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PlayOJO Launches Latest Campaign to Raise Awareness of the Signs of Problem Gambling
PlayOJO, the fair online casino powered by SkillOnNet, announces its latest campaign in partnership with Gemma Collins to encourage responsible gambling.
The TOWIE star and online Casino have partnered on a spoof fragrance launch to highlight that problem gambling is the ‘addiction with no smell’ and to help people recognise some of the early signs that someone they love, may be developing an issue.
The fragrance itself was named Compulsion, to hint at the behaviours that are often displayed by those who are struggling, such as lying about their finances and exhibiting extreme mood swings.
To raise awareness of the hard-to-spot, tell-tale early signs of potential gambling issues, PlayOJO and Gambling organisation, Breakeven have developed a new acronym to help concerned players, or those close to someone whom they suspect might be hiding an issue.
The SMELL acronym is designed to encapsulate the five signs of gambling issues that might be easiest to spot and are:
S – Sleep – is your loved one struggling to sleep at night?
M – Money – is your loved one inexplicably losing money or struggling financially?
E – Extreme – is your loved one exhibiting extreme mood swings?
L – Losing – is your loved one losing interest in the pursuits they have historically enjoyed?
L – Lying – have you caught out your loved one for not telling the truth recently?
Peter Bennett, Head of Marketing at PlayOJO, comments, ‘Our business is built upon the principle of fairness and transparency. We are committed to doing what we can to provide people with the information they need to help identify potential problem behaviours, and offer access to those in need of help to ensure Play Ojo is a safe place for people t have fun and gamble responsibly.
As part of the campaign we have launched a dedicated hub offering expert guidance and insight from our partners at Breakeven which is an extension of our ongoing strategy and commitment to providing advice and support aound the clock.
Our hope is that by working with Gemma and Breakeven, we will raise awareness of this issue and help encourage people to access support services if they spot the signs highlighted by the Compulsion campaign in themselves or a loved one.”
As part of the campaign, Gemma carried out an interview with Ian Semel, CEO of Breakeven, a charity that offers free counselling to individuals who are struggling with gambling behaviours issues, to better understand the early signs and minimise gambling related harm, as well as educating on strategies that can be deployed to overcome it.
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The new AFI Park Floreasca office opened on 29 June as Eeze grows its Romanian headcount past 60.
Eeze has opened a new Bucharest office at AFI Park Floreasca, with the 1,200 sqm hub officially launched on 29 June following completion of the relocation project.
The Bucharest site will house Eeze’s technical teams and support its growth plans across Europe. The company said the office is one of its three major international hubs, alongside its headquarters in Malta and its UK operations in London.
Eeze said it employs more than 900 people across Europe. Its Romanian team stands at over 60 employees and is continuing to grow, with active recruitment across engineering and corporate roles.
Lai Fatt Chiang, Chief Executive Officer at Eeze, said: “The opening of our Bucharest office is an important milestone for Eeze and reflects our long-term commitment to Romania. What began as a strategic expansion project has now become a thriving operational hub that plays a huge role in our global business.
“We have been extremely impressed by the quality of talent available in Bucharest and look forward to continuing our growth here.”
The post Eeze opens 1,200 sqm Bucharest hub for technical teams appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
SkillOnNet has gone live with Aristocrat Interactive’s online casino content across the UK and select international markets, the company said.
The rollout adds Aristocrat Interactive titles to several SkillOnNet-operated casino brands, including PlayOJO, Slingo, SpinGenie, MegawaysCasino and GentingCasino. SkillOnNet said additional markets will be added.
The initial UK launch includes the Double Bubble
series.
Jani Kontturi, Head of Games at SkillOnNet said: “We are delighted to launch Aristocrat Interactive content across our UK and select international markets. Aristocrat Interactive has built a strong reputation for developing engaging content that resonates with players globally, and we are thrilled to bring the immensely popular Double Bubble games to our UK audiences.”
Lauren Caruana, VP Commercial UK & EMEA at Aristocrat Interactive said: “SkillOnNet’s extensive reach and strong brand portfolio make them an ideal partner for us as we continue to expand the distribution of Aristocrat Interactive content globally. We are excited to see our content go live with SkillOnNet, as it contributes to our goal of giving players the best gaming experiences possible.”
The post SkillOnNet rolls out Aristocrat Interactive casino content in the UK appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
ThrillTech and SportingTech have signed a global partnership to integrate ThrillTech’s jackpot products into the SportingTech iGaming platform, the companies said on July 7, 2026. The integration is positioned for online casino and sports betting brands using SportingTech, with a stated focus on Latin America and Africa.
Under the agreement, SportingTech operator partners will get access to ThrillTech’s flagship product, ThrillPots. The companies describe ThrillPots as a player-funded side bet that layers over existing casino and sportsbook content via a secondary, opt-in transaction.
ThrillTech said the approach is designed to avoid changing the underlying game mathematics and to limit disruption to core gameplay. SportingTech framed the deal as part of its broader strategy to expand its technology ecosystem through specialist integrations aimed at helping operators launch and differentiate faster.
Peter Mareš, Co-Founder and Chief Technology Officer at ThrillTech, said: “Our partnership with SportingTech marks another significant milestone in our mission to make world-class jackpot technology accessible to operators worldwide. SportingTech’s robust platform and extensive footprint, particularly in dynamic regions like LatAm and Africa, make them an ideal partner and further accelerates our international rollout. Distributing multi-strategy payouts at scale requires absolute precision, and our technology is built to handle that complexity effortlessly. We are excited to see SportingTech’s operators leverage our player-funded jackpots to unlock new revenue streams and amplify their players’ experience.”
Nana Totoe, Chief Operating Officer at SportingTech, added: “At SportingTech, our focus is on giving operators the technology and partner ecosystem they need to build, expand and grow their businesses. Integrating ThrillTech’s innovative jackpot solution adds another powerful engagement capability to our platform, helping operators create more differentiated player experiences while unlocking new commercial opportunities. It’s another example of how we continue to strengthen our offering with best-in-class technology partners.”
The post ThrillTech partners with SportingTech to integrate side-bet jackpots appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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