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NSoft: Doing Business in Q1 2021: COO overview

Published

5 years ago

April 23, 2021

Reading Time: 4 minutes

In the first quarter of 2021, NSoft’s business operations marked growth in all the key areas despite the global COVID-19 pandemic and lockdowns.

By Dražan Planinić, NSoft COO

Our overall business turnover grew by 13% compared to Q1 2020, with online being the stronghold of the business with 59% growth in Q1 2021. There was an exceptional growth on our Sportsbook software – the online traffic doubled compared to the same quarter last year.

The best performing product in the total number of tickets was Live Sports Betting solution on online/mobile on every market, with a turnover increase of 75% in Q1 2021 compared to Q1 2020.

The teamwork and commitment of all of us are showing their strength. We have always been known for a strong sense of community within the company and strong ties to the customers. We see them as our long-term partners with whom we thrive together.

In the long run, our primary focus is a further development of the betting game portfolio and new features of the existing betting solutions, entering new markets, and quality over quantity.

Where software meets hardware

The biggest hit that marked Q1 2021 is the finalisation of the merging process of STARK Solution to NSoft. Internally, this change straightens our position in terms of the workforce as well as financially as it adds another stream of revenue – and it’s a quite valuable one. A manufacturer of premium betting terminals, STARK added a high-quality hardware component to our diversified betting and gaming software development business for the betting and gaming industry. This is the definition of being an omnichannel supplier!

Despite the lock-down, the new normal, pandemic, land-based business will thrive. Our pole position gives our partners and us tremendous flexibility in planning and business dynamics. NSoft-STARK synergy has generated great deals in the first three months of 2021. Despite the numerous problems caused by the pandemic: restrictions on travel and transport, closing of retail shops, we managed to deliver our terminals to Poland, Croatia, Belgium, Germany, Romania, Serbia, Montenegro among others.

New strongholds, new customers

A few crucial projects were running simultaneously in Q1 2021 although there are still travel restrictions caused by the lockdown.

The first quarter marked the entering into four new markets and acquisition of 14 new clients from France, Central African Republic, Dominican Republic, Turkey, and few others. Word of mouth is strong even without physical presence, trade shows, and very limited travelling options. This shows our strength and the power of our brand.

We’re at the forefront of new markets and at the same time strengthening our presence and working on new projects in the traditionally strong CEE market.

Tech improvements, new offering and features

Q1 2021 was very hectic when we talked about new products and new features. We have updated our internal processes from the tech side and introduce even more strict security rules and policies. This activity is part of our regular work in this field. We regularly perform stress tests as we understand the importance of this business aspect and the impact not just on us but also on our clients.

Lightning games

In Q1 2021, the Lightning games have seen the light of the day. This addition to the portfolio was a logical step in the overall strategy dedicated to enhance online channel offering.

They were developed to provide online players with a better user experience and give our partners the flexibility to place them into virtual or casino categories. The possibility of putting them in both categories: virtual games and casino games is something which our partners highly praised.

Lightning Lucky Six and Lightning Roulette are faster and simplified versions of our popular games, which have been on the throne of our product offer for a long time thanks to great user experience and wide acceptance of the products.

Lottery

NSoft Lottery is also a novelty in our product range. With this product, we wanted to satisfy players who like to bet on real lottery draws worldwide. So, we have a full solution based on Betradar’s Unified Odds Feed on over 6,500 events per week from over 30 countries.

NSoft Slots – the all-new exciting world of games

We are incredibly proud of the fact that we have mapped the road for entering the world of slots. NSoft Casino is a novelty that we want to present for the first time to our partners, who have so far only been able to integrate various casino games on our platform. Now, we can boast with our in-house slot games that will be on the market soon, but we’ll talk more about that in the Q2 of 2021.

Boosted NSoft Sportsbook Platform

We have raised the Sportsbook Platform to a new level on all channels with new functionalities, and we continue with the Cash Out feature. Cash Out is a must-have, and the existing clients have already upgraded the Sportsbook to a new UX version that includes it.

In retail, we are still one step ahead of our competition and have brought our retail solution to perfection. We’re following the same steps to reach the same level on all other delivery channels. With remote device manager, we are offering a sportsbook software solution for land-based operators like no other on the market.

NSoft Vision

Our AI boosted video management system for surveillance and business analytics is not a rising star any more. It is a mature product, market-ready with a small but steadily growing client base and a strong reseller and partner base. New features, new experts working daily on improvements and expansion to the European market made a lot of buzz around NSoft Vision.

Q1 result predicts a very successful year

Even after the first quarter, we can recognise the global direction results we are aiming for. We are investing in cooperations with other platform providers such as Playtech, iSoftBet, EveryMatrix, Blue Ocean Gaming, Oryx and many others.

The business growth and the team morale keep us going. We are finishing a new round of the onboard process for our new 20 colleagues with 13 more to join our team in the following days. New people always bring new ideas and energy, so we are looking forward to an exciting summer with EURO 2020. New normal is different for anyone, and our is: keep up, go strong, do smart!

B2B

BetConstruct AI names Lena Yasir CEO

Published

2 hours ago

June 10, 2026

Wladimir P.

Former Pragmatic Play chief commercial officer brings 20 years of iGaming experience to the role.

BetConstruct AI has appointed Lena Yasir as its new chief executive officer, the company said.

Yasir has 20 years of iGaming experience, with a background in B2B commercial strategy, international expansion, and building teams across regulated and emerging markets.

Before joining BetConstruct AI, Yasir held senior leadership roles at Play’n GO, Evolution, and OnGame Network. Most recently, she served as chief commercial officer at Pragmatic Play, where the company said she played a central role in its global B2B growth.

In a statement, Yasir said: “BetConstruct AI is a highly respected and successful company in the global iGaming industry, and I am proud to be joining the business at such an exciting time.”

BetConstruct AI said Yasir will focus on accelerating global revenue, driving innovation, and strengthening partnerships across the iGaming ecosystem.

The post BetConstruct AI names Lena Yasir CEO appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Digital Media

Latam Intersect flags prime-time World Cup 2026 as a reset for LATAM sports marketing

Published

2 hours ago

June 10, 2026

Wladimir P.

latam-intersect-flags-prime-time-world-cup-2026-as-a-reset-for-latam-sports-marketing

Firm points to more LATAM teams, heavier digital viewing and second-screen habits as key drivers for new campaign strategies.

Sports marketing in Latin America will face a different playbook during the FIFA World Cup 2026, according to a new analysis from Latam Intersect. The firm says the expanded tournament format, combined with prime-time scheduling for the region and more digital consumption, will change how brands plan media, content and real-time engagement.

The 2026 edition will feature 48 national teams, 104 matches and three host countries. FIFA projects more than 6 billion people will follow the tournament in some way, Latam Intersect said. For Latin America, the firm highlights the added weight of having 10 regional teams qualified, alongside the region’s historical performance in the competition.

Latam Intersect argues that the LATAM fan base is now younger and more active online, with a predominant age range of 22 to 33 and strong Gen Z and millennial presence. The company cites data indicating 41% of fans already watch matches via digital platforms and 51% use social media while watching on TV, turning each match into a continuous “second-screen” engagement window.

“In 2026, the fan is already in the middle of a conversation that never stops. Brands that show up with a prepared post after the match are already too late,”, said Livia Gammardella, Head of Marketing and Digital de Latam Intersect.

The firm also breaks the audience into three archetypes—casual fan, devoted fan and “fanático”—and says brands often underperform by treating the World Cup audience as one segment. It adds that women fans and fans arriving through pop culture, memes and music are growing audiences that global campaigns frequently miss.

A major difference versus the 2018 and 2022 tournaments is match timing for the region, with most games expected to land in prime time for Latin America, the company said. “A World Cup in prime time was exactly what retail needed. People will not watch the matches alone: they will gather with family, order food, buy products. The brand that uses cultural intelligence to understand the localized rituals of its fan will build far more connection than it could expect”, said Claudia Daré, socia y cofundadora de Latam Intersect.

The company said it has published a related eBook on platform behaviors across Instagram, TikTok and X, alongside market-specific audience data and planning framework

The post Latam Intersect flags prime-time World Cup 2026 as a reset for LATAM sports marketing appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Claudia Daré partner and co-founder of Latam Intersect.

Sports marketing will change in Latin America during the 2026 World Cup

Published

2 hours ago

June 10, 2026

GamingAmericas.com

sports-marketing-will-change-in-latin-america-during-the-2026-world-cup

The biggest tournament in history arrives with an unprecedented strategic window for brands: prime-time matches, more Latin American national teams, and an audience that is radically more digital and diverse.

The 2026 World Cup is not just the most ambitious edition in the tournament’s history. For Latin America, it represents a convergence of factors never seen in any previous edition: ten national teams from the region qualified, matches will air in prime time, and an audience that experiences football in ways that would have been unimaginable a decade ago.

With 48 national teams, 104 matches, and three host countries, FIFA projects that more than 6 billion people will follow the tournament in some way. For Latin America, whose national teams have won the World Cup 10 times, the competition arrives with a particularly strong emotional weight.

An audience that no longer watches football in silence

The profile of the Latin American fan has changed profoundly. The dominant age bracket today is between 22 and 33 years old, with a strong presence of Gen Z and millennials. This segment does not just consume the sport; it comments on it in real time, amplifies opinions on social media, and lives every match with a phone in hand.

The data is striking: 41% of fans already watch matches through digital platforms, and 51% use social media simultaneously while watching on television. This turns every match into a 90-minute window of continuous engagement, an opportunity that traditional communication strategies, designed for a passive consumer, are simply not built to capture.

“In 2026, the fan is already in the middle of a conversation that never stops. Brands that show up with a prepared post after the match are already too late,” says Livia Gammardella, Head of Marketing and Digital at Latam Intersect.

Three profiles, three different conversations

Not all fans are the same, and treating them as if they were is one of the most common mistakes in communication strategies for major sporting events. Audience analysis identifies three clearly different archetypes: the casual fan, who gets caught up in the spirit during important matches but disconnects if their team is eliminated; the devoted fan, loyal to their team and routines, who sees any brand opportunism as disrespect; and the fanatic, for whom football is identity and belonging, and who grants loyalty only to those who demonstrate a genuine connection to the sport.

To these three segments are added fast-growing audiences that global campaigns often ignore: women fans, whose digital engagement continues to grow steadily, and supporters who come to football through pop culture, memes, and music.

Prime time as a strategic window

One of the most significant differences from the last two World Cups is the broadcast schedule. In 2018 and 2022, the time zones of Russia and Qatar pushed matches into Latin American mornings or afternoons. In 2026, most matches will fall in prime time across the region, opening an opportunity that practically did not exist in recent editions.

“A World Cup in prime time was exactly what retail needed. People will not watch the matches alone: they will gather with family, order food, buy products. The brand that uses cultural intelligence to understand the localized rituals of its fan will build far more connection than it could expect,” says Claudia Daré, partner and co-founder of Latam Intersect.

The Latin American fan of 2026 is younger, more digital, and more diverse than in any previous edition. Digital platforms have shifted from being support channels to becoming the main stage. And while the conversation is global in scale, it is always local in content.

The tournament will unfold simultaneously on two screens. Instagram works as a visual archive and positioning channel. TikTok is where trends are born, rewarding native creativity over expensive production. X is the public square for minute-by-minute conversation, with relevance windows that close in a matter of seconds. And physical spaces, bars, fan fests, family gatherings, regain prominence that the schedules of the last two editions had reduced considerably.

Treating them as a single distribution channel is, according to specialists, the fastest way for a brand to go unnoticed.

The 2026 World Cup arrives with an architecture unlike any previous edition: more countries, more matches, more screens, and an audience that does not wait for kickoff to start the conversation. In Latin America, where football functions as a shared language across generations, social classes, and borders, the tournament promises to be a moment of cultural cohesion on a historic scale.

The post Sports marketing will change in Latin America during the 2026 World Cup appeared first on Americas iGaming & Sports Betting News.