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BtoBet’s founder Alessandro Fried discusses vision, strategy and product innovations for 2021

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2020 was hugely successful for BtoBet. What are the set targets for 2021?

Further consolidating our presence in those markets where we are already considered as market leaders, whilst seeking to strengthen our partner portfolio in mature and new markets must be the target we set for ourselves for this year. During 2020, despite all the challenges brought about by the novel coronavirus pandemic, we have not only continued strengthening our positions in markets, such as Africa and Latin America, announcing strategic partnerships that will reap substantial benefits for the company on the medium to long term, but we have also set out a clear vision to make a similar impact in more mature markets such as Europe, whilst setting our eyes on new opportunities.

Increasing our footprint on an international level has always been our intention from the very onset, and what the company has achieved in a relatively short period of time is testimony to the determination and talent within the company’s ranks to meet the set targets.

Furthermore, BtoBet’s acquisition by Aspire Global now puts us in the ideal position to be able to enter more complex market scenarios, such as Europe, which are highly characterised by an overwhelming level of regulation. Together we are able to meet the requirements of all operators requiring a technological partner serving the entire iGaming value chain, providing them with a cutting edge sports betting platform, and also all requirements from a content and services point of view. All this whilst adhering to the compliance requirements of the vast majority of regulated jurisdictions, keeping to a minimum the time-to-market.

Having said this, the overzealous regulation and over taxed market scenarios characterizing the European market have led to businesses turning towards the fresh, and new opportunities other emerging markets can offer them.  And our strong presence in these markets, puts us at in an optimal position to assist those operators seeking to gain an advantageous position in these so-called emerging markets.

The past months have seen BtoBet very active in different markets, announcing key partnerships – such as Betfair and William Hill in Colombia, and Sports Lotteries LLC in Russia – and in the coming weeks we seek to maintain the momentum.

Any new products in the pipeline from BtoBet?

We are currently finalizing a string of new tools that are set to have a great impact for both operators and players.

The major trend today is that we live our lives on screens and this affects every aspect of our daily life. In order to stay current, especially in online gaming, you need to be disruptive. By producing a better product that incorporates the way people live, you can disrupt the space in an industry. Innovation is a constant objective of any company within the iGaming industry.

Having said that, whilst other industries especially the entertainment industry, have harnessed new technologies based on ML and AI in order to ameliorate the customer experience, the betting industry has yet to truly harness this form of disruptive technology. And this is what we have been working on for the past months… tools based on in-depth data analysis allowing operators to fully understand the different player demographics, psychographics and playing habits, ultimately enabling them to create enhanced, personalized experiences based on the individual player preferences and behaviours.

Whilst this will undoubtedly play a major role towards a player-centric UX, bookmakers will also be able to harness great benefits from the technology from an operational perspective. A primary example that comes to mind is that these tools are able to single out suspicious betting patterns and payments. And all these in an automated environment.

How disruptive was the coronavirus pandemic for the industry?

2020 was deeply marked by the global coronavirus outbreak. It has affected the industry in many ways, with many businesses – both B2C and B2B – having to re-dimension the traditional way of how they operate.

Luckily for us, we had been investing for quite some time in widening the content portfolio for all verticals, and simultaneously having had invested heavily on our platform in order to better assist those retail operators opting to start wholly or partially migrating their business to the digital channels in an interlinked environment.

Now the big question is will everything revert back to pre-Covid scenarios? In reality I don’t envision the development of widely available vaccines, which will mark the end of the pandemic, to prompt the industry to go back to the 2019 situation.

The pandemic has undoubtedly brought about a digitalisation reform, and this is reflected in all those industries which featured retail as part of their business model. Adults who have entered the digital age of wagering may shift some of their spending to more traditional forms of entertainment channels – namely retail casinos – but many of those adults will undoubtedly continue sharing their wallet with the digital channels. Does this mean that this is the end for the industry’s retail outlets? Definitely not, but I do expect the digitalisation of the industry to maintain its momentum.

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HLTV Awards returns to Belgrade on January 9, 2027, adding Lifetime Achievement honor

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HLTV will stage the HLTV Awards presented by 1xBet in Belgrade, Serbia on January 9, 2027, returning to the Sava Center. The company said more than 1,000 players, industry professionals, creators, and fans are expected to attend.

HLTV also confirmed Dust2 creator David Johnston will feature as an award announcer. HLTV linked the booking to the 25th anniversary of Dust2.

For 2026, HLTV is updating its Hall of Fame process and eligibility rules. Four players will be inducted again, with “at least two and up to three” slots reserved for players from the Counter-Strike 1.6 and early eras. HLTV also removed the former “neo rule,” allowing players to be inducted for their playing careers even if they remain active in other roles such as coaching.

HLTV is adding a Lifetime Achievement Award, which will be decided by the Hall of Fame Board. The ceremony will also move Community Awards onto the main stage show for the first time, rather than the pre-show segment.

Separately, HLTV will kick off the 2027 Awards season with an invite-only “HLTV Awards by 1xBet Launch Party x GRID” in Cologne during the Major. HLTV said industry members can apply for an invite to the ceremony via its awards page.

The post HLTV Awards returns to Belgrade on January 9, 2027, adding Lifetime Achievement honor appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Benjamin Bradtke Co-Founder of ThrillTech

ThrillTech lands Gibraltar B2B supplier licence

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Approval from HM Government of Gibraltar’s Gambling Division lets the supplier serve Gibraltar-licensed iGaming operators.

ThrillTech has been granted a Gambling Services (B2B) Licence by the Gambling Division of HM Government of Gibraltar, allowing the supplier to provide its opt-in jackpot and mystery reward products to regulated iGaming operators licensed in Gibraltar.

The company said the licence supports its international expansion plans and will enable it to deploy its ThrillPots™ product with additional operators in the jurisdiction, which hosts a number of tier-one betting and gaming brands.

Benjamin Bradtke, Co-Founder of ThrillTech, said: “Securing a B2B licence in Gibraltar is an important step for ThrillTech and a testament to our market-leading jackpots technology. Gibraltar is home to some of the industry’s most prestigious operators. This approval not only accelerates our global expansion strategy but now allows us to provide these major operators with new layers of player engagement which generate incremental revenue.”

ThrillTech said it seeks market-specific licences and certifications because its side-bet jackpots operate independently of operators’ core casino games and betting products. The company added that its jackpots are powered by a proprietary, certified RNG and do not alter core game RTP, with funding coming from opt-in player contributions.

According to ThrillTech, its regulated market licences and certifications also include the United Kingdom, Sweden, the Netherlands, Romania, Malta, Peru, and Brazil.

The post ThrillTech lands Gibraltar B2B supplier licence appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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S8UL’s League of Legends roster qualifies to represent India at Asian Games 2026

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S8UL Esports’ League of Legends roster has qualified to represent India at the Asian Games 2026 in Aichi-Nagoya, Japan, running from September 19 to October 4. The organisation said the team secured qualification through the regional qualifiers after winning the National Esports Championships (NESC) 2026, described as the official national qualification tournament for the Asian Games.

S8UL said the roster competing under India’s banner is Akshaj Shenoy (Kat Bot), Aakash Shandilya (Infi), Sanindhya Malik (Deadcorporal), Mihir Ranjan (Lotus), Ahmed Shahid (Nero), and Rahul Bisht (Bob). The regional qualifiers featured 14 teams across a group stage and a split stage, with top performers advancing to the Asian Games main event.

In Group B, the team went unbeaten against Jordan, Sri Lanka, and Kazakhstan to progress, according to S8UL. In the split stage, it lost to Vietnam, Hong Kong, and Saudi Arabia but did enough to secure a berth. India will now face opponents including Japan, Chinese Taipei, and Vietnam at the main event.

Four players—Kat Bot, Infi, Deadcorporal, and Lotus—were also part of India’s League of Legends contingent at the Hangzhou Asian Games 2023, where S8UL said the team finished fifth.

Akshaj Shenoy aka Kat Bot, captain of India’s League of Legends team, said, “Qualifying for the Asian Games is a proud moment for all of us. We knew the regional qualifiers would be extremely competitive, and every match demanded complete focus. For many of us, this will be our second Asian Games, which makes this qualification even more special because we understand the level of competition that awaits us. We are grateful to S8UL for believing in this roster and providing us with the support, stability, and opportunities needed to keep improving as a team. Representing India is always an honour, and we’ll do everything we can to make the country proud in Aichi-Nagoya.”

S8UL co-founder and CEO Animesh Agarwal aka 8Bit Thug added, “Representing India at the Asian Games is among the highest honours an athlete can achieve, and seeing our League of Legends roster earn that opportunity is incredibly special. This team has demonstrated resilience, discipline, and a willingness to continually improve, qualities that are essential for success at the international level. At S8UL, our goal has always been to create pathways for Indian athletes to compete on the biggest stages in the world. We have no doubt they will give their all when they step onto the stage in Aichi-Nagoya and compete for the nation with pride,” S8UL also noted that Gurashish Singh (Soul) and Prateek Bhaunt (B Haunt) previously qualified for the Asian Games in Tekken 8 and Street Fighter 6 after winning at NESC 2026.

The post S8UL’s League of Legends roster qualifies to represent India at Asian Games 2026 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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