Canada
Chris Kape: Micro markets: The future of US sports betting?
Author: Chris Kape, Founder & CEO, JAMCO Capital
The global pandemic may have irrevocably defined sport last year, but it has also been the period in which online sports betting was firmly established as a powerhouse in the US market. This year, 19 states will vote on whether to legalise mobile sports betting and around 8 – 10 of those markets are expected to open up before year end. These are exciting times for the north American sports betting industry and its little surprise that its most recent industry forecasts estimate it to be worth over $20Bn within the next 5 years.
Matching the pace with In-play
Undoubtedly, one of the biggest drivers of online sports book growth has been In-Play betting. Across the pond, in more established markets such as the UK, this vertical already accounts for 70-80% of market revenue. Many predict that within the next three years this figure will be closely reflected in the US market.
As a product, In-Play betting is very attractive to operators because it is a great way to expand revenue above traditional offerings, through creating a seemingly infinite amount of betting opportunities for customers. Also, the natural ‘stop and start’ pace of America’s most popular sports including American Football and Basketball means that smaller betting opportunities such as ‘Next player to score a touchdown or a 3-pointer’ are easily created.
Keeping the buzz through Micro markets
Some of the leading brands in the US market have recently commented that traditional sports betting is too complex for sports fans and lacks the instant gratification needed to engage a new, wider audience. The US population is estimated to have a little over 37 million sports bettors, but the number of estimated sports fans is over 150 million. This strongly suggests that there’s a over 112 million US sports fans still waiting to be engaged.
In today’s society, content is a fast-moving commodity, constantly being produced and consumed on a never-ending conveyor belt of news and entertainment. This societal trend has shaped the market landscape to the point where today, players now expect instant gratification throughout their playing experience. The emerging trend of Micro-Markets is the perfect solution for this increasing shift towards fast, easy to consume entertainment.
Micro-Markets are betting markets that are created and resulted in just minutes or seconds, and for U.S. sports, are often coupled with the core engaging moments that drive consumption (e.g., pitches & at-bats for MLB, plays & drives for NFL). Especially since the lockdown, this has been a great way to give sports fans a continuous buzz throughout the games when they’re not physically able to be in the bleachers! Some industry commentators believe that by the end of the decade, over 80% of U.S. sports betting will be In-Play, and over 50% of In-Play betting handles are expected to be micro-betting.
The importance of AI
Micro market betting products are heavily reliant on the quick turn-around of stats to support the bet-type. Data companies optimising the latest technology are the key to the growth and expansion of these live betting opportunities.
The subtle, more minute details about players, teams and the games themselves are difficult to gather. Ultimately, it is the quick and unwavering stats from data companies utilising new technology such as AI, that help sportsbooks set odds, manage profit margins and determine pay-outs on an increasing variety of betting events.
The dynamic nature of In-Play betting means that things can change unexpectedly. This is almost impossible for a human to assess, but machine learning applications can evaluate the data in real time and adjust the odds in micro-seconds to reflect the ever-changing nature of sports events. AI and machine learning algorithms are designed to scour through all the relevant, contextual data that could impact a particular match, such as the participating players, the weather, injury reports, sport betting stats, and trends. Providing users with access to the latest reports within a fraction of a second. As a result, the odds and fixtures created by AI based systems tend to be significantly more accurate when compared to any past modelling systems
At its purest, the US live sports betting landscape, micro markets especially, is a technological battleground and it’s the operators than can deploy technology best – or identify superior suppliers or particular disruptive technologies – that will succeed. As a vertical, micro markets provide the perfect platform to engage US sports fans with simple, fun and most importantly, safe betting opportunities, taking their viewing experience to the next level!
Chris Kape, an iGaming industry veteran of two decades, is the owner of JAMCO Capital,
a family office venture capital firm, and is the founder and ex-CEO of Don Best Sports, which was sold to Scientific Games in 2018.
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Acquisitions/Merger
Petroglyph Development Group Completes Acquisition of Great Canadian Casino Vancouver
Petroglyph Development Group (PDG), a wholly owned corporation of Snuneymuxw First Nation, and Great Canadian Entertainment (Great Canadian) confirmed the successful closing of PDG’s acquisition of Great Canadian Casino Vancouver in Coquitlam, B.C. This transaction follows PDG’s recent acquisition of Chances Maple Ridge, marking another significant milestone in the Nation’s expanding portfolio of gaming and hospitality assets in British Columbia.
Snuneymuxw respectfully acknowledges the Kwikwetlem First Nation, on whose territory Great Canadian Casino Vancouver operates. The Nation looks forward to establishing a meaningful and lasting relationship with the Kwikwetlem people as PDG assumes stewardship of the property.
“The completion of this acquisition reflects the sustained effort and vision of Snuneymuxw people across generations. We are building an economy that is ours, one that funds our priorities, honours our responsibilities to neighbouring communities and creates opportunity for our people long into the future,” said Chief Michael Wyse, Xum’silum, Snuneymuxw First Nation.
Great Canadian Casino Vancouver is one of Metro Vancouver’s most established entertainment destinations, offering gaming, dining and live entertainment, including The Show Theatre.
“Building the Snuneymuxw economic portfolio is grounded in a vision of sustainable, self-determined growth and in the belief that meaningful economic development is built on strong Nation-to-Nation relationships. Operating on Kwikwetlem territory is a responsibility we take seriously, and we look forward to building a partnership that reflects that,” said Erralyn Joseph, President of PDG.
First announced on December 19, 2025, this is the fourth transaction completed between the two companies. With the addition of Great Canadian Casino Vancouver, PDG’s gaming portfolio now includes Casino Nanaimo, Elements Casino Victoria, and Chances Maple Ridge, establishing its position as the largest Indigenous-owned gaming operator by revenue in Canada.
“This transaction is another milestone in our ongoing collaboration with Petroglyph Development Group and the Snuneymuxw First Nation, and we’re grateful for another successful closing. With this representing our fourth completed transaction with PDG, it speaks to the trust and confidence we have built together. I’d like to thank everyone from our respective teams for their hard work, and I look forward to seeing the properties thrive under PDG’s leadership,” said Matt Anfinson, Chief Executive Officer of Great Canadian.
For PDG, the closing marks the latest step in a period of sustained and strategic growth.
“We are building a diversified, sustainable portfolio, while continuing to deliver real benefits for the communities where we operate. Great Canadian Casino Vancouver has long been an important part of the Coquitlam community, and that will not change,” said Ian Simpson, Yaatqumtun, Chief Executive Officer of PDG.
McMillan LLP acted as legal counsel to Great Canadian. McCarthy Tétrault LLP served as legal counsel, and KPMG Corporate Finance Inc. acted as financial advisor to PDG. The transaction has received all required regulatory approvals and all closing conditions have been satisfied.
The post Petroglyph Development Group Completes Acquisition of Great Canadian Casino Vancouver appeared first on Americas iGaming & Sports Betting News.
Canada
RESPWNED partners with LOTUS 8 to bring GIRLGAMER festival to Winnipeg in 2026
RESPWNED and LOTUS 8 have signed a partnership to launch the GIRLGAMER Winnipeg Festival in 2026, marking the GIRLGAMER Esports Festival brand’s expansion into Canada.
RESPWNED manages the GIRLGAMER Esports Festival brand, while LOTUS 8 is a Canada-based company focused on event development and partnerships. The companies said they will jointly develop and deliver the Winnipeg event, combining global esports IP management, event production, commercial partnerships, and local execution.
“This partnership represents an exciting milestone for GIRLGAMER as we continue to expand globally and bring our platform to new audiences,” said Tiago Fernandes, Managing Partner at RESPWNED. “Canada is a dynamic and fast-growing Esports market, and we are proud to collaborate with LOTUS 8 to deliver a meaningful and impactful event experience.”
Steven Vuong, representing LOTUS 8, added: “We are thrilled to partner with RESPWNED to bring the GIRLGAMER Festival to Canada. This collaboration reflects a shared vision of building inclusive, high-quality esports experiences while creating strong commercial and community value. Together, we are laying the foundation for a standout event in 2026.”
The GIRLGAMER Winnipeg Festival is planned as a family-oriented event with business networking, brand activations, and community programming, and is expected to include international and local talent. Additional details, including dates, venue, and participating partners, will be announced in the coming months.
The post RESPWNED partners with LOTUS 8 to bring GIRLGAMER festival to Winnipeg in 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Canada
RESPWNED and LOTUS 8 to launch GIRLGAMER Winnipeg Festival in 2026
RESPWNED, the company that manages the GIRLGAMER Esports Festival brand, and LOTUS 8, a Canada-based company focused on event development and partnerships, today announced their partnership to the launch of the GIRLGAMER Winnipeg Festival.
The strategic partnership marks a significant step in expanding the GIRLGAMER Esports Festival brand into Canada.
This brings its globally recognized platform for competitive gaming, inclusivity, and industry engagement to a new market.
The GIRLGAMER Winnipeg Festival is envisioned as a family-oriented event, with business networking, brand activations, and community-driven experiences.
Under the terms of the agreement, RESPWNED and LOTUS 8 will work collaboratively to develop and deliver the event, combining their respective expertise in global esports IP management, event production, commercial partnerships, and local market execution.
“This partnership represents an exciting milestone for GIRLGAMER as we continue to expand globally and bring our platform to new audiences,” said Tiago Fernandes, Managing Partner at RESPWNED.
“Canada is a dynamic and fast-growing Esports market, and we are proud to collaborate with LOTUS 8 to deliver a meaningful and impactful event experience.”
Steven Vuong, representing LOTUS 8, added: “We are thrilled to partner with RESPWNED to bring the GIRLGAMER Festival to Canada.
This collaboration reflects a shared vision of building inclusive, high-quality esports experiences while creating strong commercial and community value.
Together, we are laying the foundation for a standout event in 2026.”
The GIRLGAMER Winnipeg Festival will feature a combination of international and local talent, brand partnerships, and programming designed to foster diversity, inclusion, and innovation within the gaming and esports ecosystem.
Further details, including dates, venue, and participating partners, will be announced in the coming months.
RESPWNED LTD
RESPWNED is a United Kingdom-based company specializing in esports IP management, event production, and industry consultancy.
The company manages the GIRLGAMER Esports Festival brand, a global platform dedicated to creating opportunities and visibility for women in gaming and esports.
LOTUS 8
LOTUS 8 is a Canada-based premier esports organization based in Winnipeg, Manitoba. Dedicated to building championship-calibre teams across North America, they are at the forefront of innovation in competitive gaming.
As pioneers in the industry, they have developed the Performance Mindset Mindfulness, a system designed to support mental health in esports.
This holistic approach blends mental wellness practices, meditation, nutrition, fitness, and proper sleep hygiene into their competitive strategy.
The post RESPWNED and LOTUS 8 to launch GIRLGAMER Winnipeg Festival in 2026 appeared first on Americas iGaming & Sports Betting News.
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