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2021 has already overtaken 2020 with more female-led games
While women make up nearly half of all gamers, a continued study by Buzz Bingo has revealed that only 12% of next-generation video games exclusively feature a female protagonist, with 2020 being the worst year yet for female representation.
As part of this continued study, Buzz Bingo analysed every game released on PlayStation and Xbox since 2016 to see how female representation in the gaming industry has developed, as well as how this representation is unfolding in 2021.
1. PlayStation Games Year-on-Year
- Our research showed us that 2020 was the lowest year in terms of the number of female-led games released on PlayStation consoles, with only 14 games (8.6%) released that year featuring a female protagonist.
- 2021 is already looking more promising in terms of the number of games set to be released featuring a female lead, with 23 games (18.4%) with a female protagonist having been announced so far.
| Year | Female | Male | Mixed | Ambiguous/NA/TBC | Total |
| 2016 | 27 | 120 | 97 | 62 | 306 |
| 2017 | 49 | 85 | 115 | 61 | 310 |
| 2018 | 27 | 90 | 98 | 42 | 257 |
| 2019 | 22 | 87 | 91 | 24 | 224 |
| 2020 | 14 | 53 | 67 | 29 | 163 |
| 2021 | 23 | 50 | 30 | 22 | 125 |
2. Xbox Games Year-on-Year
- In three out of the six years we analysed, only 9 of the games that were released for Xbox consoles featured a female lead.
- So far, 2021 already ranks second for the highest number of female protagonist led games for Xbox, with 14 games (12.8%) featuring a female lead having been announced or released.
| Year | Female | Male | Multiple Options | Ambiguous/NA/TBC | Total |
| 2016 | 16 | 83 | 54 | 34 | 187 |
| 2017 | 9 | 49 | 65 | 21 | 144 |
| 2018 | 10 | 46 | 56 | 29 | 141 |
| 2019 | 9 | 49 | 74 | 16 | 148 |
| 2020 | 9 | 27 | 49 | 22 | 107 |
| 2021 | 14 | 43 | 30 | 22 | 109 |
3. The New Generation: Xbox Series X/S and PS5
- Research from Buzz Bingo has revealed that only 51 games (12%) out of the 414 confirmed PS5 and Xbox Series X/S exclusively feature a female protagonist compared to 139 (34%) games with a male-only lead.
- 33% of all games had both male and female protagonists or allowed the user to customise the gender.
| Gender of Lead(s) | Xbox Series X/S | PlayStation 5 | Xbox % | PS5 % | Total % |
| Female | 21 | 30 | 11% | 13% | 12% |
| Male | 58 | 81 | 31% | 35% | 34% |
| Multiple Options | 68 | 68 | 37% | 30% | 33% |
| Ambiguous/NA/TBC | 38 | 50 | 21% | 22% | 21% |
Methodology
- We analysed every game released on PlayStation and Xbox since 2016, and then manually checked each game to find out whether the playable character was male, female, ambiguous or had mixed options.
- We then broke this down to find out the best and worst years for female representation in video games.
- To determine gender, we researched wiki pages for the individual games and searched for the corresponding pronouns when necessary.
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Beef Casino
CasinoCanada enters partnership with Beef Casino
CasinoCanada enters partnership with Beef Casino , CasinoCanada has formed a strategic partnership with Beef Casino, an online gaming platform operated by Royal Partners. The collaboration aims to strengthen Beef Casino’s visibility in Canada through targeted digital promotion and editorial coverage.
CasinoCanada will produce detailed reviews, analytical comparisons, and SEO-driven content tailored for Canadian players. The initiative is designed to generate organic traffic, deliver transparent insights into Beef Casino’s offerings, and support its expansion in the regional market.
CasinoCanada is an online casino information portal operated by SEOBROTHERS.
Eugene Ravdin, Head of PR at SEOBROTHERS, commented: “Our cooperation with Beef Casino reflects our strategy of working with established operators that prioritize compliance, security, and user experience. Backed by Royal Partners’ extensive portfolio and operational expertise, Beef Casino brings strong value to the Canadian market. Through CasinoCanada.com, we aim to deliver clear, research-based content and sustainable traffic growth, building a partnership grounded in consistency and measurable results.”
Beef Casino operates under a licence from the Curaçao Gaming Authority. Managed by Royal Partners, a leading direct advertiser in the gambling sector, the platform features 17 proprietary products and serves over 1 million active users worldwide. Its offering includes thousands of premium gaming titles, from popular slots to a comprehensive Live Casino experience, supported by advanced encryption and 24/7 customer service via live chat, email, and hotline.
Lena Patrubeika, Head of EU Department at Royal Partners, added: “The collaboration between Beef Casino, managed by Royal Partners, and CasinoCanada.com is built on a professional and disciplined approach. We find their team to be responsive to our brand’s requirements and consistent in their communication. The primary benefit of this partnership is the transparency they maintain throughout the workflow. Looking ahead, we aim to maintain this steady cooperation and continue fulfilling our mutual objectives.”
The agreement underscores both parties’ focus on transparency, operational efficiency, and sustainable growth in Canada’s competitive iGaming market.
The post CasinoCanada enters partnership with Beef Casino appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Conferences
PG Soft named as sponsor for SBC Summit Rio 2026
PG Soft named as sponsor for SBC Summit Rio 2026 , PG Soft, a world-class digital mobile games company, has been named as sponsor of SBC Summit Rio 2026, taking place from 3–5 March 2026 at Riocentro in Rio de Janeiro, Brazil.
As part of the sponsorship, PG Soft will receive extensive brand visibility throughout the venue. The company will act as the Entrance Arch Sponsor for Pavilion 4, ensuring its branding is prominently displayed to attendees entering through one of the pavilion’s three main access points. Additional exposure includes a large inflatable blimp positioned across the exhibition space and six hanging banners installed along the main walkway.
PG Soft will also appear as a Supporting Sponsor of the Casino & Sports Betting Zone, with a company profile featured on the official SBC Summit Rio website. Further visibility will be delivered through an LED screen located near the Pavilion 4 Entrance Arch, where a 30-second promotional video will run continuously during the event.
SBC Summit Rio 2026 brings together operators, suppliers, affiliates and regulators from across the global gaming ecosystem, with a strong focus on Latin America’s rapidly developing market landscape.
PG Soft’s sponsorship highlights the company’s ongoing commitment to growth across Latin America and its strategy of supporting key international industry events.
A PG Soft spokesperson commented: “SBC Summit Rio is a must-attend event for the Latin American iGaming community and global industry players. We’re pleased to support the 2026 edition and showcase our growing presence in Brazil and beyond.”
The post PG Soft named as sponsor for SBC Summit Rio 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
GoldenRace
GoldenRace and Spinmatic Strengthen Partnership with Interwetten to Target Greece
GoldenRace and Spinmatic reveal a major extension of their enduring partnership with Interwetten, officially launching their complete range of premium content in the Greek market; a key collaboration between two industry frontrunners who have dedicated years to refining their joint offerings.
Although these brands have had a very successful collaboration since 2020, this recent venture into Greece showcases the lasting resilience and continuous development of their alliance. With a proven history of excellence in various international markets, this decision emphasizes their collective dedication to expanding their success worldwide.
By entering the Greek market, these firms are utilizing years of established reliability to offer one of the most advanced and captivating gaming collections available, showcasing GoldenRace’s top-tier Virtual Sports and Spinmatic’s varied array of inventive slot games.
“Interwetten has been more than just a partner since 2020; they are a key collaborator in our global growth strategy. Moving into the Greek market together is the latest chapter in a long history of synergy. We are constantly expanding our horizons, and we are confident that Interwetten’s sophisticated player base will appreciate the realism and innovation we continue to build together.” – Martin Wachter, CEO and Founder of Softquo Holding.
Interwetten, a genuine trailblazer as one of the earliest online sports betting providers globally, provides a platform that now reflects GoldenRace and Spinmatic’s commitment to quality and responsible entertainment.
This growth represents the organic development of a long-established connection founded on dependability and a shared comprehension of players’ genuine desires.
The post GoldenRace and Spinmatic Strengthen Partnership with Interwetten to Target Greece appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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