Latest News

GLMS Issues its 2021 Q1 Monitoring & Intelligence Report

Published

5 years ago

April 26, 2021

Reading Time: 2 minutes

Global Lottery Monitoring System (GLMS) has published its Q1 2021 report, identifying Europe as the continent most responsible for suspicious betting alerts.

Overall, 323 alerts were recorded during the first quarter of 2021, with Europe the only continent demonstrating triple figures, accounting for 160 suspicious betting activity warnings.

Asia followed with 66, with South America close behind at 58, whilst North America, Africa and Oceania generated 14, eight and seven warnings respectively. A further 10 alerts were classified as “international”.

Of the 160 European alerts, football was the sport with the most suspicious wagers, reporting a total of 94 warnings, whilst basketball accounted for 30. Ice hockey, esports, tennis and volleyball and handball also witnessed suspicious betting activity.

In contrast, esports saw extensive illicit betting in Asia, with 24 alerts generated for this sector – the same number of warnings generated by football across the continent, whilst basketball also reported the second-highest activity levels at 17.

The statistics demonstrate a noticeable difference from those uncovered by the International Betting Integrity Association’s (IBIA) 2020 report, largely due to the significance of tennis in the latter’s findings.

Of the 270 cases reported by the IBIA – a 48% increase on the 2019 figure – tennis accounted for 98 alerts, with 39 handled by the International Tennis Integrity Association (ITIA).

In total, football dominated the total number of alerts sent to GLMS members at 196 in Q1 2021, followed by basketball at 56, esports at 40 and ice hockey at 15, whilst volleyball and handball generated only one each.

“As sports events globally are starting up again, as seen with March Madness in the US, we believe our lottery sports customers are going to have a great 2021,” Jennifer Welshons, Senior Vice President of Marketing of GLMS member organisation Scientific Games, said.

“We are already experiencing record weeks in Delaware in the US and in Turkey, and we are thrilled to support this with one of the most advanced sports betting platforms in the industry.

“We believe that modernization is the clear path to protecting lottery funding for the vital programs and good causes they support.”

Additionally, the organisation outlined that 188 of the 323 alerts were classified as “green alerts”, relating to factors such as team-related news, wrong starting prices, member information and situations in which a one person or entity owned a sports club and its sponsor.

A further 67 yellow alerts were reported, generated by unexplainable odds changes, tournament structure and rumours of match fixing from news outlets, betting forums and social media.

Finally, of the 323 alerts, 13 were red alerts – warnings supported by rumours of match fixing from a named source as well as unexplainable odds changes, betfair volume and tournament structure.

“The past year has presented exceptional challenges which have had a profound impact across the industry,” Edward Peace, Managing Director of Sporting Solutions, said.

“Our response has been guided by a commitment to do the right thing for our people and partners, reflecting a set of company values that long pre-dates the COVID-19 pandemic.“

“We worked hard on event and competition integrity, both internally and with external providers, to ensure new content that filled the COVID-19 void was is in line with our high standards.”

AI in gaming

ZingBrain AI Boosts Hondubet Engagement

Published

12 hours ago

April 9, 2026

Wladimir P.

ZingBrain AI Drives Hondubet Growth with Real-Time Personalisation

ZingBrain AI is reshaping the iGaming landscape by delivering measurable performance gains for Hondubet through advanced real-time personalization technology.

By replacing its manually curated casino lobby with a fully automated, API-driven solution, Hondubet has unlocked a new level of player engagement and operational efficiency. The AI-powered system dynamically adapts content to individual player behaviors, ensuring that each user encounters games tailored to their unique preferences.

Significant Performance Gains Across Player Segments

Data from a controlled A/B test comparing the legacy manual lobby with the new personalized system highlights substantial improvements:

A 25% increase in Gross Gaming Revenue (GGR) and turnover among newly registered players
A 10% rise in total bets placed by returning users
A 25% boost in the number of unique games explored across the player base

These results underscore the effectiveness of AI-driven personalization in enhancing both user engagement and revenue generation.

From Manual Management to Intelligent Automation

Previously, Hondubet relied heavily on manual processes to manage its casino lobby, requiring constant updates and resource-intensive oversight. According to Julian Pareja Garcia of Hondubet, the shift to ZingBrain AI has been transformative.

The automated system continuously learns from player interactions, refining game recommendations and lobby sections without human intervention. This allows the operator’s team to focus on strategic initiatives rather than routine maintenance.

Smarter Player Experiences Through AI Innovation

Oleg Smolerov emphasized the collaborative approach between the two companies, highlighting a shared commitment to innovation and product excellence.

Rather than static content placement, the AI engine ensures that every element of the lobby evolves in response to real-time data. This creates a more intuitive and engaging user experience, where players are presented with content that feels both relevant and natural.

Aligning Commercial Goals with User Experience

Beyond engagement metrics, the integration also supports Hondubet’s commercial strategy. Through ZingBrain AI’s Game Promotion tool, priority titles can be strategically surfaced within personalized sections.

Crucially, the system evaluates performance continuously. Games that fail to resonate with players are automatically deprioritized and replaced with more relevant options. This ensures a balance between promotional objectives and player satisfaction, maximizing both retention and monetization.

A New Standard for iGaming Personalisation

The success of this integration signals a broader shift within the iGaming industry toward intelligent automation and data-driven experiences. By leveraging AI to personalize every touchpoint, operators like Hondubet are setting new benchmarks for engagement, efficiency, and revenue growth.

As competition intensifies, solutions like ZingBrain AI are poised to become essential tools for operators seeking to deliver meaningful, high-performing user experiences at scale.

The post ZingBrain AI Boosts Hondubet Engagement appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Gambling in the USA

AGS Interactive Announces Launch of Cash Cow Bonus Wheel

Published

12 hours ago

April 9, 2026

GamingAmericas.com

ags-interactive-announces-launch-of-cash-cow-bonus-wheel

AGS yesterday announced the launch of Cash Cow Bonus Wheel marking the North American debut of AGS Interactive’s newest character-driven franchise, now available in all licensed real-money online gaming markets.

The title expands AGS’ stepper portfolio and introduces Bartholomoo the Cash Cow — a fresh, fully marketable character designed to anchor a multi-title franchise. Powered by AGS’ proven math models and player-favorite mechanics, Cash Cow Bonus Wheel delivers a contemporary take on the classic 3-reel stepper experience with energetic game play and an approachable design.

“We are so excited to introduce this innovative, character-driven game to the online gaming world,” said Zoe Ebling, Vice President of Interactive at AGS. “With Cash Cow Bonus Wheel, we are leveraging our proven performance-validated math models to reduce performance risk for operators, while pairing that strong foundation with a deliberate, recognizable character and IP strategy. This approach enables us to create franchise assets built for marketing impact, player delight, and scalable, long-term operator success – well beyond the lifecycle of a single title.”

The launch serves as the first chapter in AGSi’s new Cash Cow franchise, a long-term strategy built on character recognition, scalable assets, and compounding operator value. The franchise roadmap includes a buildable ecosystem designed to span multiple formats, channels, and promotional opportunities.

Additionally, Cash Cow Bounty Board will be available in all licensed real-money online gaming markets April 15, with the Cash Cow 3-pot game to follow later in the year.

For more information, visit newsroom.playags.com.

©2026 AGS LLC. All® notices signify marks registered in the United States. All notices signify trademarks, which are not registered on any country-wide basis. Products referenced herein are sold by AGS LLC or other subsidiaries of PlayAGS, Inc.

The post AGS Interactive Announces Launch of Cash Cow Bonus Wheel appeared first on Americas iGaming & Sports Betting News.

Latest News

N1 Partners at Search iGaming Conference 2026 in Limassol

Published

17 hours ago

April 9, 2026

Wladimir P.

n1-partners-at-search-igaming-conference-2026-in-limassol

The N1 Partners team will attend the Search iGaming Conference 2026, held on April 16 in Limassol, Cyprus.

The conference will bring together more than 1,200 professionals in SEO and iGaming, including PPC experts, ASO teams, and affiliate programs representatives for networking and sharing insights.

At the event, the N1 Partners team will not only be an active participant but also a conference bags sponsor for guests. This is the part of a comfortable event experience that helps participants focus on networking and knowledge-sharing.

The conference is a perfect place to discuss profitable deals and SEO traffic, as well as learn more about the N1 SEO Traffic Cup, the first tournament in the N1 Traffic Cups global promo series from N1 Partners. The team will explain how to enter the promotion with highest efficiency at the final stage — there’s still a chance to join the tournament until April 30th.

Participate in the largest SEO tournament in the industry this spring and acquire generous prizes!

In addition to the current promo, N1 Partners affiliate managers will be happy to discuss working with any of the 14+ brands in the portfolio, top Tier-1 GEOs, as well as individual payment terms and payment models.