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PlayOJO Launches Latest Campaign to Raise Awareness of the Signs of Problem Gambling

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PlayOJO, the fair online casino powered by SkillOnNet, announces its latest campaign in partnership with Gemma Collins to encourage responsible gambling.

The TOWIE star and online Casino have partnered on a spoof fragrance launch to highlight that problem gambling is the ‘addiction with no smell’ and to help people recognise some of the early signs that someone they love, may be developing an issue.

The fragrance itself was named Compulsion, to hint at the behaviours that are often displayed by those who are struggling, such as lying about their finances and exhibiting extreme mood swings.

To raise awareness of the hard-to-spot, tell-tale early signs of potential gambling issues, PlayOJO and Gambling organisation, Breakeven have developed a new acronym to help concerned players, or those close to someone whom they suspect might be hiding an issue.

The SMELL acronym is designed to encapsulate the five signs of gambling issues that might be easiest to spot and are:

S – Sleep – is your loved one struggling to sleep at night?
M – Money – is your loved one inexplicably losing money or struggling financially?
E – Extreme – is your loved one exhibiting extreme mood swings?
L – Losing – is your loved one losing interest in the pursuits they have historically enjoyed?
L – Lying – have you caught out your loved one for not telling the truth recently?

Peter Bennett, Head of Marketing at PlayOJO, comments, ‘Our business is built upon the principle of fairness and transparency. We are committed to doing what we can to provide people with the information they need to help identify potential problem behaviours, and offer access to those in need of help to ensure Play Ojo is a safe place for people t have fun and gamble responsibly.

As part of the campaign we have launched a dedicated hub offering expert guidance and insight from our partners at Breakeven which is an extension of our ongoing strategy and commitment to providing advice and support aound the clock.

Our hope is that by working with Gemma and Breakeven, we will raise awareness of this issue and help encourage people to access support services if they spot the signs highlighted by the Compulsion campaign in themselves or a loved one.”

As part of the campaign, Gemma carried out an interview with Ian Semel, CEO of Breakeven, a charity that offers free counselling to individuals who are struggling with gambling behaviours issues, to better understand the early signs and minimise gambling related harm, as well as educating on strategies that can be deployed to overcome it.

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eSports

Martin Lycka Joins Oddin.gg as Vice President of Institutional Affairs

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Oddin.gg has named Martin Lycka as Vice President of Institutional Affairs, enhancing the firm’s knowledge in regulation and responsible gambling as esports wagering grows in regulated markets worldwide.

Lycka offers over 15 years of high-level regulatory and responsible gambling expertise in Europe, North America, and Latin America. Most recently, he held the position of Senior Vice President for American Regulatory Affairs and Responsible Gambling at Entain, where he directed regulatory strategy throughout the Americas and oversaw global esports regulatory issues. He additionally sits on the Board of Directors for the American Gaming Association.

Before joining Entain, Lycka had high-level regulatory positions at GVC Holdings and Paddy Power Betfair, overseeing licensing initiatives and regulatory strategy in various jurisdictions.

In his new position at Oddin.gg, Lycka will collaborate with regulators, policymakers, publishers, tournament organizers, and integrity bodies, making sure the company’s esports betting solutions keep up with changing compliance standards. Situated on the U.S. East Coast, Lycka will aid the company’s growth into more regulated markets worldwide, with this new role highlighting the increasing industry need for suppliers with substantial institutional trustworthiness.

Martin Lycka, VP Institutional Affairs at Oddin.gg, said: “Esports betting has experienced significant development within fully regulated environments. This has been the outcome of proactive engagement, education, transparency, and open dialogue with regulators. Oddin.gg, as an industry pioneer, has built its approach around those principles, and I’m looking forward to supporting the company as it scales across many more global markets.”

Marek Suchar, Co-Founder and Managing Director at Oddin.gg, added: “As esports betting continues to scale, institutional credibility becomes just as important as product quality. Martin brings deep regulatory experience and a practical understanding of what regulators seek to become comfortable with innovative betting products. His appointment strengthens our ability to engage constructively with regulators, addressing integrity, governance, and technological concerns, and to support partners operating in complex regulatory environments.”

The post Martin Lycka Joins Oddin.gg as Vice President of Institutional Affairs appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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IZI Finance

IZI Finance Delivers Impressive Growth Across Its Divisions

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IZI Finance plc, the financial subsidiary of IZIGROUP, today revealed impressive interim results for the six-month period ending 31st December 2025, highlighting exceptional growth in all its revenue-producing business sectors. The results showcase the Group’s disciplined financial approach, operational robustness, and the ongoing enhancement of its primary gaming endeavors.

Throughout the reviewed period, the Group maintained steady progress across its varied portfolio, supported by consistent cash flows, careful cost control, and a persistent commitment to long-term value generation for stakeholders. The favorable outcomes further illustrate the Group’s balance sheet robustness and its capability to implement strategic priorities.

The Group reported a turnover of €561 million, representing a 25% increase compared to the previous year, while Player Winnings rose by €104 million relative to the same timeframe last year. This endeavor led to unprecedented Gaming Revenues of €53.9 million, showing a rise of €8.6 million (a 19% enhancement compared to the same timeframe of the prior financial year). The Group additionally announced impressive profitability growth, concluding the 6-month timeframe with an EBITDA of €18.1 million, reflecting a 35% rise in comparison to the same period last year. Net profit before tax rose to €6.9 million, a gain of €4.2 million, signifying a 156% increase compared to the €2.7 million NPBT recorded in the same period last year. The Group is anticipated to exceed the FY2026 financial goals, with forecasted revenue expected to surpass the €1 billion level as Gross Gaming Revenues are projected to reach over €100 million.

These results underpin and support the Group’s international expansion strategy, reinforcing the rationale previously communicated to the market on January 19, 2026, wherein the Board of Directors of IZI Finance plc announced that it is actively seeking to return to the market with a second issuance of bonds on the Official List of the Malta Stock Exchange. Subject to the necessary regulatory approvals being obtained, the proceeds of the proposed €30 million bond issue would go towards supporting the next phase of IZIGROUP’s growth strategy via international expansion, building on the strong foundations established in recent years. The Group announced that it has already identified several feasible and well-advanced international growth opportunities, and this issuance would be designed to provide the financial latitude required to pursue them in a disciplined and sustainable manner.

Commenting on the outlook, the Board remains confident that the Group is well positioned to build on its current momentum and pursue sustainable growth in the medium to long term. The Board also highlighted that the Group will be leveraging its proven operational expertise, regulatory experience and management of large-scale, concession-based gaming environments, with a view to exporting its successful operating model to international gaming markets.

The post IZI Finance Delivers Impressive Growth Across Its Divisions appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Colombia

ZITRO INSTALLS OVER 70 MACHINES ACROSS GRUPO ALADDIN CASINOS IN COLOMBIA

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Zitro is expanding its presence in Colombia with the deployment of more than 70 machines across Grupo Aladdin venues in key cities, including Cali, Bogotá, Barranquilla, and Pereira. This rollout strengthens Zitro’s position in the Colombian market and its partnership with one of the country’s leading casino operators.

The lineup includes proven performers such as Fu Frog, Fu Pots, and King Fu Frog—titles that have delivered strong results in gaming floors nationwide.

“We are also introducing a Wide Area Progressive (WAP) as part of the gaming experience on our Altius Glare cabinets. Given its track record, we are confident this will be a significant success for the group,” says Iván Gómez, Sales Manager at Zitro Colombia.

Jorge E. Vélez, Director of Gaming Technology and IT at Grupo Aladdin, comments: “Expanding our portfolio alongside a leading supplier like Zitro is a significant milestone for us. The performance of these titles has exceeded our expectations, further reinforcing the long-standing trust we place in their products.”

Alejandra Burato, Zitro’s Regional Director for Latin America, adds: “We are very pleased to see our games featured across Grupo Aladdin’s venues. This partnership is a reflection of the success of our expansion strategy in Colombia and our commitment to delivering high-performing products to the market.”

The post ZITRO INSTALLS OVER 70 MACHINES ACROSS GRUPO ALADDIN CASINOS IN COLOMBIA appeared first on Americas iGaming & Sports Betting News.

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