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Unibet Launches BetShare Tool

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Kindred Group’s Unibet has launched BetShare, a betting tool that allows customers to change the look and feel of their betslip and share it on social media. The product which has a mobile-first approach will be launched in the majority of the Group’s markets.

The tool can be found in the Sports My Bets section. Within the tool, players will have access to four customisation features: Backgrounds, Emojis, Text and Paint.

“Unibet is the first major sports betting brand to bring a sharing tool of this kind to the market. The advantage of our players becoming content creators has become a fascinating topic of discussion at Kindred. Our players are increasingly looking to share experiences and bets in our ever-expanding digital landscape and we are glad to be able to offer them this tool right ahead of the Euros,” Erik Bäcklund, Chief Product Officer at Kindred Group, said.

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“The Background feature allows players to select and choose from up to eight different background visuals and we have developed our own suite of emojis that players can add to give the betslip a light touch. Text can be used to add written language and Unibet’s customers can scribble and highlight with Paint. This is truly an innovative and exciting tool. We are rolling it out continously and the acknowledgement so far has been fantastic. However, the product development journey does not stop here. We are incredibly excited to continue the development process with our players and to ultimately craft a tool that sets Unibet apart,” Johannes Nijboer, Head of Sportbook business development at Kindred Group, said.

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Play’n GO Releases Second Annual Sustainability Report: Advancing Sustainability and Innovation Across iGaming

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Play’n GO, the world-leading gaming entertainment supplier, proudly announces the release of its second annual sustainability report, highlighting significant progress made throughout 2024 in sustainability, player safety, innovation, and responsible growth.

Building on the success of last year’s inaugural report, this year’s edition demonstrates measurable advancement aligned with Play’n GO’s core sustainability pillars: Players, Partners, People, and Planet.

The report showcases Play’n GO’s significant strides, including entering 13 new regulated markets, releasing 56 innovative games, reducing Scope 2 carbon emissions by 80%, and achieving zero operational water usage in seven out of eight global locations.

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Vanessa Arenram, Director of CSR at Play’n GO, said: “Our second annual Sustainability report highlights how Play’n GO continues to lead with integrity, innovation, and transparency. Sustainability isn’t just a report—it is a deeply ingrained part of our culture and strategy. We’re committed to shaping a responsible, safe, and entertaining future for the industry, and this report illustrates the real progress made possible by the passion and dedication of our teams and partners.”

Key achievements from the 2024 Sustainability Report include:

  • Recognition as the first and only B2B licensee to achieve the prestigious ESG-C Tier 2 certification from the Malta Gaming Authority.
  • Achieving an 80% reduction in Scope 2 emissions
  • Successfully advocating against predatory game mechanics, including publishing groundbreaking survey results that highlight broad public support for the ban on Bonus Buy features.
  • Completing the transition to a Digital First culture that significantly reducing environmental impact and achieving zero water usage across nearly all operational locations.
  • Strengthening employee engagement through sustainability-focused training, volunteer opportunities, and a new Volunteering Time Off program, positively impacting local communities globally.

Play’n GO remains dedicated to transparency and accountability, aligning actions with all 17 UN Sustainable Development Goals and internationally recognized ESG frameworks. In 2025, the company will further enhance its sustainability metrics, focusing on continual innovation and deeper collaboration with partners who share its values.

The post Play’n GO Releases Second Annual Sustainability Report: Advancing Sustainability and Innovation Across iGaming appeared first on European Gaming Industry News.

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Better Collective’s Nomination Committee Proposes Thomas Plenborg to be Elected as New Board Member

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The Nomination Committee of Better Collective has recommended the election of Professor Thomas Plenborg to the Board of Directors, succeeding Petra Von Rohr, who has decided to resign from her position on the Board. The Nomination Committee further proposed the re-election of all other current Board members; Jens Bager (Chair), Therese Hillman (Vice Chair), Britt Boeskov, Todd Dunlap, Leif Nørgaard and René Rechtman.

Thomas Plenborg brings significant experience, most notably in his capacity as Chairman of the Board of the public listed company, DSV. During his past 14 years with DSV, the company has grown to become one of the World’s largest transport and logistics companies through a mix of organic growth and strategic M&As. DSV is now recognized as one of Denmark’s largest companies by revenue. He also serves as a professor at the Department of Accounting at Copenhagen Business School.

Chair of the Board of Better Collective, Jens Bager, said: “On behalf of the Board, company and Founders, I would like to express our sincere appreciation to Petra Von Rohr for her dedicated service over the past seven years on the Board of Better Collective. Following the Annual General Meeting, we anticipate welcoming Thomas Plenborg as a new Board member. Thomas brings extensive experience from companies on comparable growth trajectories characterized by the execution of successful M&A strategies followed by efficient integrations and optimizations. With his proven track record in overseeing significant shareholder value creation and strategic growth, I am confident he will be a strong addition to the Board.”

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Members of Better Collective’s Nomination Committee comprise Søren Jørgensen (appointed by Chr. Dam Holding), Troels Bisgaard Vig, (appointed by J. Søgaard Holding), Anders Lund, (appointed by BLS Capital Fondsmæglerselskab A/S), Jens Bager, Chair of the Board of Directors, Better Collective.

The post Better Collective’s Nomination Committee Proposes Thomas Plenborg to be Elected as New Board Member appeared first on European Gaming Industry News.

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Kiron Interactive ready to roll at the Indian Gaming Tradeshow and Convention

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Provider set to showcase its latest ice hockey-themed titles which promise to revolutionise virtual sports betting

Kiron Interactive and PlayWin are bringing hockey legends back to the ice with Legends Shootout, an exciting new betting experience where fans can wager on their favorite NHL icons in intense penalty shootouts.

Featuring legendary names like Mark Messier, Joe Sakic, and more, this virtual game captures the thrill of classic NHL showdowns. Will your favorite legend score the game-winning goal, or will the goalie make a clutch save? The action is fast, the stakes are high, and it’s all available anytime, anywhere.

Developed in collaboration with the NHL Alumni Association, Legends Shootout combines nostalgia with cutting-edge excitement, allowing fans to relive the magic of hockey’s greatest stars while enjoying real-time betting action.

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Robert Miller, President at Kiron Interactive North America said “Hockey has always been about legendary moments, and now fans can be part of them. This game delivers the intensity of a real NHL shootout, bringing legends back into the spotlight.”

Available across licensed gaming platforms, Legends Shootout delivers realistic gameplay, dynamic betting options, and nonstop action. Whether you’re a lifelong hockey fan or just love the adrenaline of a shootout, this is your chance to get in the game and be part of the legend’

Kiron will be exhibiting at IGA on stand 1918, connect with the team to learn more about our award-winning portfolio of virtual sports.

The post Kiron Interactive ready to roll at the Indian Gaming Tradeshow and Convention appeared first on Gaming and Gambling Industry in the Americas.

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