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REVEALED: These are the Online Games that Cause the Most Arguments š®š
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- 1 in 50 couples row over gaming every day
- Call of Duty is the online game most likely to cause a rift between couples
- 1/4 Women have (unsuccessfully) tried to ban gaming in the house, compared to 1/5 Men
- 25% of men have thought about breaking up with their partner because of online gaming-related arguments, compared to 17% of women
With Valentines day almost a week away, new data from CardsChat.com reveals which online games cause the most arguments in a relationship. CardsChat surveyed 1,000 UK adults whose partner plays online games, to find out how gaming affects relationships. CardsChat also spoke to three relationship experts to explain the findings.
1 in 50 couples row over games every dayĀ
Out of the 1,000 surveyed, 1 in 50 couples said they argued over gaming every day! 1 in 25 of the respondents said they squabbled a little less, ājustā 250 to 300 times per year, while 3 in 25 āfessed up to having gaming-related rows 150 to 200 times a year.
Arguments per year | No. of couples |
50-100 | 1 in 4 |
150-200 | 3 in 25 |
250-300 | 1 in 25 |
Every day! | 1 in 50 |
According to the survey data, Call of Duty is the online game most likely to cause a rift between couples with 38% of couples admitting to have argued about time spent on the game.
Fifa is a close second, with 34% of couples confessing to argue over the football game.
According to Iain Macintoshās book, āFootball Manager Stole My Lifeā, the titular game was cited as a factor in a whopping 35 divorce cases back in 2012. However, despite these stats, we found that the addictive micromanagement game came fourth with 15%.
Game | Argument about time spent on the game |
Call of Duty | 38% |
Fifa | 34% |
Fortnite | 21% |
Football Manager | 15% |
What the expert says:
So whatās behind these rows? Chris Pleines, a dating expert from Datingscout says forgetting important dates and a lack of quality time can contribute: āBeing preoccupied with gaming will most likely let you forget what day it is, especially if you pull an all-nighter. Instead of preparing something special for your partner, you are busy levelling up on your game.ā
Letās hope that these gamers donāt forget about Valentineās Day!
Who Is Trying ā and Failing ā To Ban Gaming?
1/4 Women Vs 1/5 Men
We dug deep into our research to find out who is trying to ban gaming in these households. The girls just edge it slightly, with one quarter of female respondents admitting to unsuccessfully trying to ban gaming in their house. While around one fifth of men said they had also tried unsuccessfully to put a stop to gaming in the home.
What the expert says:
We spoke to Susan Trombetti, leading matchmaker, relationship expert, and CEO of Exclusive Matchmaking, to delve even deeper into the impact of gaming on relationships. She told us: āGaming is a way to be connected without really connecting with people thus sometimes increasing your social isolation. This can cause issues for relationships.ā
Her advice? āSome things you can try are limiting time spent on the game instead of banning them altogether. Opposed to making your household a gaming free household, if your partner enjoys it, consider limiting the time gaming, similar to how you may set boundaries like no phones while eating dinner together. Small compromises may work for you and your partner.ā
Gaming Causing Break-Ups
25% Men Vs 17% Women
Have thought about breaking up with their partner over gaming
Our data reveals that 25% of men have thought about breaking up with their partner because of online gaming-related arguments. Compared to 17% of women surveyed admitting theyāve considered calling time on a relationship for the same reason.
What the expert says:
Dainis Graveris, a certified sex educator and relationship expert at SexualAlpha suggests that: āWhen people play online games, they become a part of something that involves responsibilities, loyalties, and interactions. These interactions, however, donāt spill through with their relationships offline.
And why does this seem to bother more men than women? Dainis says:ā it boils down to the male gamerās motivations for playing online games thatās why you can find that most of them get into serious fights with their partners and have thought about breaking up with them.
For instance, some male gamers feel that playing online games helps alleviate stress, serves as an outlet for negative energy, and/or helps them regain a sense of control. When their female partners donāt understand their motivations, they take offense and get into serious argumentsā.
Peace of the action
Considering how many relationships are on the ropes due to online gaming, we started thinking about how couples can avoid the agro.
The simple solution? Get gaming included in your vows
āDo you [insert name] promise to play only an hour of gaming a day?ā
āI promise never to ban gaming in the houseā
āI vow to always put you first, even when Iām playing Fortniteā
āI promise never to keep score, even when Iām beating you at FIFAā
āI vow to never let the PS5 come between usā
āI [insert name], take thee, [insert name]ā¦.forsaking all othersā¦ātil COD do us partā
āWhatās mine is yours and whatās yours is mineā¦except the Xboxā
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FANDOM DECODES THE TUG-OF-WAR FOR FAN ATTENTION BETWEEN GAMING & ENTERTAINMENT COMPANIES IN 2024 INSIDE ENTERTAINMENT STUDY
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Study Identifies a New Target Audience ā The āSwitchersā ā and Why Dramas Could Be the Next Big Gaming Franchise
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Forget the gaming vs. entertainment narrative. Fandom, the worldās largest fan platform, today released its annual Inside Entertainment study which reveals a nuanced reality: fans crave both immersive gaming worlds AND timeless storytelling across tv and film, NOT one or the other. Leveraging first-party data from Fandomās extensive platform ā 350 million monthly unique visitors, 45 million pages of content and 250k fan-powered wikis ā coupled with a global study, Inside Entertainment: The Entertainment & Gaming Tug of War goes beyond industry headlines to:
- Understand the dynamic coexistence between the gaming and TV/film industries
- Identify a brand new audience ā the āSwitchersā
- Detail why dramas and book adaptations present a huge opportunity to be the next hit video game franchise
āEvery industry analysis refers to the battle for fansā attention across entertainment and gaming but weāve found that itās not an either or. In fact, combined, entertainment and gaming experiences strengthen fan connection and deliver incremental engagement,ā said Stephanie Fried, CMO of Fandom. āUnderstanding the interplay between these mediums is key to building authentic and enduring fan experiences; and understanding the value and role of each medium is essential for developing powerful marketing messaging to attract and retain fans.ā
Key Findings
- 67% of fans are spending the same or more time consuming content or playing video games, but their behavior is shifting:
- 33% are spending less time on cable or in theaters ā and the number one activity theyāre switching to is gaming (59%
Switchersā refers to the audience moving away from watching movies & binging TV shows in their free time to do other activities. Outside of gaming, switchers are also spending time:
On social media (47%), reading (56%) and doing hobbies (37%)
With 56% of the switcher audience spending time reading, it presents an opportunity to re-engage this audience and pull them back into the ecosystem with new content strategies, like book-to-game or book-to-film cross over adaptations
But donāt worry entertainment companies. Just as gaming is the #1 activity for entertainment fans, watching TV and movies is the #1 activity gamers turn to when taking a break from gaming ā which means these industries are inevitably intertwined and could benefit from joint endeavors or conquest/win-back strategies
Drama could be #1 untapped genre for gaming companies to explore when looking for their next big hit. Our data uncovers that drama fans who also game gravitate towards genres like:
- Role-Playing (RPG): 73%
- Adventure: 72%,
- Simulation: 62%,
- Sandbox/Open World: 62%,
- Puzzle: 60%
Gaming wins on super serving the emotional needs of fans, identifying a niche area streamers & studios should not only be aware of ā but double down on:
- 82% of gamers think video games are more interactive & engaging than movies and TV
- 59% feel more accomplished when playing a video game
- 53% like that they have more control in the story when playing video games
- 45% feel more invested in the storylines in video games
Top 3 Takeaways For Advertisers and Marketers
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1. Gaming is a Friend vs. a Foe
- Despite common misconceptions, there is a true symbiotic relationship between the gaming and entertainment industries ā they both serve different emotional needs for fans and can actually complement each other ā with the right fan strategy.
- Therefore, if studios, networks and streaming companies cater to the distinct emotional desires of their specific audiences, they can successfully influence a fanās choice between mediums and content types and build out a more robust conquest strategy for both retention and acquisition.
2. Sway the Switchers
- Switchers are the audience entertainment companies should be first and foremost targeting in this ātug of warā to capture fan attention, because switching to watching TV & movies is the first activity gamers engage in after they stop playing.
- This underscores the importance for entertainment companies to develop strategies that resonate with these āswitchers.ā
3. Find your Niche
- With the growing intersection between gaming and entertainment, itās crucial for studios, networks, and streamers to align on a gaming strategy that drives viewer engagement and retention.
- While many entertainment companies know they need a focus on gaming to drive their business forward ā how and where are often barriers. Developing a gaming-specific fan strategy by finding niche pockets in the vast ecosystem ā like targeting drama fans or creating book adaptations ā is key for reaching a high affinity target at scale.
For an interview with a Fandom executive to discuss the study in more detail, please contact Rachelle Savoia at [email protected]
Methodology
The 2024 Inside Entertainment study regionally analyzes the dynamics between diverse forms of entertainment based on a survey of 5,500 entertainment and gaming fans aged 13-54 These insights were validated and deepened through Fandomās proprietary, first-party data from 2024 ā more than 350 million monthly unique visitors, 45 million pages of content across 250,000 wikis. This methodology provides a 360-degree view of franchises and fan interest across the entertainment and gaming landscape through the eyes of Fandom.
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BOLDPLAY TITLES DEBUT ON MARATHONBET
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Over 50 innovative titles have been added to the popular online betting platformās casino game line-up.
Boldplay, the renowned developer of premium online casino content and innovative casino software solutions, has announced that it has formed a new partnership with Marathonbet that will see its full suite of 100+ titles added to the operatorās casino game line-up, with 50+ of those games available now.
As a result of the deal, games from Boldplayās state-of-the-art slot selection and range of virtual scratch cards have already been added to Marathonbetās lobbies, but the provider will also be offering table games, virtual bingo and keno releases on the platform going forward.
Marathonbet is currently licensed by both the government of CuraƧao and the Directorate General for Gambling Regulation in Spain, with a further internet gaming concession from the Customs and Monopolies Agency (ADM) also enabling it to provide services to Italian players.
As such, the collaboration will now enable Boldplay to offer its titles to audiences in a wide range of global markets, many of whom will not previously have seen the signature range of Boldplay jackpots and engaging free spin features that have made the provider such a huge hit with fans.
Of the Boldplay games now available on Marathonbet, a standout highlight is the MMA themed Brute Force, which offers a choice of two hard-hitting bonuses and currently ranks as one of the studioās most successful slots to date.
Speaking on the new partnership with Marathonbet, Boldplay Commercial Director Gary Francis said: āWeāre very happy to have teamed up with Marathonbet in a move that will see our cutting edge game collection reach new audiences in a number of important markets around the world.
āWith a wide range of Boldplay slots, scratch cards, table games and bingo and keno releases now available on the platform, our line-up already has something for everyone and will continue to get even stronger as we announce new releases in 2024. We hope that Marathonbet customers enjoy all that we have to offer and look forward to seeing how our games perform on the platform.ā
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BMM INNOVATION GROUP TO SHOWCASE COLLABORATION WITH INTERNATIONALLY ACCLAIMED MASTER CHOCTAW ARTIST DG SMALLING AT INDIAN GAMING ASSOCIATION (IGA) TRADE SHOW APRIL 10-11
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The Company to Unveil Original Artwork Focused on BMMās Mission to Protect Tribal Gaming and All Who Play
BMM Innovation Group (āBIGā, āBIG Groupā, or the āCompanyā), a technology conglomerate providing world-class services and cutting-edge solutions to the global gaming industry through BMM Testlabs, BIG Cyber, and RG24seven Virtual Training, today announced a collaboration with internationally acclaimed Choctaw Nation Master Artist DG Smalling celebrating BMM Innovation Groupās relationship with Tribal suppliers, regulators, and operators. The artwork will be showcased at the IGA tradeshow April 10-11 at the Anaheim Convention Center in BIGās Booth No. 628.
Smalling is best known for his single-line, continuous drawing technique in which his pen never leaves the paper until the image is complete. The piece he created with BIG is called āHand to Handā, representing the vital relationship between the BIG Group and Tribal gaming. Smalling will be giving away signed reprints of the piece from 2-4 pm on Wednesday, April 10 in BIGās Booth No. 628.
BIGās Chairman and Chief Executive Officer Martin Storm said, āWe are honored to be able to work with such an internationally celebrated and recognized Tribal artist, DG Smalling, to create artwork that reflects our deep roots in Tribal gaming and the importance of the BIG companies in protecting Tribal gaming and all who play through best-in-class product testing and certification, cybersecurity protection solutions, and compliance-grade training.
Smalling said, āI was excited to create this piece for the BMM Innovation Group. This artwork depicts the role of BMM as an agency of quality control to protect Tribal sovereignty from outside intervention; the intersection of Tribal nations, Indian Gaming, and BMM as a day-to-day presence securing Indian Gaming integrity, and thereby, its sovereignty.ā
Prior to his collaboration with BIG, Smalling had already made a name for himself in the gaming industry. In 2022, he achieved the distinction of being the first artist to fully collaborate with a slot machine manufacturer when he teamed up with Incredible Technologies to launch Class II slot games showcasing his art. In addition, Smalling has played a key role in spearheading a number of corporate-indigenous partnerships with leading companies like Amazon, Gary Platt Manufacturing, Emser Tile Native Narrative Series, and APMEX. Smalling holds the distinction of being authorized by the Delaware Nation of Oklahoma ā through statute ā to create on their behalf.
Smallingās art and honors include the Department of the Interiorās Operation Lady Justice; featured artist atĀ EpcotĀ Disney World: State of Oklahoma Centennial Show in 2007;Ā Grand PalaisĀ āSalon du Dessin et de la Peinture Ć” lāEauā in Paris in 2011; andĀ National Museum of the American IndianĀ āChoctaw Codetalkers Celebrationā in Washington, DC in 2012. In addition, Smalling has been commissioned to paint several portraits, including U.S. JusticeĀ Sandra Day OāConnor, U.S. CongressmanĀ Tom Cole, and SirĀ Tony Blair, theĀ former Prime Minister of the UK, among many other notable dignitaries. Some of Smallingās notable commissions include APMEX Coinsā Asian Zodiac Series: Year of the Dragon (2024)Ā ; APMEX Coinsā Grand Buffalo (2023); and Lady Justice of California Proclamation (2020). For more information, visit dgsmalling.ai.
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