Compliance Updates
EA Advertises FIFA 21 Microtransactions in Kids’ Magazine
EA has featured an ad for its FIFA Ultimate Team mode in a kids’ magazine.
The magazine, sold in the UK, has a page on the Ultimate Team mode for the upcoming football game FIFA 21. The page is all about the game but the steps mentioned for the mode is what has caught the attention of parents in the UK and other parts of the world. The second step mentions the use of FIFA Points, which can only be obtained by spending real money.
FIFA Points have been in the game for years but parents are not happy that something like this is being advertised in a toy magazine. People on social media are so upset about the advertisement that they have called for a boycott on the upcoming game.
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Compliance
The Mill Adventure wins GLI-19 certification ahead of Ontario market entry
The Mill Adventure has obtained GLI-19 certification as it prepares to enter regulated online gaming in Ontario, a key step in the platform provider’s North American expansion plans.
The company said the certification supports technical compliance requirements common across regulated North American markets, including platform functionality, reporting processes, KYC measures and geolocation. GLI-19 is a technical standard used for interactive gaming systems.
The milestone comes ahead of The Mill Adventure’s planned launch with its first client in Ontario. The company said it will build on experience in multiple European regulated jurisdictions as it targets further growth in North America.
The Mill Adventure also pointed to recent developments including the launch of Dutch operator Winz.nl and a wider integration with Optimove’s CRM suite.
Bjørnar Heggernes, Chief Commercial Officer at The Mill Adventure, said: “Achieving GLI-19 certification reinforces that our platform and compliance framework are built to support the complexity regulated operators face in markets like Ontario, without compromising performance or scalability.
“Our focus is not simply on entering North America, but on becoming a long-term technical partner for operators looking to scale efficiently across regulated jurisdictions.”
The post The Mill Adventure wins GLI-19 certification ahead of Ontario market entry appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Alberta
EveryMatrix gets conditional AGLC approval ahead of Alberta iGaming launch
EveryMatrix has received conditional licensing approval from the Alberta Gaming, Liquor and Cannabis Commission (AGLC) to offer its iGaming technology in Alberta.
The approval allows the supplier to provide casino and sports platform technologies to licensed operators in the province, which is expected to launch a regulated iGaming market in July. Alberta would become Canada’s second regulated iGaming territory after Ontario.
At launch, EveryMatrix said it will offer titles from its in-house studio Fantasma Games and aggregated content, with plans to expand its portfolio over time.
The company said the Alberta approval adds to its North American licensing footprint, which includes Ontario (since 2022) and US states New Jersey, Michigan, West Virginia, Connecticut, and Pennsylvania. EveryMatrix also said it has signed agreements to deliver platform and in-house gaming content in Alberta.
Rani Axon, Market Manager, North America, EveryMatrix, said: “Entering Alberta marks an exciting step for the Group as we expand further into one of North America’s most attractive regulated markets. This approval shows the strength of our compliance team and our readiness to meet regulatory requirements in any market.”
The post EveryMatrix gets conditional AGLC approval ahead of Alberta iGaming launch appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
AGLC
EveryMatrix secures licensing approval in Alberta Canada
EveryMatrix has received conditional licensing approval from the Alberta Gaming, Liquor and Cannabis Commission (AGLC) to offer its iGaming technology in the Canadian province, marking another step in the company’s expansion across North America.
The approval enables the Group to provide its award-winning casino and sports platform technologies to licensed operators in Alberta, soon to become Canada’s second regulated iGaming territory following Ontario.
Alberta’s regulated iGaming market is expected to launch in July this year, opening the door for licensed operators to enter the province under its new framework.
At launch EveryMatrix will offer premium titles from its in-house studio, Fantasma Games, as well as aggregated content with further opportunities to expand its portfolio.
The approval further strengthens EveryMatrix’s position as a tier-1 provider in North America, where it already holds licences in multiple North American jurisdictions, including Ontario since 2022, New Jersey, Michigan, West Virginia, Connecticut, and Pennsylvania.
With a population of approximately five million, high digital adoption, and one of the strongest GDP per capita profiles in North America, Alberta is a high-potential iGaming jurisdiction.
EveryMatrix has already secured commercial opportunities in the province, with agreements in place to deliver both platform and in-house gaming content.
Rani Axon, Market Manager, North America, EveryMatrix, said: “Entering Alberta marks an exciting step for the Group as we expand further into one of North America’s most attractive regulated markets. This approval shows the strength of our compliance team and our readiness to meet regulatory requirements in any market.”
The post EveryMatrix secures licensing approval in Alberta Canada appeared first on Americas iGaming & Sports Betting News.
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