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BtoBet’s founder Alessandro Fried discusses vision, strategy and product innovations for 2021
2020 was hugely successful for BtoBet. What are the set targets for 2021?
Further consolidating our presence in those markets where we are already considered as market leaders, whilst seeking to strengthen our partner portfolio in mature and new markets must be the target we set for ourselves for this year. During 2020, despite all the challenges brought about by the novel coronavirus pandemic, we have not only continued strengthening our positions in markets, such as Africa and Latin America, announcing strategic partnerships that will reap substantial benefits for the company on the medium to long term, but we have also set out a clear vision to make a similar impact in more mature markets such as Europe, whilst setting our eyes on new opportunities.
Increasing our footprint on an international level has always been our intention from the very onset, and what the company has achieved in a relatively short period of time is testimony to the determination and talent within the company’s ranks to meet the set targets.
Furthermore, BtoBet’s acquisition by Aspire Global now puts us in the ideal position to be able to enter more complex market scenarios, such as Europe, which are highly characterised by an overwhelming level of regulation. Together we are able to meet the requirements of all operators requiring a technological partner serving the entire iGaming value chain, providing them with a cutting edge sports betting platform, and also all requirements from a content and services point of view. All this whilst adhering to the compliance requirements of the vast majority of regulated jurisdictions, keeping to a minimum the time-to-market.
Having said this, the overzealous regulation and over taxed market scenarios characterizing the European market have led to businesses turning towards the fresh, and new opportunities other emerging markets can offer them. And our strong presence in these markets, puts us at in an optimal position to assist those operators seeking to gain an advantageous position in these so-called emerging markets.
The past months have seen BtoBet very active in different markets, announcing key partnerships – such as Betfair and William Hill in Colombia, and Sports Lotteries LLC in Russia – and in the coming weeks we seek to maintain the momentum.
Any new products in the pipeline from BtoBet?
We are currently finalizing a string of new tools that are set to have a great impact for both operators and players.
The major trend today is that we live our lives on screens and this affects every aspect of our daily life. In order to stay current, especially in online gaming, you need to be disruptive. By producing a better product that incorporates the way people live, you can disrupt the space in an industry. Innovation is a constant objective of any company within the iGaming industry.
Having said that, whilst other industries especially the entertainment industry, have harnessed new technologies based on ML and AI in order to ameliorate the customer experience, the betting industry has yet to truly harness this form of disruptive technology. And this is what we have been working on for the past months… tools based on in-depth data analysis allowing operators to fully understand the different player demographics, psychographics and playing habits, ultimately enabling them to create enhanced, personalized experiences based on the individual player preferences and behaviours.
Whilst this will undoubtedly play a major role towards a player-centric UX, bookmakers will also be able to harness great benefits from the technology from an operational perspective. A primary example that comes to mind is that these tools are able to single out suspicious betting patterns and payments. And all these in an automated environment.
How disruptive was the coronavirus pandemic for the industry?
2020 was deeply marked by the global coronavirus outbreak. It has affected the industry in many ways, with many businesses – both B2C and B2B – having to re-dimension the traditional way of how they operate.
Luckily for us, we had been investing for quite some time in widening the content portfolio for all verticals, and simultaneously having had invested heavily on our platform in order to better assist those retail operators opting to start wholly or partially migrating their business to the digital channels in an interlinked environment.
Now the big question is will everything revert back to pre-Covid scenarios? In reality I don’t envision the development of widely available vaccines, which will mark the end of the pandemic, to prompt the industry to go back to the 2019 situation.
The pandemic has undoubtedly brought about a digitalisation reform, and this is reflected in all those industries which featured retail as part of their business model. Adults who have entered the digital age of wagering may shift some of their spending to more traditional forms of entertainment channels – namely retail casinos – but many of those adults will undoubtedly continue sharing their wallet with the digital channels. Does this mean that this is the end for the industry’s retail outlets? Definitely not, but I do expect the digitalisation of the industry to maintain its momentum.
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Here are this weeks latest slots releases compiled by European Gaming
BGaming invites players to roll back the years and turn up the heat with the all-new Hot Chilli Bells slot. The game combines the best-performing features of previous hits like the Wild from the Elvis Frog Series, the Expanding Wild from Fruit Million, and the ability to choose your paylines from the popular Burning Chilli X slot.
Kendoo, has launched its most feature-rich title to date with the release of jungle adventure slot Wild Cats Fire: Hold and Win. Set against an exotic jungle backdrop teeming with hidden treasures, the game delivers a visually stunning and immersive slot experience. Wild Cats Fire offers untamed excitement with 20 pay lines, a jackpot accumulation mechanic, and engaging features that keep players entertained with every spin.
Betsoft has released Fury Dragon – Hold & Win, a thrilling new video slot that brings the power and mystique of the East to life. This 5-reel, 3-row slot game immerses players in a fiery world of golden riches and fierce dragons, offering an exciting gameplay experience with every spin. Set against a backdrop of burnished gold and imperial red, Fury Dragon – Hold & Win invites players to seek the legendary Golden Dragon, whose fiery power can bring about incredible rewards.
El Gordo is dead—long live the slaughter. Nolimit City is back in the wild, wild west with Tombstone Slaughter, the latest chapter in the beloved Tombstone Universe a sequel to the wildly popular Tombstone R.I.P and Tombstone No Mercy. This one is slightly more special with its record breaking Max Win potential—the highest ever seen on a Nolimit City slot! This is yet another sequel that Nolimit City has decided to bless their fans with, following the release of xWays Hoarder 2 in 2025. And this is only the beginning..
As Chinese New Year approaches, Zillion Games is proud to present a selection of games that reflect the richness of this celebrated holiday: Golden Dragon Deluxe. Golden Dragon Deluxe invites you to meet the majestic Golden Dragon, a symbol of fortune and prosperity, in this thrilling slot with 25 win lines and a 95.25% RTP. Snow Dragon. Snow Dragon offers 25 paylines and three types of wild symbols, with thrilling features like Hold and Ring Mode, where respins lock valuable symbols for big rewards. During free spins, a giant shifting wild moves across the reels, activated by collecting 3 scatters in the base game!
Step into a land of magical thrills and captivating rewards in Mystic Multipliers, the latest slot game launch from Slammer Studios. Mystic Multipliers is packed full of Druid-enhanced slot game features including Cascading Reels, Free Spins and of course, enchanting Progressive Multipliers. This spell-binding slot invites players to explore a world of magic and mystery where eight or more matching symbols pay anywhere on the reels.
“Geilomat” is already available, an intentionally horrendous looking 5×4, 25 payline slot and the latest title from Hölle Games. A Geilomat (in German) is a machine that’s absolutely over the top bonkers, crazy, and yet somehow cool. It also must be completely tacky and very loud (colour and noisewise), so the Hölle team spent a lot of time making sure it looks appropriately awful- and they have really succeeded.
TaDa Gaming is rounding up the year with pots of gold and a wealth of wins in Money Pot. The feature loaded slot offers Scatters, Multipliers, Mystery Symbols, Jackpots and the Golden Lock & Respin feature, in a three reels, three rows, three fixed paylines release. Traditional Yuanbao ingots bring multipliers from 0.5x to 10x depending on their colour.
Booming Games are signing off the first month of the New Year in spectacular style, thanks to the launch of the brand spanking new slot: Jester Bells Bonanza. The latest arrival comes hot on the heels of this month’s Wild Wings of Phoenix Deluxe’s release, and the results are just as spectacular. Jester Bells Bonanza is a 6×5 game that pays anywhere, with plenty of tricks up its sleeve.
Gaming Corps is excited to announce the launch of the Gates of Hellfire slot. Prepare for a journey into the underworld’s darkest depths in a game, unlike any other slot on the market. The Gates of Hellfire slot uses a unique payment system, requiring players to defeat a sinister selection of demon enemies on the reels to secure wins, with a maximum prize of 5,000x the player’s stake up for grabs.
Scorching gameplay awaits in Blueprint Gaming’s latest instalment to its beloved game series, Cash Strike Hotstepper Megaways™, offering an array of mechanics further boosted by expanded reels, increasing the chance of lavish wins up to a fierce 50,000x the original bet. Returning to a classic 3×3 grid, a feast of fruit symbols adorn the matrix alongside iconic flaming gold coins, with each of the three reels showing up to five symbols at once and offering as many as 125 different wins per spin.
Red Rake Gaming presents Hawaiitopia, its new and exciting video slot that transports players to a tropical island full of excitement and wins. With innovative features, big multipliers and delightful fruits, Hawaiitopia provides a unique gaming experience. Thanks to its 7×7 format, Cascading Reels and Cluster Wins, each spin presents a chance to win. By lining up 5 or more consecutive identical symbols, either horizontally or vertically, players can land successive wins that gradually accumulate to make up the final win.
Right in time for the Season of Love, Amusnet is glad to unveil its newest Online Casino portfolio addition, Diamond Plus – Valentine’s Edition. The game offers a different perspective on one of the company’s most popular video slots, Diamond Plus. It will be available throughout the entire year, ready to bring some romance to everyone who needs it. The dazzling new game release combines a visually pleasing environment, enchanting ambient music, and a variety of vibrant symbols across the 5 reels and 10 fixed paylines.
The post Week 5/2025 slot games releases appeared first on European Gaming Industry News.
Approval from the Nevada Gaming Commission paves the way for Kambi to provide its premium sports betting solutions in Las Vegas and across the Silver State
Kambi Group plc (“Kambi”), the home of premium sports betting solutions, has received approval for its Nevada gaming licence applications, marking a significant step towards launching in one of the world’s most iconic betting markets. The Nevada Gaming Commission approved Kambi’s application for Manufacturer & Distributor Licenses and an Information Services License, following a unanimous recommendation by the Nevada Gaming Control Board (“NGCB”) earlier this month.
The licences will enable Kambi to provide its industry-leading sportsbook technology and services to nonrestricted gaming establishments in Las Vegas and across the state of Nevada for the first time. With limited B2B competition in the state due to the high regulatory requirements, Nevada presents Kambi with future growth opportunities in line with its strategy to expand its footprint across the Americas.
Kambi has been at the forefront of the regulated US sports betting industry since 2018, processing the first legal online wager outside of Nevada following the repeal of PASPA. This latest achievement underscores the company’s dedication to delivering world-class sportsbook solutions while adhering to the highest standards of regulatory compliance and corporate probity.
Werner Becher, CEO of Kambi, said: “Securing approval for our licences in Nevada is an important milestone for Kambi and a testament to our market-leading technology, regulatory expertise and corporate integrity. Nevada is widely known as the gold standard for betting and gaming regulation, insisting on a standard that few companies can meet, and is therefore recognition of Kambi’s unwavering commitment to excellence. We would like to thank both the Commission and NGCB for their thorough review and approval of our applications.”
The post Kambi Group plc secures licensing approval in Nevada appeared first on Gaming and Gambling Industry in the Americas.
Red Desert Games content developed by leading industry veterans set to further add to Light & Wonder’s innovative offering.
Red Desert Games launches its new and innovative slot content via the Light & Wonder content marketplace, through the Light & Wonder
Spark studio partner program.
Red Desert Games is an emerging slot studio founded by land-based and iGaming industry veterans. The young studio team members have over 100 years combined experience in the global slot industry and are now applying their substantial knowledge, experience, and deep passion for slots to create innovative and engaging content to delight and excite.
As part of this new agreement, iGaming content developed by Red Desert Games will be distributed exclusively across Canada and the USA to Light & Wonder’s extensive operator network and elsewhere around in other key regulated markets via Light & Wonder’s Infinity aggregation platform.
The addition of Red Desert Games to the Light & Wonder Spark studio partner program’s roster of premium game studios further cements Light & Wonder as one of the world’s leading content marketplaces. It demonstrates once again Light & Wonder’s ongoing commitment to diversifying its content offering, as well as providing an opportunity for independent studios to significantly boost their international reach.
Edgar Pau, Co-Founder of Red Desert Games said: “We are extremely excited to be selected by Light & Wonder to join their partnership program. Light & Wonder has an unrivalled footprint and is the perfect fit to distribute our range of innovative and engaging games to its global network.”
“We have been extremely impressed by the whole Light & Wonder team and our interactions to-date. Their product feedback, enthusiasm to work with us and recognition of the uniqueness of our content has given us encouragement that they are the right partner to launch us into the global market.”
Steve Mayes, Senior Director of Partners at Light & Wonder, added: We are delighted to welcome Red Desert to the Light & Wonder Spark studio partner program. Our program is committed to collaborating with the most forward-thinking and innovative new studios, and Red Desert’s distinctive game concepts, inventive mechanics, and meticulously crafted, visually captivating titles truly embody these values. We are excited to support their global expansion and look forward to a promising and successful journey together.
The post Red Desert Games Signs Deal with Light & Wonder appeared first on Gaming and Gambling Industry in the Americas.
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