Latest News

Animal Crossing + NERDS Candy = NERDS World

Published

3 years ago

December 1, 2020

Zoltan Tundik

Reading Time: 2 minutes

NERDS® ANNOUNCES NERDS WORLD; AN IMMERSIVE EXPERIENCE WITHIN NINTENDO’S ANIMAL CROSSING: NEW HORIZONS

In Partnership with Non-Profit Cybersmile, NERDS World Will Support Brand’s Ongoing Commitment to Make the Internet a Friendlier Place

Iconic candy brand NERDS® announced the launch of NERDS World, an interactive branded experience debuting within Nintendo’s highly-popular life simulation game Animal Crossing: New Horizons. Available in the United Kingdom, Australia and Canada, NERDS World offers players a positive outlet, allowing them to engage in a unique, user-generated experience including fun and inspirational activities.

NERDS World is in support of the brand’s ongoing “Stay NERD” campaign, which encourages consumers to “embrace their nerdiness” by believing in themselves and supporting others. As part of this mission, NERDS partnered with The Cybersmile Foundation in early 2020, with a shared goal of making the internet a safer space for young users by tackling issues related to cyber-bullying and online abuse.

“At NERDS, we stand for inclusivity, belonging and positivity, because as a brand we celebrate how we are all better together,” said Kelly Peyser, Senior Brand Manager for NERDS. “We saw Animal Crossing: New Horizons as an ideal place to bring these values to life, as the game creates a positive, fun experience where players don’t compete against one another but instead work together to create thriving communities online.”

Inside the NERDS World

A vibrant island destination, NERDS World is perfectly imperfect-shaped just like NERDScandy, and covered with decorations in the brand’s signature colors – purple and pink – along with stickers and fun Easter Eggs surprises. While in NERDS World, players can explore and engage in fun activities and win prizes:

Fans can explore within the island by themselves or with others.
Players can receive a guided visit to NERDS World – which is led by a NERDS avatar – by using a Dodo Code that NERDS will share via Instagram and Facebook. Dodo Codes will be accessible at @NERDSCandiesAUS (Australia), @NERDSCandies_UK (UK), and @NERDSCandies_Canada (Canada), or fans can simply visit NERDS World via a Dream Address.
Throughout the game, fans have the chance to receive special merchandise as well as take pictures with the different photo spots all through the island.
Fans can stay tuned for more surprises throughout the month with special activities and challenges released in the NERDS World platform throughout the month-long activation.

Driving Good in the World Through NERDS World

NERDS World will serve as a resource for players who want to learn more about or seek help related to online abuse or cyber-bullying. The island will be equipped with an innovative AI Assistant tool and QR codes, which will provide access to different Cybersmile resources, and will be populated with positive messages and tips throughout.

The activation is launching at a record-breaking time for Animal Crossing: New Horizons, which became Nintendo Switch’s fastest selling title ever after launching in March 2020, selling 13.4M units in its first six weeks. Animal Crossing: New Horizons is Nintendo’s second-best selling game of the year, selling 22.4 million copies since its release. The wide popularity of the game globally can be attributed in part to social circumstances surrounding the COVID-19 pandemic, where isolation has resulted in many consumers seeking indoor activities which allow them to stay engaged and connected to others.

“Especially during a time where the world looks different these days, NERDS World will provide players of all ages with the opportunity to connect virtually with friends and family, as well as build an even broader community online,”stated Scott Freeman, Cybersmile Director. “We are incredibly excited to be working with NERDS to introduce this creative destination, which will serve as a support system for young internet users across the world.”

Starting today, NERDS World will be available through December 17, 2020. Animal Crossing: New Horizon can be enjoyed on a Nintendo Switch console and is rated E for everyone. For more information, please visit www.staynerd.live.

Chanced.com

Optimove Expands its Leading CRM Marketing Offering to iGaming Sweepstakes Companies

Published

46 mins ago

May 28, 2024

GamingAmericas.com

The #1 CRM Marketing Solution for iGaming and Sports Betting expands its offering to supercharge personalization, contestant loyalty, and brand growth in the rapidly growing iGaming Sweepstakes sector. Secured The Money Factory, MyPrize, and Chanced.com as clients

Optimove, the #1 CRM Marketing Solution for the iGaming and Sports Betting sector, announced the expansion of its offering with a turnkey solution to support iGaming Sweepstakes operators. Optimove is the CRM marketing leader for Online Casinos, Sportsbooks, and Lottery. With this new offering, Optimove is announcing three new Sweepstakes clients: The Money Factory, MyPrize, and Chanced.com.

iGaming sweepstakes companies provide platforms for online contests and giveaways, offering contestants the chance to win prizes through various games and promotions. They facilitate engaging experiences and reward players for their participation.

Drawing on its expertise as the premier CRM Marketing Solution in the iGaming and Sports Betting industry, Optimove empowers Sweepstakes companies to enhance contestant experiences, cultivate loyalty, boost retention rates, and maximize player lifetime value through advanced AI-driven marketing campaigns that start with the player. Optimove is trusted by four out of the top five operators in the US, as per the 2024 EGR US Power Ranking.

Optimove’s CRM Marketing Solution empowers Sweepstakes companies with key capabilities:

Advanced marketing AI: Providing AI-driven Insights, Creation, and Orchestration for better contestant understanding, streamlining content creation, and optimizing hundreds of multichannel campaigns seamlessly for enhanced personalized experiences across channels and touchpoints.
Personalization of web and app experiences: Serving personalized content and product recommendations across all digital touchpoints with Opti-X, Optimove’s Digital Experience Platform (DXP), combining business rules with over 20 AI models.
Enriched customer profiles: Unifying all historical, predictive, and real-time customer data from sources such as CRM, service clouds, and data warehouses via Optimove to create a comprehensive single-contestant view.
Dynamic real-time marketing: Combining sophisticated modeling and rich historical data with the speed and relevancy of real-time data to create powerful segments and swiftly respond to contestants’ actions with personalized messages in real-time across all marketing channels.
A continuous optimization loop: Leveraging Optimove’s productized experimentation tools to measure the incremental uplift of each campaign, journey, and strategy to continuously optimize CRM Marketing performance.

“The iGaming sweepstakes sector is experiencing unprecedented growth and heightened competition, making it essential for companies to foster contestant loyalty and deliver highly personalized experiences,” said Tomer Imber, Senior Director of Sales at Optimove. “Drawing upon our extensive experience and expertise as the leading CRM Marketing Solution in iGaming and Sports Betting, we’re excited to introduce our solution to Sweepstakes operators which will bolster how sweepstakes operators engage with contestants, driving enhanced loyalty and maximizing lifetime value. We’re honored to welcome The Money Factory, MyPrizes, and Chanced.com as our inaugural clients in this domain.”

Gaming

Galaxsys Launches Cosmic Game Themes

Published

2 hours ago

May 28, 2024

George Miller

Reading Time: 2 minutes

Galaxsys continues to boldly go where no games studio company has before with the release of two Cosmic Game Themes.

Galaxsys, a games studio renowned for its high-energy games that cater to players seeking quick wins and unique experiences, is about to transport players to a Galaxy Far, Far, Away with the upcoming Starlight & Cosmo Saga games releases, each offering a distinct and captivating gameplay.

“Starlight” is a comet-themed experience that offers a unique twist to traditional crash games. Players place their bets, and as the failing star streaks across the screen, the odds of winning increase. The challenge is to cash out your winnings before the falling star disappears, offering players the thrill of quick wins and chasing the comet’s tail. Other unique features over other crash games include Starry Boost, which can pop up multiple times, and instantly increase the odds by a specific amount and Freezing Bonus, which fixes player’ winnings.

“Cosmo Saga” is a unique puzzle game and an alternative take on the popular Candy Crash game. It’s a one-of-a-kind and unique experience where players create combinations by skillfully maneuvering elements across the gaming board. It is an interactive stellar board game that challenges the player to make combinations of the same elements by changing their positions on the game board to win with the highest possible odds. Once a successful combination is made, the elements blast and random odds appear. After the elements blast into the opened cell of every disappeared element, a new randomly generated element falls from the above, which can make a new winning combination and blast again.

Vigen Safaryan, the Chief Product Officer of Galaxsys, who has spearheaded the development of Starlight and Cosmo Saga, said, “We are always looking to warp-drive our games at the speed of light, to provide fun, engaging, relevant, and cosmic play. Starlight, a Crash Game, and Cosmo Saga, a unique puzzle game, include all our key player engagement features, and unique game mechanics such as the Bonus Games, Auto Bet, and Freezing Bonus enjoyed by casino players looking for galactic game experiences.”

The post Galaxsys Launches Cosmic Game Themes appeared first on European Gaming Industry News.

Blockchain

Rivalry Expands Crypto Native Experience With Token Launch in H2 2024, Web3 Product Enhancements

Published

2 hours ago

May 28, 2024

GamingAmericas.com

rivalry-expands-crypto-native-experience-with-token-launch-in-h2-2024,-web3-product-enhancements

Blockchain-Based Product to Position Rivalry Within Fast-Growing Crypto Gambling Segment, Drive Product-Market Fit Among Digitally Native Bettors with Increased Functionality and User Experiences

Rivalry, the leading sportsbook and iGaming operator for Gen Z, revealed Rivalry Token, a native crypto token on the blockchain to add increased functionality, economics, and user experiences across the company’s product suite, continuing Rivalry’s track record of innovation in online betting. The launch of Rivalry Token, anticipated to arrive in H2 2024, represents one of several forthcoming initiatives to position Rivalry in the crypto gambling market and better serve its core audience of 30-and-under bettors.

“Online gambling is the latest web-based consumer category being increasingly disrupted by blockchain technologies with greater speed, access, and functionality than their legacy counterparts,” said Steven Salz, Co-Founder and CEO, Rivalry. “Tech-savvy bettors are leading a behavioral shift towards more experiential and crypto-enabled gambling experiences that are taking wallet share from incumbents at an accelerated rate.”

“Rivalry is well-positioned to access the growth opportunity in crypto with a proven product set, a brand entrenched in internet culture, and a captive audience of digitally native users that are driving this economic renaissance,” Salz added. “The launch of Rivalry Token, alongside a broader expansion into cryptocurrencies, strengthens our product-market fit among an under-30 audience and positions us competitively to capture a meaningful share of this fast-growing segment of the market.”

Rivalry Token will be integrated within Rivalry’s product suite – from sportsbook to casino and more – with built-in properties to enhance the customer experience from end-to-end. Users can earn tokens through site activity such as betting and referring friends, which can be used on Rivalry to boost odds, participate in jackpots, and more to be detailed in the future. Rivalry Token will also be available on several to-be-announced crypto exchange platforms, trading under $RVLRY.

Rivalry Token creates a new dynamic relationship between player and house where every sports wager and casino spin, win or lose, is rewarded with a decentralized asset that can accrue value alongside player activity on Rivalry. The company expects its token will drive a meaningful increase in player engagement, loyalty, and advocacy by establishing more positive economic alignment and enabling customers to actively participate in product success.

Rivalry has today launched a pre-farming campaign where users can begin accumulating an interim currency through site activity and eventually social media which will be converted into Rivalry Token during the token generation event in H2 2024. Additionally, tokens will be distributed to all Rivalry accounts based on historical activity, rewarding loyal customers and creating a substantial reactivation opportunity for churned users.

Rivalry will also soon be adding greater support for other cryptocurrencies on its platform, allowing users to more easily bet with Bitcoin, Ethereum, Dogecoin, and other major cryptocurrencies. This will enable Rivalry to access a fast-growing audience gambling with crypto that is estimated to account for up to one quarter of global betting handle.

Following the official launch, Rivalry Token will be available for players to use on Rivalry in all of the company’s active markets excluding Ontario and Australia.

The company will release more information about Rivalry Token throughout the coming months, including commercial partners, token economics, and more.