BETBY, a premium provider of innovative sportsbook solutions, will unveil a major update to its AI-powered sportsbook suite of tools, AI Labs, at the upcoming SBC Summit Lisbon 2025. The upgrade delivers enhancements across Betting Tips, Personalization, and Entertainment Feed, marking another step in BETBY’s mission to transform the sports betting experience through advanced AI.

The first major enhancement is to Betting Tips, BETBY’s tool that provides data-driven insights to help users make more informed decisions. Already covering multiple sports and esports in 25 languages, the feature now scales to 40,000 events per month, the widest coverage in the industry. Most importantly, BETBY is launching live betting tips, an industry-first that reacts to in-game data and updates recommendations in real time. This ensures players receive advice that reflects the actual match conditions, not outdated pre-match assumptions. Moreover, BETBY also shifted focus from traditional markets such as 1×2 to combined markets like “1×2 & Total”, which deliver both higher margins and stronger interaction when complemented with tips.

The second key update is the launch of the enhanced Personalization engine. Designed to tailor the betting journey to each player, the new model introduces real-time personalization that adapts instantly to bets as they are placed. By combining individual preferences with hourly, daily, and weekly trends, the system empowers operators with precise retention tools while giving players more relevant and engaging experiences.

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The third enhancement is an evolution of the Entertainment Feed, BETBY’s AI-based feed for non-sporting events such as movies, series, games, TV shows, and breaking news. The feed has expanded beyond generating markets to actively monitor live developments, ensuring odds remain relevant and settlements are automated. Currently used as an alerting system for traders, this update paves the way for fully automated entertainment markets.

Additionally, BETBY’s AI-powered Risk Management system continues to demonstrate market-leading performance, now identifying the top 15% of high-risk players with 99.99% accuracy. This achievement highlights BETBY’s unique combination of speed, precision, and robust analytics in ensuring a secure and profitable operator ecosystem.

“With these upgrades, AI Labs enters an entirely new phase,” said Danil Emelyanov, Head of BETBY’s AI Labs. “We are not only increasing coverage and efficiency but also pioneering features such as live betting tips and automated entertainment markets. These innovations empower operators to engage players in ways no other supplier in the industry can match.”

The upgraded AI Labs features will be officially presented at SBC Summit Lisbon 2025, where BETBY will showcase how its AI-driven approach continues to set new benchmarks for personalization, engagement, and operator success. Attendees are invited to visit BETBY at stand C110 to experience first-hand the supplier’s comprehensive sportsbook solution and its latest innovations.

To find out more about BETBY, visit: https://betby.com/

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Evoplay, the award-winning game development studio, is heading to SBC Summit Lisbon 2025, where it will celebrate eight years of innovation, partnerships, and standout content in the iGaming industry.

Now home to a portfolio of over 250 titles, Evoplay has climbed to the top tier of the industry by consistently pushing boundaries across slot, instant, crash, table, lottery and skill-based verticals.

At this year’s show, the studio will celebrate “Level 8” of its journey with a party-themed booth that includes entertainment, product showcases and a warm thank-you to the partners who have helped shape its story.

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Visitors to the stand can take a spin on the Wheel of Fortune, and enjoy signature cocktails inspired by Evoplay’s most iconic games, while a special activity is also planned exclusively for Evoplay’s partners.

The past year saw growth in both Evoplay product portfolio and platforms for partners. Evoplay launched new game types, including its first lottery game, Adrenaline Rush: Scratch, and a football-themed instant game, the latest edition in the Penalty Shoot-out trilogy which combines the best elements of the previous two titles, Penalty Shoot-out: Super Cup. Evoplay also continued to innovate with games featuring new mechanics for the iGaming world like Hot Slice and Tap Craze, which especially appeal to modern players.

One of the most notable achievements was Uncrossable Rush, the studio’s first co-developed title created in partnership with the analytics platform SlotCatalog. Based on SlotCatalog’s deep player insights and data analysis, combined with Evoplay’s innovative design and technical expertise, Uncrossable Rush represents a fresh approach to game creation.

Beyond games, the studio introduced several platform updates, including an enhanced Client Area, and the launch of an all-in-one Affiliate Hub – a platform which provides Evoplay’s media and affiliate partners with access to exclusive materials of Evoplay’s innovative slots and instant games. The company also introduced Evoplay Media, a resource that shares the latest company news, insightful articles with industry experts, and other valuable content.

Ivan Kravchuk, CEO at Evoplay, said: “SBC Summit Lisbon is the perfect stage to celebrate eight incredible years of Evoplay. This year’s show is all about saying thank you to our clients, partners, and players, and inviting them to share in the energy and creativity that drives everything we do.

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Over the past years, we’ve launched new verticals, deepened our partnerships, and provided players with completely new forms of entertainment, and we’re just getting started.”

Join the celebration at Stand A182 and see what’s next as Evoplay levels up for its most ambitious chapter yet.

This September, Frogo invites you to stand #D183 at SBC Summit in Lisbon to discover how the company is redefining the fight against fraud with intelligence, speed and a clear mission: to help businesses convert losses into profit.

From September 16 to 18, Frogo’s team will be on-site to present its latest platform updates – including a  real-time alerting system – designed to notify teams of suspicious activity the moment it appears. Whether it’s unexpected traffic, strange user behavior or subtle signals of fraud buried deep in the data – Frogo helps businesses stay one step ahead, always.

Visitors will get a chance to see how Frogo brings together device intelligence, AI scoring and visual forensics into one unified space. The result? A flexible, customizable solution that’s already protecting companies in iGaming, e-commerce, fintech and CRM.

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But Frogo’s presence in Lisbon is about more than tech:

“We’re here not just to show new features,” says Frogo CEO Volodymyr Todurov. “We’re here to spark a conversation about what it means to fight fraud today and how we can shift from simply reacting to risk, to predicting and preventing it. That’s our mission.”

Where to Find Frogo

Frogo will be present at booth #D183, where the team will demonstrate how its platform helps organizations reduce losses, accelerate decision-making and strengthen customer trust without adding complexity. The booth will be open to all attendees – whether actively searching for a new solution, exploring market options, or simply interested in learning more about the technology.

Two activities will be available for visitors:

First, those who book a demo during the event will receive simplified terms: no setup or integration fees, payment only for transactions processed through scoring and consolidated billing across multiple brands without extra charges. In addition, Frogo provides regular analytics support, including monthly reviews and reports.

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Second, the booth will feature an interactive challenge inviting participants to try their hand at detecting fraudulent activity. Winners will receive exclusive branded merchandise designed with an emphasis on practicality and everyday use.

About Frogo

Frogo is a next-generation anti-fraud product built for companies that take fraud seriously. With solutions that combine device fingerprinting, AI-powered scoring and forensic-level analysis. Frogo empowers teams to detect smarter, respond faster and act with confidence.