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NSoft: Doing Business in Q1 2021: COO overview

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In the first quarter of 2021, NSoft’s business operations marked growth in all the key areas despite the global COVID-19 pandemic and lockdowns. 

By Dražan Planinić, NSoft COO

 

Our overall business turnover grew by 13% compared to Q1 2020, with online being the stronghold of the business with 59% growth in Q1 2021. There was an exceptional growth on our Sportsbook software – the online traffic doubled compared to the same quarter last year.

The best performing product in the total number of tickets was Live Sports Betting solution  on online/mobile on every market, with a turnover increase of 75% in Q1 2021 compared to Q1 2020.

The teamwork and commitment of all of us are showing their strength. We have always been known for a strong sense of community within the company and strong ties to the customers. We see them as our long-term partners with whom we thrive together.

In the long run, our primary focus is a further development of the betting game portfolio and new features of the existing betting solutions, entering new markets, and quality over quantity.

Where software meets hardware

The biggest hit that marked Q1 2021 is the finalisation of the merging process of STARK Solution to NSoft. Internally, this change straightens our position in terms of the workforce as well as financially as it adds another stream of revenue – and it’s a quite valuable one. A manufacturer of premium betting terminals, STARK added a high-quality hardware component to our diversified betting and gaming software development business for the betting and gaming industry. This is the definition of being an omnichannel supplier!

Despite the lock-down, the new normal, pandemic, land-based business will thrive. Our pole position gives our partners and us tremendous flexibility in planning and business dynamics. NSoft-STARK synergy has generated great deals in the first three months of 2021. Despite the numerous problems caused by the pandemic: restrictions on travel and transport, closing of retail shops, we managed to deliver our terminals to Poland, Croatia, Belgium, Germany, Romania, Serbia, Montenegro among others.

New strongholds, new customers 

A few crucial projects were running simultaneously in Q1 2021 although there are still travel restrictions caused by the lockdown.

The first quarter marked the entering into four new markets and acquisition of 14 new clients from France, Central African Republic, Dominican Republic, Turkey, and few others. Word of mouth is strong even without physical presence, trade shows, and very limited travelling options. This shows our strength and the power of our brand.

We’re at the forefront of new markets and at the same time strengthening our presence and working on new projects in the traditionally strong CEE market.

Tech improvements, new offering and features 

Q1 2021 was very hectic when we talked about new products and new features. We have updated our internal processes from the tech side and introduce even more strict security rules and policies. This activity is part of our regular work in this field. We regularly perform stress tests as we understand the importance of this business aspect and the impact not just on us but also on our clients.

Lightning games

In Q1 2021, the Lightning games have seen the light of the day. This addition to the portfolio was a logical step in the overall strategy dedicated to enhance online channel offering.

They were developed to provide online players with a better user experience and give our partners the flexibility to place them into virtual or casino categories. The possibility of putting them in both categories: virtual games and casino games is something which our partners highly praised.

Lightning Lucky Six and Lightning Roulette are faster and simplified versions of our popular games, which have been on the throne of our product offer for a long time thanks to great user experience and wide acceptance of the products.

Lottery

NSoft Lottery is also a novelty in our product range. With this product, we wanted to satisfy players who like to bet on real lottery draws worldwide. So, we have a full solution based on Betradar’s Unified Odds Feed on over 6,500 events per week from over 30 countries.

NSoft Slots – the all-new exciting world of games 

We are incredibly proud of the fact that we have mapped the road for entering the world of slots. NSoft Casino is a novelty that we want to present for the first time to our partners, who have so far only been able to integrate various casino games on our platform. Now, we can boast with our in-house slot games that will be on the market soon, but we’ll talk more about that in the Q2 of 2021.

Boosted NSoft Sportsbook Platform

We have raised the Sportsbook Platform to a new level on all channels with new functionalities, and we continue with the Cash Out feature. Cash Out is a must-have, and the existing clients have already upgraded the Sportsbook to a new UX version that includes it.

In retail, we are still one step ahead of our competition and have brought our retail solution to perfection. We’re following the same steps to reach the same level on all other delivery channels. With remote device manager, we are offering a sportsbook software solution for land-based operators like no other on the market.

NSoft Vision

Our AI boosted video management system for surveillance and business analytics is not a rising star any more. It is a mature product, market-ready with a small but steadily growing client base and a strong reseller and partner base. New features, new experts working daily on improvements and expansion to the European market made a lot of buzz around NSoft Vision.

Q1 result predicts a very successful year

Even after the first quarter, we can recognise the global direction results we are aiming for. We are investing in cooperations with other platform providers such as Playtech, iSoftBet, EveryMatrix, Blue Ocean Gaming, Oryx and many others.

The business growth and the team morale keep us going. We are finishing a new round of the onboard process for our new 20 colleagues with 13 more to join our team in the following days. New people always bring new ideas and energy, so we are looking forward to an exciting summer with EURO 2020. New normal is different for anyone, and our is: keep up, go strong, do smart!

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23 Broadway

23 Broadway secures $3m seed funding to launch AI-powered user acquisition financing platform

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23 Broadway has secured $3 million in Seed funding to accelerate the next phase of its growth and launch a fully integrated AI-powered user acquisition financing platform.

The funding round was co-led by Betty and Will Ventures, with participation from 359 Capital, CEAS Investments, and Dave Bartman.

23 Broadway was integral in catapulting Betty to an 18% market share in Ontario through its world-class performance marketing team and proprietary AI system called Atlas.

Atlas determines the optimal cost of acquiring a customer and their predicted long-term value.
With this new funding, 23 Broadway will add non-dilutive capital to fund user acquisition to run alongside its existing performance marketing and technology capabilities into a single integrated solution.

Jordan Tuch, CEO of 23 Broadway, said: “23 Broadway is reimagining user acquisition financing by not only providing capital but deploying it through proprietary technology and performance marketing expertise. We’ve created a model that empowers businesses to scale faster without needing to build complex technology or marketing infrastructure themselves. The ability to use AI and execute bids based on a customer’s predicted lifetime value means we can deploy capital far more efficiently. That combination of predictive intelligence and funding creates a powerful growth engine for our partners.”

The underlying thesis is that platforms combining  in-house technology and performance marketing expertise can offer a truly differentiated and durable user acquisition financing solution.

Growth-stage businesses benefit from access to dedicated capital for customer acquisition without equity dilution, while also being able to implement advanced marketing execution across platforms such as Google Ads and other major advertising ecosystems.

Funding will be allocated to develop Atlas further and enhance 23 Broadway’s predictive modelling capabilities. Another focus will be building new AI-driven models to help gaming companies strengthen retention marketing strategies. A final part will be to onboard additional partners seeking scalable user acquisition financing solutions.

The post 23 Broadway secures $3m seed funding to launch AI-powered user acquisition financing platform appeared first on Americas iGaming & Sports Betting News.

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Win Systems presents at GAT Expo Cartagena its new generation of games designed to captivate players

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Win Systems, a leading provider of technology solutions for the gaming and entertainment industry, will be showcasing its latest innovations at the upcoming GAT Expo Cartagena, taking place in Cartagena de Indias on March 25–26. Visitors can find the company at booth A7, where it will present its newest electronic roulettes, slot machines, and game packs designed to elevate player engagement and enhance operator performance.

Highlighting the lineup is Alpha Wing X, a hybrid title that merges online-style gameplay with on-floor interaction. Featuring high multipliers and dynamic mechanics, it’s designed to appeal to both regular players and new audiences seeking a modern, engaging experience.

Win Systems will also feature Neo Link Mystical, a pack including Cardinal Gods and Monkey Legend. These five-reel slots offer unique mechanics and bonus features, creating fresh opportunities for players to win throughout each session.

Another key offering is Neo Link Dynasty, which comprises Little China and Golden Lion. Maintaining a five-reel structure, the pack introduces diverse wild mechanics and bonus functionalities to enrich gameplay and expand prize potential.

The company’s portfolio is further enhanced by Beaver Builders Link, set in a vibrant forest where a community of beavers guides players toward big prizes. With multiple bonus features and multipliers, including the ability to trigger three bonuses simultaneously, the game delivers fast-paced, high-reward rounds.

Rounding out the showcase is Money Duck Link Power Zones, which revisits the rubber duck universe across four themes: Splash, Pirate, 7’s & Fruits, and Bell’s n Fruits. Featuring bold visuals and interactive bonus mechanics, the game allows up to three bonuses to activate at once, offering highly dynamic gameplay with strong winning potential.

Through these launches, Win Systems continues to expand its content portfolio with innovative games that blend entertainment, eye-catching design, and engaging mechanics to drive gaming-floor performance.

Attendees of GAT Expo Cartagena are invited to visit booth A7 to experience these games firsthand and meet the Win Systems team, who will provide an in-depth look at the company’s latest solutions for the sector.

For more details about Win Systems and its technology offerings, visit www.winsysgroup.com.

The post Win Systems presents at GAT Expo Cartagena its new generation of games designed to captivate players appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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23 Broadway

23 Broadway secures $3m seed funding to launch AI-powered user acquisition financing platform

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23-broadway-secures-$3m-seed-funding-to-launch-ai-powered-user-acquisition-financing-platform

23 Broadway has raised $3 million in Seed funding to drive the next phase of its growth and launch a fully integrated, AI-powered user acquisition financing platform.

The funding round was co-led by Betty and Will Ventures, with participation from 359 Capital, CEAS Investments, and Dave Bartman.

The company played a key role in helping Betty achieve an 18% market share in Ontario, leveraging its world-class performance marketing team and proprietary AI system, Atlas. Atlas predicts the optimal cost to acquire a customer and estimates their long-term value, allowing marketing spend to be deployed with precision.

With this new capital, 23 Broadway will integrate non-dilutive financing with its existing performance marketing and technology capabilities, offering a single, streamlined solution for user acquisition.

Jordan Tuch, CEO of 23 Broadway, said: “23 Broadway is reimagining user acquisition financing by not only providing capital but deploying it through proprietary technology and performance marketing expertise. We’ve created a model that empowers businesses to scale faster without needing to build complex technology or marketing infrastructure themselves. The ability to use AI and execute bids based on a customer’s predicted lifetime value means we can deploy capital far more efficiently. That combination of predictive intelligence and funding creates a powerful growth engine for our partners.”

The company’s strategy centers on combining in-house technology with performance marketing expertise to deliver a differentiated, durable user acquisition financing solution. Growth-stage businesses gain access to dedicated capital for customer acquisition without giving up equity, while also benefiting from advanced marketing execution across major advertising platforms like Google Ads.

The funding will support further development of Atlas and enhance 23 Broadway’s predictive modeling capabilities. Additional priorities include creating new AI-driven tools to strengthen retention marketing for gaming companies and onboarding more partners seeking scalable user acquisition financing solutions.

The post 23 Broadway secures $3m seed funding to launch AI-powered user acquisition financing platform appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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