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Gaming Americas Weekly Roundup – April 12-18

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Welcome to our weekly roundup of American gambling news again! It was again an eventful week in the USA, despite the still-active virus attack.

Here, we are going through the weekly highlights of the American gambling industry which include the latest news, new partnerships and compliance updates. Read on and get updated.

Latest News

Rush Street Interactive (RSI) has launched its flagship brand and award-winning online casino platform BetRivers.com in West Virginia. Through RSI’s partnership with Century Casinos Inc.’s (Nasdaq: CNTY) Mountaineer Park Inc., West Virginians can now play a fun array of online slot games and popular table games such as blackjack, roulette and baccarat. Similar to other markets where it operates, BetRivers.com plans to consistently add fan-favourite casino games to its site in West Virginia to provide players with fresh content and the same robust library of games it is known for in other states.

Rhode Island-based Bally’s Corp has announced that it has entered into an agreement to acquire Tropicana Las Vegas Hotel and Casino from Gaming & Leisure Properties Inc for about $308 million. The agreement for the nearly 1500-room hotel, casino, theatre and convention property also involves a sale-and-leaseback transaction relating to Bally’s Black Hawk, Colorado and Rock Island, Illinois, casino properties. The Bally’s-Tropicana transaction is expected to close early next year.

Leaders from the global games industry who participated in #PlayApartTogether have committed to reactivate the initiative launched one year ago, which encourages gamers everywhere to follow World Health Organisation (WHO) health advice on COVID-19 prevention. As part of #PlayApartTogether, a large number of gaming companies agreed to disseminate evidence-based health messages from WHO to help slow the spread of COVID-19. To promote these messages, hundreds of game industry leaders in the interactive entertainment space have encouraged their vast network of users to follow the WHO’s health guidelines.

Wynn Las Vegas has announced a new COVID-19 vaccination and testing policy for its employees. As per the new policy, all employees must get vaccinated or undergo weekly COVID-19 tests. The company said that 60% of its employees have already been vaccinated. The announcement comes as the Nevada Gaming Control Board says it will only consider expanding capacity beyond the current 50% limit if casino-resorts take “measurable and material steps” to get employees vaccinated.

Financial Results

Sports wagering revenue in Iowa reached a new record of $13.5m in March, while the US state’s handle also hit a new monthly high of $161.4m. The revenue total represented a 1,025.0% increase on the $1.2m reported in the same month 2020, the month in which the novel coronavirus (Covid-19) pandemic shuttered the state’s casinos and saw major leagues suspended. It also marked a 75.3% month-over-month rise on the $7.7m posted in February this year, as well as breaking January’s $11.3m revenue record.

The casinos in Atlantic City saw an 80% drop in profits last year. According to the state Division of Gaming Enforcement, Atlantic City’s nine casinos collectively posted $117.5 million in gross operating profits in 2020, down from nearly $594m in 2019.

New Partnership

Online casino content developer Spinmatic has entered into a new partnership deal with the Mexican operator BigBola. Through the deal, Spinmatic has strengthened its presence in Latin America, particularly in Mexico, where Big Bola has twenty casinos, apart from the Big Bola Online platform. Spinmatic has a strong interest in the Mexican market, with several of its games already dedicated to this country’s culture. Some of these Mexican-themed slots are El Fuego, Mayanera Return, Día de los Muertos and the most recent 3 Amigos.

Appointments and Promotions

Leading US gaming company DraftKings has appointed Brian Angiolet as its first-ever Chief Media Officer. Most recently, Angiolet served as SVP and Chief Business Officer at Verizon Communications. During his tenure at Verizon, Angiolet spearheaded a number of high-profile, multi-billion-dollar content and advertising initiatives including broadcasting, sports and digital entertainment deals across Verizon’s Fios and media properties, partnerships with premier sports leagues like the NFL and NBA, and oversight of Verizon Wireless’ advertising and media portfolio.

Gaming Laboratories International (GLI) has announced multiple promotions within the company. Promoted to senior vice president are Christine Gallo, Compliance and Quality Assurance, and Kevin Mullally, Government Relations and General Counsel. Promoted to vice president are Elizabeth Harrison, Human Resources; Mackenzie Haugh, Engineering; Sangeeta Reddy, Engineering; and Angela Zografos, Vice President, Legal, Corporate and Regulatory Compliance. Throughout the company’s global laboratories, dozens of engineers have also been promoted.

Compliance Update

A pair of bills in the Florida Senate would create a state gaming commission and allow pari-mutuel facilities to offer certain forms of gambling without holding live horse races or jai alai games to bet on. Senate President Wilton Simpson announced that the Regulated Industries Committee will consider SB 7076 and SB 7080 during their meetings next week. The move comes while officials are engaged with negotiations with the Seminole Tribe over a new gaming compact. SB 7076 would create a five-member “Gaming Control Commission” which would oversee all of the state’s gaming activities. Currently, the Division of Pari-Mutuel Wagering oversees Florida’s commercial gambling market.

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Studio combines engagement tools with bespoke, franchise and omnichannel content under single umbrella

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White Hat Studios, a dedicated US iGaming market supplier, has unveiled Amplify Suite, a comprehensive engagement ecosystem designed to deliver operators flexibility, creative autonomy, and measurable commercial impact.

Amplify consolidates the provider’s promotional tools and proprietary content into a fully connected, scalable framework, equipping operators with a diverse range of performance-enhancing solutions engineered to maximise growth across regulated US markets.

Built on an API-first foundation, the suite incorporates White Hat Studios’ Engage promotional engine, comprised of tools such as Win Spins, Super Mode, and Triggers, alongside its award-winning Progressive Jackpot networks. This services an increasing demand for advanced gamification tools, enabling operators to stimulate user activity and drive sustained engagement.

These promotional tools are complemented by the studio’s first-class content portfolio. With a track record of creating custom products for tier-one operators, Amplify Bespoke will build on this momentum to deliver bespoke slots that support deeper brand integration and exclusive IP ownership.

Amplify Franchises transforms standalone hits into enduring game families, exemplified by the US-renowned 7s Fire Blitz™ series. By leveraging player familiarity and brand loyalty, franchises consistently drive momentum upon launch and can reignite traction across a game brand.

The suite is further strengthened by Amplify Omni, enabled through the studio’s landmark distribution agreement with Gaming Arts. The partnership facilitates the conversion and distribution of White Hat Studios content across US land-based casinos, while also supporting the transition of land-based titles into regulated online markets for the first time.

This powerful two-way content pipeline enhances the ecosystem, allowing US brands to engage and convert players seamlessly between casino floors and digital platforms.

The launch of Amplify represents a significant milestone in White Hat Studios’ strategic evolution, connecting its full product portfolio within a single, unified framework. Custom-built for US markets, the suite is set to redefine how operators engage their audiences and elevate commercial performance.

 

Daniel Lechner, SVP Sales and Marketing at White Hat Studios, said: “Amplify will serve as the promotional and engagement backbone of White Hat Studios. Bringing our diverse offering under one cohesive ecosystem, the suite is optimised to deliver tangible impact across the entire player journey.

“By combining configurable engagement tools with premium, high-performing content, Amplify empowers US operators to differentiate and scale within competitive environments.”

The post Studio combines engagement tools with bespoke, franchise and omnichannel content under single umbrella appeared first on Americas iGaming & Sports Betting News.

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White Hat Studios launches all-in-one engagement ecosystem Amplify Suite

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White Hat Studios, a specialist provider for the regulated US iGaming market, has introduced Amplify Suite, a fully integrated engagement ecosystem built to give operators greater flexibility, creative control, and measurable commercial results.

Amplify brings together the company’s promotional tools and proprietary content into a single, scalable framework, offering a broad set of performance-driven solutions designed to accelerate growth across US markets.

Built on an API-first architecture, the suite incorporates White Hat Studios’ Engage promotional engine, featuring tools such as Win Spins, Super Mode, and Triggers, alongside its established Progressive Jackpot networks. The combined offering addresses rising demand for advanced gamification, enabling operators to boost player activity and sustain long-term engagement.

These capabilities are supported by the studio’s premium content portfolio. Known for delivering tailored products for tier-one operators, the new Amplify Bespoke arm expands this approach, offering custom slot development that allows for deeper brand integration and exclusive IP ownership.

Meanwhile, Amplify Franchises is designed to turn successful standalone titles into long-term game families. A key example is the popular 7s Fire Blitz™ series, which demonstrates how familiar branding and player loyalty can drive strong launch performance and ongoing engagement across a franchise.

The ecosystem is further enhanced by Amplify Omni, powered through a landmark distribution agreement with Gaming Arts. This partnership enables the distribution of White Hat Studios’ content across US land-based casinos, while also facilitating the transition of land-based titles into regulated online environments for the first time.

By enabling this two-way content flow, Amplify strengthens connections between retail and digital channels, helping operators engage players seamlessly across both spaces.

The launch marks a major step in White Hat Studios’ strategic development, unifying its entire product portfolio within a single ecosystem tailored specifically for the US market.

Daniel Lechner, SVP of Sales and Marketing at White Hat Studios, said: “Amplify will serve as the promotional and engagement backbone of White Hat Studios. Bringing our diverse offering under one cohesive ecosystem, the suite is optimised to deliver tangible impact across the entire player journey.

“By combining configurable engagement tools with premium, high-performing content, Amplify empowers US operators to differentiate and scale within competitive environments.”

The post White Hat Studios launches all-in-one engagement ecosystem Amplify Suite appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Zitro Announces the U.S. Rollout of FANTASY Cabinet

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Zitro has announced the U.S. rollout of FANTASY, its latest slot cabinet, following an outstanding early reception across multiple states. Since its debut, FANTASY has resonated with players and operators alike, quickly positioning itself as one of the standout new cabinets on casino floors nationwide.

The cabinet launched its U.S. journey in Minnesota before expanding into Michigan, California, Arizona, New Mexico, and North Carolina, and the story has been consistent across all six states. Strong player engagement, positive operator feedback, and consistent floor performance have followed FANTASY everywhere it has gone.

FANTASY’s strong performance reflects the depth of the experience it delivers. Zitro developed world-class content specifically for this cabinet, including stunning animations, exceptional graphics, and a rich multimedia experience that connects with today’s players. An individual game color lighting system gives each title a distinct identity on the casino floor, and every title was developed exclusively for this form factor. The result is a complete entertainment experience that goes well beyond the cabinet itself.

“We always knew FANTASY was something special, but the response we’ve seen across different casino properties has exceeded our most optimistic expectations. Players are genuinely connecting with this cabinet, operators are seeing the results on their floors, and we believe this is just the beginning of a defining journey for FANTASY in the US,” said Derik Mooberry, CEO of Zitro USA.

The post Zitro Announces the U.S. Rollout of FANTASY Cabinet appeared first on Americas iGaming & Sports Betting News.

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