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Forza Kalamba!
Tamas Kusztos, Head of Sales and Account Management at slots developer Kalamba Games gives us some insight into the company’s recent entry into the vibrant Italian market and what it hopes to bring to the well-established territory.
The Italian market for gambling is one of the most proven and lucrative in Europe, if not globally. From land-based and online to esports and sports betting, there’s little that a bettor can’t wager on in the country thanks to the regulated landscape it operates in. But what about newcomers like Kalamba? Is it actually advantageous for us to make our debut now? Well, there are certain benefits in that we have been able to identify some player preferences and trends which will help us hit the ground running. The market being as mature as it is also helps us to quickly get a handle on general market conditions and how regulation has progressed.
As it’s turned out, it’s actually been a very good time to do it, as online casino has grown to become the most lucrative product vertical in the Italian online market, with slot products now accounting for upwards of two-thirds of overall segment revenue of €831m in 2019 and €837m in the first nine months of 2020. As recently as last November, the 2 billion revenue mark was surpassed by regulated operators for the first time ever and that was followed by another record-breaking December, which saw a 40 per cent month-on-month increase.
Given our success in other European markets, we are sure that there will always be an appetite for fresh content such as ours and we are excited to introduce it to the Italian players.
But of course, not all European territories are the same – Italy has a very strong land-based heritage and many online operators also run betting shops. This gives us a good insight into what this slightly different player demographic enjoys. We will be looking to develop new content for the Italian market that offers the mechanics, features, and themes that the local player base knows and loves. It is all about knowing your customer and making sure our content is tailored to attract them and we will learn as we go and improve our content along the way.
Getting us off to a good start, we have a really broad portfolio of titles with our 50th game being launched later this year. We offer players a range of different themes and have been working hard to develop our signature features. Some of our best loved ones are HyperBet and HyperBonus, which allow players to adjust the volatility level of the game and to shortcut into bonus rounds. Coupled with exciting themes and a slick user interface, this means we can really cater for all demographics. We have a packed roadmap for 2021 which will see us take our content to new heights.
But having those games alone isn’t the whole picture, we need to align ourselves with the right local partners to gain the best possible insight. As a supplier, you only have access to part of the performance data of your games with operators holding the other important piece of information. It is therefore crucial to work closely with operators to get a 360 view of how well our content is performing in the market and what kind of content players prefer. We have talked with some of our partners in detail about the market trends and we will certainly take it into consideration when creating games. We are however confident that our unique offering will carve out a decent market share with our fresh approach towards slots.
That approach is also evident in our player engagement and part of our Bullseye RGS, which has been doing particularly well since its introduction last year. We have already released Big Win Replay, where players can go back and watch their big wins repeatedly. Our data shows that this significantly increases the engagement levels compared with players who choose not to use it. Building on that, we’re soon to include our own unique take on the classic Jackpots feature, while later this year, we’re set to introduce some really fresh and exciting gamification tools that will increase engagement and retention levels with players.
So all in all, it’s exciting times in Italy and with our powerful combination of innovative games and promotional tools, we’re confident we can take advantage and push forward to become one of the leading suppliers there.
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The news that January’s ICE Barcelona will include a major new feature dedicated to global gaming’s most influential trade associations has been welcomed by organisations in Europe and abroad.
Making full use of the additional space at the Gran Via Fira de Barcelona, the first ICE Association Assembly has been created to enable trade bodies to promote their values and create new opportunities for the gaming community across every sector and geography, including both the Brussels-based European Casino Association (ECA) and the Association of Gaming Equipment Manufacturers (AGEM), the global trade association for gaming equipment suppliers with its primary headquarters in Las Vegas.
Erwin Van Lambaart, Chair of the ECA confirmed: “Our members are already planning their week in Barcelona and they will be at this historic edition of ICE in great numbers. ICE is a pivotal event for the global gaming community and having a show floor feature which will enable us to engage directly with all sectors is a unique opportunity.
“Traditionally, our association’s involvement at ICE and its Conference program has primarily centred around networking and product development orientation—connecting with our members, regulators, suppliers, and fellow trade bodies. However, ICE 2025 marks a significant milestone. For the first time, the ECA will have the chance to fully interface with the global industry supply chain in its entirety. We are looking forward to this unique opportunity to articulate our vision for the future to a diverse and comprehensive audience, where innovation, responsibility and significant partnerships for guest and customer centricity will have centre stage.”
Daron Dorsey, CEO of AGEM added: “We represent the interests of our gaming suppliers whose well-known brands are global in reach, so to be given the opportunity to explain our agenda and engage with what is a truly international audience of association colleagues on the ICE show floor is invaluable.”
January’s editions of ICE and iGB Affiliate will occupy 120,000sqm of space compared to the 100,00sqm at ICE 2024. In a major endorsement of the opportunities offered by the relocation to Barcelona 72% of the 25 biggest exhibitors will have an increased stand presence at ICE 2025.
The post ECA and AGEM applaud creation of Association Assembly at ICE Barcelona appeared first on European Gaming Industry News.
Aviatrix, the innovative crash game that is quickly growing in popularity across Latin America and elsewhere, has added FacilitoBet to its portfolio of operator partners.
The deal sees FacilitoBet integrate Aviatrix into its proprietary GEO VES platform, making the game available to its players across Venezuela.
This is a major move by Aviatrix’s into the Venezuelan market, following numerous deals elsewhere in Latin America over the past 12 months.
Gabriela Novello, Head of Business Development LATAM at Aviatrix, said: “We want to bring Aviatrix to the most respected brands across Latin America, and FacilitoBet absolutely meets those criteria. By integrating us into their own platform, we’re able to work directly with the FacilitoBet team to bring a truly world-class experience to players across Venezuela. This is another important step in the Aviatrix journey.”
Henry Sanchez, Director of FacilitoBet, said: “Crash games have become a true phenomenon over the last couple of years, and we love Aviatrix because it brings something unique to the genre. The game is engaging, and their team is extremely helpful when it comes to onboarding to our own GEO VES platform. We are sure Aviatrix will be a big success among our players.”
Aviatrix is quickly becoming Latin America’s favourite crash game, following integrations with NGX, Salsa Technology, Vibra Gaming, Cactus Gaming, RedCap, Virtualsoft, Casa de Apostas, Portugabet and many more.
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Atlaslive and Alea Partner to Revolutionize Casino Offerings with Data-Driven Player Insights
Atlaslive, a leading B2B software provider in the global iGaming industry, has announced an exciting partnership with Alea, a data-driven casino game aggregator. Together, the two companies will deliver highly customized, data-focused gaming experiences designed to boost player engagement and drive operator success.
Atlaslive’s multi-functional platform empowers sports betting and casino operators with a customizable, scalable solution. Partners have the freedom to tailor the platform to their brand style and market preferences, whether they’re focused on a regional niche or a global audience.
With over 15,000 games in Atlaslive’s casino library, which includes slots, live casino games, table games, virtual games, lotteries, and more, operators can offer a diverse selection to match any player demographic. This vast collection will now be complemented by Alea’s aggregation, creating an unmatched selection of casino content.
Lidiia Vakulenko, COO of Atlaslive, commented on the collaboration: “At Atlaslive, our goal is to provide operators with not only a powerful platform but also the tools and content they need to stand out in a competitive market. Our partnership with Alea enhances our already robust casino offering with even more game diversity, while adding sophisticated data insights that help our partners design player experiences tailored to their audience. This partnership is a game-changer for both companies and our partners.”
In addition to its extensive game portfolio, Atlaslive’s platform provides operators with advanced tools to create custom segments and automated marketing triggers. This allows operators to design personalized campaigns and offers based on player behavior, boosting engagement, retention, and ultimately, revenue.
Jordi Sendra, CEO of Alea, also commented on the collaboration: “We are thrilled to partner with Atlaslive, a company that shares our vision of using data and technology to drive innovation in iGaming. Together, we can offer operators not just a vast range of top-tier games, but the deep player insights they need to refine their strategies and maximize engagement. We believe this partnership will open up new possibilities for both companies and the operators we serve globally.”
By bringing together Atlaslive’s dynamic platform and Alea’s data-driven approach, this partnership is set to transform the way casinos operate, providing powerful tools that will help them grow and thrive in the competitive iGaming landscape.
The post Atlaslive and Alea Partner to Revolutionize Casino Offerings with Data-Driven Player Insights appeared first on European Gaming Industry News.
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