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BtoBet’s founder Alessandro Fried discusses vision, strategy and product innovations for 2021

Published

5 years ago

January 7, 2021

Zoltan Tundik

Reading Time: 3 minutes

2020 was hugely successful for BtoBet. What are the set targets for 2021?

Further consolidating our presence in those markets where we are already considered as market leaders, whilst seeking to strengthen our partner portfolio in mature and new markets must be the target we set for ourselves for this year. During 2020, despite all the challenges brought about by the novel coronavirus pandemic, we have not only continued strengthening our positions in markets, such as Africa and Latin America, announcing strategic partnerships that will reap substantial benefits for the company on the medium to long term, but we have also set out a clear vision to make a similar impact in more mature markets such as Europe, whilst setting our eyes on new opportunities.

Increasing our footprint on an international level has always been our intention from the very onset, and what the company has achieved in a relatively short period of time is testimony to the determination and talent within the company’s ranks to meet the set targets.

Furthermore, BtoBet’s acquisition by Aspire Global now puts us in the ideal position to be able to enter more complex market scenarios, such as Europe, which are highly characterised by an overwhelming level of regulation. Together we are able to meet the requirements of all operators requiring a technological partner serving the entire iGaming value chain, providing them with a cutting edge sports betting platform, and also all requirements from a content and services point of view. All this whilst adhering to the compliance requirements of the vast majority of regulated jurisdictions, keeping to a minimum the time-to-market.

Having said this, the overzealous regulation and over taxed market scenarios characterizing the European market have led to businesses turning towards the fresh, and new opportunities other emerging markets can offer them. And our strong presence in these markets, puts us at in an optimal position to assist those operators seeking to gain an advantageous position in these so-called emerging markets.

The past months have seen BtoBet very active in different markets, announcing key partnerships – such as Betfair and William Hill in Colombia, and Sports Lotteries LLC in Russia – and in the coming weeks we seek to maintain the momentum.

Any new products in the pipeline from BtoBet?

We are currently finalizing a string of new tools that are set to have a great impact for both operators and players.

The major trend today is that we live our lives on screens and this affects every aspect of our daily life. In order to stay current, especially in online gaming, you need to be disruptive. By producing a better product that incorporates the way people live, you can disrupt the space in an industry. Innovation is a constant objective of any company within the iGaming industry.

Having said that, whilst other industries especially the entertainment industry, have harnessed new technologies based on ML and AI in order to ameliorate the customer experience, the betting industry has yet to truly harness this form of disruptive technology. And this is what we have been working on for the past months… tools based on in-depth data analysis allowing operators to fully understand the different player demographics, psychographics and playing habits, ultimately enabling them to create enhanced, personalized experiences based on the individual player preferences and behaviours.

Whilst this will undoubtedly play a major role towards a player-centric UX, bookmakers will also be able to harness great benefits from the technology from an operational perspective. A primary example that comes to mind is that these tools are able to single out suspicious betting patterns and payments. And all these in an automated environment.

How disruptive was the coronavirus pandemic for the industry?

2020 was deeply marked by the global coronavirus outbreak. It has affected the industry in many ways, with many businesses – both B2C and B2B – having to re-dimension the traditional way of how they operate.

Luckily for us, we had been investing for quite some time in widening the content portfolio for all verticals, and simultaneously having had invested heavily on our platform in order to better assist those retail operators opting to start wholly or partially migrating their business to the digital channels in an interlinked environment.

Now the big question is will everything revert back to pre-Covid scenarios? In reality I don’t envision the development of widely available vaccines, which will mark the end of the pandemic, to prompt the industry to go back to the 2019 situation.

The pandemic has undoubtedly brought about a digitalisation reform, and this is reflected in all those industries which featured retail as part of their business model. Adults who have entered the digital age of wagering may shift some of their spending to more traditional forms of entertainment channels – namely retail casinos – but many of those adults will undoubtedly continue sharing their wallet with the digital channels. Does this mean that this is the end for the industry’s retail outlets? Definitely not, but I do expect the digitalisation of the industry to maintain its momentum.

Latest News

1spin4win welcomes the football season with a brand-new release, Lucky Goal

Published

46 minutes ago

June 11, 2026

Master Editor

1spin4win, an established classic online slot provider, presents Lucky Goal, a sports-themed game that captures the atmosphere of a major football competition.

The latest release transports players to the night of the big final. In Lucky Goal, the stakes are higher than ever — the outcome of the game will decide who takes the 1spin4win Cup home. Taking the role of the team’s star striker, players enter the 4×4 pitch to lead the attack and chase winning combinations worth up to x1500 of the original bet.

When the match starts heading towards a draw, Coins can turn the score around. Once three or more of them appear on the reels in one spin, their values combine to boost the payout and bring the team one step closer to victory.

The storytelling behind Lucky Goal is supported by a vibrant, themed visual design. The game is set against the backdrop of a crowded, neon-lit football stadium, while the 4×4 layout features symbols closely associated with the sport, including a football, goalkeeper gloves, a referee’s whistle, and the 1spin4win Cup itself. The music further enhances the atmosphere, resembling iconic football anthems.

In addition to its rich visuals and engaging gameplay, the new release delivers fast load times and uninterrupted performance across all devices, even on weaker internet connections. For the convenience of a broad international audience, Lucky Goal also supports multiple fiat and cryptocurrencies.

The focus on accessible, high-performing content is part of 1spin4win’s broader approach to global growth. Today, the provider continues to expand its network of over 1,000 partners, working with renowned iGaming brands such as STAKE.MX, 1win, LevelUP, BitStarz, gg.bet, WinSpirit, mBit, Pin-Up, 1xBet, PlayAmo, and others.

Olga Bogdanova, Art Director at 1spin4win, “For us, Lucky Goal is an exciting project, as it marks our first sports-inspired release. We wanted to keep the slot true to 1spin4win’s signature style, with straightforward gameplay and a strong math model, while bringing more life to the theme through animation and sound effects. We’re happy to join the football season with a release that helps players immerse themselves in the high-spirited atmosphere of a major sports event.”

About 1spin4win

1spin4win is an established game provider founded in May 2021 by ambitious developers with over 15 years of experience in the gambling industry. Since its inception, the company has expanded its portfolio to include over 200 classic online slots, all characterized by quality mathematics, transparent mechanics, and well-balanced gameplay — key factors that drive strong player retention. The studio aims to release an average of four new games each month in 2026 and offers effective promotional tools for casino operators to help them enhance player loyalty.

Latest News

Altenar Named Sportsbook Supplier of the Year at SBC Americas Awards 2026

Published

53 minutes ago

June 11, 2026

Master Editor

Leading sportsbook platform Altenar has been named ‘Sportsbook Supplier of the Year’ at the SBC Americas Awards 2026, held in Fort Lauderdale, Florida.

The award recognises Altenar’s continued commitment to delivering high-performance sportsbook technology that enables operators to grow across the diverse and rapidly evolving regulated markets of the Americas.

Bringing together stakeholders from North America, Latin America and the Caribbean, the SBC Americas Awards celebrate excellence across the betting and gaming industry, recognising operators and suppliers that are driving innovation and raising industry standards throughout the region.

The latest recognition reinforces Altenar’s position as one of the industry’s leading sportsbook providers, trusted by operators across multiple regulated jurisdictions for its flexible, scalable and data-driven solutions.

The award comes during a period of significant momentum for the company in the Americas.

Earlier this week, Altenar announced that it had received approval from the Alberta Gaming, Liquor and Cannabis Commission (AGLC), enabling the company to provide sportsbook solutions in Alberta ahead of the launch of the province’s regulated online gaming market.

Charlie Williams Commercial Director at Altenar, said:

“Winning ‘Sportsbook Supplier of the Year’ is a tremendous achievement for our entire team. The Americas have become one of the most dynamic and strategically important regions for our business, with opportunities emerging across both established and newly-regulated markets.

“What makes this recognition particularly meaningful is that it reflects the work we are doing across the entire region. From North America to Latin America, operators are looking for technology partners that can provide flexibility, reliability and local expertise. Our focus remains on helping them succeed with sportsbook solutions that are tailored to their specific commercial and regulatory requirements”.

Through its award-winning platform and continued investment across the region, Altenar is helping operators unlock sustainable growth and capitalise on the significant opportunities emerging throughout the Americas.

AI

BetConstruct AI sets Peru Gaming Show 2026 showcase around live World Cup betting

Published

55 minutes ago

June 11, 2026

Wladimir P.

betconstruct-ai-sets-peru-gaming-show-2026-showcase-around-live-world-cup-betting

BetConstruct AI will exhibit at Peru Gaming Show (PGS) 2026 on June 17–18 in Lima, Peru, at Stand N.56.

The company is framing its presence around real-time operator execution during the 2026 FIFA World Cup, which it says will already be underway when the show opens. BetConstruct AI said it will demonstrate “tournament-ready solutions” including Special Bets for live market management and Bet on League for tournament deployment without development work.

BetConstruct AI also plans to show its wider AI Suite, listing CRM AI, Umbrella AI, AI Game Recommendation System, and Betting Mate AI. The company said these tools target churn prediction, unified risk management, personalised casino experiences, and conversational sportsbook engagement.

On platform scale, BetConstruct AI cited “140,000+ pre-match events and 90,000+ live matches monthly,” plus “45,000+ casino games from 350+ providers via a single API.” It also referenced its Affigates Affiliate Ecosystem, which it said includes “7,000+ vetted affiliates and AI-based scoring.”

The company added: “New partners unlock exclusive commercial terms on setup!”

The post BetConstruct AI sets Peru Gaming Show 2026 showcase around live World Cup betting appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.