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Gambling in the USA

Gaming Americas Weekly Roundup – February 22-28

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Welcome to our weekly roundup of American gambling news again! It was again an eventful week in the USA, despite the still-active virus attack.

Here, we are going through the weekly highlights of the American gambling industry which include the latest news, new partnerships and compliance updates. Read on and get updated.

Latest News

Jackpot Digital has announced that it is reviewing and intending to spin-out its online gaming software assets to a newly incorporated company (Spinco). As consideration for the assets, Spinco will issue shares which shall be distributed to Jackpot’s shareholders. The purpose of the spin-out shall be to leverage and monetise the Company’s online digital assets and commercial relationships in the gaming sector. Also, the spin-out will allow a more streamlined regulatory process by separating the Company’s respective business operations and allow the Company to attract specialised management to run the online operations.

JCM Global has installed the upgraded version of its award-winning ICB Intelligent Cash Box system at two Sac & Fox Nation casinos in Oklahoma. The 623 slot games at Black Hawk Casino in Shawnee and the 148 slot games at Sac & Fox Nation Casino in Stroud now have the added boost of technology of JCM’s sophisticated ICB 3.0, further enhancing security and efficiencies. Both properties also benefit from JCM’s industry-leading iVIZION bill validators and a combination of GEN5 and GEN2U thermal printers.

Digital Gaming Corporation is entering the US online sports betting and iGaming market using the globally recognised “betway” brand. The betway brand operates in over 20 regulated markets across the world, and with global recognition it is both distinct and memorable. The high regard in which DGC Betway is viewed within the US gaming industry is demonstrated by the fact that DGC has secured market access agreements for 10 US States, for online Sports Betting, and where allowed by law, iGaming. DGC will continue to strive towards expanding its footprint across the US and is committed to finding partners that fit with its strategic objectives.

Multinational stadium designer Populous has revealed the designs for a $500 million convention, entertainment and esports centre in downtown Toronto. The venue is still unnamed but will sit on 4.5 acres of the Canadian National Exhibition grounds, a waterfront site on the northern edge of Lakeshore Boulevard that would also see a hotel tower rise at the project’s rear. OverActive Media (OAM), an international media and entertainment company, is serving as the project’s developer.

Helicon One Digital Ltd, the marketing company behind the UK casino portal The Slot Buzz, is set to launch its latest gaming site in Canada. The new website, thecasinoheat.ca, will focus on providing reviews and game guides for Canadian gamblers looking to place bets online. Reviews of more than 50 casino brands will be published on the site with operator and licensing information as well as informative and expert opinion on the games, software and payment services available.

Enthusiast Gaming Holdings is going to launch a new premium online publication dedicated to the growing needs of today’s esports fans. Combining content elements from the Company’s two existing esports coverage outlets, Upcomer and Daily Esports, Enthusiast Gaming will relaunch one unified esports publication later this spring. The new publication, which will operate as Upcomer, will leverage its existing user and prediction engine, to create one of the most complete esports fan engagement experiences.

New Partnership

Bally’s Corporation has become an Official Sports Betting Partner of the National Hockey League (NHL). This multi-year deal represents Bally’s first sports betting partnership with a professional sports league. The partnership provides Bally’s with rights to use NHL marks and logos as well as use of the League’s official data across its expanding portfolio of sports betting products. Also, through its media partnership with Sinclair Broadcast Group, Bally’s will create engaging content for NHL fans and integrate that content into live NHL game coverage spanning 19 regional sports networks.

Compliance Updates

Rush Street Interactive (RSI) has secured market access opportunities in Ohio, Maryland and Missouri through a strategic partnership deal with Penn National Gaming. Under the terms of the deal, RSI will have the ability to offer its BetRivers.com real-money online casino and sports betting platform for up to 20 years in Ohio, Maryland and Missouri through potential second skins in each of those states, subject to license availability, state law and regulatory approvals.

The North Dakota House of Representatives has passed two resolutions that could put sports betting and online poker on the November ballot. The legislation may allow North Dakota to join Michigan in legalising interstate poker. Since the state does not have any commercial casinos, all gaming and sports betting would take place online. The resolutions will now go to the Senate, where the Republicans hold a strong majority.

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Gambling in the USA

IGT Celebrates 30th Anniversary of Wheel of Fortune Slots

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IGT, a global gaming leader, announced the 30th anniversary of the wildly popular Wheel of Fortune Slots game. Famous for awarding players $1 million-plus life-changing jackpots and the familiar “WHEEL-OF-FORTUNE!” chant that can be heard across a casino floor, Wheel of Fortune Slots is credited for changing the casino experience as the gaming industry’s first licensed slots game.

To recognize this monumental milestone, IGT kicked off a multi-month celebration that includes new product launches, coast-to-coast in-casino celebrations, contests run via Instagram and Facebook, slots influencer collaborations, a new creative campaign, a week of integrations to be featured on “Wheel of Fortune,” and more.

“For three decades, IGT’s Wheel of Fortune Slots have captivated slots players around the world and earned a reputation for delivering world-class entertainment combined with huge jackpots in casinos and online. Through our relationship with Sony Pictures Television and Carnival Cruise Line, IGT created a robust campaign for 2026 that honors the legacy of Wheel of Fortune Slots, while rewarding players and delivering value to our customers worldwide,” said Hector Fernandez, Incoming CEO of IGT.

A highly anticipated element of the campaign is IGT’s “Spin and Sail Cruise”. Presented in partnership with Carnival Cruise Line, IGT’s Spin and Sail Cruise empowers select casinos across the US to reward players with eight-day cruises aboard the Carnival Jubilee, where travelers will compete in a slot tournament with a $1 million prize pool. Players also have the chance to win a seat aboard the November Spin and Sail Cruise via contests run on the IGT Jackpots Facebook and IGT Gaming North America Instagram pages.

“Our longstanding relationship with IGT has been a remarkable success, and we’re thrilled to continue building on that momentum as we celebrate the 30th anniversary of IGT’s Wheel of Fortune Slots. Much like our Wheel of Fortune game show, IGT’s Wheel of Fortune Slots is a category leader that resonates with a wide audience, and we value IGT’s enduring commitment to the franchise,” said Suzanne Prete, President of Game Shows at Sony Pictures Television.

IGT licenses the exclusive rights to the legendary Wheel of Fortune brand across gaming, lottery, iGaming and iLottery, and non-exclusive rights to distribute Wheel of Fortune content for free-to-play social casinos, from Sony Pictures Television, which owns and produces the long-running television program.

The post IGT Celebrates 30th Anniversary of Wheel of Fortune Slots appeared first on Americas iGaming & Sports Betting News.

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Inside NFL Stadiums: How Fans Are Driving Record Sports Betting Engagement During Live Games

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During the latest NFL season, one of the most valuable arenas for sports betting engagement wasn’t online or at home—it was inside the stadium itself. Using insights from GeoComply Edge™ Stadium Data, analysts examined how fans interacted with betting apps while attending live NFL games, revealing a powerful convergence of fandom, technology, and real-time wagering.

From the season opener at Lincoln Financial Field in Philadelphia to the final Wildcard Weekend matchup at Acrisure Stadium in Pittsburgh on January 12, GeoComply analyzed in-stadium activity across every NFL venue located in US states with legal sports betting. The findings provide a clear, data-driven picture of how live attendance influences digital betting behavior.

The result is a uniquely detailed view into in-stadium engagement, customer acquisition, and long-term bettor value, offering operators critical insight into where and when fans are most likely to engage.


GeoComply Edge Stadium Data: Visibility Others Don’t Have

GeoComply Edge is purpose-built to measure fan acquisition and betting engagement within precise stadium-level geofences. This advanced location intelligence allows sportsbooks and operators to identify which teams, games, and venues generate the strongest engagement, turning live events into actionable growth opportunities.

Rather than tracking generic app usage, GeoComply Edge delivers insights into:

  • Which NFL games drive the highest in-stadium betting activity
  • How frequently fans check betting apps during live action
  • Where new sportsbook accounts are created inside stadiums
  • How engagement varies by venue, team performance, and market maturity

This season-long data view highlights how in-person fandom directly translates into digital wagering behavior, offering a deeper understanding of the customer journey.


Growth Leaders: Stadiums Where Betting Engagement Is Accelerating

Five NFL stadiums stood out for year-over-year growth in geolocation checks and active betting accounts—two strong indicators of in-stadium betting engagement.

In many cases, increased engagement closely followed on-field success. Teams such as the Denver Broncos, Pittsburgh Steelers, New England Patriots, and Carolina Panthers returned to playoff contention after turnaround seasons, reigniting fan excitement and digital interaction.

The Las Vegas Raiders emerged as a notable outlier. Allegiant Stadium continues to function as a destination venue, attracting traveling fans from across the country and creating a uniquely strong in-stadium betting environment, independent of team performance.


Engagement Rate Leaders: Quality Over Volume

While total geolocation volume remains important, the most telling metric this season was engagement rate—the percentage of fans inside the stadium actively using betting apps during games.

Top-performing venues recorded 10% to 13% engagement, meaning nearly one in every eight fans accessed a sports betting app at least once while attending a live NFL game. This highlights the growing normalization of in-game wagering as part of the live sports experience.


New User Acquisition: Stadiums as Sportsbook Growth Engines

One of the most compelling insights from GeoComply Edge data is the consistent creation of brand-new betting customers inside NFL stadiums.

Leading venues generated new sportsbook sign-ups at rates between 0.2% and 0.7% of total attendance per game. For a typical 65,000-seat stadium, that translates to 130 to 450 new accounts per game.

GEHA Field, home of the Kansas City Chiefs, led all venues in new customer creation, benefiting from Missouri’s launch of mobile sports betting on December 1, 2025, during the Chiefs’ final three home games.


Reducing Friction with Compliant Onboarding

GeoComply supports operators at every stage of the customer journey. Through IDComply®, the company enables a fully compliant KYC process that delivers 95%+ onboarding success rates, while GeoComply Edge pinpoints where and when these high-value acquisition moments occur.

This dual approach allows sportsbooks to engage fans in a way that is timely, targeted, and non-intrusive, enhancing both compliance and customer experience.


Doing More With “Where” at Live Sporting Events

NFL stadiums have evolved into digital engagement hubs, where live entertainment, mobile technology, and sports betting intersect in real time.

GeoComply Edge Stadium Data brings clarity to this intersection by providing:

  • Actionable insights into in-stadium betting behavior
  • Clear visibility into acquisition and engagement trends
  • A season-long perspective beyond single-game analysis

As the NFL continues to grow and fan experiences become increasingly digital, one conclusion is unmistakable: the future of sports betting is already unfolding inside the stadium.

The post Inside NFL Stadiums: How Fans Are Driving Record Sports Betting Engagement During Live Games appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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The Plaza Hotel & Casino brings back the only All-Inclusive Hotel Room Package in Las Vegas this summer

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Given its popularity for the past two summers, the Plaza Hotel & Casino is again offering Las Vegas’ only all-inclusive hotel room package starting at $104 per person per night for stays this summer.

The Plaza was the first Las Vegas property to introduce an all-inclusive hotel room package in the summer of 2024. It was so well received by guests that the iconic downtown Las Vegas property has offered it every summer since.

“We always want our guests to have a great time and feel that they are getting the best value for their vacation dollars,” said Jonathan Jossel, CEO of the Plaza Hotel & Casino. “Our all-inclusive hotel package has been created based on our guests’ feedback and offers waived resort fees, meals, bottomless drinks, and other perks to ensure they have a memorable experience.”

The Plaza’ all-inclusive hotel room package waives all resort fees, but guests still can enjoy free access to the fitness center, self-parking, and rooftop pool. The package also includes free early check-in, free bottled water, bottomless drinks from the Omaha Bar and Sports Book Bar on the casino floor, and breakfast and dinner from various dining outlets. Guests also receive a 25% discount on cocktails at the rooftop pool, because there is no better way to enjoy a summer vacation than sipping a chilled beverage poolside.

The Plaza’s all-inclusive hotel room package is available for booking online for stays June 1 through August 31 at plazahotelcasino.com/las-vegas-all-inclusive-room-package/.

 

The post The Plaza Hotel & Casino brings back the only All-Inclusive Hotel Room Package in Las Vegas this summer appeared first on Americas iGaming & Sports Betting News.

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