Latest News
GLMS Issues its 2021 Q1 Monitoring & Intelligence Report
Global Lottery Monitoring System (GLMS) has published its Q1 2021 report, identifying Europe as the continent most responsible for suspicious betting alerts.
Overall, 323 alerts were recorded during the first quarter of 2021, with Europe the only continent demonstrating triple figures, accounting for 160 suspicious betting activity warnings.
Asia followed with 66, with South America close behind at 58, whilst North America, Africa and Oceania generated 14, eight and seven warnings respectively. A further 10 alerts were classified as “international”.
Of the 160 European alerts, football was the sport with the most suspicious wagers, reporting a total of 94 warnings, whilst basketball accounted for 30. Ice hockey, esports, tennis and volleyball and handball also witnessed suspicious betting activity.
In contrast, esports saw extensive illicit betting in Asia, with 24 alerts generated for this sector – the same number of warnings generated by football across the continent, whilst basketball also reported the second-highest activity levels at 17.
The statistics demonstrate a noticeable difference from those uncovered by the International Betting Integrity Association’s (IBIA) 2020 report, largely due to the significance of tennis in the latter’s findings.
Of the 270 cases reported by the IBIA – a 48% increase on the 2019 figure – tennis accounted for 98 alerts, with 39 handled by the International Tennis Integrity Association (ITIA).
In total, football dominated the total number of alerts sent to GLMS members at 196 in Q1 2021, followed by basketball at 56, esports at 40 and ice hockey at 15, whilst volleyball and handball generated only one each.
“As sports events globally are starting up again, as seen with March Madness in the US, we believe our lottery sports customers are going to have a great 2021,” Jennifer Welshons, Senior Vice President of Marketing of GLMS member organisation Scientific Games, said.
“We are already experiencing record weeks in Delaware in the US and in Turkey, and we are thrilled to support this with one of the most advanced sports betting platforms in the industry.
“We believe that modernization is the clear path to protecting lottery funding for the vital programs and good causes they support.”
Additionally, the organisation outlined that 188 of the 323 alerts were classified as “green alerts”, relating to factors such as team-related news, wrong starting prices, member information and situations in which a one person or entity owned a sports club and its sponsor.
A further 67 yellow alerts were reported, generated by unexplainable odds changes, tournament structure and rumours of match fixing from news outlets, betting forums and social media.
Finally, of the 323 alerts, 13 were red alerts – warnings supported by rumours of match fixing from a named source as well as unexplainable odds changes, betfair volume and tournament structure.
“The past year has presented exceptional challenges which have had a profound impact across the industry,” Edward Peace, Managing Director of Sporting Solutions, said.
“Our response has been guided by a commitment to do the right thing for our people and partners, reflecting a set of company values that long pre-dates the COVID-19 pandemic.“
“We worked hard on event and competition integrity, both internally and with external providers, to ensure new content that filled the COVID-19 void was is in line with our high standards.”
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Arena Racing Company
Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License
Arena Racing Company (ARC) has been granted a Gaming-Related Vendor license from the United Arab Emirates’ General Commercial Gaming Authority (GCGRA), an independent entity of the UAE Federal Government with exclusive jurisdiction to regulate, license, and supervise all commercial gaming activities.
The license, operational with immediate effect, affords ARC the opportunity to provide its products and services to licensed operators in the region. Notably, the Racing1 Markets service, an all-in-one horse and greyhound racing solution delivered in conjunction with Racing1 alliance media rights partners at 1/ST CONTENT, Racecourse Media Group (RMG), and Tabcorp, alongside technical partner Pythia Sports. ARC has been added to the list of licensed vendors as per the GCGRA website.
Jack Whitaker, Commercial Manager at ARC, said: “Obtaining this license is a great achievement for ARC and its Racing1 partners. The emerging regulated UAE market is incredibly exciting, and we look forward to showcasing our innovative products and services in the region.”
The post Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License appeared first on Gaming and Gambling Industry Newsroom.
B2B
Play’n GO games now live with Ivy Casino in the UK
Swedish gaming giant’s industry signals commitment to the UK regulated market by launching it leading portfolio of games with Ivy Casino
Play’n GO, the world’s leading casino entertainment provider, has today announced that its industry leading portfolio of games is now live with Ivy Casino in the UK.
Ivy Casino’s players in the United Kingdom can now access global smash hits from Play’n GO, including Book of Dead, Legacy of Dead, and Rise of Olympus 100 among many others.
Ivy Casino is a UK-facing online casino brand that launched in 2024 with a focus on delivering a premium, player-centric experience tailored specifically for the UK market.
The brand operates alongside two sister sites, Rose Casino and O’Reels, which also serve UK audiences and share the same commitment to high-quality entertainment, strong user experience and robust responsible gaming standards.
Play’n GO has been one of the leading game suppliers in the UK for many years and is steadfast in its commitment to regulated markets globally.
Magnus Olsson, Chief Commercial Officer of Play’n GO, said:
“We are delighted to launch with Ivy Casino in the UK who, like us, are focused on all the key elements of operating within a regulated market framework. I’m sure this is just the beginning of a long and fruitful partnership.”
Mark Good, representing Ivy Casino, said:
“This partnership with Play’n GO forms part of Ivy Casino’s ongoing strategy to enhance its content offering for UK players by collaborating with leading studios known for creative, engaging gameplay.”
Play’n GO is a proud sponsor of the Moneygram Haas Formula 1 team, and recently launched a fashion brand, Play’n GO Shop, to sit alongside its existing Play’n GO Music brand to give fans more ways to connect with Play’n GO.
In October, Play’n GO set a world record by launching everyone’s favourite slot character, Garga, into space reaching a height of over 35,500m as part of the launch campaign for Reactoonz 100 which instantly became one of the biggest game launches of the year for the company.
The post Play’n GO games now live with Ivy Casino in the UK appeared first on Gaming and Gambling Industry Newsroom.
Brand Activation
Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals
Esportes da Sorte, one of Brazil’s leading online betting platforms, will be the official sponsor of New Year’s Eve celebrations in four Brazilian capitals: Salvador, Recife, Natal and Maceió. The initiative reinforces the brand’s growing presence in the national cultural calendar and its strategy to connect with large-scale public celebrations beyond the digital environment.
New Year’s Eve is one of Brazil’s most significant annual moments, marked by intense domestic travel, international tourism and mass public participation. By supporting celebrations in four key destinations, Esportes da Sorte aligns its brand with tradition, culture and shared experiences that resonate deeply with local communities.
“Sponsoring New Year’s Eve celebrations in four capitals reflects our commitment to being present in moments that bring people together,” said Marcela Campos, Vice President of the Esportes Gaming Brasil Group, owner of the Esportes da Sorte brand. “Supporting these cities means valuing their cultural identity, strengthening local ecosystems and celebrating the people who keep these traditions alive year after year.”
Across all four capitals, the brand will activate its presence through immersive experiences, public-facing activations and the distribution of branded giveaways — a hallmark of Esportes da Sorte’s engagement strategy at major events. The activations are designed to enhance the festive atmosphere while reinforcing the brand’s connection with culture, entertainment and responsible enjoyment.
The New Year’s Eve sponsorships build on Esportes da Sorte’s broader cultural engagement strategy, which includes long-standing support for large-scale events such as Carnatal, in Rio Grande do Norte — a key fixture in the state’s tourism and cultural calendar. Together, these initiatives reflect the company’s commitment to expanding its footprint in cultural sponsorships nationwide.
Esportes da Sorte’s participation also mirrors a wider trend within Brazil’s regulated betting market, as operators increasingly diversify their sponsorship portfolios beyond football. Music, festivals and cultural celebrations have become strategic platforms for brands seeking broader visibility, deeper community ties and more sustainable engagement with the public.
The post Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals appeared first on Gaming and Gambling Industry Newsroom.
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