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2021 has already overtaken 2020 with more female-led games

Published

5 years ago

January 25, 2021

Reading Time: 2 minutes

While women make up nearly half of all gamers, a continued study by Buzz Bingo has revealed that only 12% of next-generation video games exclusively feature a female protagonist, with 2020 being the worst year yet for female representation.

As part of this continued study, Buzz Bingo analysed every game released on PlayStation and Xbox since 2016 to see how female representation in the gaming industry has developed, as well as how this representation is unfolding in 2021.

1. PlayStation Games Year-on-Year

Our research showed us that 2020 was the lowest year in terms of the number of female-led games released on PlayStation consoles, with only 14 games (8.6%) released that year featuring a female protagonist.
2021 is already looking more promising in terms of the number of games set to be released featuring a female lead, with 23 games (18.4%) with a female protagonist having been announced so far.

Year	Female	Male	Mixed	Ambiguous/NA/TBC	Total
2016	27	120	97	62	306
2017	49	85	115	61	310
2018	27	90	98	42	257
2019	22	87	91	24	224
2020	14	53	67	29	163
2021	23	50	30	22	125

2. Xbox Games Year-on-Year

In three out of the six years we analysed, only 9 of the games that were released for Xbox consoles featured a female lead.
So far, 2021 already ranks second for the highest number of female protagonist led games for Xbox, with 14 games (12.8%) featuring a female lead having been announced or released.

Year	Female	Male	Multiple Options	Ambiguous/NA/TBC	Total
2016	16	83	54	34	187
2017	9	49	65	21	144
2018	10	46	56	29	141
2019	9	49	74	16	148
2020	9	27	49	22	107
2021	14	43	30	22	109

3. The New Generation: Xbox Series X/S and PS5

Research from Buzz Bingo has revealed that only 51 games (12%) out of the 414 confirmed PS5 and Xbox Series X/S exclusively feature a female protagonist compared to 139 (34%) games with a male-only lead.
33% of all games had both male and female protagonists or allowed the user to customise the gender.

Gender of Lead(s)	Xbox Series X/S	PlayStation 5	Xbox %	PS5 %	Total %
Female	21	30	11%	13%	12%
Male	58	81	31%	35%	34%
Multiple Options	68	68	37%	30%	33%
Ambiguous/NA/TBC	38	50	21%	22%	21%

Methodology

We analysed every game released on PlayStation and Xbox since 2016, and then manually checked each game to find out whether the playable character was male, female, ambiguous or had mixed options.
We then broke this down to find out the best and worst years for female representation in video games.
To determine gender, we researched wiki pages for the individual games and searched for the corresponding pronouns when necessary.

Source

AccaMAX

LuckyStreak integrates AccaMAX slots and crash games into LuckyConnect

Published

31 minutes ago

May 7, 2026

Wladimir P.

luckystreak-integrates-accamax-slots-and-crash-games-into-luckyconnect

LuckyStreak has added AccaMAX to its LuckyConnect content aggregation solution, integrating the supplier’s portfolio into its single casino content API for operators worldwide.

Through the integration, operators can access AccaMAX’s catalogue of SlotsMAX and CrashMAX titles via LuckyConnect, with LuckyStreak stating that content updates are delivered through its “seamless content sync process” without additional integration work.

AccaMAX, launched in 2024 and headquartered in South Africa and Romania, said it holds Brazilian RNG certification and is in the process of completing its Curaçao B2B licensing.

Virginia Russu, Head of Account Management at LuckyStreak said: “What stands out with AccaMAX is how deliberately their games are built around player experience and performance. The Maxx philosophy is not just branding, it translates into longer sessions and stronger engagement. That kind of thinking aligns perfectly with our strategy of delivering content that works in high-growth markets where player expectations and behaviours are evolving quickly.”

Christo Bezuidenhout, AccaMAX Chief Product Officer added: “Partnering with LuckyStreak gives us immediate access to a global network of operators. Their aggregation platform allows us to scale distribution quickly while maintaining the quality and performance we have built into our games.”

The post LuckyStreak integrates AccaMAX slots and crash games into LuckyConnect appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

G Gate Awards

Support N1 Partners at the G Gate Awards 4 Nominations, Power Your Vote

Published

9 hours ago

May 6, 2026

Wladimir P.

support-n1-partners-at-the-g-gate-awards-4-nominations,-power-your-vote

N1 Partners has been nominated for the G Gate Awards 2026 in 4 categories — the company is among the market leaders who are changing the industry in several directions at once: from developing the partnership ecosystem and expanding the product portfolio to introducing new marketing approaches, media formats and working with content, including YouTube.

N1 Partners is actively working to create a base for networking and development within its community, which is why partners can participate in the work and directly influence the success of the affiliate program!

Vote for N1 Partners in the following nominations:

- iGaming-advertiser of the year.
  The company offers some of the best conditions for partners: CPA up to €700 and RevShare up to 55%, 14+ brands on 10+ Tier-1 GEO are available and the portfolio is constantly being updated. This creates conditions for growth. By the end of 2025, the average number of FTDs per month increased by 150%!

PR campaign of the year.

N1 Puzzle Promo is one of the biggest promotions of 2025, with the main gift of the Robinson R22 helicopter and coverage in 50+ media! The prize fund was €500,000.

Event of the year.
The team also held a big show event at the end of N1 Puzzle Promo as part of the iGB Affiliate in Barcelona. The industry’s interest is confirmed by the numbers: more than 2,000 registrations; and 600+ confirmed guests gathered at this private event to congratulate the finalists and celebrate the end of the campaign.
YouTube project of the year.
N1 Partners YouTube is a media outlet within the affiliate industry with proprietary formats and a focus on real-world market experience. In the first six months, the channel organically gained more than 4,000 subscribers from the field and 70,000 views on all materials; launched 2 permanent formats; and attracted industry leaders from founders to market experts.

How to vote for N1 Partners at G Gate Awards?

The first stage of voting will be held from April 15 to May 20, and then the finalists can be supported from May 22 to June 22.

Vote for N1 Partners at G Gate Awards:

Visit the award website;
Choose N1 Partners in four categories;
Click on the “Cast your votes” button;
Enter your phone number;
Confirm your vote through the incoming call (enter the last 4 digits of the number).

Your vote is very important — thank you for the support!

Why work with N1 Partners:

14+ casino and sportsbook brands with high Reg2Dep
10+ Tier-1 GEOs
CPA up to €700 and RevShare up to 55% + NNCO for top partners

Be number one with N1!

The post Support N1 Partners at the G Gate Awards 4 Nominations, Power Your Vote appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

G Gate Awards

Support N1 Partners at the G Gate Awards 4 Nominations, Power Your Vote

Published

9 hours ago

May 6, 2026

GamingAmericas.com

Vote for N1 Partners in the following nominations:

- iGaming-advertiser of the year.
  The company offers some of the best conditions for partners: CPA up to €700 and RevShare up to 55%, 14+ brands on 10+ Tier-1 GEO are available and the portfolio is constantly being updated. This creates conditions for growth. By the end of 2025, the average number of FTDs per month increased by 150%!

PR campaign of the year.

N1 Puzzle Promo is one of the biggest promotions of 2025, with the main gift of the Robinson R22 helicopter and coverage in 50+ media! The prize fund was €500,000.

Event of the year.
The team also held a big show event at the end of N1 Puzzle Promo as part of the iGB Affiliate in Barcelona. The industry’s interest is confirmed by the numbers: more than 2,000 registrations; and 600+ confirmed guests gathered at this private event to congratulate the finalists and celebrate the end of the campaign.
YouTube project of the year.
N1 Partners YouTube is a media outlet within the affiliate industry with proprietary formats and a focus on real-world market experience. In the first six months, the channel organically gained more than 4,000 subscribers from the field and 70,000 views on all materials; launched 2 permanent formats; and attracted industry leaders from founders to market experts.

How to vote for N1 Partners at G Gate Awards?

The first stage of voting will be held from April 15 to May 20, and then the finalists can be supported from May 22 to June 22.

Vote for N1 Partners at G Gate Awards:

Visit the award website;
Choose N1 Partners in four categories;
Click on the “Cast your votes” button;
Enter your phone number;
Confirm your vote through the incoming call (enter the last 4 digits of the number).

Your vote is very important — thank you for the support!

Why work with N1 Partners: