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BtoBet’s founder Alessandro Fried discusses vision, strategy and product innovations for 2021

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2020 was hugely successful for BtoBet. What are the set targets for 2021?

Further consolidating our presence in those markets where we are already considered as market leaders, whilst seeking to strengthen our partner portfolio in mature and new markets must be the target we set for ourselves for this year. During 2020, despite all the challenges brought about by the novel coronavirus pandemic, we have not only continued strengthening our positions in markets, such as Africa and Latin America, announcing strategic partnerships that will reap substantial benefits for the company on the medium to long term, but we have also set out a clear vision to make a similar impact in more mature markets such as Europe, whilst setting our eyes on new opportunities.

Increasing our footprint on an international level has always been our intention from the very onset, and what the company has achieved in a relatively short period of time is testimony to the determination and talent within the company’s ranks to meet the set targets.

Furthermore, BtoBet’s acquisition by Aspire Global now puts us in the ideal position to be able to enter more complex market scenarios, such as Europe, which are highly characterised by an overwhelming level of regulation. Together we are able to meet the requirements of all operators requiring a technological partner serving the entire iGaming value chain, providing them with a cutting edge sports betting platform, and also all requirements from a content and services point of view. All this whilst adhering to the compliance requirements of the vast majority of regulated jurisdictions, keeping to a minimum the time-to-market.

Having said this, the overzealous regulation and over taxed market scenarios characterizing the European market have led to businesses turning towards the fresh, and new opportunities other emerging markets can offer them.  And our strong presence in these markets, puts us at in an optimal position to assist those operators seeking to gain an advantageous position in these so-called emerging markets.

The past months have seen BtoBet very active in different markets, announcing key partnerships – such as Betfair and William Hill in Colombia, and Sports Lotteries LLC in Russia – and in the coming weeks we seek to maintain the momentum.

Any new products in the pipeline from BtoBet?

We are currently finalizing a string of new tools that are set to have a great impact for both operators and players.

The major trend today is that we live our lives on screens and this affects every aspect of our daily life. In order to stay current, especially in online gaming, you need to be disruptive. By producing a better product that incorporates the way people live, you can disrupt the space in an industry. Innovation is a constant objective of any company within the iGaming industry.

Having said that, whilst other industries especially the entertainment industry, have harnessed new technologies based on ML and AI in order to ameliorate the customer experience, the betting industry has yet to truly harness this form of disruptive technology. And this is what we have been working on for the past months… tools based on in-depth data analysis allowing operators to fully understand the different player demographics, psychographics and playing habits, ultimately enabling them to create enhanced, personalized experiences based on the individual player preferences and behaviours.

Whilst this will undoubtedly play a major role towards a player-centric UX, bookmakers will also be able to harness great benefits from the technology from an operational perspective. A primary example that comes to mind is that these tools are able to single out suspicious betting patterns and payments. And all these in an automated environment.

How disruptive was the coronavirus pandemic for the industry?

2020 was deeply marked by the global coronavirus outbreak. It has affected the industry in many ways, with many businesses – both B2C and B2B – having to re-dimension the traditional way of how they operate.

Luckily for us, we had been investing for quite some time in widening the content portfolio for all verticals, and simultaneously having had invested heavily on our platform in order to better assist those retail operators opting to start wholly or partially migrating their business to the digital channels in an interlinked environment.

Now the big question is will everything revert back to pre-Covid scenarios? In reality I don’t envision the development of widely available vaccines, which will mark the end of the pandemic, to prompt the industry to go back to the 2019 situation.

The pandemic has undoubtedly brought about a digitalisation reform, and this is reflected in all those industries which featured retail as part of their business model. Adults who have entered the digital age of wagering may shift some of their spending to more traditional forms of entertainment channels – namely retail casinos – but many of those adults will undoubtedly continue sharing their wallet with the digital channels. Does this mean that this is the end for the industry’s retail outlets? Definitely not, but I do expect the digitalisation of the industry to maintain its momentum.

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Club Race

Trophy Hunter deepens its social gameplay with a new Club vs Club competitive mode

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Trophy Hunter is taking another major step in building a deeply social and competitive experience for its players. The latest update introduces Club Race – a Club vs Club mode, delivering real-time competition, strategic decision-making, and intense cooperation between club members. The new feature strengthens the social foundations of the game and offers players a completely new way to compete together as a team.

Club Race is a highly competitive, real-time mode where four clubs race against each other on a shared track, represented by powerful jeeps on a shared race track. Each club controls one vehicle, and success depends entirely on the combined effort, skill, and strategy of its members. The event takes place twice a week, lasts three days, and is played across four globally selected locations, identical for all participating clubs to ensure fair competition.

– “Social engagement has always been the heart of Trophy Hunter. With Club Race, we are giving players a mode that truly rewards cooperation, communication, and smart strategy. Every hunt matters, every decision counts, and success is shared across the entire club. This mode perfectly reflects our long-term vision for the game and sets Trophy Hunter apart in the genre,” says Jakub Noganowicz, Product Owner of Trophy Hunter and Hunting Clash.

Club vs Club Mode – competition powered by teamwork and strategy

Club Race introduces a new kind of excitement to Trophy Hunter, where individual skill fuels collective success. Players hunt on their own, but every action immediately strengthens their club’s position in the race. Each hunt becomes a meaningful contribution, turning personal performance into visible progress shared by the entire team.

What makes the mode especially engaging is the constant sense of choice and impact. Before every hunt, players decide how their effort will help the club – pushing their team closer to victory or slowing down rivals. This layer of strategy transforms every session into a moment of tension and anticipation, where teamwork and timing matter as much as precision.

The race unfolds live and on screen, allowing players to follow the competition in real time. Club positions, progress, and momentum are always visible, keeping engagement high from the first hunt to the final stretch. The shared goal, combined with the presence of rival clubs throughout the event, creates a dynamic experience that encourages communication, coordination, and long-term commitment.

A social experience at the core of the roadmap

The Club Race update reinforces Trophy Hunter’s focus on social play and player-driven competition. Players always face three rival clubs and see all opponents on the track, regardless of their current advantage. Every hunt actively influences the outcome of the race. The mode allows clubs to define their own tactics – deciding when to push forward, when to slow down rivals, and how to maximize team performance.

The update also integrates seamlessly with existing social features ensuring a consistent and evolving experience aligned with the game’s roadmap. By combining real-time competition, visible team progress, and meaningful player choices, Club Race delivers a unique and engaging social gameplay loop.

New arenas – a growing world for competition and cooperation

Trophy Hunter has been systematically expanding its game world since its global premiere, regularly introducing new arenas that offer players fresh environments, hunting conditions, and tactical challenges. New locations have been added at least once a month, reinforcing the game’s consistent development and delivering new adventures and experiences for players. The most recent arena was introduced on December 5, bringing the total number of available arenas to 16.

Each arena provides a distinct setting that encourages players to experiment with different weapons, refine their skills, and adapt their strategies to varying conditions. This steady expansion not only keeps the gameplay fresh but also supports long-term player engagement by continuously opening new spaces for challenge and mastery.

With the introduction of Club Race, these arenas now gain an additional role. They become shared battlegrounds for club-based competition, where teams race, attack rivals, and define their strategies across globally selected locations. In this way, the growing portfolio of arenas strengthens both solo progression and the social, cooperative experience that lies at the core of Trophy Hunter’s roadmap.

The post Trophy Hunter deepens its social gameplay with a new Club vs Club competitive mode appeared first on Gaming and Gambling Industry Newsroom.

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Arctic Theme

Spinomenal releases wintery wonder: Majestic Polar Bear

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Leading iGaming content provider Spinomenal has released its winter wonder just in time for Christmas with the launch of Majestic Polar Bear.

Spinomenal’s latest festive holiday treat transports players into a pristine Arctic wilderness, where towering glaciers, snow-dusted cliffs, and shimmering ice fields stretch beneath a vast polar sky. The 5×3 design is fixed within a frosted frame that is enhanced with a magical, calming soundtrack, blending soft chimes, airy melodies, and gentle ambient tones to celebrate the majesty of the polar environment.

The majestic Polar Bear symbols represent the Wild and counts as any symbol except double symbols, Free Spins and Bonus. Five Wilds on a winning line pays players a cool x200. Anyone landing three Free Spins symbols will launch the Free Spins game. Before embarking on the feature, players must take a turn on the Wheel of Fortune to determine the free spins total, between 10 and 40, and the symbol that doubles for the round.

A glowing group of polar crystals acts at the Bonus feature and three of these will trigger the bonus game. Players are initially given three spins, and the objective is to fill the metre by collecting Scattered winning symbols. Every five symbols found completes one cell in the metre. Players who discover a +1 symbol will be awarded with an extra spin and once the spins end there will be the final payout determined by the final filled metre cell.

Majestic Polar Bear also features Stacked Wilds where once the reels are spinning, Wild symbols have the power to appear on the reels to boost the potential of a win. During the base game, Only Double Symbols can be activated, making all symbols show in their double form.

Spinomenal CO-CEO, Omer Henya commented: “With breath-taking visuals, cool mechanics, and a tranquil landscape, Majestic Polar Bear delivers a magical escape just in time for Christmas where every spin feels both relaxing and rewarding.”

The post Spinomenal releases wintery wonder: Majestic Polar Bear appeared first on Gaming and Gambling Industry Newsroom.

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Arena Racing Company

Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License

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Arena Racing Company (ARC) has been granted a Gaming-Related Vendor license from the United Arab Emirates’ General Commercial Gaming Authority (GCGRA), an independent entity of the UAE Federal Government with exclusive jurisdiction to regulate, license, and supervise all commercial gaming activities.

The license, operational with immediate effect, affords ARC the opportunity to provide its products and services to licensed operators in the region. Notably, the Racing1 Markets service, an all-in-one horse and greyhound racing solution delivered in conjunction with Racing1 alliance media rights partners at 1/ST CONTENT, Racecourse Media Group (RMG), and Tabcorp, alongside technical partner Pythia Sports. ARC has been added to the list of licensed vendors as per the GCGRA website.

Jack Whitaker, Commercial Manager at ARC, said: “Obtaining this license is a great achievement for ARC and its Racing1 partners. The emerging regulated UAE market is incredibly exciting, and we look forward to showcasing our innovative products and services in the region.”

The post Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License appeared first on Gaming and Gambling Industry Newsroom.

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