Latest News
How Parimatch Use Data-Driven Approaches to Launch Experimental Betting Projects
Parimatch is changing the betting industry, and data is the key to these changes. Together with Head of BI and Analytics Parimatch Anna Gayvoronskaya, we’ll tell you how we applied data-driven approaches to launch the session game Footboss — a new gamified way to involve customers in the betting world.
Parimatch Betting Experiment: game Footboss
Footboss is a simple soccer-themed IDLE RPG game integrated into the Parimatch app: the player doesn’t need to register anywhere else if he already has an account in the system.
Games are designed for relaxation and chilled-out gameplay — conventionally, there are 5 minutes for which you can manage to go through a couple of bosses, acquire new skills and get prizes. Among the awards were Samsung Galaxy Note 10, iPhone 11 Pro Max, MacBook Air 13″, Sony PS4, iPad Air 10.5″, and other branded gifts from Parimatch.
Parimatch natively integrated betting into the game: the player could place a couple of bets and speed up the progress, but this was completely unnecessary.
How Footboos Engaged Players
The global goal of Footboss is to refresh the world of betting: the game was conceived as an alternative to the boring campaigns and promotional offers for Euro 2020. In addition to focusing on high odds, bonuses, and competitions in marginality, the goal was to give players variety and new emotions.
Thanks to Footboss, the player returned to Parimatch not only because he wanted to place a bet or check the odds but to take a break, win a few fights and get a prize in a process. The game developers specially made it session-based so players would not get stuck in it for hours and returned to their business after a couple of boss fights.
Footboss’s main gaming adventure is to free ten soccer stadiums from the giant invaders. The game’s key character is the Coach, whose task is to prepare his players for effective penalties and non-standard decisions day after day.
At first glance, the game seems simple, but with each new level, the player discovers many directions to deepen and develop their characters. Thanks to the random distribution of awards and achievements, the journey became unexpected: different things, tasks, heroes always dropped out. And then there’s the added interest of loot boxes: a kind of “kinder-surprise for adults.”
Ways to Use Data-Driven Approaches
Nowadays, in business, not enough to be guided by feelings or intuition. We must base global steps on data and analytics because analytics answers the question, “what can we do to make this product better?”
Before the launch of Footboss, a BI team completed the game’s mathematical model, which was the basis for the player’s interactions with Parimatch products. Also, data specialists developed a mathematical system for the equiprobable drop of prizes, according to which the player could get a prize regardless of how much money he spent on the game.
*quote*
Placing some bets could speed up the game’s passage, but this does not affect the dropout of prizes.
The compilation of models and comparison with the bases of active players of Parimatch helped to attract the number of players to Footboss, calculate the possible increase in GGR and the costs of the project.
For developers, data analytics prepared dashboards of the game progress, the number of participants, and their activity.
We frequently analyzed players’ engagement during the promotion period and made updates based on this data, for example, extra-levels or new characters.
We carried out the work with data at all stages of the project, including calculating the retrospective results. Here’s the data we’ve collected for future versions of the game:
- the number of players
- player engagement rate
- number of fights
- number of completed quests
- the average and the maximum duration of a gaming session
- number of open loot boxes
- game speed run
- the number of registrations on the site and application
- conversion of landing pages
- email open rate
- costs of prizes per active player
- the financial result of an experiment
Data to Highlight the Pandemic Damage
It’s hard to describe 2020 projects without mentioning the pandemic impact. The crisis and quarantine dealt heavy damage to the entire market, and the Footboss campaign was no exception. Everything went wrong: change of concept due to the cancellation of Euro 2020, anti-crisis measures in the company, limiting the launch of the game to 1 region out of 7 planned.
We calculated not only positive results but also what we received less due to the pandemic and crisis:
- loss of audience and GGR due to the cancellation of Euro 2020
- losses due to launch in only one region of the brand’s presence
- losses due to out of sync with the marketing campaign
- losses from the lack of integration of other company’s entertainment
Data-Driven Approaches for Future Experiments
The fundamentals of data-driven approaches lie in that data can be collected not only for retrospective activities but also throughout the entire process. You can build mathematical models at the beginning of the experiment, compare them with real performance, make adjustments, and achieve a positive effect for the business.
If earlier everyone in betting analyzed only the results of campaigns, now the data is used at all stages. We plan and build the mathematical models, make adjustments based on the results we obtained, and then we conduct a retrospective for future projects. Working with data has now become a continuous process from post facto analysis of results.
For Footboss data-driven, the approaches helped to calculate the number of potential players, the profit from their attraction, and the losses caused by the pandemic.
The first launch of Footboss opened the door to a new approach to attracting players to the world of betting. As CPO Parimatch Sergey Berezhnoy said: “We have built a stadium where we held the first championship.”
So new adventures await the players, and we are developing new quests and game levels — and all game activities will improve thanks to the data from previous versions of the project.
Powered by WPeMatico
Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
Bragg Gaming Group confirmed that it will release its first quarter 2025 financial results prior to the opening of the financial markets on Thursday, May 15, 2025. The release will be followed by a conference call at 8:30 a.m. Eastern Time, hosted by Bragg Chief Executive Officer, Matevž Mazij and Chief Financial Officer, Robbie Bressler, to discuss the Company’s financial results and provide a business update. During the call, management will review a presentation that will be available on the day of the call.
Context Networks Inc, the first programmatic advertising platform engineered for the gaming industry, has announced the rollout of its groundbreaking Deep Intelligence Marketing strategy, redefining how brands engage consumers in bars, taverns and on-premise slot route operations. Leveraging the power of AI-driven data analytics, machine learning and context-aware digital couponing, Context Networks is turning local venues into the next frontier of high-impact retail media. Through its Contextual Promotions Media Network (CPMN), Context is converting digital screens—such as slot machines in bars—into dynamic, smart advertising surfaces. These systems use advanced data signals to deliver highly targeted promotions based on real-time factors like venue type, consumer behaviour, time of day, and even emotional context, moving far beyond traditional static or cyclic Digital Out-of-Home (DOOH) advertising.
ACR Poker’s Blitz Bonus Boost promotion is back by popular demand to supercharger players’ bankrolls, offering a 50% bonus up to a sizzling $500. To take advantage, players need to deposit $25 or more by 11:59 pm ET on Saturday, May 31 using bonus code: BLITZ and ACR Poker will match 50% of it, up to $500.
Partnerships
International Game Technology PLC announced that IGT PlaySports technology is now powering retail sports betting at Silver Reef Casino Resort in Ferndale, Wash. This technology agreement builds on IGT PlaySports’ leadership in the region, marking the 11th casino in Washington State to deploy the Company’s award-winning sports betting platform, and the 10th casino in the State to leverage its trading advisory services.
Playtech and Hard Rock Digital (HRD) have launched New Jersey’s first-ever dedicated trivia experience on the top-rated Hard Rock Bet online casino platform. This milestone establishes Hard Rock Bet as the first operator to launch a dedicated Live Trivia Game Show in the state. Since the announcement of their strategic partnership in 2024, Playtech has provided a wide range of gaming content through Hard Rock Bet, including slots, card & table games, and live dealer games.
Everi Holdings Inc. announced the Company’s digital CashClub Wallet technology is powering Penn Entertainment Inc’s (PENN) “PENN Wallet” at M Resort Spa Casino in Henderson, NV. The “PENN Wallet” offers M Resort guests the ability to access cashless payments throughout the gaming floor via integrations with existing loyalty and payments systems. PENN currently utilises CashClub Wallet technology across 22 properties in 11 jurisdictions. CashClub Wallet elevates patron engagement with frictionless, omni-channel payments. Everi’s industry-leading cashless payments solutions drive additional volume, improve operational efficiencies and transform the traditional casino cash-centric environment into a modern, seamless experience for an enhanced player journey.
The post Gaming Americas Weekly Roundup – May 5-11 appeared first on European Gaming Industry News.
Blending classical training, jazz roots, and EDM firepower, Timmy Trumpet will take the stage at the INFINITY Lisbon closing party with a high-energy set that promises to close SBC Summit with a bang.
Taking place on Thursday, September 18th at the MEO Arena—which serves as the Super Stage during the day—the venue will transform into the ultimate party setting for the Australian DJ and producer, widely regarded as one of the most explosive live performers in EDM.
Known for his trumpet solos and crowd-hyping energy, his headline set will be open to VIP attendees and complimentary operator and affiliate pass holders.
“The Greatest Show in Gaming couldn’t happen without the greatest showman in EDM! Jokes aside, no one brings the fire quite like Timmy Trumpet,” said Rasmus Sojmark, CEO & Founder of SBC. “He’s that rare artist who can blend high-energy drops with live instrumentation and still keep the crowd bouncing from start to finish.”
Timmy Trumpet’s musical journey began at just four years old when he picked up the trumpet. By thirteen, he was named Young Musician of the Year and earned a full scholarship to the Conservatorium of Music, studying under the Sydney Symphony Orchestra’s Anthony Heinrich. Within two years, he became the lead soloist for the Australian All-Star Stage Band, touring Europe and performing at some of the world’s top jazz festivals.
His evolution into the electronic music scene came naturally, blending live trumpet with high-energy EDM—culminating in his breakout hit Freaks in 2014, which has since surpassed a billion streams across all platforms and contributed to a discography that has amassed over 5 billion streams worldwide.
Trumpet’s Tomorrowland debut in 2017 remains the most-streamed set in the festival’s history. In 2024, he reached a new career high, ranking 5th on DJ Mag’s Top 100. That same year, he closed the main stage at Tomorrowland in both Belgium and Brazil—his Belgium set becoming the most-viewed performance of the year and further cementing his legacy as one of the festival’s most iconic acts.
The DJ’s genre-blending style and electrifying energy have also led to collaborations with some of the biggest names in electronic music. His discography includes powerhouse tracks with global stars like Steve Aoki, Armin van Buuren, Afrojack, Dimitri Vegas & Like Mike, Hardwell, KSHMR, R3HAB, W&W, and ALOK, among others.
“We already announced Alok last month as part of the INFINITY Lisbon lineup, and now confirming Timmy Trumpet means we’ll have two powerhouse DJs headlining the closing party—an experience I’m sure our attendees will truly appreciate,” said Sojmark.
This won’t be the first time SBC event attendees are treated to electrifying DJ performances. The tradition began last September during the debut edition of SBC’s flagship show in Lisbon, with headline acts including Darude, Miss Monique, and Don Diablo. It continued earlier this year at SBC Summit Rio, where Afrojack and Brazilian duo Dubdogz brought the energy behind the decks. Next, the tradition heads to SBC Summit Americas, where Steve Aoki will headline the INFINITY Florida closing party in Fort Lauderdale.
“It’s becoming a tradition—and one that both we at SBC and our delegates absolutely love,” Sojmark added. “Industry events are fantastic in so many ways. But they’re also demanding. Closing them with world-class acts creates an experience that’s both celebratory and memorable, which is exactly what SBC Summit is all about.
SBC Summit will return to the Feira Internacional de Lisboa and MEO Arena on 16–18 September. Set to welcome 30,000 industry professionals from around the world, the event will offer three days of in-depth educational content, a comprehensive exhibition floor, and networking opportunities.
The post SBC Summit’s INFINITY Lisbon Levels Up with Timmy Trumpet on the Decks appeared first on European Gaming Industry News.
iConvert, the conversion platform built specifically for iGaming, is partnering with online casino and sportsbook Wikibet.com operated by Geeker Technology N.V., to ramp up first-time deposits (FTDs) across all its markets and English-speaking territories worldwide.
Wikibet.com is built for players, including VIPs, who value speed, simplicity, and real rewards. But even the best user experience needs to be matched with conversion flows that deliver. That’s where iConvert steps in.
The goal? Maximise player acquisition without maxing out marketing budgets.
By using iConvert’s behavioural overlays which are tailored by traffic source, GEO, and device, Wikibet.com is now optimising every visit in real-time, ensuring more of the right players convert the moment they land.
Wikibet gets it. They’ve built an operator brand with sharp UX, live dealers, and serious player rewards. Our job is to make sure every marketing dollar they spend results in deposits, not dead ends. This partnership is about precision, targeting bounce points, streamlining the journey, and turning intent into revenue
Ashley Wood, CEO, iConvert: “We built Wikibet for players who care about quality and speed, so it made sense to work with a partner who could bring that same mindset to conversion. iConvert gives us real-time insight, clean integration, and tangible FTD uplift. We’re excited to scale this across multiple markets and see what’s possible.”
Idan Levy, CEO of Wikibet.com: “This partnership marks another strategic step in iConvert’s global expansion, now powering over 140+ operators across 50+ markets, with over 3 million FTDs delivered to date.
Because in 2025, traffic alone isn’t enough. Conversion is the edge.”
The post Wikibet.com Partners with iConvert to Power Smarter Conversion Across its Markets appeared first on European Gaming Industry News.
-
Canada6 days agoToonieBet Launches its Sportsbook on Apple App Store and Google Play Store
-
Aquisitions/Mergers7 days ago
Nazara’s subsidiary Absolute Sports acquires TJRWrestling.net and ITRWrestling.com
-
Coljuegos6 days ago
Colombia’s Coljuegos Intensifies its Efforts to Block Illegal Gambling Websites
-
Latest News7 days ago
Spinomenal presents new title Majestic Silverback
-
Asia6 days ago
Macau Govt Appoints Ng Wai Han as Director of DICJ
-
2025 Paulistão Feminino7 days ago
7K Named Official Betting Sponsor of Paulistão Feminino 2025
-
Baltics5 days ago
Number of Estonians Using Gambling Self-exclusion Services Rises by Nearly 36% in Five Years
-
Compliance Updates6 days ago
Peru Reports 40% Drop in Illegal Online Gambling
