Latest News
YouGov Poll Reveals Majority of Brits Oppose Betting Limits
A survey conducted by YouGov and commissioned by the UK Betting and Gaming Council (BGC) has revealed that the majority of British adults oppose betting limits imposed by politicians.
According to the poll of 1683 British adults, 51% are opposed to limits, compared to just 27% who support them.
Critics have said that setting limits could slash over £60 million from the amount of money horseracing receives from the betting levy.
The YouGov poll also found that 59% of UK adults agree that “if there are too many limits placed on people to bet,” they will shift to the unlicensed and illegal black market, compared to 10% who disagree.
A report by PwC last month revealed that the number of British punters using black market sites to place bets has increased from 210,000 to 460,000 in the past two years, while the amount staked with unlicensed operators had doubled from £1.4bn to £2.8bn.
Michael Dugher, chief executive of the BGC, said: “My view is that limits are good, which is why people betting are now strongly encouraged to set their own limits on how much they spend. Affordability checks are also a good thing. But technology enables betting companies to see where customers are starting to display what we call ‘markers of harm’. In this way, potential problem gamblers and others who may be more at risk could be subject to enhanced affordability checks.
“Such a move would potentially also have serious ramifications for horseracing in particular, which relies heavily on the money it receives from the betting levy.
“I hope politicians will also take heed of the findings and listen to voters in Northern and Midlands marginal seats – who will be key to the result of the next election – who are wary of being told by Westminster how to live their lives, especially in the wake of the Covid pandemic.
“The BGC fully supports the Gambling Review and we want to see big changes, but it’s important that ministers get those changes right.”
Powered by WPeMatico
Dominic Sawyer VP Growth at Tequity
Tequity and iBankroll forge strategic partnership
Tequity, the technology partner behind some of the industry’s most scalable and customisable gaming solutions, has announced a strategic partnership with iBankroll that brings together two complementary engines of operator growth: high-performance Originals content and a liquidity support solution designed to remove exposure and empower operators to scale responsibly.
The partnership reflects a shared ambition to help operators overcome both creative and capital constraints. Through iBankroll’s Bankroll-as-a-Service solution, partners gain access to Tequity’s modular Remote Game Server (RGS) and its expanding portfolio of fully customisable Originals – a suite of provably fair, streamer-friendly, brandable titles engineered for next-generation engagement.
By aligning liquidity support with cutting-edge content delivery, the partnership aims to remove longstanding barriers in the iGaming sector – whether related to volatility, differentiation, or the technical bandwidth required to launch new experiences at speed.
Operators will now be able to offer bigger limits, streamline withdrawals, and deploy fully brandable Originals, supported by a capital-efficient foundation that enhances consistency and theoretical value.
With operators increasingly seeking adaptable content frameworks and operational models that support higher limits and smoother user experiences, the collaboration introduces an integrated pathway to growth.
The joint rollout marks the beginning of a broader collaboration, with both companies focused on accelerating innovation across fintech and gaming technology.
Dominic Sawyer, VP Growth at Tequity, said: “iBankroll removes the capital constraint for ambitious operators. Tequity does the same on the content side with high-performance, fully brandable house games. Together, we give partners the confidence to offer bigger limits and smooth withdrawals on games that players genuinely love.”
Hayden Bowman, Co-Founder of iBankroll, added: “Tequity’s engineering expertise, scalable infrastructure, and standout Originals portfolio make them an ideal partner. Bringing their technology together with our Bankroll-as-a-Service gives operators a compelling foundation to grow, innovate, and future-proof their business.”
The post Tequity and iBankroll forge strategic partnership appeared first on Gaming and Gambling Industry Newsroom.
Christos Zoulianitis Chief Commercial Officer at ENJOY
ENJOY expands distribution through SoftGamings partnership
Collaboration marks a key step in ENJOY’s ongoing growth strategy
ENJOY, the dynamic iGaming content developer, has broadened its market access through a new partnership with SoftGamings, bringing its slot and live casino portfolio to one of the industry’s leading aggregation platforms.
The deal sees ENJOY’s content, including standout releases Hotfire Diamonds, Bison Strike and Grand Lightning, made available to SoftGamings’ extensive network, reinforcing the studio’s strategy to deliver its titles across multiple markets.
The integration is the latest in a string of alliances with key industry stakeholders, and reaffirms the studio’s commitment to innovative design, technical reliability and long-term commercial impact.
Christos Zoulianitis, Chief Commercial Officer at ENJOY, said: “This new partnership firmly places ENJOY’s games in front of a wider audience seeking proven, high-quality entertainment.
“SoftGamings has established itself as a trusted distribution partner, and this collaboration supports our focus on sustainable, global growth.”
Inna Lukina, Head of Partnerships at SoftGamings, added: “ENJOY delivers strong, player-focused content that stands out for both its technical execution and playability.
“Adding its titles to our platform offers our clients access to a brand with clear creative direction and momentum.”
The post ENJOY expands distribution through SoftGamings partnership appeared first on Gaming and Gambling Industry Newsroom.
Fortune of Olympus
PRAGMATIC PLAY STRIKES GOLD WITH FORTUNE OF OLYMPUS
Pragmatic Play, a leading content supplier to the iGaming industry, unleashes a thunderous new entry in its iconic Greek Gods series with Fortune of Olympus – an electrifying 7×7 cluster-pays slot charged with random multipliers, dynamic special bets, and a 10,000x max win.
Fortune of Olympus is the latest feature-packed addition to the industry-leading Gates of Olympus universe. The blockbuster slot delivers explosive action as clusters of 5-15+ matching symbols reward players with wins of up to 150x in the base game.
On any spin, mighty multiplier symbols worth 2x-500x can strike the grid. When multiple multipliers hit, their values combine and detonate into a single, supercharged payout at the end of the tumbling sequence.
Landing 4-7 scatter symbols triggers the bonus game, awarding 15-30 free spins. During this striking feature, every multiplier that appears is added to a growing total multiplier, which is applied to all subsequent wins in the round, building tension and potential with every spin.
Players in certain markets can also amplify the action with special bets. Ante bets boost the chance of triggering Free Spins or Super Free Spins. The two Super Spins options guarantee at least one multiplier on every spin, with the second raising the minimum multiplier value to 50x.
Those eager for instant power can jump straight into Free Spins or Super Free Spins via 100x or 500x bonus buys, with the latter ensuring all multipliers start from 5x and above.
Fortune of Olympus marks the triumphant return of Pragmatic Play’s legendary Zeus character, following the success of Gates of Olympus Super Scatter and Gates of Olympus 1000, and pushes the fan-favourite series into thrilling new territory.
Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “Fortune of Olympus is a stunning addition to Pragmatic Play’s popular Greek Gods series and a distinctly different kind of outing for Zeus. Taking the iconic Gates of Olympus series in a thrilling new direction, this feature-rich slot delivers a standout experience with epic win potential.”
The post PRAGMATIC PLAY STRIKES GOLD WITH FORTUNE OF OLYMPUS appeared first on Gaming and Gambling Industry Newsroom.
-
Latest News4 days agoBoomerang Partners has been included in 3 prestigious industry Awards, which will be presented in January 2026
-
Fernando Di Carlo CEO of Yellow Elephant Studios4 days agoSCCG Announces Strategic Partnership with Yellow Elephant Studios to Expand Multi-Channel Gaming Content Worldwide
-
Balkans6 days agoBragg Gaming Wins Online Platform of the Year at BEGE Awards 2025
-
Latest News3 days agoLaw enforcement officers from Kazakhstan eliminated the organized financial criminal group organized by Vadim Gordievsky, Larisa Ivchenko, and Alyona Suvorova from Ukraine
-
Latest News4 days agoLoopMe research: Increasing GenAI adoption paves the way for an explosion in mobile gaming ad potential
-
Boomerang Partners4 days agoBoomerang Partners has been included in 3 prestigious industry Awards, which will be presented in January 2026
-
Alyona Suvorova3 days agoLaw enforcement officers from Kazakhstan eliminated the organized financial criminal group organized by Vadim Gordievsky, Larisa Ivchenko, and Alyona Suvorova from Ukraine
-
Big Game Fishing Christmas Catch6 days agoReflex Gaming reels in festive fun with the launch of Big Game Fishing Christmas Catch



