eSports
Children from over 100 countries to take part in Football for Friendship eWorld Championship: final results of draw announced
On November 27, as a result of an online draw, 32 international teams of the annual Gazprom International Children’s Social Programme Football for Friendship Championship were determined. Children from all over the world will compete for the title of Football for Friendship World Champions and for tickets to the 2021 UEFA Champions League Final in Istanbul. For the first time ever, the draw was conducted live by Young Participants, and the broadcast’s special guest was the legendary football player Roberto Carlos.
Matteo de Venecia (Philippines), Kinley Deki Yangzom (Bhutan), Irintsu Rakotomamoni (Madagascar), and Evgenia Gorbunova (Russia) selected 32 international teams (8 groups of 4 teams each). In keeping with tradition, the teams took the names of rare animal species.
Distinguished guests and ambassadors of the project – World Cup winner and 3 times UEFA Champions League Winner Roberto Carlos, Adviser to the President of the Football Union of Russia Alexey Smertin, Head of Football Education Services at UEFA Frank Ludolph, professional FIFA player, currently playing for FC Schalke 04, Tim (Tim “Latka”) Schwartmann – announced the upcoming events. From November 27 to December 9, 2020, Young Participants will be treated to:
- 2020 Online International Football for Friendship Forum and Award, where projects in the field of children’s sports development will be presented (November 30 – December 4, 2020).
- Online Football for Friendship International Children’s Press Center, where Young Journalists study and work (November 28 – December 9, 2020).
- Online International Friendship Camp with a humanitarian and sports programme for children (November 28 – December 6, 2020).
- Qualifying games of the 2020 Football for Friendship eWorld Championship (December 7 – December 8, 2020).
- Football for Friendship Grand Final on December 9, 2020, where the winners and lucky ticket holders for the 2021 UEFA Champions League Final in Istanbul will be determined.
“Football for Friendship is a real social lift, giving the younger generation the opportunity to realize their potential and make their dreams come true. Today, Football for Friendship is once again uniting Young Players, aspiring Young Journalists and simply young people with a passion for sports from all over the world, and everyone here will be able to learn something new, make new friends, and just have an unforgettable experience”, said Roberto Carlos to the Young Participants from different countries.
The Football for Friendship World Championship is traditionally held in different cities shortly before the final matches of the UEFA Champions League. To preserve the event so eagerly awaited by children all over the world, this year it was decided to hold the competition online – in the new Football for Friendship World football simulator.
“Today, we can take pride in a whole generation of grown-up athletes, public figures, journalists and simply goal-oriented young people, who were given amazing opportunities for a professional start by Football for Friendship. I would like to congratulate and wish good luck to all participants of the 2020 Football for Friendship Season”, said Viktor Zubkov, Chairman of the Gazprom Board of Directors, addressing this season’s participants.
Young Participants of the Football for Friendship programme will be the first to play the game. The game app will be made available to the general public on December 10 – World Football Day. You can download it for free for MS Windows, Apple MacOS, Android, iOS.
Online broadcast recording: https://www.youtube.com/watch?v=vZPiwnuELtY.
About the programme:
The International Children’s Social Programme Football for Friendship is implemented by Gazprom since 2013. Over the previous seven seasons, the programme has united over 6 000 participants from 211 countries and regions and over 5 000 000 supporters.
Young Players and Young Journalists are the participants of the programme – boys and girls aged 12 including children with disabilities. Young Players represent different countries and cultures united in the mixed teams. They show that nationality, gender, and physical abilities aren’t a barrier to becoming a team. Young Journalists cover the events of the programme in the International Children’s Press Center. All participants become Young Ambassadors of the programme and continue to share their Football for Friendship experience and promote universal human values: friendship, equality, fairness, health, peace, devotion, victory, traditions, and honour.
UEFA, FIFA, football federations and the world’s leading football clubs, international charity foundations, famous athletes, politicians, and artists support Football for Friendship. The project has received multiple national and international awards in the field of social responsibility, sports, and communications, including the world record for the most nationalities in a football training session in history.
In 2020, Football for Friendship will be held in the online format. A special digital platform will unite over 10 000 players of all ages. It will become the home for international children’s competitions and a playground where anyone will be able to train, join into the international mixed teams and play their favourite game in the Football for Friendship format without leaving the comfort of their home.
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data providers
DATA.BET reports 168% turnover growth from virtual content in Q1 2025–Q1 2026
DATA.BET says turnover from its virtual content grew 168% between Q1 2025 and Q1 2026, with the supplier reporting the product accounted for 39% of total virtual sports turnover and 45% of profits over the period.
The company said the content is developed fully in-house and delivered through automated bot-vs-bot matches that run 24/7 without dependence on real-world fixture schedules. DATA.BET positioned the format as a way to provide continuous events and reduce operational overhead for operators.
Across the same period, DATA.BET reported +299% active users, +129% across clients GGR, +246% events per quarter, and +218% bets placed.
DATA.BET also said the audience profile overlaps with live football bettors, which it believes supports retention during seasonal breaks. The supplier added that the algorithm-driven format “carries no fraud exposure,” supports In-Stream Betting overlays, and provides near-zero latency between broadcast and market updates.
“Over the past year, our bot-vs-bot virtual content has delivered consistent, measurable results across every operator deployment. Building e-Football in-house gives us the flexibility to configure it to what each operator actually needs — whether that is a specific league structure, a particular mix of bot and player content, or a branded competition format,” mentioned Rostyslav Likhtin, Head of Product at DATA.BET.
The post DATA.BET reports 168% turnover growth from virtual content in Q1 2025–Q1 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
energy drinks
Team Vitality names FYZIO official sports nutrition and energy drinks supplier
Multi-year deal adds Laboratoires Gilbert’s new brand to jerseys across CS2, VALORANT, Rocket League and LoL teams ahead of a September 2026 launch.
Team Vitality has signed a multi-year partnership with FYZIO, naming the brand its new official sports nutrition and energy drinks supplier. FYZIO is a sports nutrition and hydration brand developed by Laboratoires Gilbert, a French healthcare company established in 1904.
The partnership will put FYZIO branding on the left sleeve of Team Vitality’s official jerseys for several flagship rosters, including CS2, VALORANT (VCT), Rocket League, and League of Legends teams across the LEC, LFL, and Rising Bees. FYZIO will also support Team Vitality teams competing in Teamfight Tactics, Tekken, and Trackmania.
FYZIO is scheduled to launch in September 2026. Team Vitality said the brand will supply products intended to support areas including hydration, fatigue and stress reduction, concentration and memory, and sleep quality.
“We are delighted to announce this partnership with FYZIO and proud to support the launch of this ambitious new brand from the French group, Laboratoires Gilbert. By integrating its specialised nutrition products into our teams’ routines, we are further strengthening our commitment to high-performance excellence,” comments Vas Roberts, Co-CEO of Team Vitality.
“For more than 120 years, Laboratoires Gilbert has been developing solutions dedicated to health and well-being. With FYZIO, we are bringing this expertise to a new ambition: helping everyone achieve their goals, whatever they may be, through a modern, accessible, and responsible approach to sports nutrition. Our partnership with Team Vitality reflects this shared vision of progress, high standards, and sustainable performance. Your performance, our nature“, explains Cédric Batteur, Chairman & CEO, Laboratoires Gilbert.
The post Team Vitality names FYZIO official sports nutrition and energy drinks supplier appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
eSports
McDonald’s Germany signs on as presenting partner for G2 NORD and G2 Hel
McDonald’s Germany has partnered with G2 as presenting partner of G2 NORD, the organisation’s League of Legends academy team competing in Germany’s Prime League. The deal also includes support for the return of G2 Hel, G2’s women’s League of Legends team.
Under the agreement, McDonald’s Germany branding, including the “ich liebe es” (I’m lovin’ it) tagline, will appear on G2 NORD and G2 Hel jerseys. The partners also plan a year-long content programme focused on player storytelling and behind-the-scenes access, including a series featuring team president Niklot “Tolkin” Stüber.
G2 positioned the partnership around its regional development pathway. G2 NORD was formed earlier this year through a collaboration between G2 and NORD Esports, and the organisation said the roster has already won the Prime League Winter Snowdown and reached the playoffs in its first EMEA Masters run.
The company said McDonald’s Germany’s backing enables G2 Hel’s return, with the team set to compete in the upcoming Game Changers circuit. “This partnership goes beyond traditional sponsorship, it’s a shared commitment to pushing the boundaries of talent development and creating meaningful opportunities within the space,” said Alban Dechelotte, CEO of G2. Stijn Mentrop-Huliselan, CMO of McDonald’s Germany, added: “We’re proud to support G2 Nord and to celebrate the return of G2 Hel – a strong signal for equity, visibility and inclusion in esports.”
To launch the collaboration, McDonald’s and G2 released an announcement video featuring Jankos, Sola, Tolkin, Team Nord and Caltys, produced in-house by G2. McDonald’s Germany said its lead agency Scholz & Friends supported the development and execution of the partnership.
The post McDonald’s Germany signs on as presenting partner for G2 NORD and G2 Hel appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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