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Sisal Enters Race for Fourth UK National Lottery Licence
Italian gambling operator Sisal, which runs the country’s most popular lottery, has joined the race for the next UK National Lottery licence. Sisal’s bid is being backed by the investment firm CVC Capital Partners.
Sisal is one of Italy’s largest gambling operators. It runs both land-based gaming and betting establishments and online facilities. The company’s products include poker, slots games, wagering and bingo, among others. As mentioned above, it also runs one of its home country’s largest and most popular lotteries, SuperEnalotto.
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Approval from the Nevada Gaming Commission paves the way for Kambi to provide its premium sports betting solutions in Las Vegas and across the Silver State
Kambi Group plc (“Kambi”), the home of premium sports betting solutions, has received approval for its Nevada gaming licence applications, marking a significant step towards launching in one of the world’s most iconic betting markets. The Nevada Gaming Commission approved Kambi’s application for Manufacturer & Distributor Licenses and an Information Services License, following a unanimous recommendation by the Nevada Gaming Control Board (“NGCB”) earlier this month.
The licences will enable Kambi to provide its industry-leading sportsbook technology and services to nonrestricted gaming establishments in Las Vegas and across the state of Nevada for the first time. With limited B2B competition in the state due to the high regulatory requirements, Nevada presents Kambi with future growth opportunities in line with its strategy to expand its footprint across the Americas.
Kambi has been at the forefront of the regulated US sports betting industry since 2018, processing the first legal online wager outside of Nevada following the repeal of PASPA. This latest achievement underscores the company’s dedication to delivering world-class sportsbook solutions while adhering to the highest standards of regulatory compliance and corporate probity.
Werner Becher, CEO of Kambi, said: “Securing approval for our licences in Nevada is an important milestone for Kambi and a testament to our market-leading technology, regulatory expertise and corporate integrity. Nevada is widely known as the gold standard for betting and gaming regulation, insisting on a standard that few companies can meet, and is therefore recognition of Kambi’s unwavering commitment to excellence. We would like to thank both the Commission and NGCB for their thorough review and approval of our applications.”
The post Kambi Group plc secures licensing approval in Nevada appeared first on Gaming and Gambling Industry in the Americas.
Red Desert Games content developed by leading industry veterans set to further add to Light & Wonder’s innovative offering.
Red Desert Games launches its new and innovative slot content via the Light & Wonder content marketplace, through the Light & Wonder
Spark studio partner program.
Red Desert Games is an emerging slot studio founded by land-based and iGaming industry veterans. The young studio team members have over 100 years combined experience in the global slot industry and are now applying their substantial knowledge, experience, and deep passion for slots to create innovative and engaging content to delight and excite.
As part of this new agreement, iGaming content developed by Red Desert Games will be distributed exclusively across Canada and the USA to Light & Wonder’s extensive operator network and elsewhere around in other key regulated markets via Light & Wonder’s Infinity aggregation platform.
The addition of Red Desert Games to the Light & Wonder Spark studio partner program’s roster of premium game studios further cements Light & Wonder as one of the world’s leading content marketplaces. It demonstrates once again Light & Wonder’s ongoing commitment to diversifying its content offering, as well as providing an opportunity for independent studios to significantly boost their international reach.
Edgar Pau, Co-Founder of Red Desert Games said: “We are extremely excited to be selected by Light & Wonder to join their partnership program. Light & Wonder has an unrivalled footprint and is the perfect fit to distribute our range of innovative and engaging games to its global network.”
“We have been extremely impressed by the whole Light & Wonder team and our interactions to-date. Their product feedback, enthusiasm to work with us and recognition of the uniqueness of our content has given us encouragement that they are the right partner to launch us into the global market.”
Steve Mayes, Senior Director of Partners at Light & Wonder, added: We are delighted to welcome Red Desert to the Light & Wonder Spark studio partner program. Our program is committed to collaborating with the most forward-thinking and innovative new studios, and Red Desert’s distinctive game concepts, inventive mechanics, and meticulously crafted, visually captivating titles truly embody these values. We are excited to support their global expansion and look forward to a promising and successful journey together.
The post Red Desert Games Signs Deal with Light & Wonder appeared first on Gaming and Gambling Industry in the Americas.
This summer’s Women’s Euros promises to be more popular with sports bettors than the Six Nations, Super Bowl and the Ashes, a new survey shows.
A new OLBG survey conducted by YouGov shows how bettors are likely to behave in 2025, including the most popular events to bet on, which regions of the country are most likely to gamble and how having kids affects betting behaviour.
The quarterly study asked 2,054 adults in the UK how they planned to bet this year.
Of people who said they were likely to gamble in 2025, 16% said they would bet on the Women’s Euros, which will take place in Switzerland in July, with England and Wales among the 16 teams in action.
That compares with only 9% who said they would bet on the Super Bowl, 10% who would bet on Rugby Union’s Six Nations and 6% who said they would bet on cricket’s Ashes series.
The data shows that 18% of men expect to bet on the Women’s Euros, compared with 11% of women.
Among the events specified, racing’s Grand National (48%) is the event of 2025 that most respondents said they would bet on, ahead of the FA Cup Final (33%), Champions League Final (29%) and Cheltenham Festival (22%).
OLBG CEO Richard Moffat said: “The surge in popularity of women’s football is well documented and it seems that betting patterns are starting to follow suit. Undoubtedly, the fact there’s a major tournament this summer including England and Wales will drive interest among bettors.
“It’s interesting to see that more people intend to bet on the Euros than some big, established, showpiece events in 2025 such as The Ashes, the Superbowl and the Six Nations.”
North West is the UK betting capital
Data shows 26% of people in the North West plan to place a bet on a sporting event during 2025 – the highest percentage region in the country.
The region with the next highest percentage of people planning to gamble this year is Yorkshire and the Humber, with 24%. Third is London (22%) ahead of Northern Ireland (21%).
According to the results, the region with the lowest appetite for betting is the South West, with just 13% of people saying they plan to gamble this year.
In the North West, the listed sporting event people are most likely to bet on this year is the FA Cup final (39%), ahead of the Champions League final (36%), followed by the Grand National (35%).
The picture is quite different in Yorkshire and the Humber, where 55% of potential bettors expect to bet on the Grand National, 25% on the FA Cup final and just 12% expect to bet on the Champions League final.
Interestingly, London is the region with the lowest percentage of people intending to bet on the Grand National, with just 31% but the highest percentage of people expecting to bet on the FA Cup final at 55%.
OLBG’s CEO Richard Moffat said: “It looks like the North will be the sports betting capital of the UK this year, with northern regions such as the North West and Yorkshire leading the way in terms of percentage of people planning to bet.
“The breakdown of events people plan to bet on is fascinating and it’s interesting that the two big football finals – the FA Cup final and Champions League final – are the most popular events in the North West. This is perhaps driven by fans of big clubs like Liverpool and Man City optimistically planning to back their teams in those showpiece events.”
The post Women’s Euros set to be more popular with punters than Six Nations, survey shows appeared first on European Gaming Industry News.
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