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How Smartico Gamification Can Spice Up Your CRM

Published

5 years ago

June 17, 2021

All customer relationship management (CRM) divisions sometimes reach a dead end of options.

Sent emails? Tick. Sent short messages? Tick. Sent push notifications to mobile apps? Tick. Sent social media posts? Tick. Sent pop ups to website visitors? Tick.

Well, all done. What to do next?

This is where gamification comes in handy. Gamification kills the CRM cul de sac.

How Exactly Can Gamification Contribute to CRM?

Gamification can be the steroid that boosts the efficiency, productivity and the conversion rate of any CRM. It offers multiple attractive options to ensure customer engagement.

Take for instance Smartico Gamification tool. It functions as an add-on over its CRM platform. Practically, it is a fountain of creative and surefire marketing campaigns.

To know what gamification can contribute to a CRM, one needs to understand just one or two features of gamification. In the case of Smartico Gamification tool, let’s focus on such a feature, namely Smartico Tournaments.

Before going to the operational part, here is a quick overview of Tournaments.

Tournaments, in a Nutshell

Smartico Tournaments basically makes customer activity a competition. Two or more players can compete against each other for the activities they do on a betting platform, for instance. The activities can be virtually anything: just logging in, actual betting, bets or amount won, and so on. It is up to the CRM operator to decide on.

Smartico Tournaments offers a bunch of options to the operator to create a tournament for the customers. It automatically tracks customer’s activity on the betting platform and compiles a leader board on the basis of points won by each customer.

The best thing about Smartico Tournaments is its near plug-and-play ease of use. It does not require elaborate software installing. It neither necessitates any tweaks to the existing system infrastructure. It mostly works as an extension of the existing platform.

How Can a CRM Operator Benefit from Tournaments

Tournaments help customer engagement in multiple ways. The following example is kind of self-illuminating.

Consider the case of simple tournament. Let it be based on the players’ number of betting wins. That is, the tournament is based on the number of wins for a player in a particular time frame. The time frame can be set for one hour, a single day, or specific dates.

The CRM operator can announce the tournament through multiple channels to entice the potential punters. The operator can decide on which type of users are eligible for participation, for example, VIP customers or punters in a particular game of football.

Once the eligibility rules, time frame and the type of customer activity are set, Smartico Tournaments engine will swing into action. It automatically tracks the customer activity within the given conditions and rules and compiles the points for each participant. A leader board will be displayed to the players, causing much enthusiasm and interest among them.

In this tournament, the player who has won the most bets on the platform during the time frame will emerge victorious.

This is just an example of a tournament. As you can imagine, tournaments can be set in any number of ways.

For example, a tournament based on the amount of money wagered during a particular period too can be conducted. Here, the player who wagers the maximum amount in that time frame will be the winner.

Here are some of sport betting tournaments a CRM operator can conduct to good effect:

Players who made or won most bets on a single team, such as Liverpool or Barcelona
Players who made or won most bets on a single real-life tournament, such as Euro Cup or Copa America
Players who punt on or above a certain odds

A leader board with bonus points will act as a good discussion starter among players and subject of social media posts.

So, the benefits of tournaments should now be obvious. The major benefits can be summarized as below:

Encourage interaction among players and build a sense of community
Provide value-addition by allowing the players to compete among themselves
Build brand loyalty among players by offering them points and bonuses

What the Players Gain from Tournaments?

Surely they gain better enjoyment out of tournaments. And there is always a feel good factor, especially who do well in the tournament.

As for any rewards, it’s up to the operator to decide on this after careful consideration of the cost-benefit scenario. The Smartico tool offers three options:

The players win Points, which is part of Smartico Gamification tool and allows players to buy bonuses and other items from the Gamification Shop.
The players win bonuses directly from the operator. For this, the Gamification tool requires API access to the platform’s bonus system.
The players win gifts directly from the operator. The gifts can be anything that the operator deems fit, such as an iPhone or a PS5.

To sum up, Smartico Tournaments is a hassle-free tool to enhance customer engagement and activities. With tournaments, you can be sure of one thing: the CRM division will not hit a dead end.

content-aggregation

SetantaBET picks LuckyStreak for live dealer and casino aggregation deal

Published

2 hours ago

July 15, 2026

Wladimir P.

setantabet-picks-luckystreak-for-live-dealer-and-casino-aggregation-deal

LuckyStreak, the live casino and content aggregation provider, has agreed a partnership with SetantaBET, the gaming and betting arm of leading sports media and entertainment business Setanta Sports.

The partnership gives the broadcaster-backed operator access to LuckyStreak’s live Roulette, Blackjack and Baccarat, plus more than 6,000 casino games from over 60 providers through a single integration.

The companies said the rollout is planned to launch prior to the 2026 World Cup and follows SetantaBET’s launch in Georgia, as the operator looks to scale using the wider Setanta Sports ecosystem.

Ady Totah, CEO and Co-founder of LuckyStreak, said: “SetantaBET is a new and fast-growing operator backed by the strength, reach and reputation of the Setanta brand. Their ambitions for the business are clear, and through LuckyConnect and our live dealer portfolio, we’re giving their players access to a diverse portfolio of thousands of world-class games through a single integration, while equipping their team with the content, flexibility and scalability needed to support growth across multiple markets.

Combined with our operational expertise and industry experience, we believe this creates a strong foundation for a successful long-term partnership. We’re proud that SetantaBET chose LuckyStreak as their launch content partner, and we look forward to helping the business realise its ambitions in the years ahead.”

Tamar Badashvili, CEO at SetantaBET, added: “We are excited to partner with LuckyStreak and further strengthen SetantaBET’s casino offering. This collaboration allows us to expand our game portfolio with content from leading providers and deliver even more entertainment and choice to our players.”

The post SetantaBET picks LuckyStreak for live dealer and casino aggregation deal appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Abrajogo

SCCG Management Launches Dedicated SCCG Brazil Division with Local Partner Thomas Carvalhaes

Published

2 hours ago

July 15, 2026

GamingAmericas.com

sccg-management-launches-dedicated-sccg-brazil-division-with-local-partner-thomas-carvalhaes

New entity positions SCCG to serve international operators, investors, and technology providers entering Latin America’s largest regulated gaming market.

SCCG Management announces the formation of SCCG Brazil, a dedicated advisory entity built to serve the Brazilian gaming and iGaming market. The new division is led jointly by SCCG founder Stephen A. Crystal and Thomas Carvalhaes, a veteran of Brazil’s gaming ecosystem, who joins as Partner and co-manager of the operation.

The launch follows SCCG’s May 2026 establishment of its broader Latin American division and Miami office, which anchored the firm’s expanded presence across Spanish-speaking markets. Brazil, with its distinct regulatory framework, Portuguese-language market, and scale, has always warranted a dedicated approach. SCCG Brazil is that approach.

Why Brazil, why now

Brazil’s newly regulated gaming market is now the largest in Latin America and one of the fastest-growing in the world. In its first year under Law No. 14,790/2023, the regulated sector generated an estimated BRL 37 billion in gross gaming revenue, with 79 licensed operators serving approximately 25 million active bettors. The government collected close to BRL 10 billion in tax revenue, far exceeding initial projections. Market analysts project the sector to surpass USD 9 billion in annual revenue by 2033.

This is not a new market for SCCG. The firm has maintained a presence in Florianopolis, Brazil for nearly two decades, supporting clients across sports betting, iGaming technology, and gaming infrastructure. What has changed is the regulatory clarity. With the Secretariat of Prizes and Bets (SPA) now fully operational under the Ministry of Finance and a permanent licensing framework in place, Brazil has moved from a high-potential gray market to a structured, investable, and compliance-driven environment.

“We have been working in Brazil longer than most people realize. The difference now is that the market has caught up to where we always believed it would go. With Thomas on the ground and our global network behind him, SCCG Brazil is built to move at the speed this market demands.”

— Stephen A. Crystal, Founder and CEO, SCCG Management

Leadership on the ground: Thomas Carvalhaes

Thomas Carvalhaes is a senior executive, board advisor, and one of the most influential strategists behind the consolidation of the sports betting and iGaming landscape in Latin America. As the CEO and Founder of TC iGaming Advisors and a founding advisory board member for Next.io LATAM, Thomas brings over 15 years of continuous leadership to the sector, specializing in market entry strategies, operational excellence, and complex regulatory compliance for global Tier-1 operators.

Throughout his career, he has steered multi-million dollar operations and commercial pipelines through evolving jurisdictional frameworks, having served as Country Manager and CEO for Stake in Brazil, alongside key leadership and strategic roles at Betway, LeoVegas, Hero Gaming, and Salsa-Betmotion. His expertise merges sharp regulatory intelligence with localized, high-performance business development, including the structuring and integration of innovative fintech solutions and instant localized payment frameworks such as the Pix ecosystem.

Thomas is a founding member of ABRAJOGO (Brazilian Gaming Association), playing an active role in driving industry-wide ethical standards and operational sustainability. Trilingual and fluent in English, Portuguese, and Spanish, he is a globally recognized industry voice who frequently features as a keynote speaker and panel moderator at the world’s premier gaming summits, including the SBC Summit, EGR, and SiGMA.

What SCCG Brazil does

SCCG Brazil will operate across SCCG Management’s established advisory workstreams, tailored for the Brazilian context:

Strategic Advisory: Regulatory navigation, market entry strategy, and M&A advisory for operators and investors targeting Brazil’s licensed market.

Capital Introductions: Connecting Brazilian gaming companies with international investors, and international operators with Brazilian capital and strategic partners.

Commercial Partnerships: Facilitating technology supplier, affiliate, and white-label distribution agreements between SCCG’s global client portfolio and Brazilian operators.

International Expansion: Supporting Brazilian operators looking to expand into other regulated markets across Latin America, Europe, and North America.

“Brazil’s regulated market has moved from potential to proof, generating billions in its first year under a fully structured licensing framework. International operators and investors need a partner who has navigated this market from the inside, through the regulatory buildout, the payment infrastructure, and the commercial realities on the ground. SCCG Brazil is that partner.”

— Thomas Carvalhaes, Partner, SCCG Brazil

The formation of SCCG Brazil reflects three converging forces. First, regulatory maturity: Brazil’s licensing regime is permanent, the SPA is actively enforcing compliance, and over 25,000 unlicensed sites have been blocked. Second, market scale: with a population exceeding 200 million and mobile penetration driving nearly all betting activity, Brazil offers the largest addressable audience in the region. Third, international demand: SCCG’s global client portfolio includes dozens of technology providers, platform operators, and investors actively seeking structured pathways into the Brazilian market.

SCCG Brazil operates as a division of SCCG Management, the gaming industry’s global advisory firm. With more than 30 years of experience, over 120 active client-partners worldwide, and offices spanning North America, Latin America, Europe, Africa, and Asia, SCCG provides end-to-end advisory services across iGaming, sports betting, sweepstakes, tribal gaming, and casino technology.

For partnership inquiries or to schedule a meeting, contact SCCG Management at sccgmanagement.com or reach Stephen Crystal directly via WhatsApp at +1 (725) 502-5033.

Explore SCCG Brazil’s full workstream breakdown, market data, and newsletter sign-up at sccgmanagement.com/sccg-brazil.

The post SCCG Management Launches Dedicated SCCG Brazil Division with Local Partner Thomas Carvalhaes appeared first on Americas iGaming & Sports Betting News.

Awards

Esportes Gaming Brasil takes two ClienteSA Awards 2026 wins; exec named Personality of the Year

Published

4 hours ago

July 15, 2026

Wladimir P.

esportes-gaming-brasil-takes-two-clientesa-awards-2026-wins;-exec-named-personality-of-the-year

Esportes Gaming Brasil (EGB), the group behind the Esportes da Sorte, Onabet and Lottu brands, has won Gold and Silver at the ClienteSA Awards 2026, held during the ClienteSA X-Summit 2026.

EGB said it won Gold in the Customer Success category for its case study, “Customer Success through Responsible Gaming and Intelligent Monitoring”, and Silver in the Customer Service Operations category for its case study, “From Startup to Maturity”.

Maria Neves, Director of Customer Experience, Customer Support and Reputation Channels, was also named Personality of the Year, an award that recognises leaders in customer experience management in Brazil. “This recognition validates the work of many people, built through listening, team development and a commitment to delivering the best possible customer experience. In a constantly evolving market, putting the customer at the centre of every decision is fundamental to the way we operate,” Neves said.

EGB executives also took part in the summit programme. Neves moderated a panel titled “Responsible Gaming as Part of the Customer Experience Journey,” featuring Carol Luna, Head of Compliance at the company, and Ricardo Magri, co-founder of the Brazilian Support Company for Compulsive Gambling (EBAC), which EGB described as a partner organisation.

During the session, the panellists discussed Brazil’s regulated betting market and how customer service, compliance and responsible gaming processes are being positioned as part of a safer customer journey. EGB highlighted initiatives including specialist support teams trained to identify signs of customer vulnerability, self-exclusion tools, platform usage limits and referral processes to specialist partner organisations.

The post Esportes Gaming Brasil takes two ClienteSA Awards 2026 wins; exec named Personality of the Year appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.