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NSoft: Doing Business in Q1 2021: COO overview
In the first quarter of 2021, NSoft’s business operations marked growth in all the key areas despite the global COVID-19 pandemic and lockdowns.
By Dražan Planinić, NSoft COO
Our overall business turnover grew by 13% compared to Q1 2020, with online being the stronghold of the business with 59% growth in Q1 2021. There was an exceptional growth on our Sportsbook software – the online traffic doubled compared to the same quarter last year.
The best performing product in the total number of tickets was Live Sports Betting solution on online/mobile on every market, with a turnover increase of 75% in Q1 2021 compared to Q1 2020.
The teamwork and commitment of all of us are showing their strength. We have always been known for a strong sense of community within the company and strong ties to the customers. We see them as our long-term partners with whom we thrive together.
In the long run, our primary focus is a further development of the betting game portfolio and new features of the existing betting solutions, entering new markets, and quality over quantity.
Where software meets hardware
The biggest hit that marked Q1 2021 is the finalisation of the merging process of STARK Solution to NSoft. Internally, this change straightens our position in terms of the workforce as well as financially as it adds another stream of revenue – and it’s a quite valuable one. A manufacturer of premium betting terminals, STARK added a high-quality hardware component to our diversified betting and gaming software development business for the betting and gaming industry. This is the definition of being an omnichannel supplier!
Despite the lock-down, the new normal, pandemic, land-based business will thrive. Our pole position gives our partners and us tremendous flexibility in planning and business dynamics. NSoft-STARK synergy has generated great deals in the first three months of 2021. Despite the numerous problems caused by the pandemic: restrictions on travel and transport, closing of retail shops, we managed to deliver our terminals to Poland, Croatia, Belgium, Germany, Romania, Serbia, Montenegro among others.
New strongholds, new customers
A few crucial projects were running simultaneously in Q1 2021 although there are still travel restrictions caused by the lockdown.
The first quarter marked the entering into four new markets and acquisition of 14 new clients from France, Central African Republic, Dominican Republic, Turkey, and few others. Word of mouth is strong even without physical presence, trade shows, and very limited travelling options. This shows our strength and the power of our brand.
We’re at the forefront of new markets and at the same time strengthening our presence and working on new projects in the traditionally strong CEE market.
Tech improvements, new offering and features
Q1 2021 was very hectic when we talked about new products and new features. We have updated our internal processes from the tech side and introduce even more strict security rules and policies. This activity is part of our regular work in this field. We regularly perform stress tests as we understand the importance of this business aspect and the impact not just on us but also on our clients.
Lightning games
In Q1 2021, the Lightning games have seen the light of the day. This addition to the portfolio was a logical step in the overall strategy dedicated to enhance online channel offering.
They were developed to provide online players with a better user experience and give our partners the flexibility to place them into virtual or casino categories. The possibility of putting them in both categories: virtual games and casino games is something which our partners highly praised.
Lightning Lucky Six and Lightning Roulette are faster and simplified versions of our popular games, which have been on the throne of our product offer for a long time thanks to great user experience and wide acceptance of the products.
Lottery
NSoft Lottery is also a novelty in our product range. With this product, we wanted to satisfy players who like to bet on real lottery draws worldwide. So, we have a full solution based on Betradar’s Unified Odds Feed on over 6,500 events per week from over 30 countries.
NSoft Slots – the all-new exciting world of games
We are incredibly proud of the fact that we have mapped the road for entering the world of slots. NSoft Casino is a novelty that we want to present for the first time to our partners, who have so far only been able to integrate various casino games on our platform. Now, we can boast with our in-house slot games that will be on the market soon, but we’ll talk more about that in the Q2 of 2021.
Boosted NSoft Sportsbook Platform
We have raised the Sportsbook Platform to a new level on all channels with new functionalities, and we continue with the Cash Out feature. Cash Out is a must-have, and the existing clients have already upgraded the Sportsbook to a new UX version that includes it.
In retail, we are still one step ahead of our competition and have brought our retail solution to perfection. We’re following the same steps to reach the same level on all other delivery channels. With remote device manager, we are offering a sportsbook software solution for land-based operators like no other on the market.
NSoft Vision
Our AI boosted video management system for surveillance and business analytics is not a rising star any more. It is a mature product, market-ready with a small but steadily growing client base and a strong reseller and partner base. New features, new experts working daily on improvements and expansion to the European market made a lot of buzz around NSoft Vision.
Q1 result predicts a very successful year
Even after the first quarter, we can recognise the global direction results we are aiming for. We are investing in cooperations with other platform providers such as Playtech, iSoftBet, EveryMatrix, Blue Ocean Gaming, Oryx and many others.
The business growth and the team morale keep us going. We are finishing a new round of the onboard process for our new 20 colleagues with 13 more to join our team in the following days. New people always bring new ideas and energy, so we are looking forward to an exciting summer with EURO 2020. New normal is different for anyone, and our is: keep up, go strong, do smart!
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Traffy, a performance marketing agency specializing in in-app traffic, has seen a clear shift in how iGaming campaigns scale today.
The era of “launch and forget” in iGaming is over. The market has become more competitive, and users are more demanding than ever. Scaling campaigns is no longer just about volume — success now depends on the depth of analytics, the speed of response to user behavior, and traffic quality.
Market Transformation
In the past, scaling followed a simple logic: more traffic meant more conversions. Today, that approach no longer works. Users have become more selective, and both CPA and ROI are directly tied to post-deposit behavior.
If advertisers fail to track key performance indicators within the first 72 hours — including user activity, repeat deposits, and conversion to FTD — budgets are spent without control, and scaling turns into guesswork.
New Requirements for Scaling
Scaling campaigns today requires a much more structured approach:
- Funnel analysis within the first 72 hours to quickly identify effective setups
- Traffic segmentation and strict quality control
- Continuous monitoring of user activity, repeat deposits, and FTD conversion rates
If there is no positive performance trend within the first three days, the setup is stopped immediately. This allows teams to minimize losses and reallocate budgets toward high-performing campaigns.
Common Pitfalls of Legacy Approaches
Many operators and affiliates still rely on outdated strategies that limit their ability to scale effectively:
- Focusing solely on CPA without considering unit economics and profitability
- Scaling broadly without proper traffic segmentation
- Lack of predictive analytics in the early stages of campaigns
- Underestimating traffic quality and fraud risks
These issues lead to unstable performance, rising CPI, and a loss of control over ROI.
The Traffy Approach
At Traffy, we build scalable infrastructure designed to manage in-app traffic with a performance-first mindset.
- Traffic quality control: black and white lists, ongoing audits, and integrated fraud analytics
- AI-driven optimization: algorithms that predict campaign performance and dynamically reallocate budgets toward the most efficient setups
- Performance focus: real-time analysis of the first 72 hours, deep segmentation, and continuous monitoring of key metrics and ROI
This approach allows us to scale only the traffic that is proven to be profitable, reducing risks and improving predictability at scale.
Conclusion
A performance-driven approach has become essential for scaling In-App campaigns in iGaming. The key to success lies in deep analytics, traffic segmentation, predictive modeling, and strict control within the first 72 hours.
The market has changed — and those who succeed are not the ones who scale volume, but those who scale quality traffic.
At Traffy, this approach is at the core of how we build and scale campaigns, ensuring sustainable growth and measurable performance for our partners.
The post Scaling In-App Traffic in iGaming: A Performance-Driven Approach appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Traffy, a performance marketing agency specializing in in-app traffic, has seen a clear shift in how iGaming campaigns scale today.
The era of “launch and forget” in iGaming is over. The market has become more competitive, and users are more demanding than ever. Scaling campaigns is no longer just about volume — success now depends on the depth of analytics, the speed of response to user behavior, and traffic quality.
Market Transformation
In the past, scaling followed a simple logic: more traffic meant more conversions. Today, that approach no longer works. Users have become more selective, and both CPA and ROI are directly tied to post-deposit behavior.
If advertisers fail to track key performance indicators within the first 72 hours — including user activity, repeat deposits, and conversion to FTD — budgets are spent without control, and scaling turns into guesswork.
New Requirements for Scaling
Scaling campaigns today requires a much more structured approach:
- Funnel analysis within the first 72 hours to quickly identify effective setups
- Traffic segmentation and strict quality control
- Continuous monitoring of user activity, repeat deposits, and FTD conversion rates
If there is no positive performance trend within the first three days, the setup is stopped immediately. This allows teams to minimize losses and reallocate budgets toward high-performing campaigns.
Common Pitfalls of Legacy Approaches
Many operators and affiliates still rely on outdated strategies that limit their ability to scale effectively:
- Focusing solely on CPA without considering unit economics and profitability
- Scaling broadly without proper traffic segmentation
- Lack of predictive analytics in the early stages of campaigns
- Underestimating traffic quality and fraud risks
These issues lead to unstable performance, rising CPI, and a loss of control over ROI.
The Traffy Approach
At Traffy, we build scalable infrastructure designed to manage in-app traffic with a performance-first mindset.
- Traffic quality control: black and white lists, ongoing audits, and integrated fraud analytics
- AI-driven optimization: algorithms that predict campaign performance and dynamically reallocate budgets toward the most efficient setups
- Performance focus: real-time analysis of the first 72 hours, deep segmentation, and continuous monitoring of key metrics and ROI
This approach allows us to scale only the traffic that is proven to be profitable, reducing risks and improving predictability at scale.
Conclusion
A performance-driven approach has become essential for scaling In-App campaigns in iGaming. The key to success lies in deep analytics, traffic segmentation, predictive modeling, and strict control within the first 72 hours.
The market has changed — and those who succeed are not the ones who scale volume, but those who scale quality traffic.
At Traffy, this approach is at the core of how we build and scale campaigns, ensuring sustainable growth and measurable performance for our partners.
The post Scaling In-App Traffic in iGaming: A Performance-Driven Approach appeared first on Americas iGaming & Sports Betting News.
Traffy, a performance marketing agency specializing in in-app traffic, has seen a clear shift in how iGaming campaigns scale today.
The era of “launch and forget” in iGaming is over. The market has become more competitive, and users are more demanding than ever. Scaling campaigns is no longer just about volume — success now depends on the depth of analytics, the speed of response to user behavior, and traffic quality.
Market Transformation
In the past, scaling followed a simple logic: more traffic meant more conversions. Today, that approach no longer works. Users have become more selective, and both CPA and ROI are directly tied to post-deposit behavior.
If advertisers fail to track key performance indicators within the first 72 hours — including user activity, repeat deposits, and conversion to FTD — budgets are spent without control, and scaling turns into guesswork.
New Requirements for Scaling
Scaling campaigns today requires a much more structured approach:
- Funnel analysis within the first 72 hours to quickly identify effective setups
- Traffic segmentation and strict quality control
- Continuous monitoring of user activity, repeat deposits, and FTD conversion rates
If there is no positive performance trend within the first three days, the setup is stopped immediately. This allows teams to minimize losses and reallocate budgets toward high-performing campaigns.
Common Pitfalls of Legacy Approaches
Many operators and affiliates still rely on outdated strategies that limit their ability to scale effectively:
- Focusing solely on CPA without considering unit economics and profitability
- Scaling broadly without proper traffic segmentation
- Lack of predictive analytics in the early stages of campaigns
- Underestimating traffic quality and fraud risks
These issues lead to unstable performance, rising CPI, and a loss of control over ROI.
The Traffy Approach
At Traffy, we build scalable infrastructure designed to manage in-app traffic with a performance-first mindset.
- Traffic quality control: black and white lists, ongoing audits, and integrated fraud analytics
- AI-driven optimization: algorithms that predict campaign performance and dynamically reallocate budgets toward the most efficient setups
- Performance focus: real-time analysis of the first 72 hours, deep segmentation, and continuous monitoring of key metrics and ROI
This approach allows us to scale only the traffic that is proven to be profitable, reducing risks and improving predictability at scale.
Conclusion
A performance-driven approach has become essential for scaling In-App campaigns in iGaming. The key to success lies in deep analytics, traffic segmentation, predictive modeling, and strict control within the first 72 hours.
The market has changed — and those who succeed are not the ones who scale volume, but those who scale quality traffic.
At Traffy, this approach is at the core of how we build and scale campaigns, ensuring sustainable growth and measurable performance for our partners.
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