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PlayOJO Launches Latest Campaign to Raise Awareness of the Signs of Problem Gambling
PlayOJO, the fair online casino powered by SkillOnNet, announces its latest campaign in partnership with Gemma Collins to encourage responsible gambling.
The TOWIE star and online Casino have partnered on a spoof fragrance launch to highlight that problem gambling is the ‘addiction with no smell’ and to help people recognise some of the early signs that someone they love, may be developing an issue.
The fragrance itself was named Compulsion, to hint at the behaviours that are often displayed by those who are struggling, such as lying about their finances and exhibiting extreme mood swings.
To raise awareness of the hard-to-spot, tell-tale early signs of potential gambling issues, PlayOJO and Gambling organisation, Breakeven have developed a new acronym to help concerned players, or those close to someone whom they suspect might be hiding an issue.
The SMELL acronym is designed to encapsulate the five signs of gambling issues that might be easiest to spot and are:
S – Sleep – is your loved one struggling to sleep at night?
M – Money – is your loved one inexplicably losing money or struggling financially?
E – Extreme – is your loved one exhibiting extreme mood swings?
L – Losing – is your loved one losing interest in the pursuits they have historically enjoyed?
L – Lying – have you caught out your loved one for not telling the truth recently?
Peter Bennett, Head of Marketing at PlayOJO, comments, ‘Our business is built upon the principle of fairness and transparency. We are committed to doing what we can to provide people with the information they need to help identify potential problem behaviours, and offer access to those in need of help to ensure Play Ojo is a safe place for people t have fun and gamble responsibly.
As part of the campaign we have launched a dedicated hub offering expert guidance and insight from our partners at Breakeven which is an extension of our ongoing strategy and commitment to providing advice and support aound the clock.
Our hope is that by working with Gemma and Breakeven, we will raise awareness of this issue and help encourage people to access support services if they spot the signs highlighted by the Compulsion campaign in themselves or a loved one.”
As part of the campaign, Gemma carried out an interview with Ian Semel, CEO of Breakeven, a charity that offers free counselling to individuals who are struggling with gambling behaviours issues, to better understand the early signs and minimise gambling related harm, as well as educating on strategies that can be deployed to overcome it.
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Daniel Cuc
REEVO Announces New Partnership with R. Franco Digital
REEVO has announced a new partnership with R. Franco Digital, a leading provider of global gaming solutions and part of the renowned Orenes Group. The collaboration further strengthens REEVO’s growing aggregation ecosystem, expanding its content offering with the distinctive and well-established titles from one of the industry’s most respected suppliers.
Through this integration, R. Franco Digital’s portfolio will be available through the REEVO aggregation platform, giving operators seamless access to a broad range of engaging content through a single, efficient connection. The partnership reinforces REEVO’s mission to deliver scalable technology and diverse content that helps operators enhance their casino offering and reach new audiences across regulated markets.
For REEVO, the partnership represents another important step in expanding its aggregation network with studios that bring proven industry experience and high-quality entertainment to operators worldwide.
Daniel Cuc, Head of Account Management at REEVO, said: “Partnering with R. Franco Digital is a fantastic milestone for REEVO as we continue to expand our aggregation ecosystem with globally recognized providers. Their strong heritage, technical expertise, and reputation for delivering engaging gaming experiences make them an excellent addition to our platform. At REEVO, our goal is to give operators access to the most diverse and high-performing content available, and this partnership strengthens our ability to deliver exactly that.”
The collaboration highlights REEVO’s continued momentum as a trusted aggregation partner for leading operators and suppliers across the iGaming industry. By bringing together innovative studios and established gaming brands, REEVO continues to build a platform that combines reliability, scalability and high-value entertainment.
Javier Sacristán Franco, International Business Director at R. Franco Digital, said: “Partnering with an aggregator of REEVO’s technical caliber is a major milestone in our mission to bring R. Franco Digital’s unique entertainment experiences to a global audience. This integration allows us to leverage REEVO’s extensive reach, making our content more accessible to operators than ever before. We look forward to a successful collaboration as we continue expanding our digital footprint and bringing innovative content to new markets alongside such a dynamic partner.”
The post REEVO Announces New Partnership with R. Franco Digital appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Betsson Group
Betsson Group shortlisted in 11 categories at the Italian Gaming Awards 2026
Betsson Group has been shortlisted in 11 categories at the Italian Gaming Awards (IGA) 2026, taking place in Rome on 14 April as part of the Italian Gaming Expo & Conference (IGE) 2026, held on 14–15 April.
The awards celebrate excellence across the Italian gaming industry, recognising best practices, innovation and leadership. Winners are selected through an independent evaluation by a jury of industry experts via a dedicated voting process.
Betsson Group nominations include:
• Best Betting Operator – Betsson Group
• Best Casino Games Operator – StarCasinò
• Best Executive Leadership – Stefano Tino, Managing Director Southern Europe at Betsson Group
• Best Marketing Campaign – Betsson.Sport
• Best Mobile Operator – Betsson Group
• Customer Care – Betsson Group
• Diversity & Inclusion Award – Betsson Group
• ESG Compliance Award – Betsson Group
• HR Award: Employer of the Year – Betsson Group
• Operator of the Year – Betsson Group
• Responsible Gaming – Betsson Group
These nominations highlight Betsson Group’s continued focus on innovation, operational excellence and delivering a high-quality customer experience.
IGE 2026 brings together key stakeholders from across the Italian gaming ecosystem to explore the future of the industry, with a focus on technological innovation, sustainability and responsible growth.
Across two days, the conference will feature panels, discussions and networking opportunities involving representatives from institutions, ADM (Customs and Monopolies Agency), licensees, technology providers, associations and academia.
The post Betsson Group shortlisted in 11 categories at the Italian Gaming Awards 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Blockchain
Blockchain.com Opens Malta Office to Anchor European Operations
Blockchain.com announced the official opening of its Malta office, marking the next step in the company’s European expansion and its long-term commitment to building regulated digital asset infrastructure across the region.
The new office will serve as a strategic hub for Blockchain.com’s operations across Europe following the company securing its Markets in Crypto Assets (MiCA) license from the Malta Financial Services Authority (MFSA). The license enables Blockchain.com to passport regulated crypto brokerage services across the European Economic Area under the EU’s first comprehensive digital asset regulatory framework.
“We didn’t pick Malta by accident. Malta has taken a thoughtful and forward-looking approach to digital asset regulation. At Blockchain.com, we’ve spent over a decade building a brand of trust and integrity, and we’re bringing that same professional-grade standard to users across Europe. This office represents our commitment to building trusted, compliant infrastructure for the crypto market,” said Nic Cary, Co-founder and Vice Chairman at Blockchain.com.
Blockchain.com’s Malta office will support a range of functions including regulatory engagement, operational development and retail client services across the European market. The company will soon launch its institutional business, partnering with some of the region’s leading licensed firms.
Blockchain.com operates in more than 70 jurisdictions worldwide. Since 2011, Blockchain.com has processed over $1.2 trillion in crypto transactions, created more than 90 million wallets and verified over 40 million users. As a global crypto brokerage, Blockchain.com provides individuals and institutions with secure access to digital assets while maintaining a strong commitment to compliance, transparency and security.
The post Blockchain.com Opens Malta Office to Anchor European Operations appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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