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BtoBet’s founder Alessandro Fried discusses vision, strategy and product innovations for 2021

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2020 was hugely successful for BtoBet. What are the set targets for 2021?

Further consolidating our presence in those markets where we are already considered as market leaders, whilst seeking to strengthen our partner portfolio in mature and new markets must be the target we set for ourselves for this year. During 2020, despite all the challenges brought about by the novel coronavirus pandemic, we have not only continued strengthening our positions in markets, such as Africa and Latin America, announcing strategic partnerships that will reap substantial benefits for the company on the medium to long term, but we have also set out a clear vision to make a similar impact in more mature markets such as Europe, whilst setting our eyes on new opportunities.

Increasing our footprint on an international level has always been our intention from the very onset, and what the company has achieved in a relatively short period of time is testimony to the determination and talent within the company’s ranks to meet the set targets.

Furthermore, BtoBet’s acquisition by Aspire Global now puts us in the ideal position to be able to enter more complex market scenarios, such as Europe, which are highly characterised by an overwhelming level of regulation. Together we are able to meet the requirements of all operators requiring a technological partner serving the entire iGaming value chain, providing them with a cutting edge sports betting platform, and also all requirements from a content and services point of view. All this whilst adhering to the compliance requirements of the vast majority of regulated jurisdictions, keeping to a minimum the time-to-market.

Having said this, the overzealous regulation and over taxed market scenarios characterizing the European market have led to businesses turning towards the fresh, and new opportunities other emerging markets can offer them.  And our strong presence in these markets, puts us at in an optimal position to assist those operators seeking to gain an advantageous position in these so-called emerging markets.

The past months have seen BtoBet very active in different markets, announcing key partnerships – such as Betfair and William Hill in Colombia, and Sports Lotteries LLC in Russia – and in the coming weeks we seek to maintain the momentum.

Any new products in the pipeline from BtoBet?

We are currently finalizing a string of new tools that are set to have a great impact for both operators and players.

The major trend today is that we live our lives on screens and this affects every aspect of our daily life. In order to stay current, especially in online gaming, you need to be disruptive. By producing a better product that incorporates the way people live, you can disrupt the space in an industry. Innovation is a constant objective of any company within the iGaming industry.

Having said that, whilst other industries especially the entertainment industry, have harnessed new technologies based on ML and AI in order to ameliorate the customer experience, the betting industry has yet to truly harness this form of disruptive technology. And this is what we have been working on for the past months… tools based on in-depth data analysis allowing operators to fully understand the different player demographics, psychographics and playing habits, ultimately enabling them to create enhanced, personalized experiences based on the individual player preferences and behaviours.

Whilst this will undoubtedly play a major role towards a player-centric UX, bookmakers will also be able to harness great benefits from the technology from an operational perspective. A primary example that comes to mind is that these tools are able to single out suspicious betting patterns and payments. And all these in an automated environment.

How disruptive was the coronavirus pandemic for the industry?

2020 was deeply marked by the global coronavirus outbreak. It has affected the industry in many ways, with many businesses – both B2C and B2B – having to re-dimension the traditional way of how they operate.

Luckily for us, we had been investing for quite some time in widening the content portfolio for all verticals, and simultaneously having had invested heavily on our platform in order to better assist those retail operators opting to start wholly or partially migrating their business to the digital channels in an interlinked environment.

Now the big question is will everything revert back to pre-Covid scenarios? In reality I don’t envision the development of widely available vaccines, which will mark the end of the pandemic, to prompt the industry to go back to the 2019 situation.

The pandemic has undoubtedly brought about a digitalisation reform, and this is reflected in all those industries which featured retail as part of their business model. Adults who have entered the digital age of wagering may shift some of their spending to more traditional forms of entertainment channels – namely retail casinos – but many of those adults will undoubtedly continue sharing their wallet with the digital channels. Does this mean that this is the end for the industry’s retail outlets? Definitely not, but I do expect the digitalisation of the industry to maintain its momentum.

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Final Call for the N1 SEO Traffic Cup 2 Weeks to Win

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N1 SEO Traffic Cup — the first tournament in the N1 Traffic Cups series by N1 Partners — is entering its final stretch, with April 30 being the last day of the promo. Over 250 teams are already actively driving traffic to N1 Partners brands, as anyone can win — no matter when they joined the race.

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Vegangster Integrates JackpotX Across 5 Brands, Reaches ~25% Player Opt-In.

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Vegangster has expanded its partnership with Shared Luck by integrating JackpotX, a player-funded jackpot system now live across five client brands. Early results show an average opt-in rate of around 25%, with players actively choosing to join the jackpot via a simple opt-in toggle.

Across these deployments, JackpotX is configured as a player-funded system, where a portion of player activity contributes to a shared prize pool. This creates a continuously growing jackpot that runs alongside standard gameplay, adding a persistent betting incentive without interrupting the core gaming experience.

Unlike traditional fixed or operator-funded jackpots, this model scales with player activity. As participation increases, the prize pool grows, reinforcing visibility and engagement over time.

For operators, the integration introduces a retention and monetisation layer that is directly tied to player volume. Because the jackpot is funded through gameplay, it reduces reliance on upfront promotional spend while still creating a strong engagement loop.

Michael Oziransky, Chief Product Officer at Vegangster, commented:
“What stands out with JackpotX is flexibility. Operators can run multi-brand jackpots and tailor how they work, with real-time performance visibility. This made it easy for us to use a player-funded approach and boost engagement without additional operator spend.”

The integration requires minimal operational overhead and can be deployed across brands without complex configuration, allowing operators to activate jackpot-driven engagement quickly.

With JackpotX now live and scaling across brands, Vegangster and Shared Luck plan to expand the partnership further, focusing on deeper gamification mechanics and wider rollout across the Vegangster client network.

About SharedLuck

Sharedluck builds engagement infrastructure for online casinos. JackpotX, its flagship product, provides flexible jackpot creation, multi-brand management, real-time analytics, and tools built to increase player retention and overall casino revenue.

About Vegangster

Vegangster provides a full-stack iGaming platform engineered for speed, scalability, and operator control. Its turnkey, white-label, and sweepstakes solutions integrate casino and sportsbook content, payments, CRM, compliance, and social features into a single mobile-first system. With Vegangster, operators can launch quickly and scale with confidence.

Press contact
Romans Kozlovskis
Senior Content & PR Manager
[email protected]

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Sports Betting Operator Names Mark McGuinness Editor-in-Chief

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Peter White, Publisher of Sports Betting Operator, has announced the appointment of Mark McGuinness as the publication’s new Editor-in-Chief.

A highly respected figure in the global iGaming, crypto and digital marketing sectors, McGuinness brings more than 30 years of international experience in high-performance marketing, brand strategy and growth leadership across regulated markets in the UK, EMEA and Latin America.

Currently operating as a Fractional CMO and strategic advisor, McGuinness has built a reputation for scaling brands, transforming underperforming channels and delivering measurable commercial impact across B2B, B2C and D2C environments. His expertise spans user acquisition, retention, lifecycle marketing, affiliate and SEO strategy, as well as AI-driven growth initiatives.

In addition to his advisory roles, McGuinness is Co-Founder of the iGaming Roundtable, a fast-growing industry forum designed to foster meaningful, solution-led discussions among senior leaders across the sector.

Peter White, Publisher of Sports Betting Operator, said: “Mark’s appointment marks an exciting new chapter for Sports Betting Operator. His depth of experience, industry credibility, and forward-thinking approach to marketing, AI, and emerging technologies align perfectly with our vision to deliver authoritative, insightful, and commercially relevant content to the global betting community.”

Mark McGuinness, Editor-in-Chief of Sports Betting Operator, said: “I’m delighted to join Sports Betting Operator at such a pivotal time for the industry. The convergence of AI, data, and player engagement is reshaping the landscape, and there is a clear need for intelligent, honest, and forward-looking editorial. I look forward to working with Peter and the wider network to build a platform that informs, challenges, and connects the industry.”

As Editor-in-Chief, McGuinness will lead the editorial direction of Sports Betting Operator, focusing on high-value content, expert insights and in-depth analysis across sports betting, iGaming, technology and regulatory developments. His appointment signals a continued commitment to innovation, editorial integrity and industry leadership.

The post Sports Betting Operator Names Mark McGuinness Editor-in-Chief appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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