Integrated payments provider Paysafe has announced an expansion of its long-standing partnership with the Virginia Lottery, which will see it leverage the affiliate marketing expertise of Income Access, Paysafe’s marketing technology and services provider.

The Virginia Lottery, which already uses Paysafe’s payment processing services, will utilize Income Access’ proprietary software and affiliate management services for its upcoming iLottery affiliate program.

The integration with Income Access gives the Virginia Lottery access to a proven leader in supporting acquisition and retention efforts as affiliates will use the solution to craft more effective campaigns to promote the state lottery. In addition, Income Access’ knowledgeable team of iLottery affiliate specialists will provide strategic guidance in the implementation of tailored marketing initiatives to drive long-term growth.

“By expanding our partnership with a brand that has the history and reputation of the Virginia Lottery, Paysafe is showing a commitment to nurturing business relationships and being a full-service solutions provider. This agreement also builds on Income Access’ growing presence in the U.S. iLottery market, where we’ve enjoyed strong collaborations and look forward to working with the Virginia Lottery to position it for long-term success in the affiliate space,” Tara Wilson, Chief Operating Officer at Paysafe’s Income Access, said.

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“The Virginia Lottery is always pleased to build upon existing, proven partnerships. We have had a solid relationship with Paysafe for the last five years and now, with the expansion of its product offerings through the capabilities of Income Access, we look forward to building upon this foundation through our affiliate program, which is designed to drive customer acquisition and support our mission of raising revenue for Virginia’s K-12 public schools,” Kevin Hall, Executive Director of Virginia Lottery, said.