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Outlook on the gambling industry in 2021 per region by selected Way Seers

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European Gaming and Gaming Americas Way Seers share their opinion about the new year.

There is no doubt that 2020 has changed the industry in many ways and we can expect 2021 to have lots of surprises.

We have asked our Way Seers from European Gaming and Gaming Americas to share their opinion about what they are expecting from the year 2021 in Europe, in North and Latin America.

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Here is what the European Gaming Way Seers are saying:

With Germany and the Netherlands both planning to launch their new licensing regimes in 2021 we will see some long-anticipated markets opening. This will mean new opportunities and challenges for the industry and, in general, I believe 2021 will be a year in which the industry will be tested: AML compliance and social responsibility being on the top of the agenda. The pandemic, which we are still in, will increase the need for the industry to continue to step up their game and I expect a lot more focus and discussion around responsible product design and advertising. Affiliates and possibly also streamers will likely bear the brunt of this.” – JESSICA MAIER, Chief Risk Officer, Head of Legal and Compliance at Push Gaming

We want to be positive going into a new year, wishing health, wealth, and prosperity. 2021 must be a better one for the gambling industry. On several key issues, I believe the industry manifested how quickly and adequately we can come together and respond, in times of dire crisis. We need to do much more of that in 2021 and beyond. Rigid market restrictions are being rolled out in existing markets, at the same time, 2021 will see market openings in Europe and beyond as well as ongoing innovation by the online industry. The crisis, which has hit State revenues, should yield more discussions on the benefits of proper regulation – in a sustainable way. 2021 should see research and evidence-based policy better guiding legislators and regulators, with industry more proactively wanting to provide credible evidence to inform policy, as well as match innovation and safer gambling.” – CHARMAINE HOGAN, Head of Regulatory Affairs at Playtech

I expect 2021 to be about the product, both in terms of increased regulatory attention and the required creativity when it comes to innovation. It will be the product that will set companies apart from their competition, especially in mature regulated markets where we will likely see the 2020 re-regulation trend continuing. Increased attention to addressing player advancement, the use of AI and automation will likely play key roles in this. When it comes to how regulation will evolve, my hope is that we will see more focus on data-driven and evidence-based regulation rather than restriction being applied across the board. The UKGC’s call for evidence on remote customer interaction and affordability will be one to watch, and of course, the US will catch everybody’s attention in 2021.” – SISSEL WEITZHANDLER, Chief Compliance Officer at Play’n GO

2021 will certainly be a challenging year as Europe is dealing with the health and economic consequences of the pandemic. In the gambling sector, the main objective will be to continue to look for innovative, secure solutions for the growing online sector and to withdraw the restrictions that were introduced as a result of the COVID-19 situation.” – RAFFAELA ZILLNER, LL.M, Secretary-General at Austrian Association for Betting and Gambling (OVWG)

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2020 was a year of becoming aware. Suddenly there were situations that we would never have thought possible. There were threats, existential threats that we were not prepared for. The incredible impact of restrictions on the land-based gambling industry revealed the strengths of online gambling in times of crisis – both for providers and to meet demand. Policymakers cannot ignore that.” – DR. JOERG HOFMANN, Partner at MELCHERS LAW

For me as being a passionate representative of the online gambling industry, it is fascinating to observe how well these services function in a society under the kind of pressure we now face. The transition from land-based to online has received a boost, and I believe that the entertainment from our industry together with contributions from other platforms such as streaming media services truly make people’s lives better under these tough conditions.” – GUSTAF HOFFSTEDT, Secretary-General at the Swedish Trade Association for Online Gambling

To dive into quality knowledge and meet up with the top names of the industry in the EU/EEA/CIS and Balkans, make sure to signup and attend our virtual meetups in 2021.

The first virtual Quarterly Meetup of the European gaming industry will take place on February 11 and you can find more information/register on the following page: https://europeangaming.eu/meetups/

Here is what the Gaming Americas Way Seers are saying:

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In terms of jurisdictions, I would say that the advances on online gaming and sports betting regulations in several provinces of Argentina will have an important protagonist in 2021, as well as the market development of recently regulated jurisdictions that are strategically important such as Puerto Rico and Panama. In Brazil, the advances to the fixed odds sports betting regulation and concession or authorization process will continue to be closely followed by the industry as well as the role that the States will also have on the operation of Lotteries and possibly participating in the sports betting market.

Also, how player behavior and preference post-Covid will shape the land-based operations, potentially propelling a faster way to the convergence of the online and land-based world, not only from the game content and player experience perspective but also in terms of possible partnerships. The Role that payment methods will play in all this will be key.

I believe operators will take much more informed decisions and give a higher priority not only to cost but also to the added value from their technological partners, especially with the significant rise of illegal gaming during the pandemic. It is crucial to bring the players back to the legal gaming offer with a better player experience and with the benefit of the protection to the vulnerable and all the related responsible gaming tools that are only available in the regulated operations.

I take the opportunity to wish everyone a happy, healthy and safe New Year!” – KAREN MARCELA SIERRA-HUGHES, Director, Latin America, and Caribbean Government Relations and Business Development at Gaming Laboratories International (GLI®)

From a Canadian perspective, one item to look out for is Bill C-13, An Act to Amend the Criminal Code (Single Event Sports Betting). The First Reading took place in the House of Commons in November 2020. The House of Commons is in recess until February due to the holidays, but a Second Reading vote on Bill C-13 could be arranged as early as mid-February. Another exciting item in Ontario’s competitive iGaming regime, which will include private operators. The regime will be further developed over the coming months.

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On the US side, we expect additional states to legalize sports betting and Mazooma is looking forward to expanding in those states.” – CHANTAL CIPRIANO, Senior Director, Legal & Compliance at Mazooma

2021 will be a blockbuster year for all things sports betting. I am especially excited to see the innovative products brought to market by startups and early-stage companies that are just starting to break into the mass market.” – LLOYD DANZIG, Founder & CEO at Sharp Alpha Advisors

2020 has been the most challenging and at times craziest year of our lives and we have all had to face and overcome unexpected situations. But there is now a glimmer of light at the end of the tunnel and the future of the gambling industry is looking much brighter for 2021. Of course, we must still work together and look after one another if we are to ensure this great industry not only survives but thrives over the next 12 months. At Focus Gaming News we will continue to play our part, bringing you the latest news, interviews, and analysis.” – FERNANDO SAFFORES, Founder & Director at Focus Gaming News

“2020 – the year of the ‘lockdown’ — has shown a demand for interactive products. In the US, I expect 2021 will lead to increased offerings such as e-lottery and increased acceptance of e-sports as a betting market. We should also expect to see the industry leverage the commercial success (and accompanying increase in state tax revenue) of online sports betting to justify an expansion of online casino in additional US states.” – JEREMY KLEIMAN, Gaming Attorney and Member at Saiber LLC

“One of the most important things to look for is the continued rollout of sports betting across additional states in the US. Are states like Ohio and Georgia going to actually get across the finish line? Will New York finally legalize mobile betting?

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I’m also looking at whether sports betting operators are able to continue to grow their base and reach the tens of millions of casual sports fans who don’t presently bet on sports.” – EVAN DAVIS, Managing Director, Sports Betting and Gaming for SeventySix Capital Sports Advisory

All through the year, you can tune in on quality discussions and meet up with the top names from the North and Latin American gaming industry. Make sure to signup and attend our virtual meetups which will take place on a quarterly basis in 2021 and make the most of them.

The first virtual Quarterly Meetup of the North and Latin American gaming industry will take place on January 28 and you can find more information/register on the following page: https://gamingamericas.com/meetups/

For further sponsorship/speaking and marketing inquiries, make sure to reach out to Andrada Marginean (B2B Sales Executive at Hipther Agency).

For media-related inquiries, please contact Alexandru Marginean (Marketing Specialist at Hipther Agency).

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Gambling in the USA

Gaming Americas Weekly Roundup – July 21-27

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

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ALT Sports Data, the global leader in engagement solutions and official data for emerging sports, has appointed Neale Deeley as SVP of Sportsbook. Deeley brings over two decades of industry experience and a proven track record of driving innovation and commercial growth in sports wagering. In his new role, Deeley will lead the company’s global sports betting strategy, spearheading market expansion, deepening operator partnerships and accelerating the monetization of emerging sports through regulated betting markets. He will work closely with sportsbooks and gaming partners to build scalable betting products that delivers unique fan engagement opportunities and new revenue streams across ASD’s portfolio of exclusive sports properties.

SEGG Media Corporation, a leading technology company transforming the global intersection of sports, entertainment and gaming, has selected IBN, a multifaceted financial news and publishing company serving private and public entities, to spearhead its corporate communications efforts. SEGG Media aims to deliver immersive, real-time experiences through next-generation technology that redefines how audiences interact with their favorite content and communities. Following a full-scale corporate transformation and rebrand, the company now operates across three high-growth verticals: Sports.com, Entertainment and Lottery.com.

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Partnerships

Amusnet Brasil has announced the official go live of its partnership with Cactus Gaming, a B2B platform serving some of the leading operators in the Brazilian market. With this integration, the game provider adds 25 new operators to its distribution network, further expanding its reach through a structure aligned with the regulated market. With operations now underway, Cactus clients gain access to a robust portfolio and features that enhance the end-user experience. Among the featured games now live are the fun and dynamic Coin Gobbler, the immersive Cavemen and Dinosaurs, and titles that have proven their success in multiple markets, such as Rise of Ra, Cocktail Dice and 7 & Crystals.

TaDa Gaming has signed a new partnership with EveryMatrix for further exposure in the North American iGaming market through its B2B aggregator platform SlotMatrix. Powered by EveryMatrix, SlotMatrix offers effortless integration of premium content across global platforms for boosted revenue and game offering. Following its parent company’s 2022 signing with BetMGM, the leading iGaming operator in the US, SlotMatrix has built a solid reputation with BetMGM players who will now be able to access TaDa content, beginning with latest Triluck release, 3 Coins Treasure, across the states of Michigan and Pennsylvania.

Mission Media AI, a next-generation cross-platform distribution and monetization company, has announced a strategic partnership with VsiN. The partnership strengthens Mission Media’s growing footprint in the sports space and unlocks new revenue opportunities for VsiN across their multitude of consumer touch points, including 8 regional sports networks, YouTube TV, SiriusXM channel 158, more than 20 weekly podcasts, streaming audio station, website and an app available for mobile and connected devices like iOS, Roku, Fire TV, Samsung, Google Play and LG. VsiN delivers real-time, actionable sports betting content from some of the most respected and trusted voices in the industry. Mission Media AI will scale VsiN’s monetization strategy, enabling premium access for advertisers looking to reach an engaged, data-driven audience.

The post Gaming Americas Weekly Roundup – July 21-27 appeared first on European Gaming Industry News.

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BETesporte

Sportradar Launches AI-Driven “Bettor Sense” to Support Responsible Gambling

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Brazilian operator BETesporte is first to adopt AI-powered solution

Sportradar Group AG has launched Bettor Sense, a personalized, proactive, and data-driven approach to user protection. BETesporte will be the first operator to implement the solution, reinforcing its commitment to safer and more responsible practices in Brazil’s newly regulated betting market.

Bettor Sense is an AI-powered solution that detects early signs of gambling-related risk and enables personalized interventions to protect end users. Developed with proprietary technology and grounded in behavioral research, Bettor Sense allows operators to act quickly and efficiently, promoting responsible gambling and strengthening brand reputation. Fully compliant with regulatory standards, Bettor Sense provides a critical tool for operators aiming to meet rising expectations around end user protection.

In addition to implementing Bettor Sense, BETesporte has also joined Sportradar’s Integrity Exchange, a global information-sharing network that enables betting operators to report suspicious betting activity directly to Sportradar’s Integrity Services division. This collaboration strengthens the industry’s collective ability to fight match-fixing and betting-related corruption through enhanced transparency and cooperation.

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Tom Mace – SVP, Integrity & Regulatory Services, Product & Strategy at Sportradar, said: “This partnership with BETesporte marks an important milestone for Sportradar’s ongoing mission to help shape secure and sustainable sports betting and iGaming industries. BETesporte is taking a proactive step in embracing responsible gaming as a core part of its business. We are confident this will be the first of many partnerships, as the market increasingly recognizes the value of using data and technology to protect end users and strengthen compliance.

Marcos Pereira – CEO of BETesporte said: “BETesporte is fully committed to transparency and security across all its operations. The partnership with Sportradar, through the integration of Bettor Sense and the Integrity Exchange, reinforces our dedication to fostering a responsible and ethical betting environment in line with regulatory standards. Sportradar’s advanced technology enables us to anticipate and prevent risky behavior, ensuring our bettors have the best possible experience with complete safety. We will continue working tirelessly to protect the integrity of sport and the trust of our users, which remains our top priority.”

The post Sportradar Launches AI-Driven “Bettor Sense” to Support Responsible Gambling appeared first on Gaming and Gambling Industry in the Americas.

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Make-A-Wish International Expands Presence in Gaming to Enable Future Wishes

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Raptor PR, the specialist B2B communications agency for games, media, and tech brands, has been appointed by Make-A-Wish® International to lead strategic communications for its games industry fundraising initiatives. The global nonprofit, known for granting life-changing wishes to children with critical illnesses, is partnering with Raptor PR to amplify its presence across the games sector and unlock new opportunities for engagement, awareness, and impact.

As part of this new partnership, Raptor PR will deploy a strategic communications campaign to support Make-A-Wish International’s growing charitable gaming program, with a focus on elevating brand awareness for its games industry activities, amplifying wish stories, and forging partnerships for the nonprofit across the global games industry.

Raptor PR is partnering with Make-A-Wish International on a pro bono basis, providing strategic consultancy and go-to-market services to elevate global brand visibility. The campaign will focus on high-impact thought leadership, authoritative media commentary, speaker engagement, and news announcements designed to drive awareness, advocacy, and support.

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April Stallings, Charitable Gaming and Creators Community Manager at Make-A-Wish International, commented: “Many of our wish children use gaming as a lifeline to stay connected during their illness.  We want the games industry to become more aware of how they can help grant wishes and why we need them – and that requires the kind of expertise we know Raptor PR can provide.  Raptor PR brings deep expertise in gaming and strategic communications making them a natural partner to help us achieve our global mission. Team Raptor’s deep network across the games industry will be vital in opening doors, sparking partnerships, and scaling our impact. Together, we’re not just telling stories, we’re mobilising the games industry to become a more intentional force for good, enabling more children around the world to experience the life-changing power of a wish, when they need it most.”

Rana Rahman, Founder and CEO at Raptor PR, added: “When I met April Stallings from Make-A-Wish at Gamescom last year, I was deeply moved by the real-world impact the charity delivers. That moment inspired me to get involved with Raptor PR, and now, through our strategic communications support, we’re helping Make-A-Wish scale its message and reach across the global games industry. Our goal is to spark a broader movement, encouraging the games industry to embrace its potential as a force for good and give back in meaningful, sustained ways.”

In 2024, the Make-A-Wish International network granted more than 16,000 wishes for children living with critical illnesses. Both April Stallings and Rana Rahman will be attending this year’s gamescom conference in Cologne from the 18-22nd of August 2025.

The post Make-A-Wish International Expands Presence in Gaming to Enable Future Wishes appeared first on European Gaming Industry News.

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