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2021 has already overtaken 2020 with more female-led games
While women make up nearly half of all gamers, a continued study by Buzz Bingo has revealed that only 12% of next-generation video games exclusively feature a female protagonist, with 2020 being the worst year yet for female representation.
As part of this continued study, Buzz Bingo analysed every game released on PlayStation and Xbox since 2016 to see how female representation in the gaming industry has developed, as well as how this representation is unfolding in 2021.
1. PlayStation Games Year-on-Year
- Our research showed us that 2020 was the lowest year in terms of the number of female-led games released on PlayStation consoles, with only 14 games (8.6%) released that year featuring a female protagonist.
- 2021 is already looking more promising in terms of the number of games set to be released featuring a female lead, with 23 games (18.4%) with a female protagonist having been announced so far.
| Year | Female | Male | Mixed | Ambiguous/NA/TBC | Total |
| 2016 | 27 | 120 | 97 | 62 | 306 |
| 2017 | 49 | 85 | 115 | 61 | 310 |
| 2018 | 27 | 90 | 98 | 42 | 257 |
| 2019 | 22 | 87 | 91 | 24 | 224 |
| 2020 | 14 | 53 | 67 | 29 | 163 |
| 2021 | 23 | 50 | 30 | 22 | 125 |
2. Xbox Games Year-on-Year
- In three out of the six years we analysed, only 9 of the games that were released for Xbox consoles featured a female lead.
- So far, 2021 already ranks second for the highest number of female protagonist led games for Xbox, with 14 games (12.8%) featuring a female lead having been announced or released.
| Year | Female | Male | Multiple Options | Ambiguous/NA/TBC | Total |
| 2016 | 16 | 83 | 54 | 34 | 187 |
| 2017 | 9 | 49 | 65 | 21 | 144 |
| 2018 | 10 | 46 | 56 | 29 | 141 |
| 2019 | 9 | 49 | 74 | 16 | 148 |
| 2020 | 9 | 27 | 49 | 22 | 107 |
| 2021 | 14 | 43 | 30 | 22 | 109 |
3. The New Generation: Xbox Series X/S and PS5
- Research from Buzz Bingo has revealed that only 51 games (12%) out of the 414 confirmed PS5 and Xbox Series X/S exclusively feature a female protagonist compared to 139 (34%) games with a male-only lead.
- 33% of all games had both male and female protagonists or allowed the user to customise the gender.
| Gender of Lead(s) | Xbox Series X/S | PlayStation 5 | Xbox % | PS5 % | Total % |
| Female | 21 | 30 | 11% | 13% | 12% |
| Male | 58 | 81 | 31% | 35% | 34% |
| Multiple Options | 68 | 68 | 37% | 30% | 33% |
| Ambiguous/NA/TBC | 38 | 50 | 21% | 22% | 21% |
Methodology
- We analysed every game released on PlayStation and Xbox since 2016, and then manually checked each game to find out whether the playable character was male, female, ambiguous or had mixed options.
- We then broke this down to find out the best and worst years for female representation in video games.
- To determine gender, we researched wiki pages for the individual games and searched for the corresponding pronouns when necessary.
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N1 Partners will attend Affiliate World Global in Dubai on March 4–5, 2026. The event brings together affiliates, media buyers, and performance-focused brands for intensive networking, deal-making, and practical discussions around traffic, monetization, and scaling.
A key focus for the team will be the N1 Traffic Cups — a year-long series of traffic tournaments running throughout 2026. The opening stage, N1 SEO Traffic Cup, is now launching and will kick off the season for affiliates ready to compete, scale, and earn additional rewards. Affiliate World Global provides an ideal opportunity to discuss the N1 SEO Traffic Cup in person, connect directly with the team, and explore strategies to maximize performance within the tournament.
At the Dubai event, N1 Partners will meet with partners seeking strong brands, fast execution, and flexible deal structures across 10+ Tier-1 GEOs. The team will also share insights into upcoming 2026 projects, new launches, and strategic growth priorities for the year ahead.
Book a meeting with the team
To make the most of Affiliate World Global, partners are encouraged to arrange meetings in advance and discuss cooperation opportunities on-site. Alexey Gusarov, Team Lead of Affiliates, and Victoria Sokolenko, Affiliate Manager, will represent N1 Partners in Dubai and will be available throughout the event to discuss traffic strategies, deal structures, and participation in the upcoming N1 Traffic Cups.
Why meet N1 Partners at Affiliate World Global
Attendees can explore:
• 14+ casino and sportsbook brands with Reg2Dep up to 70%
• Top deals across 10+ Tier-1 GEOs
• CPA up to €700 for high-performing traffic, RevShare up to 45% + NNCO for top partners, and hybrid models
See you in Dubai at Affiliate World Global.
About N1 Partners
N1 Partners is a multi-brand affiliate program and direct advertiser объединing 14+ casino and sportsbook brands with high LTV and Reg2Dep conversion rates of up to 70%. Operating since 2018, the company delivers stable results and long-term value for partners worldwide. N1 Partners offers transparent terms, flexible partnership models, and a reputation as a reliable partner. With a strong product portfolio, advanced retention systems, and an experienced team, N1 Partners helps partners achieve consistent earnings across competitive Tier-1 markets.
Be number one with N1 Partners.
The post Meet N1 Partners at Affiliate World Global in Dubai appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
N1 Partners team is attending Affiliate World Global in Dubai on 4 and 5 March 2026. The event is a major meeting point for affiliates, media buyers, and performance-driven brands, known for high-intensity networking, deal-making, and practical conversations around traffic, monetization, and scaling.
One of the key focuses will be the N1 Traffic Cups series, a year-long format of traffic tournaments running throughout 2026. The first stage, N1 SEO Traffic Cup, which is just getting started and will open the season for affiliates ready to compete, scale, and earn extra rewards.
Affiliate World Global will be the perfect moment to discuss the N1 SEO Traffic Cup in person. Attendees will be able to connect directly with the team, get the details first, and explore the best strategies for their traffic to take advantage of the tournament.
In Dubai, N1 Partners will be ready to connect with partners looking for strong brands, fast execution, and flexible deals across 10+ Tier-1 GEOs. The team will also share insights into new projects planned for 2026, upcoming launches, and key growth priorities for the year ahead.
Book a Meeting with Our Affiliate Managers
To make the most of Affiliate World Global, book a meeting with N1 Partners in advance and discuss partnership opportunities directly on-site.
Alexey Gusarov, Team Lead of Affiliates and Victoria Sokolenko, Affiliate Manager, will represent N1 Partners in Dubai and will be available throughout the event to talk about traffic strategy, deal structures, and how to join the upcoming N1 Traffic Cups.
Why Meet N1 Partners at Affiliate World Global
Affiliate World Global is the right place to explore:
- 14+ casino and sportsbook brands with Reg2Dep up to 70%
- Top deals across 10+ Tier-1 GEOs
- CPA up to €700 for high-performing traffic, RevShare up to 45% + NNCO for top partners, and hybrid models
See you in Dubai at Affiliate World Global.
About N1 Partners
N1 Partners is a multi-brand affiliate program and direct advertiser, bringing together 14+ casino and sportsbook brands with high LTV and Reg2Dep conversion rates of up to 70%. Operating successfully since 2018, the company delivers stable results and long-term value for partners worldwide.
N1 Partners offers transparent terms, flexible partnership models, and a reputation as a reliable partner. With a strong product portfolio, advanced retention system, and experienced team, N1 Partners helps partners achieve consistent earnings even in highly competitive Tier-1 markets.
Be number one with N1 Partners.
The post Meet N1 Partners at Affiliate World Global in Dubai appeared first on Americas iGaming & Sports Betting News.
N1 Partners team is attending Affiliate World Global in Dubai on 4 and 5 March 2026. The event is a major meeting point for affiliates, media buyers, and performance-driven brands, known for high-intensity networking, deal-making, and practical conversations around traffic, monetization, and scaling.
One of the key focuses will be the N1 Traffic Cups series, a year-long format of traffic tournaments running throughout 2026. The first stage, N1 SEO Traffic Cup, which is just getting started and will open the season for affiliates ready to compete, scale, and earn extra rewards.
Affiliate World Global will be the perfect moment to discuss the N1 SEO Traffic Cup in person. Attendees will be able to connect directly with the team, get the details first, and explore the best strategies for their traffic to take advantage of the tournament.
In Dubai, N1 Partners will be ready to connect with partners looking for strong brands, fast execution, and flexible deals across 10+ Tier-1 GEOs. The team will also share insights into new projects planned for 2026, upcoming launches, and key growth priorities for the year ahead.
Book a Meeting with Our Affiliate Managers
To make the most of Affiliate World Global, book a meeting with N1 Partners in advance and discuss partnership opportunities directly on-site.
Alexey Gusarov, Team Lead of Affiliates and Victoria Sokolenko, Affiliate Manager, will represent N1 Partners in Dubai and will be available throughout the event to talk about traffic strategy, deal structures, and how to join the upcoming N1 Traffic Cups.
Why Meet N1 Partners at Affiliate World Global
Affiliate World Global is the right place to explore:
- 14+ casino and sportsbook brands with Reg2Dep up to 70%
- Top deals across 10+ Tier-1 GEOs
- CPA up to €700 for high-performing traffic, RevShare up to 45% + NNCO for top partners, and hybrid models
See you in Dubai at Affiliate World Global.
About N1 Partners
N1 Partners is a multi-brand affiliate program and direct advertiser, bringing together 14+ casino and sportsbook brands with high LTV and Reg2Dep conversion rates of up to 70%. Operating successfully since 2018, the company delivers stable results and long-term value for partners worldwide.
N1 Partners offers transparent terms, flexible partnership models, and a reputation as a reliable partner. With a strong product portfolio, advanced retention system, and experienced team, N1 Partners helps partners achieve consistent earnings even in highly competitive Tier-1 markets.
Be number one with N1 Partners.
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