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BtoBet’s founder Alessandro Fried discusses vision, strategy and product innovations for 2021
2020 was hugely successful for BtoBet. What are the set targets for 2021?
Further consolidating our presence in those markets where we are already considered as market leaders, whilst seeking to strengthen our partner portfolio in mature and new markets must be the target we set for ourselves for this year. During 2020, despite all the challenges brought about by the novel coronavirus pandemic, we have not only continued strengthening our positions in markets, such as Africa and Latin America, announcing strategic partnerships that will reap substantial benefits for the company on the medium to long term, but we have also set out a clear vision to make a similar impact in more mature markets such as Europe, whilst setting our eyes on new opportunities.
Increasing our footprint on an international level has always been our intention from the very onset, and what the company has achieved in a relatively short period of time is testimony to the determination and talent within the company’s ranks to meet the set targets.
Furthermore, BtoBet’s acquisition by Aspire Global now puts us in the ideal position to be able to enter more complex market scenarios, such as Europe, which are highly characterised by an overwhelming level of regulation. Together we are able to meet the requirements of all operators requiring a technological partner serving the entire iGaming value chain, providing them with a cutting edge sports betting platform, and also all requirements from a content and services point of view. All this whilst adhering to the compliance requirements of the vast majority of regulated jurisdictions, keeping to a minimum the time-to-market.
Having said this, the overzealous regulation and over taxed market scenarios characterizing the European market have led to businesses turning towards the fresh, and new opportunities other emerging markets can offer them. And our strong presence in these markets, puts us at in an optimal position to assist those operators seeking to gain an advantageous position in these so-called emerging markets.
The past months have seen BtoBet very active in different markets, announcing key partnerships – such as Betfair and William Hill in Colombia, and Sports Lotteries LLC in Russia – and in the coming weeks we seek to maintain the momentum.
Any new products in the pipeline from BtoBet?
We are currently finalizing a string of new tools that are set to have a great impact for both operators and players.
The major trend today is that we live our lives on screens and this affects every aspect of our daily life. In order to stay current, especially in online gaming, you need to be disruptive. By producing a better product that incorporates the way people live, you can disrupt the space in an industry. Innovation is a constant objective of any company within the iGaming industry.
Having said that, whilst other industries especially the entertainment industry, have harnessed new technologies based on ML and AI in order to ameliorate the customer experience, the betting industry has yet to truly harness this form of disruptive technology. And this is what we have been working on for the past months… tools based on in-depth data analysis allowing operators to fully understand the different player demographics, psychographics and playing habits, ultimately enabling them to create enhanced, personalized experiences based on the individual player preferences and behaviours.
Whilst this will undoubtedly play a major role towards a player-centric UX, bookmakers will also be able to harness great benefits from the technology from an operational perspective. A primary example that comes to mind is that these tools are able to single out suspicious betting patterns and payments. And all these in an automated environment.
How disruptive was the coronavirus pandemic for the industry?
2020 was deeply marked by the global coronavirus outbreak. It has affected the industry in many ways, with many businesses – both B2C and B2B – having to re-dimension the traditional way of how they operate.
Luckily for us, we had been investing for quite some time in widening the content portfolio for all verticals, and simultaneously having had invested heavily on our platform in order to better assist those retail operators opting to start wholly or partially migrating their business to the digital channels in an interlinked environment.
Now the big question is will everything revert back to pre-Covid scenarios? In reality I don’t envision the development of widely available vaccines, which will mark the end of the pandemic, to prompt the industry to go back to the 2019 situation.
The pandemic has undoubtedly brought about a digitalisation reform, and this is reflected in all those industries which featured retail as part of their business model. Adults who have entered the digital age of wagering may shift some of their spending to more traditional forms of entertainment channels – namely retail casinos – but many of those adults will undoubtedly continue sharing their wallet with the digital channels. Does this mean that this is the end for the industry’s retail outlets? Definitely not, but I do expect the digitalisation of the industry to maintain its momentum.
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Aphrodite Legends of Olympus™
Inspired Expands Portfolio with Three New iGaming Slots: THE GREAT EGGSCAPE™, APHRODITE LEGENDS OF OLYMPUS™, GOLD FEVER MINE ALL MINE™
Inspired Entertainment, Inc., a prominent B2B provider of gaming content, systems, and solutions, has announced the launch of three new titles—The Great Eggscape
, Aphrodite Legends of Olympus, and Gold Fever Mine All Mine—across the UK and Malta iGaming markets.
The Great Eggscape introduces Big Money Chase, delivering a dynamic, farm-themed slot experience. The game features colorful characters, innovative progression mechanics, and engaging bonus opportunities. In the base game, the Farmer and Chicken collect cash prizes while Egg symbols contribute to building a progressive nest feature, which can activate surprise prize pots or Free Spins at any time. When both the Farmer and Chicken land together, players dive into an exhilarating Free Spins Bonus round, where the duo gathers prizes along separate Bonus Trails to boost multipliers and winning potential. The chase persists until the Farmer catches the Chicken, allowing further chances to extend the Bonus and earn more rewards. With dynamic reel modifiers, multiple RTP settings, and advanced options like Bonus Buy, Gamble, Fortune Spins, and Fortune Bet, this title offers operators a compelling gaming experience tailored to enhance engagement and encourage frequent play.
Aphrodite Legends of Olympus, featuring Triple Hit Combo, adds a captivating entry to the Legends of Olympus series. With a vibrant Greek mythology backdrop, the game incorporates stunning visuals, interactive progression systems, and enriched bonus gameplay. A standout feature is Aphrodite’s Extra Lives mechanic, which injects lasting excitement into the Win & Spin Bonus. Players work towards unlocking one of three thrilling Free Spins Bonus rounds through three progressively filled pseudo-persistent bags. Aphrodite’s heart coins can refill lives, delivering dramatic recoveries and extending playtime during bonuses, while expanding rows, increased multipliers, and growing coin values ramp up potential wins. Complemented by features such as Bonus Buy, Gamble, and multi-level Fortune Bet functionality, this title combines aesthetic appeal with innovative features for high entertainment value and significant win opportunities.
Gold Fever Mine All Mine brings an adventurous mining theme to the successful Golden Winner framework. It blends well-established mechanics with a unique pseudo bonus choice feature that empowers players with added control over their reward strategies. A Miner character collects values during Fortune Spins and Free Spins Bonus rounds, which are enhanced by a progressive trail that advances with each additional Miner collected. The Golden Nugget feature provides a thrilling risk-and-reward element, allowing players to choose between extra Free Spins or higher multipliers as their rewards escalate. Equipped with features like Fortune Bet, Fortune Spins, Gamble, and Bonus Buy, this slot promises an engaging experience filled with opportunities for extravagant golden wins.
Commenting on these launches, Claire Osborne, Managing Director of Interactive at Inspired Entertainment, stated:
“These new titles perfectly reflect the diversity and innovation of our expanding digital games portfolio. By blending tried-and-tested mechanics with fresh themes, creative progression elements, and exciting bonus features, we’re providing players with highly entertaining experiences designed to engage them round after round. Whether it’s the fast-paced chase sequences of *The Great Eggscape,* the mythology-infused action in *Aphrodite Legends of Olympus,* or the rewarding mining adventure in *Gold Fever Mine All Mine,* these games offer operators an excellent opportunity to enhance their casino offerings and captivate their audiences like never before.”
The post Inspired Expands Portfolio with Three New iGaming Slots: THE GREAT EGGSCAPE™, APHRODITE LEGENDS OF OLYMPUS™, GOLD FEVER MINE ALL MINE™ appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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LEONBET LAUNCHES A WORLD CUP 2026 RAFFLE CAMPAIGN GIVING OUT A NEW MAZDA CX-3 AND OTHER AMAZING PRIZES
LEONBET LAUNCHES A WORLD CUP 2026 RAFFLE CAMPAIGN GIVING OUT A NEW MAZDA CX-3 AND OTHER AMAZING PRIZES!
LEONBET, Tanzania’s leading betting company known for its exciting odds and daily promotions, has officially launched another major campaign ahead of the 2026 World Cup season, which will officially begin on May 15, 2026.
LEONBET has always been committed to rewarding Tanzanians through different promotions. Before the launch of the WORLD CUP 2026 RAFFLE campaign, the company successfully introduced promotions such as MAGIFTI BAMPA 2 BAMPA, COMBO-HELA, and many others. These promotions are aimed at making sure customers benefit and win every day, which is why LEONBET is known as a company that creates winners daily.
The 2026 WORLD CUP RAFFLE campaign officially starts on May 15, 2026, and ends on July 20, 2026. The campaign aims to give customers a chance to win exciting prizes while enjoying the entertainment and excitement of the World Cup tournament.
Through this campaign, LEONBET customers will be required to place bets worth at least TZS 3,000 or more on any sport to receive coupons that will allow them to participate in different prize draws during various stages of the World Cup competition.
Participants in the campaign will have a chance to win prizes including:
- Mazda CX-3
- Luxury Ngorongoro trip for two
- PlayStation 5 (PS5)
- iPhone 17 Pro Max
- TZS 10 million cash prize
- And many more prizes
The prizes will be awarded during different stages of the tournament, including:
- Group Stage
- Round of 16
- Quarter Finals
- Semi Finals
- Final
Speaking about the promotion, LEONBET Director Jérôme Dufourg said:
“We are excited to bring Tanzanians this big campaign aimed at increasing entertainment, competition, and winning opportunities for our customers during the World Cup tournament. We believe this campaign will bring happiness to many participants across the country.”
LEONBET ambassador Baraka Mpenja also said:
“I continue to enjoy working with LEONBET because it is a trustworthy company with no tricks. It is one of the best companies in Tanzania, offering regular promotions to make sure Tanzanians have a chance to win. I encourage everyone to participate by playing more with bets starting from only TZS 3,000 to win many prizes, including the Mazda CX-3.”
LEONBET continues to strengthen its commitment to providing reliable and high-quality services to all customers while improving the sports betting experience in Tanzania.
The post LEONBET LAUNCHES A WORLD CUP 2026 RAFFLE CAMPAIGN GIVING OUT A NEW MAZDA CX-3 AND OTHER AMAZING PRIZES appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
GR8_TECH said its branded podcast Bet It Drives has been named a Bronze Honoree at the 18th Annual Shorty Awards in the Branded Podcast category.
The company positions Bet It Drives as a non-studio format that puts guests in a moving car for unscripted conversations. According to GR8_TECH, episodes have been filmed across London, Lisbon, Rome, and Barcelona, with guests including Clarion Gaming MD Alex Pratt, SBC founder Rasmus Sojmark, and SiGMA founder Eman Pulis.
GR8_TECH said the show, now complete across four seasons, has surpassed 2 million YouTube views and generated 280+ media publications.
“Bet It Drives was built to challenge the safe, predictable way our industry tells stories. We wanted conversations with personality, tension, and exceptional insight. The Shorty Awards recognition proves that audiences are looking for content that’s bold, genuine, and impossible to ignore,” said Yevhen Krazhan, Bet It Drives host and GR8_TECH’s CSO.
“This year’s winners didn’t just chase views and clicks; they used digital as a bridge to genuine human connection,” said Junmian Sun, Managing Director of the Shorty Awards. “We’ve entered a new era where digital is no longer about rented platforms, but owned ecosystems. The most successful work we are celebrating today succeeded because it built spaces where audiences feel noticed and understood, rather than just targeted.” Winners are selected by the Shorty Awards’ Real Time Academy, the awards said.
The post GR8_TECH’s Bet It Drives wins Bronze at 18th Annual Shorty Awards appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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