Gambling in the USA
Gaming Americas Weekly Roundup – April 26-May 2
Welcome to our weekly roundup of American gambling news again! It was again an eventful week in the USA, despite the still-active virus attack.
Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
SLING TV, a leading live TV streaming service, has launched a new exclusive sports betting information channel in collaboration with DraftKings. SLING TV subscribers and SLING Free users can now view real-time game scores and betting odds on the DraftKings Basketball channel. SLING TV will also launch DraftKings Baseball and DraftKings Hockey channels in the coming weeks. The expansion of the DraftKings sports betting information channels on SLING TV comes after the two companies announced a strategic agreement across DISH’s portfolio of brands to bring DraftKings’ sportsbook and daily fantasy experiences directly to its customers nationwide. DraftKings is a leader in sports betting and daily fantasy sports space in the US.
Churchill Downs Incorporated has launched TwinSpires Sports mobile app in Indiana and TwinSpires Casino & Sports app in Pennsylvania. The Company also launched its online sports betting operations in Colorado with TwinSpires Sports mobile app and desktop product. TwinSpires players in Indiana, Pennsylvania and Colorado will now be able to bet on professional sports including NBA, NFL, MLB, NHL and PGA, as well as collegiate sports and events from around the world. In Pennsylvania, online casino players will be able to enjoy traditional casino games such as blackjack and roulette, as well as a large selection of online slots and “live dealer” games.
Florida Gov. Ron DeSantis has reached an agreement with the state’s Seminole Tribe that would expand gambling in the state, including the introduction of legalised sports betting. The tribe would be allowed to offer sports gambling at its casinos in South Florida and near Tampa and will be allowed to license horse tracks, jai-alai frontons and former dog tracks to accept such wagers on its behalf for a share of the income, the Republican governor announced. The tribe will also be allowed to introduce craps and roulette at its seven casinos, including the popular Hard Rock near Fort Lauderdale. The state would get at least $2.5 billion from the tribe over the first five years and at least $6 billion by 2030.
Betway’s parent company Super Group is nearing a deal to go public through a merger with blank-check acquisition firm Sports Entertainment Acquisition Corp at a valuation of about $5.1 billion. The deal comes as Betway, which has its roots in Europe, expands in the US. Betway has also agreed to acquire Digital Gaming Corp, tapping the online sports betting and gaming market in 10 U.S. states. Shareholders accounting for more than two-thirds of Super Group’s equity will maintain their stakes under the deal. Sports Entertainment’s executive chairman Eric Grubman will become chairman of Super Group and Sports Entertainment CEO John Collins will join Super Group’s board.
The Brazilian Institute for Legal Gambling (IJL) has called for the Supreme Federal Court (STF) to set a date to discuss the decriminalisation of gambling in Brazil. Although the regulation of gaming in Brazil has been held up, it could see a good resolution with a favorable ruling from the STF. The judicial body has yet to judge resolution 966.177, which could decriminalise gambling. So far there is no official date for this to happen. The court had originally set April 7 as the date to evaluate the appeal but it didn’t have time to do so. Since then it has been delayed indefinitely. The IJL is now pushing for a new date to be set for the dispute to be resolved.
Partnerships
TikTok has partnered with Enthusiast Gaming and e.l.f. Cosmetics to launch “TikTok Gamers Got Talent”. Premiering Sunday, May 9, 2021 at 7:00 PM EST, this content series will mark the inaugural search for the TikTok gaming community’s hidden talents. This exclusive seven-week live series will follow contestants as they show off their diverse talents and compete in front of millions of fans for a chance to win $25,000 and e.l.f. products. From guitar riffs to trick shots to cooking and everything in-between, TikTok Gamers Got Talent is an opportunity for gamers and gaming fans on TikTok to showcase their most impressive skills to a panel of celebrity judges.
Global esports organisation Gen.G and American gas station brand Conoco have joined forces and hosted a first-of-its-kind college esports rivalry week between University of Colorado and University of Montana esports programmes. This marked Conoco’s first-ever activation in the esports space. Rivalry Week was a two-day event pinning the Buffaloes and Grizzlies against each other in Rocket League on April 27 and Minecraft on April 29. The livestream was distributed via Katz LIVE across CTV platforms.
A partnership between Mazooma, the gaming industry leader for bank account-based payments, and Fifth Third Bank is bringing real-time withdrawals to sports wagering and iGaming industries through the RTP network from The Clearing House. The offering, now live for all of Mazooma’s operators, enables players to receive payouts immediately into their bank accounts safely and securely. Immediate payouts are a win-win for both players and operators. Players enjoy peace of mind with the option to access their winnings instantly. For the gaming operator, real-time withdrawals offer a better user experience than any other payment method available.
New Appointment
Rush Street Interactive has appointed Lauren Seiler as Associate Vice President of Investor Relations and Development. Ms. Seiler brings to RSI over 17 years of diversified Wall Street experience, with 12 of those years being gaming-centric. As a long-time industry specialist, she brings an in-depth knowledge of iGaming, sports wagering, land-based operations and finance, along with extensive relationships within the buy and sell-side investor communities to the organisation. In this newly created role, Ms. Seiler will lead RSI’s Investor Relations efforts, while also working with the team to drive RSI’s growth, development, and M&A initiatives.
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BETER
BETER Cracks Florida Market: Setka Cup Now Live on Hard Rock Bet
Editor’s Take
Why this matters: Florida is a “monopoly market” controlled by the Seminole Tribe, meaning there is only one door in: Hard Rock Bet. By securing vendor registration here, BETER gains access to one of the most populous states in the U.S. without the fragmentation of competition seen in states like New Jersey. The immediate deployment of Setka Cup (table tennis) fills a crucial need for 24/7, fast-paced content during U.S. daytime off-hours.
The Full Story
BETER, the provider of next-gen betting content and data, has officially entered the Florida sports betting market after securing Vendor Registration from the Seminole Tribe of Florida (dba Seminole Gaming).
The regulatory approval allows BETER to supply its fast-paced betting products to the state’s sole authorized operator, Hard Rock Bet.
Day One Impact: Table Tennis Following the approval, BETER has immediately launched its exclusive Setka Cup table tennis tournaments on the Hard Rock Bet platform.
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The Product: Setka Cup provides 24/7 live streaming, real-time data, and odds.
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The Reach: Florida becomes the fifth U.S. state where Setka Cup is available to bettors.
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The Metric: BETER covers approximately 700,000 fast-paced events annually, offering up to 50 betting markets per event with margins often exceeding market standards.
Next Phase: Esports While table tennis is live now, BETER has confirmed that its esports portfolio—specifically ESportsBattle—will be integrated into Hard Rock Bet in the “near future.” This will bring round-the-clock eFootball, eBasketball, and other fast-market disciplines to Florida bettors.
Management Commentary Chuck Robinson, Chief Revenue Officer at BETER, emphasized the strategic value of the exclusive Hard Rock partnership:
“Launching Setka Cup with our partner Hard Rock Bet is particularly significant, as it allows us to introduce our fast-betting content to Florida bettors through a highly trusted sportsbook platform. We see strong long-term potential in Florida… Our esports content, particularly ESportsBattle, will also be going live soon.”
Valeriia Tarchynska, Chief Legal Officer at BETER, noted the complexity of the approval:
“Obtaining vendor registration in Florida reflects the strength of our regulatory strategy… We are grateful to the Seminole Tribe of Florida dba Seminole Gaming for their cooperation throughout the registration process.”
This approval is part of a wider U.S. expansion strategy for BETER, which has already secured access in key states including Ohio, Arizona, and Kentucky.
The post BETER Cracks Florida Market: Setka Cup Now Live on Hard Rock Bet appeared first on Gaming and Gambling Industry Newsroom.
BETER
BETER Secures Vendor Registration in Florida
BETER, the award-winning provider of live streaming, real-time data, and odds for fast-paced esports and sports content, has continued its U.S. expansion by securing Vendor Registration in the state of Florida.
The registration was granted by the Seminole Tribe of Florida dba Seminole Gaming, the regulatory authority that also oversees sports betting operations in the state.
Following the approval, BETER’s exclusive Setka Cup table tennis tournaments, featuring live streams, live data, and odds, are now available to bettors via the Hard Rock Bet. This launch marks BETER’s official entry into the Florida market, making Florida the fifth U.S. state where Setka Cup is available.
BETER delivers 24/7 live streaming, real-time data, and hyper-accurate odds for approximately 700,000 fast-paced events each year across a range of esports and sports disciplines, offering up to 50 betting markets per event and an average operator margin higher than the market standard. BETER expects to unlock much of this additional value through the integration of its exclusive ESportsBattle content into the Hard Rock Bet platform in the near future.
All matches are thoroughly monitored by BETER’s dedicated Integrity team, ensuring strict adherence to transparency standards and the rules of fair play.
Chuck Robinson, Chief Revenue Officer at BETER, said: “Securing vendor registration in Florida is another major milestone for BETER and a clear signal of our growing momentum across regulated U.S. markets.
“Launching Setka Cup with our partner Hard Rock Bet is particularly significant, as it allows us to introduce our fast-betting content to Florida bettors through a highly trusted sportsbook platform. We see strong long-term potential in Florida and are excited to continue building our presence here. Our esports content, particularly ESportsBattle, will also be going live soon, further enhancing the overall betting experience in the state.
“Our teams are looking forward to fruitful collaboration.”
Valeriia Tarchynska, Chief Legal Officer at BETER, added: “Obtaining vendor registration in Florida reflects the strength of our regulatory strategy and the expertise of our legal team in navigating the complex U.S. regulatory landscape.
“We are grateful to the Seminole Tribe of Florida dba Seminole Gaming for their cooperation throughout the registration process. This approval further supports our broader U.S. expansion plans as we continue securing licenses and launching our products in key regulated states, including Ohio, Arizona, Kentucky, and others.”
The post BETER Secures Vendor Registration in Florida appeared first on Americas iGaming & Sports Betting News.
Andre Medeiros
Greentube expands Latin American footprint with Brazino777 partnership
Greentube, the NOVOMATIC Digital Gaming and Entertainment division, has strengthened its presence in Latin America after partnering with Brazino777, an online casino and sports betting brand known for its player-first experience and fast withdrawals, to roll out a selection of its top-performing titles to the Brazilian market.
Following the agreement, Greentube’s platform is now live with Brazino777 in Brazil, marking an important milestone in the supplier’s regional growth strategy and reinforcing its commitment to delivering market-relevant content in newly regulated jurisdictions.
As part of the collaboration, Brazino777 players can enjoy some of Greentube’s most popular new releases, including Piggy Prizes
:Wand of Riches
2, Trinity Treasures
Wukong Buy Bonus, and Caichen Triple Blossom.
Alongside these titles, a curated selection of Greentube’s iconic classic games have also been integrated, including Book of Ra
deluxe, Diamond Link
: Mighty Sevens, and Cash Connection
– Golden Sizzling Hot
.
These games were selected for their proven performance in regulated markets and their strong appeal to Brazilian players, making them an ideal fit for Brazino777’s growing casino offering.
Now, with Brazil’s regulated online gaming landscape offering fresh opportunities, the collaboration is well positioned to reach new heights as the region continues to thrive.
Greentube’s latest Brazilian partnership further reinforces its strategic focus on Latin America as a key growth market. With a diverse portfolio of innovative slots and well-established fan favourites, the company continues to strengthen its position as a leading supplier worldwide.
Wilson Francisco, Sales and Key Account Manage at Greentube, said: “Our launch with Brazino777 is a major step forward for our strategy in Brazil. Their deep understanding of the local audience, paired with Greentube’s commitment to delivering top-performing, culturally relevant content, is a powerful combination.
“We’re confident that this partnership will elevate the player experience and help set new standards in the market.”
Andre Medeiros, Country Manager for Brazil at Brazino777, said: “Greentube’s portfolio is recognised globally for its quality, performance and player appeal. As a brand rooted in Brazilian culture, Brazino777’s focus is simple: a fun, smooth experience our community can enjoy every day.
“Partnering with Greentube reinforces that promise by expanding the entertainment options available to our players in Brazil.”
The post Greentube expands Latin American footprint with Brazino777 partnership appeared first on Gaming and Gambling Industry Newsroom.
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