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GLMS Issues its 2021 Q1 Monitoring & Intelligence Report

Published

5 years ago

April 26, 2021

Reading Time: 2 minutes

Global Lottery Monitoring System (GLMS) has published its Q1 2021 report, identifying Europe as the continent most responsible for suspicious betting alerts.

Overall, 323 alerts were recorded during the first quarter of 2021, with Europe the only continent demonstrating triple figures, accounting for 160 suspicious betting activity warnings.

Asia followed with 66, with South America close behind at 58, whilst North America, Africa and Oceania generated 14, eight and seven warnings respectively. A further 10 alerts were classified as “international”.

Of the 160 European alerts, football was the sport with the most suspicious wagers, reporting a total of 94 warnings, whilst basketball accounted for 30. Ice hockey, esports, tennis and volleyball and handball also witnessed suspicious betting activity.

In contrast, esports saw extensive illicit betting in Asia, with 24 alerts generated for this sector – the same number of warnings generated by football across the continent, whilst basketball also reported the second-highest activity levels at 17.

The statistics demonstrate a noticeable difference from those uncovered by the International Betting Integrity Association’s (IBIA) 2020 report, largely due to the significance of tennis in the latter’s findings.

Of the 270 cases reported by the IBIA – a 48% increase on the 2019 figure – tennis accounted for 98 alerts, with 39 handled by the International Tennis Integrity Association (ITIA).

In total, football dominated the total number of alerts sent to GLMS members at 196 in Q1 2021, followed by basketball at 56, esports at 40 and ice hockey at 15, whilst volleyball and handball generated only one each.

“As sports events globally are starting up again, as seen with March Madness in the US, we believe our lottery sports customers are going to have a great 2021,” Jennifer Welshons, Senior Vice President of Marketing of GLMS member organisation Scientific Games, said.

“We are already experiencing record weeks in Delaware in the US and in Turkey, and we are thrilled to support this with one of the most advanced sports betting platforms in the industry.

“We believe that modernization is the clear path to protecting lottery funding for the vital programs and good causes they support.”

Additionally, the organisation outlined that 188 of the 323 alerts were classified as “green alerts”, relating to factors such as team-related news, wrong starting prices, member information and situations in which a one person or entity owned a sports club and its sponsor.

A further 67 yellow alerts were reported, generated by unexplainable odds changes, tournament structure and rumours of match fixing from news outlets, betting forums and social media.

Finally, of the 323 alerts, 13 were red alerts – warnings supported by rumours of match fixing from a named source as well as unexplainable odds changes, betfair volume and tournament structure.

“The past year has presented exceptional challenges which have had a profound impact across the industry,” Edward Peace, Managing Director of Sporting Solutions, said.

“Our response has been guided by a commitment to do the right thing for our people and partners, reflecting a set of company values that long pre-dates the COVID-19 pandemic.“

“We worked hard on event and competition integrity, both internally and with external providers, to ensure new content that filled the COVID-19 void was is in line with our high standards.”

ADI Predictstreet

BetConstruct AI rebrands Harmony event as “Harmony Predictstreet” in Yerevan

Published

7 minutes ago

July 17, 2026

Wladimir P.

betconstruct-ai-rebrands-harmony-event-as-“harmony-predictstreet”-in-yerevan

The July 8–9 gathering highlighted a new partnership with ADI Predictstreet, described as FIFA’s Official Prediction Market Partner.

BetConstruct AI held its Harmony Predictstreet networking event on July 8–9, 2026 in Yerevan, Armenia, marking the eighth edition of the Harmony series and drawing “over 300 guests,” according to the company.

The company said the Predictstreet naming reflects a strategic collaboration with ADI Predictstreet, which it describes as “FIFA’s Official Prediction Market Partner.” BetConstruct AI said it has integrated ADI Predictstreet’s prediction market products and “official match streaming rights” into its platform, timed around the FIFA World Cup Final “just days away.”

Day one was hosted at Garni Temple and included networking, a performance by the Armenian National Philharmonic Orchestra, a mapping show and a DJ set by DJ Leblanc, the company said.

Day two began with a visit to SoftConstruct headquarters for an office tour and networking, followed by a gala dinner at Dvin Music Hall. BetConstruct AI said founders and executive leadership presented product and strategy updates spanning Eventbook, the ADI Predictstreet partnership, Betting Mate, The Last Battle Universe, Betbuilder & Powerbank, Softgates, and updates related to Vivaro.me and Open Stake.

BetConstruct AI positioned the event as a forum for business development and ecosystem direction-setting, and said it plans to continue the series with a ninth edition.

The post BetConstruct AI rebrands Harmony event as “Harmony Predictstreet” in Yerevan appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

affiliate marketing

Regulated iGaming markets push operators toward audit-ready affiliate tracking

Published

11 hours ago

July 16, 2026

Wladimir P.

regulated-igaming-markets-push-operators-toward-audit-ready-affiliate-tracking

As regulators scrutinise AML, RG and advertising, operators face rising pressure to validate attribution and partner payouts end to end.

Growing regulation in iGaming is changing how operators manage affiliates, track player acquisition, and control partner payouts, according to a new statement from affiliate platform provider Affnook.

The company argues that in regulated markets affiliates are increasingly treated as an extension of an operator’s marketing activity, raising the stakes for oversight in areas such as affiliate advertising practices, responsible gambling controls, anti-money laundering (AML) and data privacy. The release points to the Danish Gambling Authority as one example of a regulator highlighting potential AML risks linked to affiliate partnerships and urging operators to strengthen risk assessments across third-party acquisition channels.

Affnook says the industry is moving away from “Trust Me” affiliate reporting as stakeholders demand performance data and revenue attribution that can be independently verified. It lists audit-ready reporting, verifiable revenue attribution, transparency into tracking and commission calculations, and consistent reporting standards as key expectations in more heavily regulated environments.

The company also frames financial governance as a parallel priority to tracking, citing the need for net gaming revenue (NGR) verification, commission accuracy, invoice reconciliation and payment oversight. It adds that multi-touch player journeys and reduced effectiveness of cookie-based attribution are widening “attribution blind spots,” which can fuel partner disputes, weaken decision-making and complicate compliance reviews.

In the release, Affnook positions platform features such as audit logs, partner activity monitoring, consent-aware tracking, real-time commission calculations and server-to-server tracking as the types of capabilities operators should evaluate as regulatory expectations increase.

The post Regulated iGaming markets push operators toward audit-ready affiliate tracking appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Alberta

Play’n GO goes live in Alberta iGaming with 10+ operators

Published

11 hours ago

July 16, 2026

Wladimir P.

play’n-go-goes-live-in-alberta-igaming-with-10+-operators

Supplier expands to its third regulated Canadian province after Ontario and Québec, launching on Alberta’s market opening week.

Play’n GO has entered the newly regulated Alberta iGaming market, launching its casino games with more than ten licensed operators on the market’s opening week, the supplier said on 16 July 2026.

The Alberta rollout marks Play’n GO’s third regulated Canadian province, following Ontario and Québec, and extends the company’s North American regulated-market footprint.

According to the company, its content was made available in Alberta for the first time on launch day via a network of licensed operators.

Esteban Perez, New Market Entry Lead at Play’n GO said: “Entering Alberta with more than 10 operators on day one of regulation is a significant milestone for Play’n GO and a testament to the strength of our regulated market strategy. Canada continues to be a key focus for us, and expanding into our third province reflects both the demand for our content and the strength of our partnerships with licensed operators.

“We are proud to support Alberta’s regulated market with a portfolio that prioritises entertainment, compliance and long-term sustainability.”

The post Play’n GO goes live in Alberta iGaming with 10+ operators appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.