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BtoBet’s founder Alessandro Fried discusses vision, strategy and product innovations for 2021
2020 was hugely successful for BtoBet. What are the set targets for 2021?
Further consolidating our presence in those markets where we are already considered as market leaders, whilst seeking to strengthen our partner portfolio in mature and new markets must be the target we set for ourselves for this year. During 2020, despite all the challenges brought about by the novel coronavirus pandemic, we have not only continued strengthening our positions in markets, such as Africa and Latin America, announcing strategic partnerships that will reap substantial benefits for the company on the medium to long term, but we have also set out a clear vision to make a similar impact in more mature markets such as Europe, whilst setting our eyes on new opportunities.
Increasing our footprint on an international level has always been our intention from the very onset, and what the company has achieved in a relatively short period of time is testimony to the determination and talent within the company’s ranks to meet the set targets.
Furthermore, BtoBet’s acquisition by Aspire Global now puts us in the ideal position to be able to enter more complex market scenarios, such as Europe, which are highly characterised by an overwhelming level of regulation. Together we are able to meet the requirements of all operators requiring a technological partner serving the entire iGaming value chain, providing them with a cutting edge sports betting platform, and also all requirements from a content and services point of view. All this whilst adhering to the compliance requirements of the vast majority of regulated jurisdictions, keeping to a minimum the time-to-market.
Having said this, the overzealous regulation and over taxed market scenarios characterizing the European market have led to businesses turning towards the fresh, and new opportunities other emerging markets can offer them. And our strong presence in these markets, puts us at in an optimal position to assist those operators seeking to gain an advantageous position in these so-called emerging markets.
The past months have seen BtoBet very active in different markets, announcing key partnerships – such as Betfair and William Hill in Colombia, and Sports Lotteries LLC in Russia – and in the coming weeks we seek to maintain the momentum.
Any new products in the pipeline from BtoBet?
We are currently finalizing a string of new tools that are set to have a great impact for both operators and players.
The major trend today is that we live our lives on screens and this affects every aspect of our daily life. In order to stay current, especially in online gaming, you need to be disruptive. By producing a better product that incorporates the way people live, you can disrupt the space in an industry. Innovation is a constant objective of any company within the iGaming industry.
Having said that, whilst other industries especially the entertainment industry, have harnessed new technologies based on ML and AI in order to ameliorate the customer experience, the betting industry has yet to truly harness this form of disruptive technology. And this is what we have been working on for the past months… tools based on in-depth data analysis allowing operators to fully understand the different player demographics, psychographics and playing habits, ultimately enabling them to create enhanced, personalized experiences based on the individual player preferences and behaviours.
Whilst this will undoubtedly play a major role towards a player-centric UX, bookmakers will also be able to harness great benefits from the technology from an operational perspective. A primary example that comes to mind is that these tools are able to single out suspicious betting patterns and payments. And all these in an automated environment.
How disruptive was the coronavirus pandemic for the industry?
2020 was deeply marked by the global coronavirus outbreak. It has affected the industry in many ways, with many businesses – both B2C and B2B – having to re-dimension the traditional way of how they operate.
Luckily for us, we had been investing for quite some time in widening the content portfolio for all verticals, and simultaneously having had invested heavily on our platform in order to better assist those retail operators opting to start wholly or partially migrating their business to the digital channels in an interlinked environment.
Now the big question is will everything revert back to pre-Covid scenarios? In reality I don’t envision the development of widely available vaccines, which will mark the end of the pandemic, to prompt the industry to go back to the 2019 situation.
The pandemic has undoubtedly brought about a digitalisation reform, and this is reflected in all those industries which featured retail as part of their business model. Adults who have entered the digital age of wagering may shift some of their spending to more traditional forms of entertainment channels – namely retail casinos – but many of those adults will undoubtedly continue sharing their wallet with the digital channels. Does this mean that this is the end for the industry’s retail outlets? Definitely not, but I do expect the digitalisation of the industry to maintain its momentum.
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N1 SEO Traffic Cup: One Month to Unlock Rewards
N1 SEO Traffic Cup — the first tournament for SEO teams in the global N1 Traffic Cups series by N1 Partners — is entering its final stage. Halfway through the competition, this is now the key period that will ultimately determine which teams secure positions in the prize levels.
At the same time, it’s still not too late to enter the race and compete for rewards. The tournament is not only about FTD volume — the number of active brands also plays a crucial role. Thanks to the built-in multipliers, teams can significantly accelerate their N1 Cup Score and quickly strengthen their position on the leaderboard.
Results depend entirely on each team’s performance: prize levels are not limited by the number of participants, and any team that reaches the required number of points secures its place. This means you’re not competing for fixed spots but focusing on scaling your own result and hitting the next level.
Progress of the race
More than 250 teams continue to actively drive FTDs to N1 Partners brands, striving to earn points and moving up through the levels.
Working across multiple products gives teams a clear scaling advantage, especially in the final stage. At the same time, the level-based structure allows both large and smaller teams to compete and earn rewards based on their performance — with 5 teams already reaching prize tiers and continuing to push for higher levels, where rewards become even more valuable. Current interim results are published weekly in a private channel available exclusively to tournament participants.
As Alexa Bond, Head of Affiliates at N1 Partners, notes:
“We’re seeing strong engagement from partners — more teams are reaching out, exploring new brands from our portfolio, and actively looking for ways to strengthen their results. If you’re working with SEO traffic, now is the right time to connect with your affiliate manager, discuss your strategy, and explore how to scale and get the most out of the tournament.”
Prize tiers and rewards
The prize pool of N1 SEO Traffic Cup is one of the most extensive and flexible on the market. Teams are distributed across tiers based on their score and can choose either a specific reward or its cash equivalent.
Level 1 (7,000+ points) – €25,000 per team
- VIP experience at the Formula 1 Monaco Grand Prix
- Trip to a FIFA World Cup 2026 match in the USA
- 7 nights in the Maldives with business class flights
- Rolex Cosmograph Daytona
- BMW S 1000 XR motorbike
- Hublot Unico Titanium
Level 2 (3,500–6,999 points) – €15,000 per team
- One week of golf at Monte Rei with a private villa stay
- Private island getaway in the Seychelles (Four Seasons Desroches Island)
- Ducati Monster motorbike
- Bottega Veneta travel kit
Level 3 (1,500–3,499 points) – €7,000 per team
- Zero-gravity flight (90 minutes)
- Custom Luxury ski or snowboard gear set of your choice
- Balenciaga Snowboard
- Cartier Juste un Clou bracelet
- Kronos Massage Chair
Level 4 (500–1,499 points) – €5,000 per team
- Apple Vision Pro
- MacBook Pro M4
- Cartier LOVE ring
- Pioneer OPUS-QUAD DJ system
- Sonos Arc Ultra home audio system
- Dior beauty set
Extra rewards for participants
Even without reaching the prize tiers, teams still have a chance to win. Bringing just 20 FTD per brand is enough to qualify as a participant and enter additional prize draws. These include PlayStation 5 Pro, iPhone 17 Pro Max, and exclusive N1 Partners merch.
Brand Index: a mechanic built for scaling results
One of the key features of N1 SEO Traffic Cup is the “Brand Index” mechanic. It rewards not only FTD volume, but also traffic diversification. The more brands a partner works with, the higher the multiplier applied to their results.
The core metric — N1 Cup Score — is calculated as: FTD × brand multiplier
The multiplier depends on the number of active brands:
- 1 brand — x1
- 2–3 brands — x2
- 4+ brands — x5
Join the N1 SEO Traffic Cup
Period: March 1 – April 30, 2026
Results announcement: by May 10
Entry: from 20 FTD per brand
N1 Partners means:
- 14+ casino and sportsbook brands with up to 70% Reg2Dep
- 10+ Tier-1 GEOs
- CPA up to €700 and RevShare up to 45% + NNCO for top partners
Be number one with N1.
The post N1 SEO Traffic Cup: One Month to Unlock Rewards appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Latest News
Super Bingo at Plaza Hotel & Casino offer locals BOGO registration
The Plaza Hotel & Casino, home to downtown Las Vegas’ only bingo room, is inviting Clark County residents to join the exciting $160,000 Super Bingo event from May 11–13, with the added perk of bringing a friend for free.
Held in the Plaza’s ballroom, Super Bingo attracts nearly 1,000 players from across the country—and even as far as Hawaii and Canada—for two days of thrilling bingo action. Highlights include a $30,000 coverall on May 12 and a $40,000 coverall on May 13, offering huge prizes alongside a fun, social atmosphere for bingo enthusiasts.
- Bingo-only registration: $160 per person
- Clark County residents: Register and bring a friend for free
- Register online: Super Bingo Registration
Hotel & Bingo Packages start at $140 for a four-night stay with no resort fee.
All Super Bingo players receive:
- One 6-on paper pack for both days
- Two daubers
- Free drinks via an open bar at all sessions
- Pastries and Pinkbox Doughnuts in the morning
- Boxed lunches each day
- $10 free slot play after the first day’s session
Beyond the Super Bingo event, the Plaza’s bingo room hosts six daily sessions at 11 a.m., 1 p.m., 3 p.m., 5 p.m., 7 p.m., and 9 p.m. Located two floors above the main casino, it’s easily accessible via the Plaza’s self-parking garage, with direct entry from the third floor.
Don’t miss this chance to win big, socialize, and experience the only dedicated bingo room in downtown Las Vegas!
The post Super Bingo at Plaza Hotel & Casino offer locals BOGO registration appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
eSports
HERA WINS RED BULL WOLOLO: LONDINIUM AGE OF EMPIRES II
Team Vitality celebrated its first Age of Empires II LAN victory as Hamzah “Hera” El-Baher triumphed in the Red Bull Wololo: Londinium final, defeating teammate Kai “Liereyy” Kallinger 5-4. Held at London’s iconic Royal Albert Hall, the event drew a packed live audience and thousands of online viewers, transforming the historic venue into a competitive arena for the world’s best players.
Hera dominated the tournament, following up his recent win at the T90 Titans League 5: Platinum League, consolidating his status as one of the top players globally. Team Vitality’s depth was evident, with Liereyy finishing second and Hernan “Hearttt” Pizarro placing sixth.
“Winning at our first LAN on Age of Empires II, and at the Royal Albert Hall no less, is incredible,” said Danny Engels, Team Vitality’s Corporate Director of Global Operations. “A first and second place for our roster reflects our dedication, training, and the support of our fans worldwide.”
This win marks Team Vitality’s successful entry into Age of Empires II, strengthening the French club’s presence in competitive esports. The team will continue its momentum by co-hosting The Garrison 2026 LAN in Hamburg, Germany, from November 25–29, 2026, expected to draw up to 1,000 spectators and become a major fixture on the AoE2 circuit.
The post HERA WINS RED BULL WOLOLO: LONDINIUM AGE OF EMPIRES II appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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