Blue Wire CEO Kevin Jones
Wynn Resorts Invests $3.5M in Blue Wire

Wynn Resorts has entered into a deal with Blue Wire and invested $3.5 million in the sports podcasting network.
The deal includes the build-out of a podcasting studio in the Wynn Las Vegas lobby. That studio will host Blue Wire podcast personalities as well as star athlete guests to entice people to visit the hotel, get excited about sports, and hopefully place bets on them. Wynn runs a subsidiary business called WynnBet, which handles sports betting, and the team specifically eyed Blue Wire to promote that brand.
Craig Billings, president of Wynn Resorts, says the studio will be “activated” during March Madness and NFL kickoff, for example, to bring energy to the hotel around sports, and in turn, it’ll get people to possibly gamble on games. The studio is set to open this summer with Blue Wire branding committed to it for three years.
With this deal and investment, Blue Wire CEO Kevin Jones says his team will hire staff on both the operations and talent side based in Vegas. Wynn will receive equity through this investment as well as some in-podcast ads, and the two groups will also collaborate on a branded podcast for WynnBet. Billings and Jones declined to share details about the branded show other than to say it’ll have a “deep level of storytelling” that’s “entertaining” and “compelling.”
Powered by WPeMatico
-
AGCO7 days ago
AGCO Fines Great Canadian Casino Resort Toronto $350,000 for Serious Regulatory Violations Linked to Impromptu After-Party on Gaming Floor
-
Africa7 days ago
ALA Hosted Seminar on Artificial Intelligence and Cybersecurity
-
Canada7 days ago
IGT and Atlantic Lottery Sign Eight-Year Video Lottery Central System Technology Agreement
-
Africa6 days ago
DRC Signs MoU for Public-Private Partnership with Burundi’s East African General Trade Company
-
First7 days ago
FIRST and Genius Sports Extend Landmark Data Partnership, Powering Continued Growth
-
Latest News7 days ago
Unlock Top-Tier Deals and Careers: Parimatch joins iGB L!VE 2025
-
Blokotech7 days ago
Blokotech unveils Cristian Tonanti as new Casino Partnership Manager
-
Brazil7 days ago
Esportes da Sorte holds forum on “Integrity in Sports” with Ceará and Náutico