SBC has announced the launch of SBC Summit Americas, a reimagined show that combines the strengths of SBC Summit North America and SBC Summit Latinoamérica, creating a single platform for the entire Americas gaming community.

The new look event, scheduled for May 13-15, 2025, will bring together the North American and Latin American gaming markets under one roof for a comprehensive experience of education, networking, and exhibition, and eliminate the need to attend two separate regional shows.

SBC Summit Americas will take place in spectacular Fort Lauderdale, Florida. Dubbed the ‘Venice of America’ and renowned for its Blue Wave-certified beaches, the city also offers the accessibility required with direct flights from crucial Latin American, US and European hubs.

Rasmus Sojmark, CEO and Founder of SBC said: “This marks a significant moment for all of us at SBC. When the size of your current venues becomes limiting and cannot meet the demands of the industry,  you know it’s time for a change.”

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The Broward County Convention Center was selected as the venue for the event, boasting 250,000 square feet of space that enables SBC to accommodate over 8,000 attendees and 300 exhibitors and sponsors.

“Now, it’s Fort Lauderdale’s turn to experience what SBC has to offer. We’re launching a major event for the entire Americas region and transforming it into a key networking hub and a must-attend occasion for anyone who doesn’t want to be left behind,” Sojmark added.

With an emphasis on diverse representation, the event will see participation from over 3,200 operator and 1,000 affiliate representatives. Additionally, it will engage senior management from regulatory bodies, sports clubs, and suppliers in the payments, betting, and casino solutions sectors.

The exhibition and conference experience will also receive an extra boost with the inclusion of three specialized summits: SBC Leaders Summit, Affiliate Leaders Summit, and Payment Expert Summit. This aligns with the company’s focus on attracting senior decision-makers, who usually make up 40% of attendees at SBC’s events.

The conference component, led by 400 regional experts, will feature dedicated stages exploring the main markets of interest. Discussions will span topics in the sports betting and casino sectors, covering both online and land-based domains. Moreover, the event will provide insights into affiliation, emerging technologies and the regional startup scene.

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“This also presents a prime opportunity for us to address the concerns of our exhibitors, sponsors, and delegates who struggle to commit to multiple industry events annually. As event organizers, we try to take such feedback on board and act upon it when possible. In this case, it perfectly aligns with our own ambition, which has always been to soar higher and think bigger. When it can be done with greater benefit for our industry friends, it just always feels much better,” Sojmark added.

For more information and to register your interest in the event, visit the official website.

This year’s SBC Summit Latinoamérica is proceeding as planned and will be held on October 29-31, 2024, at the Seminole Hard Rock Hotel & Casino.

Scientific Games has named Beth Bresnahan as the company’s Chief Communications and Brand Officer.

Bresnahan, a veteran lottery industry expert, spent nearly 10 years in leadership roles at the Massachusetts Lottery, including serving as its Executive Director, and headed the District of Columbia’s Office of Lottery & Gaming. With a background in public relations, brand management and product positioning, she joined Scientific Games in 2022 and most recently served as Vice President of Strategic Communications.

The Chief Communications and Brand Officer is a new senior executive role that elevates strategic oversight of Scientific Games’ global communications, ensuring a unified and consistent voice and a strong representation of the company’s brand across all platforms and mediums. In this role, Bresnahan will continue to lead external and internal communications and customer proposals while expanding her leadership to include advertising, trade shows and events.

Pat McHugh, CEO of Scientific Games, said, “This promotion will come as no surprise to those who know and have worked with Beth. Her strategic vision, extensive experience in brand communications and deep knowledge of Scientific Games and the lottery industry have earned her the respect and support of our entire company and leadership team.”

Bresnahan’s promotion is another example of the strategic alignment of Scientific Games’ organization with its business strategy to deliver exceptional value to its customers around the world. The company recently announced the expansion of its legal and public policy teams into a new unified global department, made several key hires in systems and technology, and increased focus and execution on products, technology, analytics and marketing across retail and digital to further accelerate customer growth and return to good causes.

Bresnahan has dedicated nearly 25 years to developing impactful communications, marketing and business strategies for several public and private sector organizations.  In addition to her lottery industry experience, Bresnahan’s previous work spans serving as CEO of a regional print media outlet to providing strategic communications consultation to multiple top-tier national brands, including the Boston Red Sox, BJ’s Wholesale Club, Citizens Financial Group and Wynn Resorts. She also led public and legislative relations for several government agencies in her home state of Massachusetts.

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Scientific Games is a trusted partner to 150 lotteries in 50 countries around the globe, providing games, technologies, analytics and services that responsibly drive maximum returns to their beneficiary programs.

Online lottery courier welcomed by the industry-leading group.

Leading online lottery courier, Jackpot.com, announced today that it has received approval to join NASPL as an Associate Member organization. NASPL represents 53 lottery organizations across North America, advocating on matters of general lottery policy and leveraging collaboration, communication, education, and information for the advancement of the industry. Jackpot.com is excited to join this dynamic community, bringing years of knowledge and experience to help impact and support its ongoing growth.

“It is an absolute honor to be joining the NASPL community,” said Akshay Khanna, CEO and Co-Founder of Jackpot.com. “As Jackpot.com continues to grow and expand its presence in additional member states, we could not be more excited to collaborate with regulators and other NASPL members to help sustain future opportunities for contributing to worthy causes and the drive towards responsible gaming.”

Since its inception, Jackpot.com has made responsible gaming a focal point in their operations and is the only lottery courier service to launch with iCap certification from the National Council on Problem Gambling. The company has set a new standard for responsible gaming and has significantly invested in integrating gaming protections that include allowing customers to set spend limits, setting default limits on daily deposits, providing access to local and national responsible gambling resources, self-exclusion, self-suspension and automated notifications that offer help should problematic behavior be detected.

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“NASPL is pleased to have Jackpot.com as an associate member; and look forward to working with them throughout the year and beyond”, said Jake Coy, Director of Partner Relations at NASPL.

Jackpot.com currently operates in Massachusetts, Arkansas, New York, Ohio and Texas, and has received investments from major investors in sports, entertainment, and gaming, such as Dallas Cowboys, New York Yankees, San Francisco 49ers, the Tisch family (co-owners of the New York Giants), the Haslam Sports Group (owners of the Cleveland Browns and Columbus Crew), Kraft Sports & Entertainment (owners of the New England Patriots), Michael Rubin (founder of Fanatics), and NBA stars James Harden and Joel Embiid.

For more information, please visit Jackpot.com.