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Memphis Grizzlies And WynnBET Announce Details Of Multi-Year Marketing Partnership

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Memphis Grizzlies, the US-based professional basketball team, has entered into a multi-year marketing partnership with WynnBET. This is the Grizzlies’ second sports betting partnership since legalized sports betting launched in Tennessee last year.

The Grizzlies–WynnBET partnership will heavily leverage the Grizzlies’ digital footprint, including social media, web, and mobile applications. There will also be a physical space at FedExForum for all fans to enjoy on event days and beyond.

The digital-first approach between the Grizzlies and WynnBET will be anchored to some of the most popular digital and broadcast programs offered by the Grizzlies and Grind City Media, an on-demand media platform and digital content studio. WynnBET will become presenting partner of the Chris Vernon Show, a daily sports and entertainment show hosted by Grind City Media’s Chris Vernon. WynnBET will also become presenting partner of the Odds Couple, a sports betting show.

The Memphis Grizzlies Mobile App will now offer fans a unique free-to-play game function as part of the WynnBET partnership. The new free-to-play Buzzer Beater Picks in-app game, presented by WynnBET, gives Grizzlies fans the opportunity at home or in the arena to make their own predictions of various outcomes during each Grizzlies game. Fans will have the chance to climb up the Buzzer Beater Picks leaderboard and compete with other Grizzlies fans for the chance to win real prizes courtesy of WynnBET.

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WynnBET is making its mark in downtown Memphis, taking over naming rights to a renovated space inside FedExForum on the Plaza Level, adjacent to the FedExHub and accessible from Beale Street Alley. Once completed, fans can dive into the WynnBET experience in a sports-bar type atmosphere that will be unique to FedExForum. In addition to being a new space for fans to enjoy during Grizzlies games and all other events at FedExForum, the WynnBET space will also be open on additional days year-round, becoming the go-to spot in downtown Memphis for fans to watch all their favorite sports programming while engaging with the WynnBET mobile app.

“The popularity of sports gaming in Tennessee continues to increase, and we’re thrilled to partner with one of the most recognizable names in sports and entertainment with WynnBET. With the importance of a digital-first approach, partnering WynnBET with our Grind City Media shows, content and features was a very organic framework for building this forward-looking partnership. We also enjoy any opportunity to create new and different spaces to experience inside FedExForum for our fans, and we love the thought of being a destination in downtown Memphis for sports fans to watch their favorite sports programming year-round,” Jason Wexler, President of Memphis Grizzlies, said.

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Revolver Gaming Partners with Blazesoft to Expand in the Social Sweepstakes Market

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Revolver Gaming, a leading developer of premium online slot games, is excited to announce its latest partnership with Blazesoft, a leading provider of online social casinos with sweepstakes elements. This partnership will see Revolver Gaming’s acclaimed portfolio of slot games delivered to Blazesoft’s brands, enriching their offering and providing players with cutting-edge entertainment.

Blazesoft is a well-established leader in the social sweepstakes market with leading brands in Fortune Coins, Zula Casino, Sportzino, Yaycasino.com who deliver engaging and compliant gaming experiences to players. By introducing Revolver Gaming’s innovative titles, Blazesoft strengthens its position as a prominent group operating the largest online social casinos in the U.S. and Canada for players seeking immersive and high-quality content.

As part of the collaboration, players on Blazesoft social gaming platforms will gain access to Revolver’s top-performing titles, including Badlands, Irish Coins, and Thor of Asgard. These games, celebrated for their stunning visuals, unique features, and dynamic gameplay, align perfectly with Blazesoft’s mission to offer exceptional entertainment to its users in North America.

Ryan Lazarus, CEO of Revolver Gaming, commented:
“We’re thrilled to partner with Blazesoft, a standout operator in the social sweepstakes sector. This collaboration highlights our commitment to bringing top-quality games to players in innovative and growing markets. The social sweepstakes space is booming, and Blazesoft’s platforms provide the perfect home for our titles to reach and engage new audiences.”

Yuliya Ivanisova, Chief Commercial Officer at Blazesoft said: “With Blazesoft’s established reputation and Revolver’s innovative content, this collaboration sets the stage for enhanced player experiences and strong market performance.”

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The partnership underscores Revolver Gaming’s dedication to supporting operators in the social sweepstakes gaming industry, a market that continues to experience tremendous growth. With Blazesoft’s established reputation and Revolver’s innovative content, this collaboration sets the stage for enhanced player experiences and strong market performance.

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Bally Bet Sportsbook & Casino app

Bally’s Interactive Launches the New Bally Bet Sportsbook & Casino App in Ontario

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Bally’s Interactive, the digital and sports betting division of Bally’s Corporation, has launched the all-new Bally Bet Sportsbook & Casino app in Ontario, Canada. This latest release marks another significant milestone for the company, following the recent app update in New Jersey and a series of successful app launches in the past year, including the introduction of Bally Bet Sportsbook across multiple states and Bally Casino in Rhode Island.

The updated Bally Bet Sportsbook & Casino app represents a major step forward, as it combines the functionalities of the existing Bally Casino app and Bally Bet Sportsbook app into one comprehensive platform. Powered by White Hat Gaming, this new app allows players residing in or traveling to Ontario to conveniently place wagers on both sports and casino games using a single app, account, and universal wallet.

“We are thrilled to introduce the new Bally Bet Sportsbook & Casino app, marking a significant milestone for Bally’s. This integrated platform merges the features of our previous apps, providing players in Ontario with a seamless experience for both sports and casino betting. Our commitment to enhancing the player experience remains at the forefront as we strive to personalize the enjoyment of playing Bally Bet,” said Robeson Reeves, CEO of Bally’s Corporation.

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BCLC

Be #GiftSmart: Scratch the Idea of Gifting Scratch & Win Tickets to Kids

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BCLC reminds adults to gift responsibly this holiday season

With the holiday season in full swing, BCLC is reminding British Columbians to gift responsibly and scratch lottery products from their shopping lists for kids.

“Scratch & Win tickets can make great stocking stuffers for the adults in your life, but they’re not for kids,” said Ryan McCarthy, BCLC’s Director of Player Health. “The research shows that children who have early encounters with gambling are four times more likely to develop riskier gambling behaviour as they grow up. While people are out shopping for those last-minute gifts, BCLC wants adults to be aware of the potential risks associated with gifting lottery products to children and to consider safer alternatives.”

While Scratch & Win tickets are among the most common ways kids can be introduced to gambling, children are increasingly exposed to various online forms, such as gambling streams.

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“With the convergence of gaming and gambling, youth are becoming more exposed to gambling content in online spaces like streaming sites, where creators are able to live-stream their own gambling, usually while playing online slots and instant games,” said Dr. Luke Clark, Director for Gambling Research at UBC. “Our research at the UBC Centre for Gambling shows that a higher frequency of watching online gambling streams is associated with a more positive attitude towards gambling and a high intention to gamble in the future.”

In B.C., it is illegal to sell lottery products to anyone under the age of 19 and BCLC encourages adults to have conversations with the kids in their lives about the risks associated with gambling.

“Open and honest conversations are crucial when it comes to navigating childhood exposure to gambling,” said McCarthy, who shared the following tips to adults:

  • Monitor for gambling-related lifestyle changes. For example, developing a positive attitude towards gambling or a preoccupation with video games or streaming sites.
  • Be a positive role model. Exhibit safer gambling behaviour and talk about the risks.
  • Limit exposure. Monitor kids’ online activities and discourage engagement with gambling content. Explain how gambling is based on chance.
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