Caesars Entertainment
CANJ Recognizes Outgoing President Steve Callender for His Many Years of Service to Atlantic City

The Casino Association of New Jersey (CANJ) has released the following statement regarding Steve Callender, president of CANJ and Regional President for Caesars Entertainment, who is retiring from the industry this week after 43 years of service:
“Steve Callender has been a fixture of the Atlantic City gaming industry since its inception. He began his career as one of the original dealers at Atlantic City’s very first casino after gaming was legalized in 1978. Steve worked his way up the ranks throughout his 43-year career, paving the way for so many in the industry who benefited from his example and mentorship.
Steve’s hard work and dedication led to many meaningful career opportunities throughout his tenure, including serving as General Manager of Tropicana, where he oversaw its transformation from bankruptcy to becoming one of the most successful Atlantic City properties; Senior Vice President of Operations – Eastern Region of Eldorado Resorts; and Regional President for Caesars Entertainment, where he led five properties, including Tropicana, Caesars and Harrah’s in Atlantic City, Horseshoe Baltimore and Harrah’s Philadelphia.
Steve has been an instrumental leader who understands that as Atlantic City’s top employer, the gaming industry is the economic backbone of our local and regional economy. He has always supported initiatives that contributed to Atlantic City’s revitalization and diversification. Since 2019, he served as President of the Casino Association of New Jersey, a trade organization that advocates for legislation and initiatives that support the ongoing transformation of Atlantic City into a world-class destination resort.
Steve’s service to Atlantic City and the region extends well beyond the gaming industry. Over the years, he has served as Casino Industry Executive Chair for the Penn Jersey Region of the American Red Cross, as well as a board member of the United Way of Greater Philadelphia & Southern New Jersey, Atlantic City Executive Council, Atlantic City Restart & Recovery and Lloyd D. Levenson Institute of Gaming, Hospitality & Tourism.
Through it all, Steve has remained true to his core values of providing outstanding service to our guests. His drive for our industry has never wavered, and his passion is as evident today as it was the day Steve first stepped onto the casino floor.
While we will miss Steve’s leadership, wisdom, generosity, and unparalleled dedication, it was an honor to have worked with him all these years. We wish Steve and his family the best of luck in retirement, and we thank him for everything he’s done for Atlantic City and our industry.”
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Caesars Entertainment
Caesars Entertainment Announces Two New Independent Directors

Caesars Entertainment has announced the addition of two new independent directors to its Board of Directors. Jesse Lynn, General Counsel of Icahn Enterprises, and Ted Papapostolou, Chief Financial Officer of Icahn Enterprises, will join the Caesars Board effective immediately, subject to customary regulatory approvals.
Tom Reeg, CEO of Caesars Entertainment, said: “I would like to welcome Jesse and Ted to the Board. Jesse and Ted bring diverse and relevant experience that will assist the Board in maximizing value for all shareholders.”
Carl C. Icahn said: “I have great respect for Tom Reeg and the senior management team and what they have accomplished since the merger in 2020. We look forward to working with Tom and the Board to maximize value for all shareholders, including by exploring strategic alternatives for the Company’s underappreciated digital business.”
With the additions of Mr. Lynn and Mr. Papapostolou, the Caesars Board will expand to 12 directors, 10 of whom are independent.
The post Caesars Entertainment Announces Two New Independent Directors appeared first on Gaming and Gambling Industry in the Americas.
Caesars Entertainment
Soft2Bet to Launch Award-winning iGaming Solutions and Products in the US

Soft2Bet announced its plans to launch in the US headlined by the debut of its award-winning Motivational Engineering Gaming Application (MEGA) product, made possible through a market access agreement with Caesars Entertainment. The launch will see Soft2Bet unveil a new iGaming brand in New Jersey, following necessary regulatory approvals, and with a targeted launch in the Summer of 2025.
“As a global company with a proven history of success and innovation, our plans to launch in the US is monumental for Soft2Bet and our continued growth. We are set to redefine gamification here in the US and ultimately provide players with an incredible gaming experience with the debut of a new and transformative iGaming brand this summer,” said Uri Poliavich, Founder and CEO of Soft2Bet.
Soft2Bet’s award-winning MEGA will soon be available to operators in the US. The MEGA product, which Soft2Bet unveiled in 2023, has quickly redefined and transformed gamification with increased engagement, customized player experienc, and a proven player retention model. Operators around the world using Soft2Bet’s MEGA gamification technology platform have seen positive impact with high engagement and retention including: a 400% increase in screen time, 65% increase in Net Gaming Revenue (NGR), 50% increase in deposit amounts and a 45% increase in Average Revenue Per User (ARPU).
The post Soft2Bet to Launch Award-winning iGaming Solutions and Products in the US appeared first on Gaming and Gambling Industry in the Americas.
Bragg Gaming Group
Bragg Gaming Announces Content and Technology Partnership with Caesars Entertainment

Bragg Gaming Group has announced a technology platform and exclusive games development partnership with Caesars Entertainment for the US and Canada markets.
The new partnership elevates Bragg’s relationship with Caesars from a content supplier to a technology partner, showcasing the value of Bragg’s advanced iGaming technology and content development expertise.
This partnership is projected to help drive double-digit growth in both Bragg’s revenue and profitability in 2025, particularly in North America—a key strategic focus for Bragg’s expansion efforts in 2025. Additionally, the agreement will accelerate growth in Bragg’s exclusive content revenue, enhancing a balanced and margin-accretive product mix.
The enhanced partnership includes a strategic technology licensing framework for Caesars to lease Bragg’s Remote Gaming Server (RGS), as well as further options to license the Bragg HUB product delivery and casino game aggregation platform, and Bragg’s Fuze player engagement platform, offering experience-enhancing features such as bonuses, free rounds, jackpots and AI-powered game recommendation engines.
Bragg, in collaboration with Caesars’ newly formed in-house games studio team, will initially develop a number of online casino games for Caesars’ digital platforms. The partnership will also create a delivery platform for Caesars’ in-house games studio to build and deploy its own proprietary, custom game titles that incorporate its unique intellectual property, catering to player preferences across Caesars Palace Online Casino, Horseshoe Online Casino, and Caesars Sportsbook & Casino.
As a longstanding partner of Caesars, Bragg has previously developed two highly successful exclusive titles – Lady Luck Casino Egyptian Magic and Boardwalk Slots Bankers & Cash – for Caesars Palace Online Casino and regularly supplies new online slots and casino games to Caesars’ digital platforms in New Jersey, Michigan, and Pennsylvania in the US, as well as in Ontario in Canada.
Neill Whyte, Chief Commercial Officer at Bragg Gaming Group, said: “We’re thrilled to be kicking off this exciting new content and technology project with Caesars for its online casino platforms. We have decades of expertise and know-how, as well as the full technology suite to build, launch and operate the highest quality online casino games, and we look forward to expanding our strategic partnership with the Caesars team to enhance the player experience through innovative and exclusive gaming content creation. Bragg and Caesars already have a strong history together, and this expanded partnership is a testament to our commitment to continue building and further strengthening this successful relationship.”
Matt Sunderland, Senior Vice President & Chief iGaming Officer at Caesars Digital, said: “Bragg’s technological expertise has consistently exceeded our expectations throughout our partnership. This expansion marks an important step in our strategic growth plan to develop our own proprietary digital slots and table games content and to offer something truly exclusive for our players. We’re excited about the potential that this moment provides us, and we have our sights set on building exclusive online casino games through our newly formed in-house game studios team that will set us apart in the industry.”
The post Bragg Gaming Announces Content and Technology Partnership with Caesars Entertainment appeared first on Gaming and Gambling Industry in the Americas.
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