Central Europe

Entropiq Partners with PUMA

Published

6 years ago

November 26, 2020

Reading Time: 2 minutes

Entropiq, one of the rapidly-growing esports organisations, has entered into a new partnership with global sportswear brand PUMA.

The German company, which specialises in sportswear design and manufacturing, becomes Entropiq’s exclusive merchandising partner. From jerseys to shirts and hats, the apparel will be available for purchase on Queens.cz.

“In the last few months, we were in touch with several global brands, and after considerations and mutual agreement, we decided to sign with PUMA. I am delighted that we will be able to provide our players and fans with merchandising of the highest quality,” Ondřej Drebota, Managing Director of Entropiq, said.

“While the fans’ interest in buying our merchandise has been imminent ever since our organization entered the esports realm, we understood the importance of the decision. It is a privilege to join forces with such a renowned brand, which provides sportswear for the Czech national football team and several first division clubs,” Drebota added.

“PUMA follows the global trend of connection between sports and esports. We believe that, in today’s world, sports and esports are closely linked entities with many common features. I am very pleased that we can start our collaboration with esports organization Entropiq and together become a part of the gaming community on the Czech-Slovak as well as international stage,” Jan Sochor, Area General Manager Eastern Europe, PUMA, said.

“Esports events may take many hours, and it is important to feel comfortable while playing. All of us in the team were thrilled to hear that PUMA would be our new partner and provide our sportswear. The timing of the announcement just ahead of the Czech National Championship makes the partnership even more exciting,” Entropiq’s PUBG player Filip “RedgieBeardo” Tutko revealed.

“I am happy that Entropiq signed with PUMA, the designer of the national football team. It is a great connection, which ticks all the boxes,” Entropiq Ambassador Vladimír Šmicer said.

Austria

Austrian Brand Value Study: NOVOMATIC Defends Top Ranking

Published

6 days ago

July 3, 2026

Wladimir P.

In the 23rd edition of the Austrian Brand Value Study, the European Brand Institute (EBI) once again recognised the country’s most valuable and sustainable brands. NOVOMATIC continues its winning streak, ranking second behind Red Bull for the seventh consecutive year with a brand value of EUR 3.938 billion, up 2.0% from the previous year.

“This top ranking once again confirms the strong international appeal of the NOVOMATIC brand and the success of our long-term corporate strategy. We have succeeded in further strengthening the NOVOMATIC brand worldwide through continuous innovation, the expansion of our global presence, and a consistent focus on sustainable growth. The fact that we are once again among the leading companies in the Sustainable Brand Ranking shows that economic success and responsible business practices are inextricably linked at NOVOMATIC,” said Stefan Krenn, Member of the NOVOMATIC AG Executive Board.

This prestigious award highlights NOVOMATIC’s strong market position and sustainable growth. The company has consistently ranked among Austria’s most valuable corporate brands since 2020. The evaluation is based on international standards and considers factors including brand strength, brand potential, trends and economic performance.

NOVOMATIC’s renewed second place reaffirms its position as a leader in the Sustainable Brand Ranking. A key factor in this success is the Group’s corporate responsibility and ESG program, which firmly integrates environmental, social and governance aspects into the long-term corporate strategy. The effectiveness of these measures is regularly confirmed by independent ESG rating agencies.

The Austrian Brand Value Study is conducted annually by the European Brand Institute. For the 2026 ranking, 180 brand-name companies from 16 industries were analyzed, more than 45% of which are Austrian-owned. The evaluation is conducted in accordance with the international standards ISO 10668 and ISO 20671.

With its top rankings in both the Brand Value and Sustainable Brand categories, NOVOMATIC AG has once again underscored its position as one of Austria’s most important companies with international influence.

The post Austrian Brand Value Study: NOVOMATIC Defends Top Ranking appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Casinò Portorož

SYNOT Games Enters Slovenian Market with Casino Portorož Partnership

Published

1 month ago

June 5, 2026

Wladimir P.

synot-games-enters-slovenian-market-with-casino-portoroz-partnership

SYNOT Games continues its European expansion by officially entering the Slovenian market through a strategic partnership with the renowned Casino Portorož and its platform Casino.SI. This marks the provider’s first collaboration in Slovenia and a significant milestone in strengthening its presence across regulated European jurisdictions.

As part of the launch, SYNOT Games has successfully certified an extensive portfolio of 190 games for the Slovenian market – effectively making its full suite of content available to local players. The offering includes a comprehensive range of products, from top-performing slots to popular alternatives such as crash games and roulette, enabling Casino Portorož to deliver a diverse and engaging gaming experience.

The go-live will be supported by the introduction of a SYNOT Progressive Bonus with a €10,000 jackpot pool, designed to keep player engagement from day one. Looking ahead, the partners aim to further expand the integration by fully leveraging SYNOT’s proprietary ecosystem of promotional and engagement tools. The long-term plan is to introduce the full portfolio, including PEAK, Feature Free Rounds and Free Round Bonuses, enabling Casino.SI to maximise player engagement, boost retention, and deliver highly personalised, dynamic bonus experiences.

Martina Krajčí, Chief Commercial Officer at SYNOT Games, said: “We are very pleased to enter the Slovenian market through our partnership with Casino Portorož, a respected and established operator with a strong local presence. Bringing nearly our entire portfolio to Slovenian players demonstrates our commitment to delivering premium content tailored to regulated environments.”

Ksenija Bezek, Head of Online Operations at Casino Portorož, said: “We are delighted to partner with SYNOT Games and introduce their rich and diverse portfolio to our players. Their proven performance across regulated markets, combined with engaging features such as the SPB jackpot, aligns perfectly with our strategy to continuously enhance our offering and deliver innovative entertainment experiences to our customers.”

The post SYNOT Games Enters Slovenian Market with Casino Portorož Partnership appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Central Europe

Habanero goes live on Favbet Romania

Published

2 months ago

May 19, 2026

Wladimir P.

Deal adds Habanero’s slots and table games to Favbet.ro as the supplier targets further growth in CEE regulated markets.

Habanero has gone live with Favbet Romania, rolling out its slots and table games portfolio on the operator’s locally focused platform in Romania’s regulated online market.

Under the agreement, Favbet Romania players gain access to Habanero’s full catalogue. The companies positioned the launch as part of Habanero’s wider push to add regulated operator partners across Central and Eastern Europe.

Toni Karapetrov, Head of Corporate Communications at Habanero, said: “Favbet Romania is a well-respected brand in Europe and exactly the kind of partner we look to work with as we deepen our presence in the market. Romania players have a strong appetite for our content and we are confident our games will resonate well with their audience.

“Romania is an important market for us, and going live with this operator is another strong step in our continued European expansion across high-growth regulated markets.”

Cristian Sapovici, Head of Casino, Favbet Romania, said: “The collaboration between Favbet Romania and Habanero has been strong from the very beginning, and this co-branded collaboration agreement marks an important step in strengthening our strategic partnership.

“Our shared objective is to deliver a more integrated gaming experience for players in Romania, supported by consistent visibility, dedicated campaigns, and a stronger presence of Habanero content within the Favbet.ro ecosystem.”

Habanero said it is now live in 22 European regulated markets, and counts operators including Entain, Sisal and Betway among its partners.

The post Habanero goes live on Favbet Romania appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.