Latest News

How Parimatch Use Data-Driven Approaches to Launch Experimental Betting Projects

Published

5 years ago

February 19, 2021

Reading Time: 4 minutes

Parimatch is changing the betting industry, and data is the key to these changes. Together with Head of BI and Analytics Parimatch Anna Gayvoronskaya, we’ll tell you how we applied data-driven approaches to launch the session game Footboss — a new gamified way to involve customers in the betting world.

Parimatch Betting Experiment: game Footboss

Footboss is a simple soccer-themed IDLE RPG game integrated into the Parimatch app: the player doesn’t need to register anywhere else if he already has an account in the system.

Games are designed for relaxation and chilled-out gameplay — conventionally, there are 5 minutes for which you can manage to go through a couple of bosses, acquire new skills and get prizes. Among the awards were Samsung Galaxy Note 10, iPhone 11 Pro Max, MacBook Air 13″, Sony PS4, iPad Air 10.5″, and other branded gifts from Parimatch.

Parimatch natively integrated betting into the game: the player could place a couple of bets and speed up the progress, but this was completely unnecessary.

How Footboos Engaged Players

The global goal of Footboss is to refresh the world of betting: the game was conceived as an alternative to the boring campaigns and promotional offers for Euro 2020. In addition to focusing on high odds, bonuses, and competitions in marginality, the goal was to give players variety and new emotions.

Thanks to Footboss, the player returned to Parimatch not only because he wanted to place a bet or check the odds but to take a break, win a few fights and get a prize in a process. The game developers specially made it session-based so players would not get stuck in it for hours and returned to their business after a couple of boss fights.

Footboss’s main gaming adventure is to free ten soccer stadiums from the giant invaders. The game’s key character is the Coach, whose task is to prepare his players for effective penalties and non-standard decisions day after day.

At first glance, the game seems simple, but with each new level, the player discovers many directions to deepen and develop their characters. Thanks to the random distribution of awards and achievements, the journey became unexpected: different things, tasks, heroes always dropped out. And then there’s the added interest of loot boxes: a kind of “kinder-surprise for adults.”

Ways to Use Data-Driven Approaches

Nowadays, in business, not enough to be guided by feelings or intuition. We must base global steps on data and analytics because analytics answers the question, “what can we do to make this product better?”

Before the launch of Footboss, a BI team completed the game’s mathematical model, which was the basis for the player’s interactions with Parimatch products. Also, data specialists developed a mathematical system for the equiprobable drop of prizes, according to which the player could get a prize regardless of how much money he spent on the game.

*quote*

Placing some bets could speed up the game’s passage, but this does not affect the dropout of prizes.

The compilation of models and comparison with the bases of active players of Parimatch helped to attract the number of players to Footboss, calculate the possible increase in GGR and the costs of the project.

For developers, data analytics prepared dashboards of the game progress, the number of participants, and their activity.

We frequently analyzed players’ engagement during the promotion period and made updates based on this data, for example, extra-levels or new characters.

We carried out the work with data at all stages of the project, including calculating the retrospective results. Here’s the data we’ve collected for future versions of the game:

the number of players
player engagement rate
number of fights
number of completed quests
the average and the maximum duration of a gaming session
number of open loot boxes
game speed run
the number of registrations on the site and application
conversion of landing pages
email open rate
costs of prizes per active player
the financial result of an experiment

Data to Highlight the Pandemic Damage

It’s hard to describe 2020 projects without mentioning the pandemic impact. The crisis and quarantine dealt heavy damage to the entire market, and the Footboss campaign was no exception. Everything went wrong: change of concept due to the cancellation of Euro 2020, anti-crisis measures in the company, limiting the launch of the game to 1 region out of 7 planned.

We calculated not only positive results but also what we received less due to the pandemic and crisis:

loss of audience and GGR due to the cancellation of Euro 2020
losses due to launch in only one region of the brand’s presence
losses due to out of sync with the marketing campaign
losses from the lack of integration of other company’s entertainment

Data-Driven Approaches for Future Experiments

The fundamentals of data-driven approaches lie in that data can be collected not only for retrospective activities but also throughout the entire process. You can build mathematical models at the beginning of the experiment, compare them with real performance, make adjustments, and achieve a positive effect for the business.

If earlier everyone in betting analyzed only the results of campaigns, now the data is used at all stages. We plan and build the mathematical models, make adjustments based on the results we obtained, and then we conduct a retrospective for future projects. Working with data has now become a continuous process from post facto analysis of results.

For Footboss data-driven, the approaches helped to calculate the number of potential players, the profit from their attraction, and the losses caused by the pandemic.

The first launch of Footboss opened the door to a new approach to attracting players to the world of betting. As CPO Parimatch Sergey Berezhnoy said: “We have built a stadium where we held the first championship.”

So new adventures await the players, and we are developing new quests and game levels — and all game activities will improve thanks to the data from previous versions of the project.

Latest News

Xpoint gains Massachusetts vendor license as North American expansion accelerates

Published

46 minutes ago

March 2, 2026

Wladimir P.

xpoint-gains-massachusetts-vendor-license-as-north-american-expansion-accelerates

Xpoint, a leading geolocation and compliance technology company, has officially secured a vendor license to enter the regulated sports betting market in Massachusetts. The approval marks another strategic milestone in the company’s accelerating North American expansion, reinforcing its role as a core provider of gaming infrastructure.

Xpoint’s geolocation solution is now available to operators across the Bay State, delivering high-precision tools designed to ensure player activity remains fully compliant with the strict regulatory framework established by the Massachusetts Gaming Commission.

With Massachusetts added to its portfolio, Xpoint is now authorized to support regulated online sports wagering across 28 states and territories, as well as Ontario in Canada.

The license follows a period of sustained global expansion, including recent market entries in Missouri, Brazil, and the United Arab Emirates.

Built specifically for the gaming industry, Xpoint’s platform uses advanced geofencing technology to deliver precise location verification. By leveraging multiple data points, the system helps prevent wagers from unauthorized jurisdictions while identifying suspicious activity in real time.

The company’s platform development has also been supported by a recent investment round aimed at accelerating growth and enhancing product capabilities.

Manu Gambhir, CEO of Xpoint, said: “Securing our license in Massachusetts is a vital step as we continue to make strides in the geolocation space. Massachusetts has a passionate sports culture and a sophisticated regulatory framework, and we are excited to provide the precision technology necessary to maintain the integrity of the state’s sports betting ecosystem.

“Our growth into the Bay State demonstrates our team’s ability to navigate complex regulatory landscapes quickly and efficiently. This expansion underscores the global demand for more innovative and adaptable compliance solutions, and we remain committed to being the most reliable partner for regulated operators worldwide.”

The post Xpoint gains Massachusetts vendor license as North American expansion accelerates appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

eSports

NODWIN Gaming’s VALORANT Challengers South Asia 2026 Set for Broadcast Kickoff; Registrations Close March 4

Published

46 minutes ago

March 2, 2026

Wladimir P.

nodwin-gaming’s-valorant-challengers-south-asia-2026-set-for-broadcast-kickoff;-registrations-close-march-4

With registrations entering their final phase, NODWIN Gaming, in partnership with Riot Games, is set to kick off the broadcast phase of VALORANT Challengers South Asia (VCSA) 2026, marking the start of another high-stakes competitive season in the region.

The official VCSA 2026 broadcast will stream live on the NODWIN Gaming and Valorant Esports South Asia YouTube channels, bringing fans across South Asia closer to the region’s top VALORANT talent as teams begin their Split 1 campaigns.

Registrations for Split 1 remain open until March 4, 2026, inviting eligible teams across South Asia to compete in the region’s premier VALORANT circuit—the official pathway for teams aiming to reach the VCT Last Chance Qualifier (LCQ).

Season Overview

The 2026 season introduces a refined multi-stage competitive structure, featuring Open Qualifiers, two Splits, Promotion & Relegation, and a culminating Grand Final to crown the regional champions.

Key Dates – Split 1

Registration Window: Till March 4, 2026
Open Qualifiers: March 7 – March 11, 2026
Split 1 Broadcast Begins: March 16, 2026
Split 1 Playoffs: April 8 – 9, 2026

Eligibility Requirements

Minimum Rank: Immortal 1 and above (V25 Act 6)
Regions: India, Bangladesh, Sri Lanka, Nepal, Bhutan, Afghanistan & Maldives
Premier Team Seeding: Based on V25 Acts 4, 5 & 6

Tournament Structure Overview

Open Qualifiers & Playoffs

The competition begins with an open circuit designed to spotlight emerging talent across South Asia.

Open Qualifiers

Single Elimination
Best-of-Three (Bo3)
Top 10 teams advance to OQ Playoffs

OQ Playoffs

Double Elimination
Bo3
Top 5 teams qualify for Split 1

The top three teams from VCSA 2025 receive direct invitations to Split 1.

Split 1

Team Composition

5 teams from OQ Playoffs
3 direct invite teams
Total: 8 teams

Format

Single Round Robin
Bo3
28 matches across 14 match days

Advancement

Top 6 teams advance to Split 2
Bottom 2 teams move to Promotion & Relegation

Split 2 & Grand Finals

Split 2 will feature eight teams competing in a single round robin format. The top four will advance to the Playoff Stage, where a single-elimination bracket (Bo3, Bo5 Grand Final) will determine the VALORANT Challengers South Asia 2026 champions.

Game Changers South Asia 2026

Running alongside the main circuit, Game Changers South Asia 2026 will feature two competitive splits with open qualifiers, reinforcing inclusive growth within the region’s VALORANT ecosystem. The winner of Split 2 will advance to the Game Changers Pacific Stage.

Building on a Landmark 2025 Season

VCSA 2026 follows a record-breaking 2025 edition, where Velocity Gaming secured the VCT Ascension Pacific slot after a dominant 3–1 Grand Final victory over S8UL at the Ascension Qualifiers LAN.

The 2025 season recorded over 12 million views and peaked at 50,000+ concurrent viewers, cementing VCSA’s position as one of South Asia’s most-watched VALORANT tournaments.

With viewership at an all-time high and competitive standards rising, the 2026 season promises even greater intensity.

From the Organizers

Gautam Virk, Co-Founder & CEO, NODWIN Gaming, said:
“As we head into the broadcast phase of VCSA 2026, the excitement across the ecosystem is palpable. This circuit represents the pinnacle of competitive VALORANT in South Asia, and our structured pathway ensures that every team from open qualifiers to grand finalists earns their position through performance. After the incredible momentum of last season, we are confident that 2026 will further elevate the region’s competitive standard.”

Sukamal Pegu, Head of Esports India and South Asia, Riot Games, added:
“Competing in VCSA continues to be one of the most defining experiences for teams in South Asia. The level of competition, the scale of production, and the passion of the community make this circuit truly special. With the new season underway and the clear path connecting Tier-2 to Tier-1 already announced, we’re excited to see both established rosters and emerging contenders raise the bar even higher.”

With broadcasts set to begin and registrations closing soon, the road to VALORANT Challengers South Asia 2026 is officially underway. Teams across the region are invited to step forward and shape the next chapter of South Asian VALORANT.

The post NODWIN Gaming’s VALORANT Challengers South Asia 2026 Set for Broadcast Kickoff; Registrations Close March 4 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Adam Miles

DEGEN Studios adds commercial firepower with Adam Miles

Published

46 minutes ago

March 2, 2026

Wladimir P.

degen-studios-adds-commercial-firepower-with-adam-miles

DEGEN Studios has appointed Adam Miles as Director of Sales, accelerating its commercial engine as the studio pushes further into global markets.

Adam joins DEGEN with extensive experience across the iGaming industry, specialising in business development, account management and strategic partnership growth. Most recently, he served as Head of Sales at BetGames, where he led commercial strategy, built high-performing teams and strengthened operator relationships across key territories. Prior to that, he held a senior Business Development role at ARRISE, a global leader in software development and services for the iGaming industry.

In his new role, Adam will lead DEGEN’s global sales strategy, focusing on expanding distribution, deepening operator partnerships and ensuring the studio’s high-volatility, identity-led portfolio reaches the right audiences.

Adam joins at a time of momentum for DEGEN, with new titles launching and the recently unveiled DEGEN Powered initiative broadening the studio’s collaborative ecosystem.

Adam Miles, Director of Sales at DEGEN Studios, said: “What drew me to DEGEN is that it doesn’t try to fit into the safe middle ground. That makes the commercial conversation stronger, not harder. Operators want content that cuts through, and my job is to make sure we’re building the right strategic relationships to support that ambition.”

Danny Gordon, Head of Studio at DEGEN Studios, said: “As we continue to scale, it’s important that our commercial strategy matches the ambition of our roadmap. We have strong momentum behind the product, and now it’s about accelerating that growth in the right markets with the right partners. Adam brings the experience and commercial focus needed to expand our reach while staying true to what makes DEGEN distinct.”

The post DEGEN Studios adds commercial firepower with Adam Miles appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.