Latest News

PlayOJO Launches Latest Campaign to Raise Awareness of the Signs of Problem Gambling

Published

5 years ago

November 23, 2020

Reading Time: 2 minutes

PlayOJO, the fair online casino powered by SkillOnNet, announces its latest campaign in partnership with Gemma Collins to encourage responsible gambling.

The TOWIE star and online Casino have partnered on a spoof fragrance launch to highlight that problem gambling is the ‘addiction with no smell’ and to help people recognise some of the early signs that someone they love, may be developing an issue.

The fragrance itself was named Compulsion, to hint at the behaviours that are often displayed by those who are struggling, such as lying about their finances and exhibiting extreme mood swings.

To raise awareness of the hard-to-spot, tell-tale early signs of potential gambling issues, PlayOJO and Gambling organisation, Breakeven have developed a new acronym to help concerned players, or those close to someone whom they suspect might be hiding an issue.

The SMELL acronym is designed to encapsulate the five signs of gambling issues that might be easiest to spot and are:

S – Sleep – is your loved one struggling to sleep at night?
M – Money – is your loved one inexplicably losing money or struggling financially?
E – Extreme – is your loved one exhibiting extreme mood swings?
L – Losing – is your loved one losing interest in the pursuits they have historically enjoyed?
L – Lying – have you caught out your loved one for not telling the truth recently?

Peter Bennett, Head of Marketing at PlayOJO, comments, ‘Our business is built upon the principle of fairness and transparency. We are committed to doing what we can to provide people with the information they need to help identify potential problem behaviours, and offer access to those in need of help to ensure Play Ojo is a safe place for people t have fun and gamble responsibly.

As part of the campaign we have launched a dedicated hub offering expert guidance and insight from our partners at Breakeven which is an extension of our ongoing strategy and commitment to providing advice and support aound the clock.

Our hope is that by working with Gemma and Breakeven, we will raise awareness of this issue and help encourage people to access support services if they spot the signs highlighted by the Compulsion campaign in themselves or a loved one.”

As part of the campaign, Gemma carried out an interview with Ian Semel, CEO of Breakeven, a charity that offers free counselling to individuals who are struggling with gambling behaviours issues, to better understand the early signs and minimise gambling related harm, as well as educating on strategies that can be deployed to overcome it.

Aviator Studio

Aviator Studio marks another major win in São Paulo court

Published

24 minutes ago

May 21, 2026

GamingAmericas.com

aviator-studio-marks-another-major-win-in-sao-paulo-court

Aviator Studio has secured a further legal victory in Brazil after São Paulo courts rejected additional injunction requests filed by SPRIBE in proceedings involving Aviator Studio directly.

Importantly, the latest rulings concern the direct legal dispute between Aviator Studio and SPRIBE itself, separate from the previously reported proceedings involving Foggo Entertainment and Betnacional.

Having already confirmed consecutive victories in Brazil connected to Foggo Entertainment, Aviator Studio has now confirmed that courts in São Paulo also ruled in its favour across both judicial instances of the proceedings.

In each case, the courts refused to grant the urgent measures sought by SPRIBE. As a result, Aviator Studio and its partners can continue operating while the broader AVIATOR trademark dispute progresses through the evidentiary phase.

The decisions add to a growing series of courtroom setbacks for SPRIBE in Brazil and further strengthen Aviator Studio’s legal position in the connected proceedings tied to the AVIATOR dispute as related proceedings continue across multiple jurisdictions.

Commenting on the development, representatives from Aviator Studio said: “These outcomes continue to confirm a clear judicial pattern. Attempts to obtain urgent injunctions against Aviator Studio and its partners in Brazil are consistently being rejected by the courts.”

The post Aviator Studio marks another major win in São Paulo court appeared first on Americas iGaming & Sports Betting News.

155.io

155.io signs debut fintech partnership with US-based Coverd

Published

24 minutes ago

May 21, 2026

GamingAmericas.com

155.io-signs-debut-fintech-partnership-with-us-based-coverd

155.io, the content studio redefining real-world games, has signed a partnership with Coverd, a fintech platform bringing gamified rewards and interactive experiences into consumer spending.
The partnership marks 155.io’s first move into fintech and sees the studio’s real-world games integrated into Coverd’s platform. This transforms everyday financial transactions into interactive experiences where users have the chance to get their purchases covered by winning on 155.io’s games.

Coverd is revolutionising the finance space by embedding gamified rewards directly into spending behaviour, creating an experience designed around immediacy, anticipation and upside. Backed by marquee investors including Yolo Investments, a16z’s speedrun accelerator, Volt Capital, Coverd represents a shift in how younger consumers want to interact with money.
The collaboration gives Coverd’s audience access to 155.io’s interactive content, combining live-action footage, real-time mechanics and fast-paced gameplay designed to maximise engagement.

155.io’s portfolio features hit titles like Rush Hour from its CCTV Game library, Ducks.io and Snow Run, which have gained industry recognition for blending real-world footage with intuitive prediction mechanics in a format designed for modern audiences.

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Sam Jones, Founder & CEO of 155.io, commented: “This partnership gives us the opportunity to bring our content to a completely new audience. We share a philosophy with Coverd around disrupting and modernising industries through more interactive experiences. They understand that younger audiences expect entertainment and engagement across every digital touchpoint, including finance, which is exactly how we think about design.”

Albert Wang, Coverd co-founder, added: “Today’s consumer is actively embracing gamified products across every category, so there’s no reason personal finance should stay in the stone age. We’re excited to work with 155.io to make financial experiences more interactive and give everyone a chance to live big by winning back their purchases. 155.io’s next-gen content fits perfectly with what we’re building at Coverd.”

The post 155.io signs debut fintech partnership with US-based Coverd appeared first on Americas iGaming & Sports Betting News.

Baltics

HIPTHER Baltics & Nordics: Tallinn 2026 Agenda Unites Digital Governance, AI, Fintech & Regulated Growth

Published

1 hour ago

May 21, 2026

Wladimir P.

hipther-baltics-&-nordics:-tallinn-2026-agenda-unites-digital-governance,-ai,-fintech-&-regulated-growth

HIPTHER has officially revealed the Agenda for HIPTHER Baltics & Nordics: Tallinn 2026, taking place on 2 June at Hilton Tallinn Park, bringing together regulators, operators, fintech builders, founders, compliance leaders, legal experts, AI practitioners, and startup innovators for the grand finale of the HIPTHER Baltics 2026 series.

Tallinn is not just another conference destination for HIPTHER — it is home base. The city where the #hipthers story evolves, and the natural setting for a conference built around digital governance, startup ecosystems, operational resilience, and the future of regulated innovation.

The newly released program features:

16 sessions across one focused day
2 parallel stages
3 practical HIPTHER Academy workshops
40+ speakers & experts from across the Baltics, Nordics, and wider European ecosystem

One Agenda. Multiple Industries. Real Operational Conversations.

Tallinn 2026 brings together discussions that typically happen in separate rooms: AML supervision, fintech scaling, AI implementation, digital identity infrastructure, crypto payments, operational risk, behavioural science, startup growth, and commercial strategy.

Across the Compliance & Operations Lab and the TechXperience Stage, attendees will explore topics including:

AML supervision, financial intelligence & market trust
Operator-supplier partnerships under mature regulation
Digital identity infrastructure & eIDAS 2.0
AI-powered operations & compliance automation
Player acquisition after the easy-growth era
Stablecoins, Travel Rule & trusted payment infrastructure
Governance, board accountability & operational risk
VC, alternative finance & cross-border startup scaling
Agentic AI and production-ready AI workflows for regulated sectors

The agenda also includes a focused Finland regulatory update alongside keynote sessions examining CRM strategy under tightening Nordic regulation, behavioural science in regulated environments, and the realities of operational AI adoption beyond the hype cycle.

HIPTHER Academy Expands the Practical Layer

Tallinn 2026 continues the expansion of HIPTHER Academy with practical workshops designed for professionals operating inside fast-changing regulated industries.

This year’s Tallinn workshops focus on:

Digital body language & executive communication
Production-ready AI agents for regulated industries
Agentic AI workflows and orchestration systems

More Than a Conference Floor

HIPTHER Baltics & Nordics: Tallinn 2026 also brings back the curated social experiences that have become part of the HIPTHER DNA.

Welcome Drinks – Olympic Park Casino
1 June · 18:00–22:30

Meet & greet in the relaxed and luxurious atmosphere of the new flagship Olympic Park Casino – located at Hilton Tallinn Park hotel.

Nordic Flow: Morning Reset & Networking
2 June · 07:15–08:45

A gentle yoga and breathwork session inspired by the calm, grounded energy of the Baltics and Nordics. Designed for the conference guests and busy professionals, this session will help participants release tension, reconnect with the body, and start the day with balance, energy, and presence. No previous yoga experience is needed.

HIPTHER Baltic & Nordics Gaming Awards + Karaoke @ Fort Bar
Sponsored by Amusnet
2 June · 20:00 – Late Night

Recognising Excellence Across the Baltics & Nordics and connecting in a celebratory atmosphere. Because some of the best conversations happen long after the panels end.

A Baltic-Nordic Industry Room Built for Decision-Makers

HIPTHER Baltics & Nordics: Tallinn 2026 closes the 2026 Baltic series by bringing together the people shaping regulated growth across gaming, fintech, AI, compliance, payments, cybersecurity, and startup innovation — all inside one highly focused, boutique environment built for real conversations instead of expo chaos.

Zoltán Tűndik, Co-Founder & Head of Business at HIPTHER, commented: “Tallinn has always represented something unique for us. Not only because HIPTHER OÜ proudly calls Estonia home, but because the Baltic-Nordic region continues to prove that practical innovation, digital governance, and entrepreneurial resilience can coexist without unnecessary complexity.

With Tallinn 2026, we wanted to build more than another conference agenda. We wanted to create a room where operators, regulators, founders, compliance leaders, fintech innovators, and AI practitioners can have honest operational conversations about what comes next.

The future of regulated industries will not be shaped in isolated verticals. It will be shaped through collaboration between technology, compliance, governance, finance, and human decision-making. That is exactly why Tallinn felt like the natural grand finale for our Baltic series.

And frankly, there is no better city in Europe to host these conversations than Tallinn.”

As HIPTHER returns home to Tallinn, the final stop of the series promises a high-level gathering designed around substance, operational insight, and the future of the Baltic-Nordic innovation economy.

HIPTHER Baltics & Nordics: Tallinn 2026
2 June 2026
Hilton Tallinn Park