting edge of entertainment and technology. Welcoming NIP Group to Abu Dhabi represents an important addition to this endeavour, and we look forward to collaborating to ensure a dynamic future for Abu Dhabi’s esports and gaming industries.”
Through the partnership, NIP Group will have support from the broader Abu Dhabi ecosystem, which will help the Company expand its business in the Middle East and globally.
The post NIP Group Partners with Abu Dhabi Investment Office to Accelerate Abu Dhabi’s Esports Industry appeared first on European Gaming Industry News.
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