Games Industry Recommits to #PlayApartTogether Campaign

Leaders from the global games industry who participated in #PlayApartTogether have committed to reactivate the initiative launched one year ago, which encourages gamers everywhere to follow World Health Organization (WHO) health advice on COVID-19 prevention.

As part of #PlayApartTogether, a large number of gaming companies agreed to disseminate evidence-based health messages from WHO to help slow the spread of COVID-19. To promote these messages, hundreds of game industry leaders in the interactive entertainment space have encouraged their vast network of users to follow the WHO’s health guidelines—including on physical distancing, masks, hand and respiratory hygiene, avoiding crowds, and how to keep rooms well ventilated.

Since the initial kickoff of the campaign, #PlayApartTogether has been adopted by platforms and organizations across the breadth of the digital entertainment space, including mobile, console and PC gamemakers, hardware, platforms, eSports, streamers, universities, non-profits, and consumer advocacy groups. The hashtag has been seen by gamers around the world, during the pandemic, in countries including Finland, Germany, Israel, Italy, Japan, Jordan, the Netherlands, Russia, UK, and the USA.

By bringing special events, exclusives, activities, rewards, and inspiration to some of the most popular games in the world, #PlayApartTogether encourages users to adopt best practices of protection from COVID-19 transmission for the sake of their own health and that of their families and communities.