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PlayOJO Launches Latest Campaign to Raise Awareness of the Signs of Problem Gambling

Published

6 years ago

November 23, 2020

Reading Time: 2 minutes

PlayOJO, the fair online casino powered by SkillOnNet, announces its latest campaign in partnership with Gemma Collins to encourage responsible gambling.

The TOWIE star and online Casino have partnered on a spoof fragrance launch to highlight that problem gambling is the ‘addiction with no smell’ and to help people recognise some of the early signs that someone they love, may be developing an issue.

The fragrance itself was named Compulsion, to hint at the behaviours that are often displayed by those who are struggling, such as lying about their finances and exhibiting extreme mood swings.

To raise awareness of the hard-to-spot, tell-tale early signs of potential gambling issues, PlayOJO and Gambling organisation, Breakeven have developed a new acronym to help concerned players, or those close to someone whom they suspect might be hiding an issue.

The SMELL acronym is designed to encapsulate the five signs of gambling issues that might be easiest to spot and are:

S – Sleep – is your loved one struggling to sleep at night?
M – Money – is your loved one inexplicably losing money or struggling financially?
E – Extreme – is your loved one exhibiting extreme mood swings?
L – Losing – is your loved one losing interest in the pursuits they have historically enjoyed?
L – Lying – have you caught out your loved one for not telling the truth recently?

Peter Bennett, Head of Marketing at PlayOJO, comments, ‘Our business is built upon the principle of fairness and transparency. We are committed to doing what we can to provide people with the information they need to help identify potential problem behaviours, and offer access to those in need of help to ensure Play Ojo is a safe place for people t have fun and gamble responsibly.

As part of the campaign we have launched a dedicated hub offering expert guidance and insight from our partners at Breakeven which is an extension of our ongoing strategy and commitment to providing advice and support aound the clock.

Our hope is that by working with Gemma and Breakeven, we will raise awareness of this issue and help encourage people to access support services if they spot the signs highlighted by the Compulsion campaign in themselves or a loved one.”

As part of the campaign, Gemma carried out an interview with Ian Semel, CEO of Breakeven, a charity that offers free counselling to individuals who are struggling with gambling behaviours issues, to better understand the early signs and minimise gambling related harm, as well as educating on strategies that can be deployed to overcome it.

Brazil

RubyPlay launches casino titles on Flutter-owned Betnacional in Brazil

Published

16 minutes ago

July 22, 2026

Wladimir P.

rubyplay-launches-casino-titles-on-flutter-owned-betnacional-in-brazil

RubyPlay has launched its casino games with Betnacional in Brazil, extending its reach in the country’s regulated iGaming market. The rollout was announced on 22nd July 2026 and involves Flutter-owned Betnacional via Flutter Brazil.

According to the companies, the partnership was facilitated by Flutter Brazil, the Brazilian arm of Flutter Entertainment formed following its acquisition of NSX Group, the creators of Betnacional.

Betnacional is now live with a selection of RubyPlay Studio titles including Brilliant Gems and Gummy Giga Match®. The operator has also added Koala Games content, including Voltage Blitz® Zeus Up and other releases from the Voltage Blitz® series.

Dima Reiderman, Chief Commercial Officer at RubyPlay, said: “Betnacional is a major player in Brazil’s regulated market, and this partnership represents an important milestone in our continued growth across LatAm. Partnering with one of Brazil’s leading operators further strengthens our position in one of the industry’s most dynamic regulated markets and reinforces our commitment to delivering content that resonates with local audiences.

“Our layered studio ecosystem allows us to combine speed to market, localised content and a broad range of player experiences, making us a strong long-term content partner for leading operators such as Betnacional.”

Frederico Cunha, Head of Games at Flutter Brazil, added: “We are always looking for opportunities to enhance our casino proposition and diversify the content available on our platform.

“Bringing RubyPlay’s games to Betnacional supports that goal and provides our players with access to additional entertainment options.”

The post RubyPlay launches casino titles on Flutter-owned Betnacional in Brazil appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Brazil

DEGEN Studios goes live with Superbet in Brazil

Published

16 minutes ago

July 22, 2026

Wladimir P.

degen-studios-goes-live-with-superbet-in-brazil

Deal adds DEGEN’s full current catalogue to Superbet, with future slot releases planned for rollout.

DEGEN Studios has launched its games with Superbet in Brazil, making the studio’s full existing catalogue available to the operator’s players, with future releases also set to be added.

Superbet is the leading commercial brand of Super Technologies and is described by the company as a top-three ranked operator in Brazil. The rollout positions DEGEN’s current and upcoming titles within Superbet’s casino offering in the market.

Titles included in the launch include Plague City. DEGEN also flagged upcoming title Howl N’ Huff as part of its planned content roadmap for Superbet.

Danny Gordon, Head of Studio at DEGEN Studios, said: “Superbet is exactly the kind of brand we want to partner with. It has built a strong audience in Brazil and a reputation for delivering entertainment-led experiences. That is the type of stage our games are made for.”

Caterina Chatzipantazi, Director of Commercial Partnerships – Gaming at Super Technologies, added: “We always explore new ways to thrill our customers, and this partnership exemplifies this mindset. DEGEN Studios brings a very different energy to the casino mix. Their games have a clear sense of identity, with worlds and mechanics that feel distinct from more conventional content. For us, this partnership adds something novel to the player experience, building on a strong portfolio of proven games while introducing innovations that can potentially shape the future of entertainment.”

The post DEGEN Studios goes live with Superbet in Brazil appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Affiliate Succes

Gambling Zone rolls out casino comparison tool for UK players

Published

16 minutes ago

July 22, 2026

Wladimir P.

gambling-zone-rolls-out-casino-comparison-tool-for-uk-players

Interactive feature lets users compare licensed UK online casinos by bonuses, games, payout times and Gambling Zone ratings.

Gambling Zone has launched the Gambling Zone Casino Comparison Tool, a new feature aimed at helping UK players compare online casinos in one place.

The tool allows side-by-side comparisons of “trusted UK online casinos,” pulling together information including casino bonuses, free spins, game selection and payout times. Gambling Zone also assigns each casino an overall rating based on its review process, giving users a single view for assessing differences between brands.

Michael Vella, Brand Manager at Gambling Zone, said: “Choosing an online casino shouldn’t mean opening dozens of browser tabs just to compare bonuses, wagering requirements or withdrawal times. We wanted to build a tool that puts all of the important information in one place, making it quicker and easier for players to compare licensed operators and decide which one is right for them.

“The comparison tool is another step in our commitment to creating genuinely useful resources for players. Alongside our expert reviews and casino guides, it’s designed to give users greater transparency and confidence when choosing where to play.”

Gambling Zone said the launch is part of a wider strategy to build practical decision-support tools alongside its reviews, guides and educational content. The Casino Comparison tool is now live.

The post Gambling Zone rolls out casino comparison tool for UK players appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.