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2021 has already overtaken 2020 with more female-led games

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While women make up nearly half of all gamers, a continued study by Buzz Bingo has revealed that only 12% of next-generation video games exclusively feature a female protagonist, with 2020 being the worst year yet for female representation.

As part of this continued study, Buzz Bingo analysed every game released on PlayStation and Xbox since 2016 to see how female representation in the gaming industry has developed, as well as how this representation is unfolding in 2021.

1. PlayStation Games Year-on-Year

  • Our research showed us that 2020 was the lowest year in terms of the number of female-led games released on PlayStation consoles, with only 14 games (8.6%) released that year featuring a female protagonist.
  • 2021 is already looking more promising in terms of the number of games set to be released featuring a female lead, with 23 games (18.4%) with a female protagonist having been announced so far.
Year Female Male Mixed Ambiguous/NA/TBC Total
2016 27 120 97 62 306
2017 49 85 115 61 310
2018 27 90 98 42 257
2019 22 87 91 24 224
2020 14 53 67 29 163
2021 23 50 30 22 125

2. Xbox Games Year-on-Year

  • In three out of the six years we analysed, only 9 of the games that were released for Xbox consoles featured a female lead.
  • So far, 2021 already ranks second for the highest number of female protagonist led games for Xbox, with 14 games (12.8%) featuring a female lead having been announced or released.
Year Female Male Multiple Options Ambiguous/NA/TBC Total
2016 16 83 54 34 187
2017 9 49 65 21 144
2018 10 46 56 29 141
2019 9 49 74 16 148
2020 9 27 49 22 107
2021 14 43 30 22 109

3. The New Generation: Xbox Series X/S and PS5

  • Research from Buzz Bingo has revealed that only 51 games (12%) out of the 414 confirmed PS5 and Xbox Series X/S exclusively feature a female protagonist compared to 139 (34%) games with a male-only lead.
  • 33% of all games had both male and female protagonists or allowed the user to customise the gender.
Gender of Lead(s) Xbox Series X/S PlayStation 5 Xbox % PS5 % Total %
Female 21 30 11% 13% 12%
Male 58 81 31% 35% 34%
Multiple Options 68 68 37% 30% 33%
Ambiguous/NA/TBC 38 50 21% 22% 21%

Methodology

  • We analysed every game released on PlayStation and Xbox since 2016, and then manually checked each game to find out whether the playable character was male, female, ambiguous or had mixed options.
  • We then broke this down to find out the best and worst years for female representation in video games.
  • To determine gender, we researched wiki pages for the individual games and searched for the corresponding pronouns when necessary.

 

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Peter & Sons says it now reaches 70% of Italy’s ADM-licensed operator market

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Studio cites integrations with Sisal, SNAI, PokerStars, Eurobet, Betsson Italy, Lottomatica, Goldbet and Diecimilauno via Octavian and Light & Wonder.

Peter & Sons said it has expanded its distribution in Italy and is now live with approximately 70% of the country’s leading operators under the Agenzia delle Dogane e dei Monopoli (ADM) license.

The studio attributed the milestone to operator partnerships including Sisal, SNAI, PokerStars, Eurobet, Betsson Italy, Lottomatica, and Goldbet and Diecimilauno, with distribution supported by aggregators Octavian and Light & Wonder. Peter & Sons said the network is expected to grow further.

Italy remains one of Europe’s most established regulated iGaming markets, with concentrated operator share and extensive go-live requirements. Peter & Sons said Italian players can access titles including Barbarossa Dragon Empire, Barbarossa Revenge, and Thunderhawk.

Lauryn Duncan, Head of Sales at Peter & Sons, said: “Italy has become one of our most important markets, not because it was new to us, but because of how quickly it has evolved into a key part of our distribution network. Reaching 70% of the market is a strong validation of the partnerships we’ve built with leading operators and aggregators. It’s a market that demands quality, structure, and consistency, and we’re proud to see our games resonate so well within that environment.”

The post Peter & Sons says it now reaches 70% of Italy’s ADM-licensed operator market appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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EdgeLabs Signs Content Partnership with Stake

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EdgeLabs has signed a new content partnership with Stake that will bring more than 50 games from the EdgeLabs portfolio to the platform, including Blue Bird Bonus, Diamond 10x and Mark of Z, alongside casino-style titles such as Emily’s Treasure and Kandy Land Keno. The agreement expands EdgeLabs’ reach with a major global operator while giving Stake access to additional multilingual content and promotional tools across key markets.

In addition to its slot titles, Stake will also leverage EdgeLabs’ casino-style games, including the fish-shooting title Emily’s Treasure and keno game Kandy Land Keno, enhancing the overall player experience within its ecosystem.

Founded in 2017, Stake has rapidly become one of the world’s largest online casino and sportsbook. With a major focus on community engagement, the platform also offers a sweepstakes casino model, providing free-to-play experiences to its users.

Similarly, EdgeLabs’ team brings decades of industry experience, building a high-quality game portfolio supported across 35 languages and 95 currencies, with reach across North America, Europe and Asia. The studio focuses on optimizing partnerships through offering bespoke content, pre-release exclusives and a fully integrated suite of promotional tools.

By combining efforts, both companies aim to accelerate their respective commercial growth objectives and further establish themselves as key players for online free-to-play entertainment.

Marina Rodov, CEO of EdgeLabs, said: “We’re delighted to take our relationship with Stake to the next level. We will now be able to work closely and mutually boost our business by providing our best-in-class games, promotional tools, and account management. We are confident that with our games and Stake’s volumes, this will be a fruitful partnership for both companies.”

Caelum Ferrarese of Stake said: “We’re very excited to begin our partnership with Edgelabs. With Edgelabs’ catalogue of top-quality slots content, combined with a close, working relationship, the sky is the limit for what we can achieve together across a wide range of markets.”

The post EdgeLabs Signs Content Partnership with Stake appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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IGS Awarded 15-Year Electronic Gaming Machine Monitoring Licence in Victoria

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Bally’s Intralot S.A. (Bally’s Intralot) has announced that its Australian subsidiary, Intralot Gaming Services (IGS) has been awarded a new 15-year Electronic Gaming Machine (EGM) Monitoring Licence for the State of Victoria, effective 16 August 2027.

This landmark award positions Bally’s Intralot to deliver a new generation of technology, transparency and collaboration to one of the world’s most mature and highly regulated gaming markets.

Approximately 26,300 EGMs will be connected to the Monitoring System which will provide a vital role in ensuring the ongoing integrity of EGM transactions in gaming venues. It will also provide data and information on EGMs for regulatory, harm minimisation, taxation and research purposes.

Under the licence, IGS will also be responsible for the delivery, operation and maintenance of the statewide Pre-commitment System for all EGMs in Victoria, including 2628 EGMs at the Melbourne casino.

A New Technology Era for Victoria

IGS will deploy a next-generation, cloud-enabled monitoring platform designed to deliver:

• Real-time monitoring and reporting

• Advanced data analytics capabilities

• Best-in-class cybersecurity protections

• Scalable architecture to support evolving regulatory requirements

• Future-ready integration enabling seamless connectivity with venues, manufacturers and regulatory systems

“This award represents a major milestone for Bally’s Intralot and IGS and is a significant investment in the future of Victoria’s gaming technology infrastructure. We look forward to working with the Victorian Government, the Victorian Gambling and Casino Control Commission, and industry stakeholders to deliver a secure and transparent monitoring system that supports integrity and player protection,” said Robeson Reeves, CEO of the Bally’s Intralot Group.

IGS and Bally’s Intralot will commence planning and stakeholder engagement in the coming months to support a carefully managed, smooth and seamless transition.

The post IGS Awarded 15-Year Electronic Gaming Machine Monitoring Licence in Victoria appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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