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Week 5/2021 slot games releases
Here are this weeks latest slots releases!
Inspired Entertainment, Inc is pleased to announce the launch of Stacked Valentine Hearts
NetGame Entertainment, one of iGaming’s foremost casino software providers, has started the year in style with the release of its Zen Zen Cash slot. This Oriental-inspired slot is 5 reels and 3 rows, with 243 ways to form combinations on the reels. Players are whisked away to a Far East vista where soothing music and sharp graphics make for a stunning gaming experience. Zen Zen Cash is packed with cutting-edge features, including Mystery Cloning Reels deliver constant excitement as they transform the reels into gold, and all covered positions reveal the same symbols after the spin stops – except Scatter.
Habanero is turning back the dial with its latest action-packed title, Totem Towers. Players can trigger the Totem Tower feature when multiple high or low symbols of the same colour change to multipliers, while those who activate the game’s Line Boost functionality could unlock up to 101 new paylines. As immersive as it is entertaining, the 6×3 title’s acoustic soundtrack immerses players in the serene sounds of the rainforest, with 10, 15, 25 or 100 free games available to those who land three, four, five or six scatter symbols respectively.
Yggdrasil, the leading worldwide publisher of online gambling content, has unveiled its first Infinity Reels showcases ReelPlay’s best in class art, sound and pioneering slot technology, bringing slot lovers face to face with Ancient Egypt’s most defining symbol; the Great Pyramid of Giza.
Put a shine on the freezing winter days with CT Gaming Interactive`s latest slot game Ice Rubies. With Heart Wilds that expand making a special Wild zone with an entire area of different characters becoming Wilds, it will keep the players entertained. The Wild expands on the first, second, and third reels when it appears on reel one. When it appears on reel three, all symbols on the third, fourth, and fifth reels will become Wilds.
Salsa Technology has launched its hotly anticipated inaugural fruit-themed slot title with a twist, Pile it Up. This elegant and colourful HTML5 online slot boasts 5 x 7 floating reels that can form winning fruit piles. Prizes are awarded for piles based on cluster size and the different fruit symbols. Once a spin lands two or more of the matching fruit adjacent to each other, a pile begins to form and will remain on the reels for subsequent spins. Rewards are paid out as the pile builds to four or more symbols and the total depends on the symbol quantity and value.
The Nolimit City team are quite known by now for picking unconventional slot themes. East Coast vs West Coast is no exception. While taking you to the sunny palm beaches in the West Coast, or the rainy skylines in the East, the Software Provider offers you a boom bap-stic slot with amazing win potential. East Coast vs West Coast showcases a 5×3 reel set layout with 243 ways to win, that can expand up to 84,375 ways to win. The game will be released with two Feature Buy functions for 80x / 420x the bet. The lower option gives you between 8-10 East or West Coast Spins (player’s choice). The 420x Feature Buy option will trigger the Coast to Coast Spins game feature, which is also the most lucrative feature of East Coast vs West Coast.
iSoftBet, the award-winning online games supplier and content aggregator, is ringing in the Lunar New Year with its latest hit, Book of Cai Shen. Set deep inside a festive temple, the jovial Chinese God of Wealth is the central character in this ornately designed, immersive and feature filled game. The 5×3 slot brings all the excitement of a classic ‘book’ genre with some added twists leading to a staggering win potential of up to 11,069x a player’s stake. Three or more special Bonus Book Scatter symbols triggers 10 free spins, where a special symbol is selected at random.
Endorphina has kicked this year off strong with its first game of the year – Golden Ox – framed in the most exotic gold and Asian traditions. Endorphina says that the Golden Ox reveals an authentic oriental world that symbolizes grand wealth and a promising future ahead. It’s seated with the Gods in heaven and has been sent down to Earth to create a new legend of success – if players try hard enough, they’ll be greatly rewarded. The most enchanted mysteries also lay in the ancient golden coins and red envelopes that are etched with fragile flowers.
The ever-popular Rich Wilde character is the face of several top-performing games in the Play’n GO roster and, last year, the supplier expanded on his universe by bringing his daughter, Cat, into the mix. Cat Wilde in the Eclipse of the Sun God takes her to Mexico; to uncover the legend of the eclipse and the Aztec Sun God. The game is a cascading video slot featuring a cascade multiplier. This multiplier increases the value of wins with each cascade in the base game, and then really explodes in the Free Spins, giving up to x70 multiplier on payline wins.
Pragmatic Play, a leading content provider to the gaming industry, puts players on a quest for the dragon’s lair in search of big wins in its latest release, Dragon’s Kingdom – Eyes of Fire. The 3×3 slot offers five paylines while the Progressive Feature teases untold riches from the treasure trove guarded by dragons.The gameplay features a multiplier which increases on each non-winning spin to reward players with up to 1,250x the bet as Wilds increase the scorching win potential. Dragon’s Kingdom – Eyes of Fire comes hot on the heels of recent titles Madame Destiny Megaways Triple Cherry is thrilled to announce their newest addition to their collection of slots: Pinocchio’s Journey. Inspired by the classical tale, you will take part in the journey of a living wooden puppet seeking its way to fulfill his dream of becoming a real boy. A journey filled with challenges and obstacles, but also joy and freedom! It is a 3×5 video slot with 25 playlines. This adventurous slot presents an RTP of 95,41%, Hit Rate of 43,11% and Volatility of 6/10. It features a buy bonus feature and there are many other ways of reaching the bonus phase with free spins. This game is created with amazing graphics and backgrounds to make the player experience as enjoyable as possible.
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Eastern Europe
Totogaming Joins Cernica Pantelimon RunFest: Not Just Present, But Fully Participating
“We weren’t just present — we were participants of Runfest. And that’s one of the most important aspects,” said Artak Ashkhatoyan, Deputy CEO of Totogaming.
On July 6, Totogaming joined the Cernica Pantelimon Runfest in Romania, once again emphasizing the importance of promoting amateur sports and a healthy lifestyle.
“Supporting such initiatives is a priority for TotoGaming. First, 50% of the proceeds from RunFest will be donated to the CLOVES Romania Foundation, supporting children affected by CLOVES Syndrome. And second, we’ve always believed in showing our passion for sports through actions, not just words. Have you noticed how we’re constantly rushing through life, yet when we look back, it often feels like we haven’t moved at all? It’s important for us to lead by example and show the importance of participation. This is exactly the message we’re promoting through our team’s active involvement in the marathon. After all, there can never be too much sport in our lives,” said TotoGaming’s Deputy CEO, Artak Ashkhatoyan.
A Simple Concept, a Powerful Impact
The concept of this sports event is straightforward: choose a distance between 1 to 21 kilometers and run. The goal? Make sport an integral part of everyday life. The crowd certainly embraced that, gathering as early as 8:30 a.m. — on a Sunday morning.
Totogaming contributed in two distinct capacities: as an official sponsor and as an active participant. A dedicated team of 13 employees represented the company at the Cernica Pantelimon RunFest, with 7 of them proudly taking part as runners.
More Than Just a Run
It wasn’t an easy challenge — especially because among Totogaming’s runners were people for whom running isn’t a daily habit, or even part of their life at all. Yet they couldn’t miss the opportunity, not least from the perspective of corporate responsibility.
“We just finished the 7.5-kilometer race!” shared Petrut-Adrian Toea from the Totogaming team.
“It was amazing, honestly. Around the 2-kilometer mark, I had this little battle with myself — I told myself I had to finish the race, no matter what. And I did it! I came in around 60th place out of over 100 runners, which for me is a really good result.”
“I see my participation as a small contribution toward promoting a healthy lifestyle. In my close circle, everyone knows I’m not exactly the sporty type. I’m not athletic, and I usually prefer having fun in other ways. But showing up here, early in the morning, in this intense heat, and completing almost 8 kilometers with just one short break — I think it set a good example.”
“I hope seeing someone like me finish this challenge motivates my friends to try something similar for their own health. I believe that’s a meaningful contribution”, – added Petrut-Andrea.
Totogaming also made it possible for every attendee to bring sport into their lives — quite literally. At the Totogaming tent, participants could ride stationary bikes and receive prizes based on the number of points they earned through their efforts.
Whether they were running, cycling, or simply cheering for friends, the goal for everyone was the same: to reach the destination of champions — by bringing sport into everyday life.
The post Totogaming Joins Cernica Pantelimon RunFest: Not Just Present, But Fully Participating appeared first on European Gaming Industry News.
BMM Testlabs, the world’s original gaming test lab renowned for exceptional product compliance and certification services, today announced the promotion of Sacha McLaughlin to Vice President of Global Quality Assurance.
BMM’s President of Land-Based Gaming & Inspections, Kirk White, said, “Sacha has consistently demonstrated exceptional leadership, operational excellence, and a customer-first attitude. Her experience and passion will be critical as we continue to grow our QA services to meet the always-evolving needs of the global gaming industry.”
With over 18 years of experience in software implementation and seven years in the gaming industry, McLaughlin brings extensive knowledge of both agile and waterfall development methodologies, test planning, project management, and cross-regional team leadership. She is recognized for her ability to build and scale QA organizations that deliver quality, speed, and value to customers.
McLaughlin joined BMM in 2018 and has held roles of increasing responsibility within the Company, most recently serving as Senior Director of Quality Assurance. Throughout her tenure, she has been instrumental in expanding BMM’s QA capabilities and helping customers launch products into the global gaming market more quickly, with a focus on regulatory compliance, functionality, fairness, and security.
The post BMM TESTLABS PROMOTES SACHA MCLAUGHLIN TO VICE PRESIDENT OF GLOBAL QUALITY ASSURANCE appeared first on Gaming and Gambling Industry in the Americas.
Major findings from the newly launched report include playable ads having the potential to deliver impression-to-install rates 16 times that of non-playable formats for emerging gaming apps and a 20% increase in spending on interactive ads year over year.
Liftoff, a leading AI-enabled growth platform for the mobile app economy, has published its seventh annual Mobile Ad Creative Index. The report explores top creative trends that are attracting and scaling in ad spend across consumer apps and games. It also highlights the expanding role of AI in creative production, testing, and optimization.
This year’s Mobile Ad Creative Index specifically analyzes creative concepts that have excelled in scale for Liftoff’s highest-spending advertisers over the past 12 to 48 months. It is based on findings from over 4.7 trillion impressions, 263 billion clicks, and 1.1 billion installs between 1 January 2023 and 31 May 2025.
Highlights from the report include:
Top consumer apps are investing in interactive ads to compete for engagement
In 2024, the share of spend on interactive ads for top apps increased by 20% year over year. The share of spend increased by 2% for spenders outside the top tier. Top-spending apps differentiate their campaigns by adding innovations to evergreen concepts such as social scrollers, carousels, and scratch-offs.
Playable ads deliver returns across ad budgets for mobile game advertisers
In 2024, the share of spend on playable ads for top games averaged 35% higher than other games. Across all ad budgets, however, playable ads delivered higher conversion rates. Impression-to-install rates were 8 times that of non-playable formats for top spenders and 16 times that of non-playable formats for other game advertisers.
Tailoring “metaplay” elements to motivations can improve performance
“Metaplay” elements—gameplay that diverges from an app’s core design to appeal to a broader audience—are widespread, but top games gain an edge by tailoring their metaplay ads to the publisher audience. The report found that aligning “metaplay” creative with publisher audiences resulted in a 93% increase in installs-per-mille.
UGC is becoming a key differentiator in driving scale for consumer apps
The share of spend on user-generated content (UGC) increased 11% for top-spending apps, with social and utility apps seeing the most significant jump of nearly 30% between 2023 and 2024.
Widespread adoption of Gen AI leads to more customized ad experiences
Creative teams increasingly leverage AI to enhance top-performing assets with 3D and motion and to create and test variations. Top advertisers also use AI to recombine their assets in customized ad experiences that break away from standard video to playable formats.
Yann Zeller, Chief of Staff, Creative at Liftoff, said: “Today’s creative landscape is shaped by a single, powerful truth: attention is the commodity, and brands, games, and influencers are all vying for it. Great mobile ad experiences can earn attention by aligning context with behavior. As ad formats become richer and AI expands our ability to personalize and adapt creatives at scale, we’re able to unlock new insights into user behavior and motivation. We see users spend meaningful stretches with the right content, sometimes 60 to 90 seconds when the ad feels personal or prompts meaningful participation. This isn’t just a better way to advertise—it’s a better way to tell stories and the most exciting brief we’ve had in years.”
Soren Steelquist, Director of Creative Production, said: “The proof is in the data—more and more consumer apps are incorporating UGC into every stage of their marketing, and programmatic is no different. UGC works because it’s authentic and relatable, and users are more likely to be influenced by ad when it’s coming from a trustworthy source. To see higher impact from UGC creatives, work with a partner that can match the right creator with your brand and develop winning concepts that resonate with audiences.”
The post Liftoff’s 2025 Mobile Ad Creative Index Reveals UGC Is a Key Differentiator for Top Apps appeared first on Gaming and Gambling Industry in the Americas.
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