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How Parimatch Use Data-Driven Approaches to Launch Experimental Betting Projects

Parimatch is changing the betting industry, and data is the key to these changes. Together with Head of BI and Analytics Parimatch Anna Gayvoronskaya, we’ll tell you how we applied data-driven approaches to launch the session game Footboss — a new gamified way to involve customers in the betting world.
Parimatch Betting Experiment: game Footboss
Footboss is a simple soccer-themed IDLE RPG game integrated into the Parimatch app: the player doesn’t need to register anywhere else if he already has an account in the system.
Games are designed for relaxation and chilled-out gameplay — conventionally, there are 5 minutes for which you can manage to go through a couple of bosses, acquire new skills and get prizes. Among the awards were Samsung Galaxy Note 10, iPhone 11 Pro Max, MacBook Air 13″, Sony PS4, iPad Air 10.5″, and other branded gifts from Parimatch.
Parimatch natively integrated betting into the game: the player could place a couple of bets and speed up the progress, but this was completely unnecessary.
How Footboos Engaged Players
The global goal of Footboss is to refresh the world of betting: the game was conceived as an alternative to the boring campaigns and promotional offers for Euro 2020. In addition to focusing on high odds, bonuses, and competitions in marginality, the goal was to give players variety and new emotions.
Thanks to Footboss, the player returned to Parimatch not only because he wanted to place a bet or check the odds but to take a break, win a few fights and get a prize in a process. The game developers specially made it session-based so players would not get stuck in it for hours and returned to their business after a couple of boss fights.
Footboss’s main gaming adventure is to free ten soccer stadiums from the giant invaders. The game’s key character is the Coach, whose task is to prepare his players for effective penalties and non-standard decisions day after day.
At first glance, the game seems simple, but with each new level, the player discovers many directions to deepen and develop their characters. Thanks to the random distribution of awards and achievements, the journey became unexpected: different things, tasks, heroes always dropped out. And then there’s the added interest of loot boxes: a kind of “kinder-surprise for adults.”
Ways to Use Data-Driven Approaches
Nowadays, in business, not enough to be guided by feelings or intuition. We must base global steps on data and analytics because analytics answers the question, “what can we do to make this product better?”
Before the launch of Footboss, a BI team completed the game’s mathematical model, which was the basis for the player’s interactions with Parimatch products. Also, data specialists developed a mathematical system for the equiprobable drop of prizes, according to which the player could get a prize regardless of how much money he spent on the game.
*quote*
Placing some bets could speed up the game’s passage, but this does not affect the dropout of prizes.
The compilation of models and comparison with the bases of active players of Parimatch helped to attract the number of players to Footboss, calculate the possible increase in GGR and the costs of the project.
For developers, data analytics prepared dashboards of the game progress, the number of participants, and their activity.
We frequently analyzed players’ engagement during the promotion period and made updates based on this data, for example, extra-levels or new characters.
We carried out the work with data at all stages of the project, including calculating the retrospective results. Here’s the data we’ve collected for future versions of the game:
- the number of players
- player engagement rate
- number of fights
- number of completed quests
- the average and the maximum duration of a gaming session
- number of open loot boxes
- game speed run
- the number of registrations on the site and application
- conversion of landing pages
- email open rate
- costs of prizes per active player
- the financial result of an experiment
Data to Highlight the Pandemic Damage
It’s hard to describe 2020 projects without mentioning the pandemic impact. The crisis and quarantine dealt heavy damage to the entire market, and the Footboss campaign was no exception. Everything went wrong: change of concept due to the cancellation of Euro 2020, anti-crisis measures in the company, limiting the launch of the game to 1 region out of 7 planned.
We calculated not only positive results but also what we received less due to the pandemic and crisis:
- loss of audience and GGR due to the cancellation of Euro 2020
- losses due to launch in only one region of the brand’s presence
- losses due to out of sync with the marketing campaign
- losses from the lack of integration of other company’s entertainment
Data-Driven Approaches for Future Experiments
The fundamentals of data-driven approaches lie in that data can be collected not only for retrospective activities but also throughout the entire process. You can build mathematical models at the beginning of the experiment, compare them with real performance, make adjustments, and achieve a positive effect for the business.
If earlier everyone in betting analyzed only the results of campaigns, now the data is used at all stages. We plan and build the mathematical models, make adjustments based on the results we obtained, and then we conduct a retrospective for future projects. Working with data has now become a continuous process from post facto analysis of results.
For Footboss data-driven, the approaches helped to calculate the number of potential players, the profit from their attraction, and the losses caused by the pandemic.
The first launch of Footboss opened the door to a new approach to attracting players to the world of betting. As CPO Parimatch Sergey Berezhnoy said: “We have built a stadium where we held the first championship.”
So new adventures await the players, and we are developing new quests and game levels — and all game activities will improve thanks to the data from previous versions of the project.
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Hit the red line and massive payouts in Vegas Velocity from Rival

Speed down The Strip towards the game’s 10,000x max payout, boosted by Expanding Turbo Wilds and an Overdrive Respin feature
Experience the neon lights and pulsing rhythm of the City of Sin in Vegas Velocity from Rival. This is a slot where players shift into gear and hit the gas as they race towards big wins.
Vegas Velocity sees players strap in for a thrill ride like no other, lighting up the reels with Expanding Turbo Wild symbols and an Overdrive Re-spin feature.
This is one of the studio’s most visually striking games to date, capturing the electrifying glow of the Las Vegas strip, which flashes past as players speed towards the game’s 10,000x max win potential.
The action hits the red line when Expanding Turbo Wild Symbols drop onto the reels. They can land on reels two, three or four and light up the reel (literally), substituting for all symbols to boost wins.
There’s also the Overdrive Re-spin Feature for added adrenaline-fuelled action. When a Wild Car symbol is part of a win, it expands to fill the whole reel.
It then Locks into place for a free Overdrive Respin. Any additional Wild Cars that form a win during the respin award another Overdrive Respin.
This occurs until there are no more Respins in play, and the feature then U-turns back to the base game.
Vegas Velocity is set across five reels and three rows with ten paylines active in the base game. This is a highly volatile slot with a score of 5/5.
Operators can choose from a range of RTPs including 92.62%, 94.64% and 96.00%, which is the game’s default Return to Player setting.
Ryan Maclean, Head of Games at Rival, said: “Vegas Velocity offers players a fast-paced thrill ride where the adrenaline builds with each spin as they speed towards massive wins.
“The game captures the electrifying excitement of The Strip and where neon lights pulse to the beat of the city.
“By keeping the pedal to the metal, players can trigger high-octane bonuses such as Expanding Turbo Wilds and Overdrive Respin, which help them shift up a gear and hit the game’s biggest payouts.
“This is a strong addition to our growing game portfolio, and we look forward to seeing players buckle up, hit the gas, and light up the reels in what is one of our most explosive slots yet.”
The post Hit the red line and massive payouts in Vegas Velocity from Rival appeared first on European Gaming Industry News.
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PopOK Gaming Introduces Rico Rabbit — The Newest Addition to the Rico Series

PopOK Gaming has released Rico Rabbit, the latest title in its Rico series of slot games. Featuring a compact 3×3 layout and straightforward mechanics, Rico Rabbit offers players a simple, engaging gaming experience with a mix of familiar features and clear gameplay.
Rico Rabbit introduces a well-dressed rabbit character, set against a background inspired by themes of Asian wealth and prosperity. The design combines traditional elements with modern visuals to create a clean and approachable slot environment.
Game Overview
Rico Rabbit is built on a 3×3 grid with 5 fixed paylines, designed for players who prefer short, fast-paced sessions. The mechanics are easy to understand, with features that maintain consistent action throughout the game.
Main Features:
- Wild Symbol — Can appear on all reels and substitutes for any symbol to help form winning lines.
- Respin Chance — When two reels show matching symbols but no win occurs, the third reel spins again, giving another chance for a win.
- Lucky Wheel Bonus — If all positions are filled with matching symbols or Wilds, the Lucky Wheel is triggered. Players can multiply their win by up to 10x.
Rico Rabbit is now available across all PopOK Gaming partner platforms.
The post PopOK Gaming Introduces Rico Rabbit — The Newest Addition to the Rico Series appeared first on European Gaming Industry News.
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THE UNIT BOOSTS DEVELOPMENT TEAM WITH SRDAN SREPFLER AS VICE PRESIDENT, ENGINEERING

Srdan brings 20 years’ development experience, including seven years with William Hill and four years with Huddle; he will be a key part of The Unit’s expansion drive as VP, Engineering
The Unit, a leader in product design and development for sports betting and iGaming, has made another stellar addition to its management team with the appointment of Srdan Srepfler as Vice President, Engineering.
Not only has Srdan been in development roles for more than two decades, he also comes with an extensive background in iGaming; the bulk of which coming with industry behemoth William Hill, where he worked for more than seven years.
In his time at William Hill, Srdan’s roles included Software Developer, Senior Software Engineer, Development Team Lead and Global Platform Backend Lead. After leaving William Hill, Srdan joined operator MoPlay as VP of Automation Engineering and QA, before serving as Architect and Developer for AsianLogic, owner of betting brand Dafabet.
Srdan’s most recent position was VP of Engineering for software provider Huddle. In his four years with the company, he established the engineering department, applied agile delivery methods, designed a robust data pipeline and executed integration with the likes of Genius Sports, Sportradar, TXODDS and LSports.
Srdan will utilise his experience as The Unit continues to deliver major technology stacks across web, mobile and cross-functional platforms. The Unit designs, develops and delivers premium custom applications from interactive widgets to frontends and complicated backends, and Srdan will continue to ensure these high standards are delivered, while overseeing the next stage of the company’s development.
The Unit has made a number of notable appointments in recent months as part of a significant period of expansion for the company, with Alan Bruce joining earlier this year as Sales and Account Director, followed by Aoife Dillon as Senior Account Manager and Andy Clerkson as Chairman.
Paddy Casey, Co-founder at The Unit, said: “I would personally like to welcome Srdan to the team here at The Unit; I am very excited about the wealth of experience he can bring to the table.
“At The Unit, we have established a reputation for designing and developing robust, scalable platforms, and the addition of Srdan to the team will allow us to do that, while producing products of an even stronger quality.
“Our experienced developers, designers and technical professionals strive to ensure we can support project development and delivery, and we feel Srdan is perfectly positioned to lead our efforts in doing that.
“With our recent expansion into new territories, a brand refresh and some high-profile names like Srdan joining the team, we are well placed to build on our past success and continue to make our mark on the industry.”
Srdan Srepfler added: “It is a pleasure for me to join the team at The Unit. This is a fast-growing and exciting business, and it’s the perfect time for me to take my next step in the iGaming industry.
“I am thrilled to become a part of The Unit’s ambitious plans for growth in the coming years, and I look forward to starting on some of the upcoming projects as part of the company’s next stage of growth.
“I have spent many years developing bespoke backends with emphasis on scalability, resilience and business flexibility. This is something I am keen to continue at The Unit, and I am very pleased to be given this opportunity. I can’t wait to get started with an experienced team of fellow professionals and to help steer the next stage of The Unit’s journey.”
The post THE UNIT BOOSTS DEVELOPMENT TEAM WITH SRDAN SREPFLER AS VICE PRESIDENT, ENGINEERING appeared first on European Gaming Industry News.
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