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ESL and DreamHack Merge to Form ESL Gaming

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Esports tournament organiser ESL and premier gaming lifestyle festival company DreamHack have merged together to further accelerate their mission to shape the future of esports and gaming.

Together as ESL Gaming, DreamHack and ESL will push forward new innovations to serve fans and communities across events, platforms, formats and game titles in every part of the world. This new structure is effective immediately, and the combined company will be led by ESL Gaming Co-CEOs Craig Levine and Ralf Reichert.

“Through maximum cooperation and collaboration, and the melding of some of the best creative and visionary gaming minds in the industry, we will, together, continue to advance the innovation that drives this space via the most exceptional products and events,” Craig Levine, Co-CEO of ESL Gaming, said.

“For our partners, there will be more opportunities to engage with us through a wider range of activations across all levels of esports, and all aspects of gaming. And for our fans, it means we will offer one of the most expansive esports and gaming lifestyle portfolios available,” Craig Levine added.

“DreamHack has always brought communities together and created the ultimate gaming lifestyle experience for our fans all around the world. This will not change — but by combining our resources with ESL, we can continue to grow these events into something even more spectacular. Whether first-timers or long-term attendees, we have always offered something for everyone by featuring everything gaming under one roof,” Marcus Lindmark, Co-CEO of DreamHack, said.

“With ESL, we will be able to offer a more tailored approach for both our community and our partners across all regions through an array of gaming and esports opportunities, all while creating impactful and memorable experiences. The future of gaming is now, and we are excited to create the future together,” Marcus Lindmark added.

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Esports Foundation books Paris Expo Porte de Versailles for Esports World Cup 2026

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The Esports Foundation (EF) has confirmed Paris Expo Porte de Versailles as the venue for Esports World Cup 2026, scheduled to run in Paris, France, from July 06 through August 23.

EF said tickets for all 25 competitions will go on sale from Friday, May 29, 2026, via esportsworldcup.com/tickets. The organiser said the venue will host competition arenas, broadcast operations, and fan activations across the seven-week programme.

According to EF, more than 2,000 players from over 200 Clubs and more than 100 countries will compete for a $75 million prize pool as part of the event’s cross-game Club Championship. The tournament lineup spans major competitive genres, including first-person shooters, strategy, sports, MOBAs, battle royales, fighting games, racing games, and Chess.

EF also outlined ticketing tiers, including Regular Tournament Passes, Premium Tournament Passes (with fast-track entry and a limited-edition goodie bag), Daily Regular Tournament Passes, and tiered Final Day seating zones (Gold, Silver, and Bronze) for select championship matches across VALORANT, League of Legends, Rocket League, and Counter-Strike 2.

The published schedule lists Week 1 events including VALORANT (July 9–12), ALGS Year 6 Split 1 Playoffs (Apex Legends) (July 7–11), Dota 2 (July 7–12), and FATAL FURY: City of the Wolves (July 8–11), with Counter-Strike 2 closing out Week 7 from August 19–23 alongside Fortnite Reload Elite Series Championship, Trackmania, and CROSSFIRE.

The post Esports Foundation books Paris Expo Porte de Versailles for Esports World Cup 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Esports Foundation sets Esports World Cup 2026 venue at Paris Expo Porte de Versailles

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Tickets go on sale May 29 for the seven-week Paris event running July 6 to August 23, with a $75 million prize pool across 25 competitions.

The Esports Foundation (EF) has confirmed Paris Expo Porte de Versailles as the venue for the Esports World Cup 2026, scheduled for July 06 through August 23 in Paris, France.

Ticket sales open Friday, May 29, 2026 via esportsworldcup.com/tickets. EF said the event will run for seven weeks and span 25 competitions, with more than 2,000 players from over 200 Clubs and more than 100 countries competing for a $75 million prize pool.

EF said Paris Expo Porte de Versailles will host competition arenas, broadcast operations, fan activations, and festival experiences. The organiser also pointed to the venue’s track record as the home of Paris Games Week since 2010 and as a site used during the Paris 2024 Olympic and Paralympic Games.

Ticketing includes Regular Tournament Passes and Premium Tournament Passes, alongside Daily Regular Tournament Passes. For select championship matches across VALORANT, League of Legends, Rocket League, and Counter-Strike 2, EF said “Final Day Seating Zones” will be split into Gold, Silver, and Bronze tiers.

The published schedule lists Week 1 events including VALORANT (July 9–12), ALGS Year 6 Split 1 Playoffs for Apex Legends (July 7–11), Dota 2 (July 7–12), and FATAL FURY: City of the Wolves (July 8–11), concluding in Week 7 with Counter-Strike 2 (August 19–23), Fortnite Reload Elite Series Championship (August 19–22), Trackmania (August 19–22), and CROSSFIRE (August 18–22).

The post Esports Foundation sets Esports World Cup 2026 venue at Paris Expo Porte de Versailles appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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S8UL streamer Payal Dhare and OWND! launch gamer-curated fashion capsule

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S8UL gaming creator and streamer Payal Dhare has partnered with OWND!, the Gen Z-focused fashion brand from Aditya Birla Fashion and Retail Limited, to launch a gaming-inspired fashion capsule called ‘Gamer Drop’. The companies describe it as India’s first female gamer-curated capsule. The collection will be available on OWND!’s website and in the brand’s stores across India.

According to the press release, ‘Gamer Drop’ includes menswear and womenswear pieces built around gaming culture and streetwear, positioned as a creator-led collection rather than conventional creator merchandise. The campaign leans on the growing overlap between gaming culture, creator communities, and youth fashion.

Marco Agnolin, Chief Executive Officer, OWND!. said, “We see gaming today as a powerful cultural force that is shaping how young consumers express themselves, communicate, and engage with fashion. As one of India’s biggest gamers, Payal Dhare represents this new generation perfectly through her authenticity, confidence, and deep connection with the gaming community. Her influence extends far beyond gaming content, making her an ideal face for our gaming collection. Through this collaboration, we aim to celebrate individuality and connect with India’s digitally native youth in a way that feels relevant, inclusive, and culture-driven.”

Payal Dhare aka Payal Gaming said, “Gaming today has become a culture and a form of self-expression for millions of young people across the country. That’s what makes this collaboration with OWND! so exciting for me. With this curation, I wanted to create something that genuinely reflects my vibe and the energy of my community. It’s stylish, comfortable, expressive – and made for people who want to own who they are.”

The release also points to India’s expanding creator economy. Citing a Boston Consulting Group report, it says India has nearly 2 to 2.5 million creators, with more than 60% of consumers exposed to creator-led content and over 30% of shoppers influenced by creators in purchase decisions.

The post S8UL streamer Payal Dhare and OWND! launch gamer-curated fashion capsule appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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