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BtoBet’s founder Alessandro Fried discusses vision, strategy and product innovations for 2021

Published

5 years ago

January 7, 2021

Zoltan Tundik

Reading Time: 3 minutes

2020 was hugely successful for BtoBet. What are the set targets for 2021?

Further consolidating our presence in those markets where we are already considered as market leaders, whilst seeking to strengthen our partner portfolio in mature and new markets must be the target we set for ourselves for this year. During 2020, despite all the challenges brought about by the novel coronavirus pandemic, we have not only continued strengthening our positions in markets, such as Africa and Latin America, announcing strategic partnerships that will reap substantial benefits for the company on the medium to long term, but we have also set out a clear vision to make a similar impact in more mature markets such as Europe, whilst setting our eyes on new opportunities.

Increasing our footprint on an international level has always been our intention from the very onset, and what the company has achieved in a relatively short period of time is testimony to the determination and talent within the company’s ranks to meet the set targets.

Furthermore, BtoBet’s acquisition by Aspire Global now puts us in the ideal position to be able to enter more complex market scenarios, such as Europe, which are highly characterised by an overwhelming level of regulation. Together we are able to meet the requirements of all operators requiring a technological partner serving the entire iGaming value chain, providing them with a cutting edge sports betting platform, and also all requirements from a content and services point of view. All this whilst adhering to the compliance requirements of the vast majority of regulated jurisdictions, keeping to a minimum the time-to-market.

Having said this, the overzealous regulation and over taxed market scenarios characterizing the European market have led to businesses turning towards the fresh, and new opportunities other emerging markets can offer them. And our strong presence in these markets, puts us at in an optimal position to assist those operators seeking to gain an advantageous position in these so-called emerging markets.

The past months have seen BtoBet very active in different markets, announcing key partnerships – such as Betfair and William Hill in Colombia, and Sports Lotteries LLC in Russia – and in the coming weeks we seek to maintain the momentum.

Any new products in the pipeline from BtoBet?

We are currently finalizing a string of new tools that are set to have a great impact for both operators and players.

The major trend today is that we live our lives on screens and this affects every aspect of our daily life. In order to stay current, especially in online gaming, you need to be disruptive. By producing a better product that incorporates the way people live, you can disrupt the space in an industry. Innovation is a constant objective of any company within the iGaming industry.

Having said that, whilst other industries especially the entertainment industry, have harnessed new technologies based on ML and AI in order to ameliorate the customer experience, the betting industry has yet to truly harness this form of disruptive technology. And this is what we have been working on for the past months… tools based on in-depth data analysis allowing operators to fully understand the different player demographics, psychographics and playing habits, ultimately enabling them to create enhanced, personalized experiences based on the individual player preferences and behaviours.

Whilst this will undoubtedly play a major role towards a player-centric UX, bookmakers will also be able to harness great benefits from the technology from an operational perspective. A primary example that comes to mind is that these tools are able to single out suspicious betting patterns and payments. And all these in an automated environment.

How disruptive was the coronavirus pandemic for the industry?

2020 was deeply marked by the global coronavirus outbreak. It has affected the industry in many ways, with many businesses – both B2C and B2B – having to re-dimension the traditional way of how they operate.

Luckily for us, we had been investing for quite some time in widening the content portfolio for all verticals, and simultaneously having had invested heavily on our platform in order to better assist those retail operators opting to start wholly or partially migrating their business to the digital channels in an interlinked environment.

Now the big question is will everything revert back to pre-Covid scenarios? In reality I don’t envision the development of widely available vaccines, which will mark the end of the pandemic, to prompt the industry to go back to the 2019 situation.

The pandemic has undoubtedly brought about a digitalisation reform, and this is reflected in all those industries which featured retail as part of their business model. Adults who have entered the digital age of wagering may shift some of their spending to more traditional forms of entertainment channels – namely retail casinos – but many of those adults will undoubtedly continue sharing their wallet with the digital channels. Does this mean that this is the end for the industry’s retail outlets? Definitely not, but I do expect the digitalisation of the industry to maintain its momentum.

Alex Baliukonis Game Producer at BGaming

BGaming releases Frenzy Clusters slot with expanding grid feature

Published

33 minutes ago

June 23, 2026

Wladimir P.

bgaming-releases-frenzy-clusters-slot-with-expanding-grid-feature

New cluster-pay title includes five character companions, Free Spins with progressive multipliers, and a ×10,000 max win at 97.11% RTP.

BGaming has released a new slot, Frenzy Clusters, adding another #Entertainment title to its portfolio. The game uses a cluster-pay mechanic and an expanding grid, with BGaming stating a maximum win of ×10,000 and an RTP of 97.11%.

Frenzy Clusters is built around five selectable character companions—Golub, Hugo, Bloke, Aussie, and Olaf—each positioned as culturally inspired. BGaming says the character choice does not affect outcomes, but characters react to wins with animations and interact with events on the reels.

Gameplay runs on a grid with blocked edge cells that can be unlocked by landing winning clusters next to them, expanding the play area. After wins, the game can trigger one of three random symbol effects: Rockets (clear a horizontal line), Books (clear a 3×3 area), and Spheres (remove all instances of the same symbol). BGaming says grid expansions last one spin in the base game and persist for the duration of the bonus round.

The Free Spins feature is triggered by three or more Scatters. BGaming says the bonus includes a progressive multiplier based on the number of Scatters, with no limit, and that players can access the bonus via Buy Bonus options or use a Chance feature to increase trigger probability.

Alex Baliukonis, Game Producer at BGaming, said, “At BGaming, we encourage our design team to get as creative as possible, and titles like Frenzy Clusters are the kind of magic they deliver.

This is one of our most imaginative titles to date, with each of the game’s five characters being designed to appeal to different players. Fantasy roleplay fans will definitely spot plenty of references in the game, with the team pulling inspiration from some of their favorite campaigns, and we have also been inspired by other popular culture stories.

The game goes beyond its aesthetic appeal, offering some big wins and a creative twist on the popular cluster-play dynamic, with the expanding grid providing the kind of engagement and progressive action that is tailor-made for streamers.”

The post BGaming releases Frenzy Clusters slot with expanding grid feature appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Climb Time Mummy Cash Uncovered

Games Global and High Limit Studio launch Climb Time Mummy Cash Uncovered

Published

33 minutes ago

June 23, 2026

Wladimir P.

games-global-and-high-limit-studio-launch-climb-time-mummy-cash-uncovered

Egyptian-themed slot adds Climb Time progression, Guaranteed Wild Meter and a Bonus Booster Wheel with rewards up to 6,250x.

Games Global has launched Climb Time Mummy Cash Uncovered in partnership with exclusive studio partner High Limit Studio. The new Egyptian-themed 5×3 slot adds feature progression, hidden prize reveals and a bonus wheel, with the company stating maximum rewards of up to 6,250x.

At the core is the Cash Uncovered mechanic, triggered by landing a Mummy or Wild symbol on every reel. When activated, the feature reveals hidden prizes on Wild symbols and awards all displayed values simultaneously.

The title uses the Climb Time progression system to unlock upgrades through play, including Random Wilds, the Bonus Booster Wheel and enhanced Mummy symbols. As players progress, four mummy modifiers are added to reel one: Hot Spin Mummy (prizes up to 1,250x), Boost Mummy (increases prizes up to 15x), Collect Mummy (gathers values up to three times) and Multiply Mummy (multipliers up to 10x).

A Guaranteed Wild Meter tracks Random Wilds landing on reels two to five during the base game. If a spin results in no win, the symbols are collected to build the meter. Landing three bell scatters awards 10 Free Spins, played with the number of Guaranteed Wilds accumulated. Coin symbols also feed a Treasure Pot that can randomly activate a Wheel Bonus.

High Limit Studio Creative Director Adrian Wotton said: “The Egyptian theme was a natural fit for the Cash Uncovered mechanic and gave us the opportunity to approach the concept from a different angle. Combined with the Guaranteed Wild Meter and enhanced mummy features, we’ve introduced new layers to the experience while staying true to what made the original title so popular.”

Games Global Director of Games Strategy and Partner Management Dave Reynolds added: “Climb Time Joker Cash Uncovered proved how well this mechanic resonates with players, and this release gives operators a follow-up that builds on that success. High Limit Studio has layered in feature progression and the Guaranteed Wild Meter to deepen the experience – evolving a concept players already know into something with even broader appeal.”

The post Games Global and High Limit Studio launch Climb Time Mummy Cash Uncovered appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

2RBO Affiliates

ToonieBet Named Exclusive iGaming Partner of the Hamilton Tiger-Cats

Published

33 minutes ago

June 23, 2026

Wladimir P.

tooniebet-named-exclusive-igaming-partner-of-the-hamilton-tiger-cats

2RBO Affiliates is proud to announce that ToonieBet, an iGaming brand featured within its portfolio, has been named the Exclusive and Official iGaming Partner of the Hamilton Tiger-Cats. This partnership brings the Tigers’ spirit to the digital world, uniting a leading gaming platform with one of the most iconic and battle-tested teams in the Canadian Football League.

The collaboration marks a massive leap in ToonieBet’s expansion across the Canadian market, strengthening its position among a highly engaged sports audience. For affiliates, this is a call to sharpen the claws and prepare for a massive hunt for high-intent traffic and record-breaking conversions. By aligning with a club that defines grit and history, ToonieBet provides partners with direct access to a loyal fanbase where the passion for the play is unmatched and engagement extends far beyond the final whistle.

Through this alliance, affiliates gain access to premium traffic fueled by a dedicated sports community. By tapping into localized campaigns and sports-led activations, partners can expect optimized conversion funnels and stronger retention. This synergy ensures superior player LTV from a fanbase that lives and breathes the black-and-gold.

Aviv, Head of 2RBO Affiliates, highlighted the strategic value of this collaboration for affiliates:

“Partnering with the Hamilton Tiger-Cats allows us to engage with a football culture driven by loyalty, tradition, and a deeply engaged сommunity. For affiliates, this unlocks strong opportunities to connect with high-intent audiences, build campaigns around key fixtures in the season, and drive more consistent, long-term performance within the Canadian Football League ecosystem.”

“We are thrilled to welcome ToonieBet to the family as the Exclusive and Official iGaming Partner,” stated the Hamilton Tiger-Cats Press Office. “This partnership strengthens the connection between our club, our fans, and the wider digital world that surrounds the game. Together, we’re bringing new energy to the fan experience—creating exciting ways to engage, celebrate every moment of the season, and stay closer to the action. It’s time to ‘eat ’em raw’ together!

Ready to make every game count? Drive traffic to ToonieBet and turn player engagement into consistent revenue!

About ToonieBet

ToonieBet is a sports-oriented brand with casino and sportsbook features powered by exciting gamification. Players can play a thousand games and bet on sports events hunting for trophies and collecting cups for incredible prizes and generous bonuses.

About 2RBO Affiliates

2RBO Affiliates is a high-performance affiliate programme representing numerous iGaming brands. Built on an advanced platform, the programme combines modern gamification features, flexible commission models, and a no negative carryover policy to help maximise partner profitability. With transparent reporting, innovative tracking tools, and a strong focus on partner support and compliance, 2RBO Affiliates delivers scalable growth and long-term collaboration across competitive markets.

About Hamilton Tiger-Cats

The Hamilton Tiger‑Cats are a Canadian Football League (CFL) team based in Hamilton, Ontario. The club traces its roots to 1869, accumulating 15 Grey Cup titles, making it one of the most successful and storied football teams in Canada. A pillar of the local sports scene and owned by Hamilton Sports Group, the Tiger‑Cats are known for their longstanding tradition of excellence, both on the field and in the community through local initiatives.

The post ToonieBet Named Exclusive iGaming Partner of the Hamilton Tiger-Cats appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.