Payments platform PayNearMe has announced enhancements to its iGaming solution that enable U.S. operators to dramatically speed up the market and simplify the deposit and payout experience across a wide range of payment types — including Apple Pay and Google Pay — through a single integration.

PayNearMe’s expanded iGaming solution makes deposits and payouts easy for both players and operators. Operators can now accept players’ cash and electronic payment deposits, and rapidly distribute payouts without having to manage multiple payment providers. Players benefit from a simplified deposit experience that supports a multitude of payment options to fund their accounts.

“Managing multiple third-party vendors and contracts is not only an administrative burden for operators, but it also creates a disjointed experience for players during a crucial touchpoint: deposits. Operators can now consolidate key payment types — including Apple Pay and Google Pay — onto a single payments platform built specifically for iGaming,” Michael Kaplan, Chief Revenue Officer and General Manager at PayNearMe, said.

“PayNearMe has deep expertise in the gaming industry and is a long-time partner of BetMGM, creating the industry’s best customer experience around cash deposits. We’re constantly looking for ways to improve the customer experience on BetMGM, so when PayNearMe made it possible for us to expand its frictionless payments experience across more deposit types, we knew it was the best bet for both our business and our customers,” Maria Tomlinson, Head of Payments at BetMGM, said.

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PayNearMe’s Smart Link technology gives players the ability to make a deposit in two clicks, without having to navigate through the cashier page. This frictionless deposit experience is especially useful when players are making in-the-moment betting decisions and need to be able to quickly and easily fund their accounts.

Using PayNearMe Smart Link, operators can text, email, or use native app push notifications to send players reminders, announcements, incentive promotions, or other player engagements, along with a link they can click to make a deposit anytime, anywhere.